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Allure is the beauty expert — an insider’s guide to a woman’s total image. Allure's mission is to investigate and celebrate beauty and fashion with objectivity and candor.

Videos Playlists

Molly Burke’s Routine: The First 5 & Last 5 Things I Do Every Day

Shalom Blac's 10 Minute Beauty Routine

Euphoria's Hunter Schafer Draws Her Truck, Favorite Beauty Product, & More

Mulatto's 10 Minute Beauty Routine For a Studio Session Look

A Pro Surfer's Entire Routine, from Waking Up to Hitting Waves

Day6, Eric Nam, Tiffany Young and More K-Pop Artists Try 9 Things They've Never Done Before

Alessia Cara's 10 Minute Beauty Routine For a Summery Look

A Broadway Performer's Entire Routine, from Waking Up to Rehearsal

Inside Loren Gray's Bathroom, From Products to Routines

Miz Cracker’s Routine: The First 5 & Last 5 Things I Do Every Day

Ali Krieger & Ashlyn Harris Quiz Each Other On Their Beauty Routines

A Dermatologist's Entire Routine, from Waking Up to Skincare

Maddie Ziegler's 10 Minute Makeup Routine

TikTok's Loren Gray's 10 Minute Makeup Routine

3 Makeup Artists Turn Themselves Into A Sunset

Skai Jackson's 10 Minute Makeup Routine

100 Years of Drag Makeup

Sabrina Carpenter's 10 Minute Makeup Routine For Natural Light

Emma Chamberlain's Entire Routine, From Waking Up to Playing Fortnite

Camila Coelho’s Routine: The First 5 & Last 5 Things I Do Every Day

A Fitness Instructor's Entire Routine, from Morning Meditation to Training

Lauren Jauregui’s Routine: The First 5 & Last 5 Things I Do Every Day

Every Way Being Blind Makes My Life Different (Ft. Molly Burke)

100 Years of Long Hair

A Ballerina’s 10-Minute Morning Makeup Routine

Getting My Head Shaved For the First Time (The Big Chop) | I've Never Tried

Iliza Shlesinger's 10-Minute Stage-Ready Makeup Routine

3 Makeup Artists Turn a Model Into a Unicorn

A Professional Mermaid's Entire Routine, from Waking Up to Saving the Ocean

Eric Nam Tries 9 Things He's Never Done Before

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