ふるさとの未来 2025年4月2日 株式会社ハッシュ
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#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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00:54Good evening, the future of windmill has begun.
00:59Tonight's program is brought to you by KABURU, a book lounge on the 3rd floor of Kabuto Bay in Nihonbashi.
01:04Now, I know it's sudden, but do you two have any problems with washing your clothes?
01:08I just got a receipt from the bra that I put in front of me and washed it.
01:15Oh, I'm in trouble.
01:16I'm glad I didn't get dirty.
01:19I've been having a lot of hay fever lately, so I can't dry my clothes outside.
01:26I'm sure you all have a lot of worries.
01:28Tonight, we'll introduce you to a company that solves your laundry problem.
01:35A company that sold a huge amount of clothes for about 600 million yen.
01:38That's amazing.
01:40There's a company that's made a big hit.
01:42600 million yen is amazing.
01:44I want to know.
01:46Please take a look at what kind of company it is.
01:49We headed to HUSH, a company based in Ota-ku, Tokyo.
01:56At first glance, it looks different from a normal office.
02:00What kind of company is it?
02:04I asked Fumi Asakawa, the CEO of HUSH.
02:12We're a detergent manufacturer.
02:14We're a company that invents and delivers new lifestyles.
02:24I'm the daughter of a cleaning shop, and I'm the third generation.
02:30I started this company 16 years ago while researching laundry and detergents.
02:40Asakawa's family runs a cleaning shop in Shinagawa.
02:46His parents are still active in this shop, which has existed since 1968.
02:53Fumi is the representative of HUSH.
02:57She is also the third generation of a cleaning shop.
03:01As a result of Fumi's revolutionary invention,
03:06HUSH was able to sell about 600 million yen in total.
03:11What is the invention?
03:14I started selling detergents in 2008.
03:20These are the original detergents I made in the 15 years I worked in the cleaning shop.
03:30Here it is.
03:32It's called a spotter.
03:35With this, you can remove all the stains.
03:40I'm going to show you the effect.
03:44I prepared a 100% cotton shirt.
03:49I'm going to sprinkle some red wine.
03:52Red wine is easy to get dark stains.
03:57Will it really come off?
04:01I'll wipe it off with a tissue.
04:04After wiping it lightly, it's time for the spotter.
04:08I'll apply the liquid.
04:11I'll apply it to the stains and spread it out.
04:17It looks like the color is getting lighter.
04:21Wow, it's changing.
04:24This is not whitening, it's separating the stains.
04:28If you apply the liquid, the color will come off in a few seconds.
04:35I'll rinse it off with water.
04:39You can rinse it off with a washing machine.
04:43Can you see that the color is gradually disappearing?
04:48The stains that were so red were removed with the second spotter.
04:54The stains were removed with the second spotter.
04:59It's amazing.
05:01If you rinse it off with water again,
05:07the stains will disappear in a minute.
05:12However, the director has a problem.
05:17I think the stains came off because I wiped it with a tissue.
05:22Why did you make me do it?
05:26I've been wearing it for a long time.
05:28Can you see if it's coming off?
05:31He's trying to see if it's coming off.
05:35Look at Yuka's face.
05:37This is a long-standing stain.
05:40How many years have you been wearing it?
05:43I've been wearing it for five or six years.
05:45I used to remove a lot of stains at a cream store.
05:50But the stain didn't come off my collar.
05:53You're a tough guy.
05:57Can she remove the stain that even a professional can't remove?
06:02I'll leave it like this for a whole day.
06:07You can leave it for a year.
06:09Two days later, the results are as you can see.
06:14Kibami, who was strong, had a stain that didn't bother her at all.
06:20I'm sorry to doubt you, Mr. Asakawa.
06:24But why is it possible to remove the stain so far?
06:30It's been 15 years since she studied alone.
06:33She made an unexpected discovery.
06:37I was wondering how to remove the stain.
06:42At that time, this came into my sight.
06:46Apple.
06:47What does it mean?
06:50When it's peeled off, it's a whiter, prettier color.
06:53But as time goes by, it oxidizes like this.
06:56It turns brown like this.
06:59I thought that this oxidizing phenomenon was happening in clothes.
07:05That's where I got the idea.
07:07So I started to study enzymes to remove the stain.
07:12The biggest secret of Spotle is enzymes.
07:17Enzymes are things that dissolve food in the body and absorb nutrients.
07:25I thought I could make a liquid that only dissolves what I ate,
07:29even though it doesn't dissolve my teeth or bones.
07:34Spotle dissolves dirt, which is the cause of stains,
07:39by utilizing the properties of the enzyme that dissolves food.
07:43The dirt doesn't disappear.
07:45It becomes finer and flows down with water.
