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00:00Do you guys know this Saigon coffee brand?
00:02We have the owner here.
00:04Welcome to our podcast, Dr. P. Ashraf.
00:08In our life or in business,
00:11it's like a rubber ball that falls to the ground.
00:14So, the stronger the impact, the higher it soars.
00:18So, I think the impact that I received
00:21made me more fly.
00:24If the impact that was received was slow,
00:27because F is equal to MA, Force is equal to Movement and Acceleration.
00:31So, if the Movement or Acceleration is slow,
00:33we won't get a strong impact and the ball will soar to the ground.
00:37So, if the impact is not big enough,
00:39it won't make the person higher.
00:42Do you understand? Or is it too heavy?
00:44He wakes up every hour.
00:45Can you take the whiteboard? I'll paint it for a while.
00:48Money makes the world go round
00:54The British Empire once said that money makes the world go round.
00:57In an age where everyone needs money,
01:00it's up to us what we want to do for a living.
01:04There are those who work and there are those who do business.
01:08So, today in this episode of Duit Tepi,
01:10we have the owner of a coffee company
01:14that you guys are probably drinking.
01:16While listening to this podcast,
01:17you guys already know about this brand.
01:19This Saigon coffee brand.
01:21We have the owner here.
01:23Welcome to our podcast, Duit Tepi, Ashraf.
01:26Thank you, Duit Tepi, for inviting me.
01:29Thank you for coming.
01:31Okay, before we start,
01:33the listeners of Duit Tepi want to know your background.
01:37How did you get into the business or your passion?
01:41Can you tell us a little bit about yourself?
01:44My name is Ashraf Kamal.
01:46Sometimes people call me Acapkey.
01:48Acapkey.
01:49That's the stage name.
01:51So, I'm from Kota Tinggi, Johor.
01:54Kota Tinggi, Johor.
01:55And now I'm based in Kuala Lumpur.
01:57So, at first, I went to school in Kota Tinggi too.
02:02And continued my studies in Tangkak Matric in Johor.
02:06And then in UTM Skudai, also in Johor.
02:09Oh, in Johor.
02:10Terpalingji.
02:11Terpalingji means Johor.
02:13So, by the time I graduated and got a job,
02:18also in Johor, in Keluang.
02:20So, I studied electrical power engineering.
02:24Electrical power engineering.
02:25And then I worked at Tenaga Nasional Berhad
02:27for six years as a project manager.
02:31So, by the time in my fourth year,
02:34I was forced to move to Kuala Lumpur in Bangsa.
02:38Because our office is decentralized.
02:41So, I was in charge of the project.
02:42And we were forced to move to Kuala Lumpur.
02:45And that's how I started my career in Kuala Lumpur.
02:48And when I worked, worked, worked.
02:51After that, we...
02:53It's not just boring to work.
02:54We actually...
02:55From school, we were interested in business.
02:59And in the beginning,
03:00when it comes to business,
03:02people say they want money, want money, right?
03:04So, I was forced to come
03:06because the title of the podcast is Duit Tepi, right?
03:07How did it happen?
03:08Why do I have the opportunity to make money today?
03:10So, when I was working,
03:12at the same time, I was looking for a part-time job.
03:14Finally, I found a business,
03:17which is Kopi Saigon.
03:19And because of that business,
03:20I was invited today.
03:22That's it.
03:23Kopi Saigon business.
03:24So, from your background,
03:26as an engineer,
03:28you entered the business to make coffee.
03:30So, if we want to talk from here,
03:32are you really interested in business?
03:34That's one thing.
03:35Are you really interested,
03:36you know, passion in coffee?
03:37Or how?
03:38Are you a connoisseur yourself?
03:39Okay.
03:40Actually, this business is for sure for money.
03:43But I actually don't care what I sell.
03:46People say the origin of goods is money.
03:49So, I just sell.
03:50In the past,
03:51I never stuck with a single business
03:53or a single product.
03:54I used to do a service.
03:55We used to sell this and that.
03:58Since I was in school,
03:59I started a business
04:00and I really want to put
04:02that business as my career.
04:04But it's normal
04:05because I was raised by my parents
04:08who are businessmen too.
04:09So, my mother already knew
04:11the basics of business.
04:13So, basically,
04:14she didn't give me this business.
04:16She said, just work.
04:17Then, get a degree.
04:19Just work.
04:20Then, I got a job at TMB.
04:21Quite okay.
04:22And she said,
04:23if you get a good job,
04:24just work until you're old.
04:25Like that.
04:26When you're old,
04:27you want stability.
04:28Stability.
04:29Stability.
04:30So, when I was satisfied,
04:33I fulfilled her request,
04:34which is getting a degree.
