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Allure is the beauty expert — an insider’s guide to a woman’s total image. Allure's mission is to investigate and celebrate beauty and fashion with objectivity and candor.

Videos Playlists

Suni Lee's 10-Minute Olympic Makeup Routine

'Outer Banks' Cast Spill Secrets After Sipping the Truth Serum

Can a Cosmetic Chemist Tell Which Highlighter Is Cheap Vs. Expensive?

Alia Bhatt's Favorite Things Of All Time

Alia Bhatt's Allure Cover Shoot

Ariana Greenblatt's 10-Minute Everyday Contour Routine

Cindy Crawford's 10-Minute Routine for the Classic '90s Supermodel Look

$9 Vs. $29 Eyeliner: Can a Cosmetic Chemist Tell Which Is More Expensive?

Amy Poehler & Maya Hawke React to Viral Internet Trends

RuPaul's Drag Race All Stars 9 Cast React to Viral Beauty Trends

Brooke Shields' 10-Minute Routine for Hair Care Over 40 and Beachy Waves

Madelaine Petsch Reacts to TikTok Trends

Bridgerton's Nicola Coughlan Tries 9 Things She's Never Done Before

Sasha Velour, Jaida Essence Hall, Priyanka & Latrice Royale React to TikTok Trends

Tyla Gets Ready for Her First Met Gala

$8 Vs. $40 Lip Gloss: Can A Cosmetic Chemist Guess Which Is More Expensive?

Shakira Breaks Down Her Most Iconic Music Videos (Hips Don't Lie, Puntería & More)

Benito Skinner Reacts to TikTok Trends

Isabela Merced's 10-Minute Classic Beauty Routine

Saweetie Knows That Trend Is Right…or WRONG!

Lori Harvey's 10-Minute Beauty Routine for '90s Soft Glam

BIBI Breaks Down Her Most Iconic Music Videos (KAZINO, 나쁜년, Amigos & More)

Dove Cameron Breaks Down Her Most Iconic Music Videos (Boyfriend, Breakfast, Sand & More)

Victoria Beckham Answers Your Burning Beauty Questions

Jay Park's 10-Minute Daily Skincare and Hair Routine

ATEEZ Breaks Down Their Most Iconic Music Videos (BOUNCY, HALAZIA, Deja Vu & More)

Alix Earle's 10-Minute Makeup Routine for Acne-Prone Skin

Tate McRae Breaks Down Her Most Iconic Music Videos (Greedy, You Broke Me First & More)

Alia Bhatt's 10-Minute "Sunburned" Makeup

Charli D'Amelio Reacts to TikTok Trends

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