07:51Enzymes that can make the dirt as fine as possible
07:54were the biggest reason to remove the stain.
07:59Spotle is now used by store sales, online shopping,
08:02and hotel cleaning companies.
08:06It has sold 800,000 units in total.
08:10The sales amounted to about 600 million yen.
08:15But behind the success, there were many difficulties.
08:21One of them was a clash with her father, Mr. Nobushige.
08:25My father doesn't trust me because I'm an amateur.
08:31He's not letting me do what I can do.
08:36It's important to have trust in customers,
08:39so I'm afraid of failure.
08:41At that time, Fumi was still immature,
08:45and I had to work on my own.
08:50I'm confident that I can grow and become better.
08:57The daughter wants to be better,
08:59and the father wants to avoid the risk.
09:04I'm afraid of failure.
09:06I can't say for sure if I can do it or not.
09:12I can do it.
09:14I can do it.
09:16I can do it.
09:18I thought I should quit,
09:20but I kept it a secret.
09:25One day, something terrible happened.
09:30I asked a customer if I could take off my suit.
09:36He said yes.
09:38I worked hard, and I was able to take off my suit.
09:42I rubbed it hard, hurt my elbow,
09:45and it healed.
09:49I won 300,000 yen.
09:51What did you win?
09:52Albany.
09:54It depends.
09:55Yes, it depends.
09:58Our company won 300,000 yen.
10:01I wish I could do it with him.
10:03He wants to do it himself.
10:06After that, Mr. Nobushige issued a ban on taking off his suit.
10:10No matter how many times he failed, Ms. Fumi didn't give up.
10:15What was it that pushed her so far?
10:20I could see that our company's business was deteriorating.
10:25I tried various methods.
10:27I tried selling at a low price,
10:29and I tried to expand my business.
10:31But in the end, I thought it was technology.
10:34I thought cleaning was the best way to get rid of stains.
10:38If you don't study technology, your shop will collapse.
10:43The demand for cleaning products such as home detergents,
10:46new washing machines, and large coin laundries is declining year after year.
10:53In the 2000s, there were more than 160,000 shops all over Japan.
10:57Now, there are less than half of them.
11:01The income from cleaning in Japan and the U.S.
11:03has fallen to one-fifth of that of the previous century.
11:08Ms. Fumi's strange obsession with cleaning products
11:11came from her strong desire to protect the cleaning industry.
11:17And now...
11:19I'm studying in various ways.
11:23At that time, I was told to quit cleaning.
11:26Now, I'm saying that I can't do business without this.
11:30I think it's a product that was made because I was in the cleaning industry.
11:34Spotle, the cleaning product of the year.
11:37If you're interested, why don't you give it a try?
11:41It started with a shocking VTR.
11:45It's the director's.
11:46He's looking at me with a very gloomy face.
11:48It fell well.
11:49I want to apologize to Mr. Asakawa.
11:51It's an invention.
11:53Tonight, we have Asakawa Fumi,
11:55the CEO of HASH, a joint venture company.
11:59Nice to meet you.
12:01Nice to meet you.
12:02Hello.
12:03Nice to meet you.
12:05I'm really sorry to bother you.
12:08It's my favorite.
12:10Your favorite?
12:11Yes.
12:14After this, we'll see the amazing effect of Spotle.
12:18It's beautiful.
12:22Spotle can remove all stains.
12:25This time, we'll actually see the effect in front of us.
12:30This is a 100% white shirt.
12:33I'll pour some wine.
12:36I'll pour some soy sauce.
12:38I'll mix it.
12:40My mother will be angry.
12:42This is coffee.
12:43I have no choice but to give up.
12:46If it was now, I'd be in a hurry.
12:48In the old days, there was a rumor that you washed it with a food detergent.
12:54While I was talking, it got soaked.
12:57Then I'll apply Spotle.
13:00It smells like soy sauce.
13:02That's right.
13:03It's real soy sauce.
13:04Do you apply it little by little?
13:07Yes.
13:08If you apply too much, it will be difficult to remove stains.
13:11Is there anything underneath?
13:13There is a towel.
13:15It's dirty.
13:16That's fast.
13:17I don't drink or rub it.
13:19I use water to remove stains.
13:21To be honest, I'm nervous.
13:22I don't know if it will work.
13:24Don't worry about that.
13:26If you pour water on it, the stains will fall off.
13:31If you apply Spotle again,
13:33It's getting more and more delicious.
13:35That's amazing.
13:37I feel like I'm almost done with coffee and soy sauce.
13:39Is it wine?
13:40I'm sorry to be persistent.
13:42I have a little.
13:44Let's apply it a little more.
13:45I have to do it a lot.
13:47Let's do it until it's pure white.
13:48Is it dirty?
