ふるさとの未来 2025年3月26日 株式会社 崎陽軒
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#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00We will find companies that are growing in their hometowns all over the country and support everyone who is working hard.
00:10The future of hometowns
00:30Good evening. The future of hometowns has begun again tonight.
00:57This program is brought to you by KABURU, a book lounge located on the 3rd floor of Kabuto Bay in Nihonbashi.
01:02This is Kiyoken, which is famous for shumai bento.
01:07Everyone loves it.
01:09Thank you very much.
01:10Do you remember that this program was filmed once four years ago in 2021?
01:14That's a long time ago.
01:16I remember.
01:18It was also sold through the window outside the train.
01:23Do you remember that because you have a notebook?
01:27On the contrary, Mr. Kato doesn't remember much.
01:30I go somewhere every day.
01:32Nice to meet you.
01:35Tonight, we will introduce Kiyoken, a new company founded in 1941 based in Yokohama City.
01:46This is a shumai bento that has been loved by many fans for many years as a standard for station bento and as a standard for location bento in the TV industry.
01:56The number of shumai produced is 800,000 a day.
02:01The famous shumai bento is made 30,000 times a day.
02:07Consumers say that Kiyoken's shumai is delicious even when it is cold.
02:12The rice is chewy.
02:14It's easy to eat because it's bite-sized.
02:17It is also said to be the best-selling station bento in Japan.
02:25Shumai bento celebrated its 70th anniversary last year.
02:31The popularity of commemorative packages and original goods continues to rise.
02:40In addition, Hyoutan-type soy sauce was added to commemorate it.
02:44Hyoutan is also 70 years old this year.
02:48In commemoration of that, a golden Hyoutan appeared.
02:52That's great.
02:54It is extremely rare, but if you buy shumai now, you may meet a golden Hyoutan.
03:03In Kiyoken, not only shumai, but also restaurant business and real estate business are involved.
03:11The sales of the company as a whole is about 85% of the business related to shumai.
03:18With shumai, the company has grown over a long history.
03:25The last time I introduced Kiyoken was in mid-2021 due to COVID-19.
03:32The number of tourists has declined and the station bento is not selling at all.
03:36We were facing a serious situation.
03:40Four years have passed since then.
03:42Now that we've overcome the hard times, there have been various changes in the company.
03:48The biggest change is...
03:52Everyone, it's been a long time.
03:54I'm Akira Nonami, president of Kiyoken.
03:58Akira Nonami, who was the executive director at the time, is now the president.
04:05Under the new system, Kiyoken was about to restart.
04:10I'm the fourth president.
04:13The previous three presidents have been presidents for 31 years.
04:19Of course, there is a lot of pressure.
04:22But I want to realize the idea that many employees and colleagues have come up with.
04:28I want to realize the idea that many employees and colleagues have come up with.
04:34I want to realize the idea that many employees and colleagues have come up with.
04:38It's only been two years since Akira Nonami became president.
04:44The sales have increased and the annual income has exceeded 26.9 billion yen.
04:50This is the highest record in the past compared to the number before the coronavirus.
04:55Why did you succeed in increasing your stock so much?
05:00One of the reasons is that the number of customers has returned before the coronavirus.
05:07The number of customers has returned before the coronavirus.
05:11The number of customers has returned before the coronavirus.
05:16The number of customers has returned before the coronavirus.
05:20One of the reasons is the expansion of roadside stores that supported the company during the coronavirus.
05:27It's easy to buy stationery that you could only buy at stations and airports.
05:36There are 17 stores that opened during the coronavirus.
05:39After the coronavirus, the number of stores has been flexibly adjusted to meet the needs of the times.
05:46Also, the new product that started during the coronavirus, the OUCHIDE stationery series, is also very popular.
05:53It's a frozen lunch box that can be warmed in the microwave.
05:56It seems that the sales are increasing with the sale of stores and the sale of the Internet.
06:00When I opened the store during the coronavirus, I wasn't able to go back to before the coronavirus.
06:05I was able to create an environment beyond the coronavirus.
06:08It's like you can't get up for free even if you fall.
06:10The seeds that were sown during the coronavirus are now in full bloom.
06:17In addition, new attempts have been made, such as the installation of a frozen vending machine and the sale of Kiyoken's first freeze-dry soup.
06:34I think that the world is changing more and more.
06:42Therefore, there are things that should be followed in advance and things that should not be followed.
06:50It's not just about the things I've experienced so far.
06:53What kind of perspective can I add to what I'm doing now?
06:57I think that's what's required.
07:00I think it's important for a company to follow the changes in society.