04:37I got a degree.
04:38Then, I worked as a juror
04:40for 6 years.
04:41So, I think,
04:42it's time for me
04:44to achieve my dream.
04:46Which is to start a business.
04:47You're interested in business?
04:48Yes, I'm interested in business.
04:49It doesn't matter what I sell.
04:50And I've actually tried
04:53dozens or hundreds of businesses
04:55on the way to become an entrepreneur.
04:58I've done a lot of business.
05:00And mostly,
05:02almost all of them failed.
05:04So, there's only one
05:06that's okay,
05:07which is Kopi Saigon.
05:08So, if you ask me,
05:09I'm actually a failure expert.
05:11Not a success expert.
05:13So, a lot of my businesses
05:15failed.
05:16So, from failure,
05:17you get
05:18motivation.
05:20Yes, that's right.
05:21I see.
05:22So, in a lot of businesses,
05:24I'm curious to know
05:25what businesses have failed.
05:28Okay.
05:29If it's always,
05:31if I used to sell Aibalang,
05:32Aibalang, okay.
05:33Aibalang.
05:34Then, I used to sell hotdogs.
05:35I used to sell Goyang ice cream.
05:36If you know about the shake, right?
05:38Goyang ice cream.
05:39Then, I used to sell lemang.
05:41I used to sell chicken.
05:44We do farming.
05:45I used to open a car wash.
05:47I used to be a tutor
05:48and open a tutoring center.
05:51I can teach kids.
05:53Then, I used to do printing.
05:56Clothing printing.
05:57We do embroidery printing.
05:58That's one of my biggest businesses
05:59in my time.
06:01A little rental car.
06:02And I used to do business
06:04in a hotel,
06:05which is a homestay.
06:07I did it in Johor Bahru.
06:09That's all I remember.
06:10Other than that,
06:11as long as it's a small business,
06:12if you take part-time,
06:13take part-time,
06:14take a job, it's even more.
06:15I used to do carpet washing service.
06:17I tried, tried,
06:18it didn't work.
06:19I did anything,
06:21it didn't work,
06:22it's a,
06:23it's confirmed.
06:24So, that's a bonus.
06:25So, when I failed,
06:26I felt like
06:27it's a part of learning.
06:28And when,
06:29by the time
06:30I reached this stage,
06:31I understood that
06:33actually,
06:34what failed
06:35is actually
06:36it's a phase of learning.
06:37The phase I want to grow up.
06:39Because
06:40not everyone is born
06:41with the same fate.
06:43Other people,
06:44people say it's a blessing.
06:45But
06:46I believe
06:47that luck will come
06:48to those who try.
06:49And everyone
06:50has a different path.
06:51For example,
06:52I assume this life,
06:53it's like in,
06:55we're in a maze,
06:56there are many doors.
06:57So, you have to try
06:58which one you have the door.
07:00There are people,
07:01maybe
07:02they have a big cable.
07:03At home,
07:04they have a big cable.
07:05They open the first door,
07:06the business explodes.
07:07Maybe supported by the family.
07:08They are the second door.
07:09Maybe my luck is not good enough.
07:11I have to try
07:12a few dozen doors.
07:14And now,
07:15I failed
07:16at the third door,
07:17the fourth door.
07:18Maybe I didn't find
07:19the door that
07:20the coffee shop is.
07:21So,
07:22I have to try a lot of doors.
07:23And
07:24that's what makes
07:25I don't think many
07:26who are willing
07:27to open the door.
07:28And they
07:29started to assume
07:30that
07:31this is bad luck.
07:32This is not just bad luck,
07:33this is a bad life.
07:34So, they give up.
07:36I think,
07:37you can say that
07:38you are the type
07:39who can't sit still.
07:40Like,
07:41always try.
07:42Because,
07:43there are people
07:44who feel weak
07:45when they do it.
07:46They don't want to do it.
07:47When they try,
07:48they fail.
07:49They don't want to do it.
07:50It's true.
07:51Every phase
07:52will experience that.
07:53But,
07:54I assume
07:55that
07:56every fall,
07:57even though
07:58the impact is big,
07:59it will give
08:00something that
08:01will function.
08:02For example,
08:03I have an analogy.
08:04I created it myself.
08:05I don't know.
08:06Maybe you've seen it
08:07on Google.
08:08We live in
08:09life or business.
08:10It's like
08:11a rubber ball
08:12that falls
08:13to the ground.
08:14So,
08:15the stronger
08:16the impact,
08:17the higher it will rise.
08:18So,
08:19I assume
08:20the fall
08:21or the impact
08:22that I received
08:23makes me
08:24fly more.
08:25If the impact
08:26that I received
08:27is slow,
08:28because F
08:29is equal to
08:30movement and acceleration.