13:50No.
13:52It's really dirty.
13:54Because it's a suspicious small hole,
13:56You can't see it on the screen.
13:58But if you apply Spotle for the third time,
14:01What do you think?
14:02I wonder if it's already fallen.
14:04I wonder if Mr. Hamada's OK came out.
14:07I thought I really removed it.
14:09I'm glad.
14:10It's so beautiful.
14:13As you can see,
14:15In just a few minutes, the dirt fell off.
14:19After this, the suspicious detergent developed by HUSH will appear one after another.
14:24That's interesting.
14:26What's that?
14:30Ms. Fumi Asakawa went against the norms of the cleaning world with the development of Spotle.
14:36In fact, that's not the only thing she developed and talked about.
14:41I'm doing cleaning.
14:43There are things that can't be put in the washing machine.
14:47At that time, it was a ballerina's tutu.
14:50It was spread out like this.
14:52It doesn't fit in the washing machine.
14:54At that time, Lucy Mist, a detergent that can be washed with only a shower, was developed.
15:01Is it really possible?
15:06Let's look at the letters written at the water purification point as dirt and verify the cleaning power.
15:11I'd like to spray it.
15:13I'd like to spray it.
15:16Lucy Mist is sprayed mainly on the areas where dirt and smell are concerned.
15:24After that, wash it off with a shower.
15:29The letters of the hometown are falling like Tejina.
15:33You didn't do any image processing, did you?
15:36As you can see, it's back to a pure white T-shirt.
15:40You need to choose a high permeability detergent that can wash off the dirt well.
15:50The cleaning power itself is very strong.
15:54In addition, it can be used not only for the surface, but also for polyester and nylon materials.
16:02It is also effective in preventing it from being difficult to put in the washing machine.
16:06It is said that you can wash about 30 pieces of clothing with one.
16:12It is expected to be effective in various situations because it can be washed with a minimum amount of water.
16:19And I heard that there are other products under development, so I went to Futsu City, Chiba Prefecture.
16:26I'll show you what I'm working on now, so please come this way.
16:32What's next?
16:35It's a field with a runaway sheet.
16:38This is it.
16:40What is this?
16:42This is a tree called Mukuroji, which is still growing.
16:48Mukuroji?
16:49Yes.
16:50Mukuroji is a type of palm tree with a maximum height of 20 meters.
16:57As you can see now, there is no fruit or leaf, but how is this related to detergent?
17:05When it grows, it becomes a fruit.
17:08I'm going to use that fruit to develop a detergent.
17:16In fact, the one that dried the fruit of this Mukuroji tree is called soap nuts.
17:22It has been used as a soap ingredient since ancient times.
17:26I want to harvest this fruit, so I grow it from seedlings.
17:31This part of the fruit becomes a detergent.
17:35When you actually put the Mukuroji fruit in the water and shake it,
17:41it foams like a detergent.
17:44This is a natural detergent.
17:48It's still a small Mukuroji tree, but it will be able to harvest fruit in five years.
17:55We also sell synthetic surfactant detergents.
18:00I think our mission is to deliver good things to the environment, rivers, and seas.
18:09We use oil for dry cleaning.
18:12I'm researching to see if it can be changed with natural resources.
18:19Asakawa-san's challenge continues to develop a new detergent that is a substitute for oil.
18:27He's a teacher.
18:29He's like a scientist.
18:31He's a savior.
18:33All of them have a great impact.
18:37At first, it was a spray detergent that could only be washed in the shower.
18:41It's a different kind of detergent from the one I showed you earlier.
18:48The ingredients are completely different.
18:51We can't wash our costumes when we perform, so we put them out for cleaning.
18:57I was very impressed to see this.
19:01It's a dream come true.
19:03It's a country that doesn't have a well-maintained sewage system.
19:08It's natural to use it.
19:11I want to make it with nature itself.
19:14We have to live in such an era.
19:18Until now, detergents used to have different options, such as removing the smell.
19:25I think it's great that we can return to nature in the first place.
19:30Thank you very much.
19:31It's a rock walk just to get a spot.
19:34I think it would be amazing if Lucy Mist came out and Mukuroji grew up.
19:39Yes, I'll do my best.
19:45As a company, what kind of future do you want to draw?
19:49What kind of company do you want to make?
19:51I used to be a cleaning girl.
19:53I want to make the most of this opportunity.
19:56I want to make everyday life richer and more convenient.
20:00And I want to make an effort to reduce environmental pollution.
20:06I feel like I'm following you, Yuka.
20:08Let me follow you.
20:11Tonight's guest was Fumi Asakawa, who plays the role of Hash, the CEO of a company.
20:15Thank you very much.
20:23Please subscribe to our channel and follow us on Twitter!