07:06Mr. Nonami says that it is important to feel the changes of the times while preserving tradition.
07:12However, because of that, such news has caused a stir in the world recently.
07:19The price of Kiyoken's shiumai bento has changed and it's over 1,000 yen.
07:24It's 1,070 yen.
07:26Kiyoken announced that it would raise the price of 113 items such as shiumai bento.
07:33That's right. It's the price of 1,000 yen for the first shiumai bento.
07:38As the price of raw materials continues to rise, it can't be helped.
07:47We are focusing on preserving what we provide to our customers.
07:58That's why we are trying to preserve the quality of the ingredients.
08:02However, when it comes to the price of bento, I think it's necessary to do so.
08:10Also, when the international trade was delayed due to the Russian invasion of Ukraine,
08:16the menu was changed for the first time in 59 years, such as making a salt-grilled dish with salmon instead of tuna.
08:25It was limited to one week, but it became a hot topic and sold out immediately.
08:33Kiyoken has overcome any era with flexible ideas.
08:37After this, we will hear more about it.
08:42Various changes are taking place.
08:46I think that the sales have increased since the beginning of the pandemic.
08:49I think that the sales have increased since the beginning of the pandemic.
08:54I really wanted to eat it while watching the video.
08:56That's the best.
08:58It's great to hear that the bento has been sold out.
09:02Everyone loves bento so much.
09:05Tonight, I'm the president of Kiyoken, Nonami Akira.
09:14Nice to meet you.
09:17Good evening.
09:19I'm Nonami Akira, the president of Kiyoken.
09:22Nice to meet you.
09:23It's been 4 years since the last time we met.
09:26That's right.
09:27It was the time of the pandemic 4 years ago.
09:29I'm glad to meet you.
09:32And the president.
09:34Thanks to this program, I'm happy to meet you.
09:38Other than that, there were many other elements.
09:40I think there are only elements.
09:41The four of us have low waists.
09:45Is it harder than when you were a fan?
09:48Yes.
09:49On the other hand, I think it's important for the customers to know who the president of the company is and whether it's a company that provides the products and services they want.
10:05I hope that the corporate food environment as a company that we have been working on so far will continue to be used as it is and will be firmly involved in management.
10:15It's a little difficult to give you an exact number, but it's a probability that you won't be able to hit it even if you buy all the shumai sold in one store every day.
10:35I think it would be great if you could challenge it.
10:40I want it.
10:43We talked about the high price earlier, but do you know how much the shumai bento in Kikyo Prefecture was when it was first sold?
10:51About 400 yen?
10:53About half?
10:54500 yen?
10:56Actually, it was 100 yen.
10:58What?
11:00It was in the 19th century.
11:01The amount of content is almost the same.
11:03The contents themselves have changed little by little with the change of history.
11:09After that, it was 1974.
11:11I feel like there will be more Yurigeda in the future.
11:15It's okay, but it's 400 yen.
11:17It's a long time ago.
11:19It's rising little by little, and now it's 1070 yen.
11:24It's the first time it's exceeded 1,000 yen.
11:26That's right.
11:27It's a product that many people use, so of course I don't want to decide to raise the price.
11:37It's over 1,000 yen, but when you look at the bento around you, you're still holding it down, aren't you?
11:43That's right.
11:44There are many customers who always eat in their daily lives, so I think it's an item that you have to work on while thinking more sensitively about the price.
11:56What is the new business that Kiyoken has just started?
12:01I see.
12:02It's definitely delicious.
12:05It's been 97 years.
12:09It's Kiyoken, which has always led the station translation industry, but now it's challenging a new business.
12:18What is it?
12:19After leaving the Yokohama Station ticket office, it's only a minute on foot.
12:26HB style Kiyoken
12:31What kind of business is this?
12:34I'm doing something good for people's bodies as a concept.
12:40I'm developing sweets.
12:43Sweets?
12:44Yes.
12:45It's the first challenge for a new business to do all the stores with those products.
12:54Yes, Kiyoken's first sweets business.
12:59By the way, HB style H means healthy.
13:03B means beauty.
13:06It's a sweets specialty store with a healthy beauty theme.
13:10I'm glad.
13:11The sales of station tickets are soaring.
13:14Mr. Nonami has his own strategy for making sweets.
13:19Kiyoken is supported by the customers of the repeater.
13:24So, when I think about how to connect with new customers,
13:28I think it's necessary for them to know about Kiyoken as a brand new product.
13:34The biggest goal of this business is to acquire new customers.
13:40Kiyoken has many repeater customers, but they are aiming for further growth through sweets.
13:49However, this is the first time for Kiyoken to do a sweets business.
