(Adnkronos) - “Le aree d’azione sono tante, prima fra tutte c'è la sensibilizzazione del mondo femminile, perché una maggior attenzione a queste tematiche implica una maggior autonomia finanziaria, quindi un maggior empowerment femminile e quindi una maggiore equità sociale. È per questo che Alleanza Assicurazioni ha messo in campo non solo approfondimenti quantitativi, come il nostro osservatorio, ma anche azioni concrete, prima fra tutte il tour dell'educazione finanziaria femminile”. Lo afferma Claudia Ghinfanti, responsabile Marketing e Comunicazione di Alleanza Assicurazioni, Gruppo Generali, in occasione dell’evento, organizzato a Palazzo Marino a Milano, intitolato ‘Donne, autonomia finanziaria e autodeterminazione: un binomio necessario’.
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00:00There are many areas of action. First of all, there is the issue of sensitization of the
00:09female world, because a greater focus on these issues implies greater financial autonomy,
00:18therefore greater female empowerment and therefore greater social equity. This is why the
00:24Allianz Assicurazioni, which believes a lot in this and believes that it must act as a social role,
00:28as a private institution, let's say, flanked by the public sector, which must
00:34grow the country's system in terms of, precisely, the level of financial culture,
00:39Allianz has put in place not only these quantitative deepenings with this
00:44observatory that we promote, but also concrete actions. And on this I am pleased to
00:50mention, first of all, a tour of female financial education. We already did it
00:54last year, in 2024, with seven stages in the main Italian cities. In 2025, we are starting
01:00today with 14 stages in the largest Italian cities, where we want, let's say,
01:07on the one hand, with an event in the morning, to sensitize families and young people, because we go
01:12to schools, in collaboration with FEDUF, to talk about savings and therefore
01:18evidently basic financial concepts, also with elementary school children, so that
01:23we immediately try to nest this culture. On the other hand, in the afternoons, we organize an event
01:30dedicated to women, the financial well-being ritual, where the goal is precisely
01:34that women break the taboo and talk about money, talk to each other about money,
01:39confront each other on their experiences, on their fears and also on their own, let's say, their own
01:45areas in which they need to grow and know and know more. So I would say that certainly the theme
01:52of sensitization is also decisive for this, so I am pleased to mention a second
01:58important initiative that we are carrying out, which is a section, let's call it that,
02:01women, which we wanted to call women who speak to women, since we have 4,000
02:08financial insurance consultants throughout the national territory as an insurance alliance,
02:15and therefore we wanted these women to answer the questions, the doubts of the readers
02:20or the listeners of Italian radio stations or magazines, with, let's say, answering
02:27their own questions and therefore helping in fact to expand their knowledge and
02:33skills in this area. So we believe that this strong commitment can do,
02:38in any case, can contribute in the right direction.