08:31So,
08:32if the movement
08:33or acceleration is slow,
08:34we won't get
08:35a strong impact
08:36and the ball
08:37will fall to the ground.
08:38So,
08:39the impact
08:40won't be big
08:41and it won't
08:42make someone
08:43fly higher.
08:44Do you understand?
08:45Or is it too heavy?
08:46It's like a jam.
08:47Can you take
08:48the rubber ball
08:49and I'll paint it?
08:50I'm stuck with
08:51that formula.
08:52Okay.
08:53So,
08:54when you're
08:55doing business,
08:56your mom
08:57told you
08:58that you're
08:59doing business.
09:00That's right.
09:01All kinds of business
09:02from this to that,
09:03and now you're
09:04going to Saigon.
09:05So,
09:06how did your mom
09:07start
09:08the initial
09:09impression?
09:10At first,
09:11she asked me
09:12if it's true
09:13that I wanted to
09:14quit TNB.
09:15Many people
09:16dream of
09:17that success.
09:18To me,
09:19it's okay
09:20if I stay at TNB
09:21until the end
09:22of my career.
09:23God willing,
09:24I'll have money.
09:25I'll be rich.
09:26But,
09:27it's different.
09:28So,
09:29going back
09:30to
09:31my environment
09:32or my own
09:33mindset,
09:34which is
09:35I don't see
09:36my future
09:37as staying
09:38in the corporate world.
09:39Especially
09:40when I see
09:41my bosses
09:42in my department
09:43saying,
09:44you're too old
09:45to work like this.
09:46I don't want
09:47you to be old
09:48like this.
09:49So,
09:50my job
09:51is not to
09:52disobey
09:53the elders.
09:54We show
09:55and prove.
09:56At first,
09:57he got angry.
09:58He said,
09:59is it true
10:00that you're
10:01going to quit TNB
10:02and sell coffee
10:03on the street?
10:04Something like that.
10:05He said,
10:06this is
10:07a street coffee.
10:08But,
10:09it'll grow one day.
10:10I said,
10:11I don't believe you.
10:12You're a failure.
10:13Something like that.
10:14So,
10:15I proved
10:16with my actions.
10:17I gave him
10:18money.
10:19Is it true
10:20that you're
10:21selling coffee?
10:22He said,
10:23yes,
10:24I bought it.
10:25After a while,
10:26he saw
10:27that I'm more
10:28successful
10:29in this business.
10:30When I opened the coffee,
10:31he saw
10:32progress.
10:33At that time,
10:34I was able
10:35to take care of my wife.
10:36So,
10:37my wife
10:38was forced
10:39to work with me.
10:40After that,
10:41when he was sure
10:42that we can
10:43grow,
10:44I proved
10:45with my actions.
10:46I didn't
10:47make empty promises.
10:48I didn't
10:49wait for a day.
10:50I did it first.
10:51After a while,
10:52he saw the results.
10:53Alhamdulillah,
10:54my father
10:55even though he had
10:56a sweet tooth,
10:57he still wanted to
10:58order Sagon coffee.
10:59Especially,
11:00Taro coffee.
11:01Taro series.
11:02It's delicious.
11:03Taro is delicious.
11:04It's sweet, right?
11:05It's delicious.
11:06The creamy one.
11:07The creamy Taro.
11:08Oh, my God.
11:09So, my father
11:10who had a sweet tooth
11:11still wanted
11:12the creamy Taro.
11:13So, he supported
11:14his son's business.
11:15But,
11:16the mindset
11:17to get the mindset
11:18for not many people.
11:19When we are
11:20in a stable job,
11:21we can see
11:22how much we can get
11:23You need to have
11:24that mindset
11:25like, okay,
11:26I want to do this too.
11:27I want to proceed with this too.
11:28And then,
11:29you prove it.
11:30It's not something easy.
11:31That's right.
11:32It's hard.
11:33And,
11:34to the viewers,
11:35don't listen to
11:36the podcast
11:37and quit your job.
11:38Anything,
11:39we need to have
11:40a risk calculation.
11:41So, like me,
11:42when I moved to KL,
11:43and then we got married.
11:44During the marriage,
11:45I already had
11:46a business at that time.
11:47At that time,
11:48my fiance
11:49is now a wife.
11:50So, we already
11:51have a business
11:52of a homestay
11:53which is really
11:54before PKP.
11:55So, I told him,
11:56okay, when you get married,
11:57you come to KL,
11:58we do a pre-kid.
11:59This business,
12:00we bring it to Kuala Lumpur.
12:01So, he agreed.
12:02We already calculated
12:03how much money
12:04we can open
12:05this homestay
12:06in KL.