13:54Ms. Tsukui, who has been in this business for 27 years, was greatly influenced by this challenge.
14:03By the way,
14:04Have you ever made sweets like this before?
14:08No, I haven't.
14:09It's the first time you've done it.
14:11I've never made chocolate or Valentine's Day sweets.
14:16In fact, she has been working at a sweet factory for 16 years since she joined the company.
14:23For that reason.
14:25I was asked by the manager.
14:27I said,
14:28You know I've been making sweets all the time, right?
14:33He said,
14:34I know.
14:35I said,
14:36It's the same.
14:37He said,
14:38Have you ever seen me make sweets?
14:40I said,
14:41No.
14:42He said,
14:43Right?
14:44He said,
14:45It's because I've experienced it, so I can go to a different place.
14:51I think that the range of people, the range of experience, and the range of work will expand by experiencing various departments.
15:01I've been doing this for a long time, and I feel like I've been told that I'm going to make sweets all of a sudden.
15:07Are you laughing?
15:09Although there was a slight deviation in the way they thought.
15:14Developing a sweet menu while trying new things.
15:18That's where this Brioche, which has now become a signature menu, was born.
15:25In fact, it's a product with a certain characteristic unique to Kiyoken.
15:31The anzu I'm using is the anzu of the shumai bento.
15:37The anzu used in the shumai bento is finely chopped and used as a puree.
15:45In addition.
15:47I'm conscious of my health, and I'm thinking about what I can do to get closer to Kiyoken.
15:55I thought I'd like to think about rice flour sweets.
16:00HB Style sells sweets made with rice flour.
16:06Kiyoken is as particular about rice as it is about shumai.
16:11The rice cooked in a special way using steam is stored in a wooden box called Kyogi.
16:19By doing so, it absorbs excess water and maintains a chewy texture even when it cools down.
16:26Our Brioche is made with rice flour, but it's chewy and moist.
16:31By adjusting the water content, delicious rice is made.
16:35I want to spread the charm of rice flour and the potential of rice flour.
16:46In addition, a crispy pie made with rice flour has also been developed.
16:53It is widely accepted.
16:56I'm confident in the taste and quality.
17:01I'm particular about the amount of ingredients, so please try it.
17:05Sweets made with rice flour that Kiyoken recommends with confidence.
17:10Why don't you all try it?
17:14There was a huge difference in temperature.
17:17Is that so?
17:18Why?
17:21It was a sudden change of heart.
17:24If it were her, she would definitely move forward.
17:29I was confident that she was the only one.
17:33She has been making shumai bento for 16 years.
17:38After this, we will eat Kiyoken's sweets made with rice flour.
17:42It's delicious and easy to eat.
17:45I can eat it after the bento.
17:48Tonight, Kiyoken has prepared HB style sweets.
17:54It looks very cute.
17:56There is a flower on it.
17:58You can eat it.
18:00Edible flower.
18:02This is made with rice flour.
18:05How does it taste?
18:08It's very delicious.
18:10Thanks to the rice flour, it is very soft.
18:12Anko and butter are light.
18:14It's delicious.
18:16It's delicious.
18:18It's very delicious.
18:20It has a strong taste of custard.
18:22The freshness of Anzu is perfect.
18:25I ate Anzu and custard for the first time.
18:27Thank you very much.
18:28It's delicious.
18:29This is a bento Anzu.
18:32Is this sweeter?
18:33Anzu is sweet.
18:35There is something in common with Anzu.
18:41This is the most delicious when combined with Anzu.
18:47It's sweet and refreshing.
18:49I can eat it after the bento.
18:51Thank you very much.
18:54Next, I will try the 27-layer pie made with 100% rice flour.
19:00This goes well with your favorite sake.
19:03I will eat this.
19:08This is white wine.
19:11This is crispy.
19:13This is delicious.
19:15Is this black tea?
19:16This is good.
19:18You look happy.
19:20What is this?
19:21This is red wine.
19:23This is delicious.
19:25This is easy to eat.
19:26Thank you very much.
19:27This taste is rare.
19:28This is gluten-free.
19:30This is a taste that makes you feel better even if you eat it.
19:34There are many new flavors of sweets.
19:38You look happy.
19:44What kind of company do you want to make Kiyoken?
19:47I want to make a company that offers the same delicious food.
19:51However, when I go to the store of Kiyoken,
19:54I feel safe and surprised that I can provide such a service and product.
20:02I want to continue to be such a company.
20:05I have to go shopping again.
20:07Please come to the store.
20:10Thank you for coming today.
20:37Please subscribe to this channel.