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Allure is the beauty expert — an insider’s guide to a woman’s total image. Allure's mission is to investigate and celebrate beauty and fashion with objectivity and candor.

Videos Playlists

How to Apply Concealer Like a Makeup Artist

Meghan Trainor Tries 9 Things She's Never Done Before

100 Years of Goth, Punk and Vamp Beauty

Microblading My Brows For The First Time | I've Never Tried

Dove Cameron Tries 9 Things She's Never Done Before

Beauty Close Ups: How to Do a French Braid on Yourself

Beauty Close Ups: The Key To Looking More Awake

Lele Pons Tries 9 Things She's Never Done Before

Beauty Close Ups: Styling Your Baby Hairs

Nicole Scherzinger's Opulent Bathroom Tour

Every Method of Self-Tanning (12 Methods)

Allure Editor's Entire Everyday Makeup Routine In Real Time

Beauty Close Up: How to Apply The Best Bronzer Ever

A WWE Superstar's Entire Routine, from Waking Up to Wrestling

DAY6 Tries 9 Things They've Never Done Before

Lady Gaga Surprises a Superfan with a Makeup Tutorial

Model Halima Aden Shops for Her Favorite Beauty Products | From Head To Toe

Beauty Close Ups: How to Have The Best Contour Ever

Breaking Down What Makes a Product a Breakthrough Award Winner

The Story Behind Allure's New Clean Best of Beauty Seal

100 Years of Ponytails

Introducing our 2019 Allure Best of Beauty Awards

Beauty Close Ups: How to Have The Best Lip Ever

100 Years of DIY Beauty Hacks

Keke Palmer Tries 9 Things She's Never Done Before

Chelsea Handler Tries 9 Things She's Never Done Before

Monsta X Tries 9 Things They've Never Done Before

3 Makeup Artists Turn a Model Into a Flamingo

The 10 Prettiest Fall Manicure Trends to Try This Year

Allure Editor's 9-Step Morning Skincare Routine In Real Time

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