12:07And then,
12:08we got married
12:09on 17th of March,
12:1018th of March,
12:11PKP.
12:12Then,
12:13the rest is history.
12:14So, the business
12:15is also in turmoil
12:16and can't be a business.
12:17So, I brought him to KL.
12:18So, he also,
12:19I told him,
12:20instead of
12:21looking for a job
12:22to go for an interview,
12:23he's in the world
12:24of accounting and finance.
12:25At that time,
12:26people don't have staff.
12:27Why not work with me?
12:28He asked me,
12:29what job?
12:30I told him,
12:31I'll find a business for him.
12:32So,
12:33that's why
12:34when this business started,
12:35I didn't stop right away.
12:36We have to make sure
12:37that our savings
12:38from this business
12:39is enough
12:40to cover
12:41our salary
12:42husband and wife
12:43for a year.
12:44So, I already
12:45did a recalculation.
12:46If my business
12:47failed,
12:48got suspended
12:49in the third or fourth month,
12:50so, at least
12:51I have a year's time
12:52that I don't have to
12:53rush to look for
12:54another job
12:55or look for
12:56another business.
12:57So, make sure
12:58the safety net is strong
12:59and most importantly,
13:00we already know
13:01what we want to do
13:02in our business.
13:03We have already
13:04made a calculation.
13:05If it explodes,
13:06it will happen.
13:07Or if it doesn't happen,
13:08where do we want to go?
13:09As long as it doesn't
13:10harm people,
13:11I think
13:12we can take the action.
13:13So, you already have
13:14a plan
13:15of what to do.
13:16Then,
13:17in terms of income,
13:18you already know.
13:19Wow.
13:20It's for me to think.
13:21It's not...
13:22We already have
13:23a lot of guests
13:24in our podcast.
13:25Then, when
13:26every guest
13:27explains the struggle
13:28and then
13:29they find the passion.
13:30So, in terms of
13:31passion
13:32in doing business,
13:33it is your passion
13:34to do business
13:35since long ago, right?
13:36Passion.
13:37Wow.
13:38Okay, so,
13:39walk us through
13:40when you first started
13:41Kopi Saigon.
13:42You started from
13:43selling on the side of the road.
13:44So, from the side of the road,
13:45now there are
13:46hundreds of branches
13:47in Malaysia
13:48wherever you go,
13:49you will find it.
13:50So,
13:51how was it
13:52in the beginning?
13:53From the side of the road,
13:54how was it?
13:55He...
13:56Because I grew up
13:57on the side of the road.
13:58Even when I was young,
13:59I used to play in the paddy field
14:00and sit on the side of the road.
14:01So,
14:02my first business
14:03that I developed
14:04when I was in school,
14:05which is Aibalang,
14:06was also selling on the side of the road
14:07and in the market.
14:08So, I was
14:09a person who
14:10was good at
14:11turning around the street.
14:12Street smart.
14:13Street smart.
14:14Back then, I also had
14:15a community
14:16called streeters.
14:17Those who
14:18used to sleep
14:19over night
14:20in KL.
14:21Sleeping on the side of the road.
14:22Sleeping at Bukit Bintang.
14:23So, we are
14:24the most street.
14:25So,
14:26this road is actually
14:27a school
14:28for us.
14:29And
14:30on the road,
14:31we can find
14:32various layers of society.
14:33So, when we started,
14:34our first outlet
14:35was near Dato' Harun.
14:36So,
14:37it's near here.
14:38So, I also
14:39discussed with my wife
14:40and several friends
14:41that I said
14:42we have to open
14:43near Dato' Harun
14:44because
14:45if this business
14:46can't explode
14:47near Dato' Harun,
14:48it can't explode
14:49anywhere.
14:50And Alhamdulillah,
14:51we tried and error.
14:52We opened
14:53at Dato' Harun, PJ.
14:54And
14:55on the first day,
14:56there was no one.
14:57Usually,
14:58one or two cups.
14:59On the second day
15:00and on the third day,
15:01we saw
15:02there was someone.
15:03Alhamdulillah,
15:04if he's watching this,
15:05I still haven't
15:06met him yet
15:07because
15:08suddenly on the third day,
15:09there were a lot of people.
15:10People started to line up.
15:11So, I asked,
15:12from where do you know?
15:13He posted on Facebook.
15:14So, I scrolled
15:15and in the community group,
15:16Alhamdulillah,
15:17he posted
15:18our product.
15:19It went viral there, right?
15:20More or less.
15:21But I didn't like
15:22it because it went viral.
15:24So,
15:25it was accepted
15:26by Dato' Harun people.
15:28And
15:29on the third day,
15:30our shop
15:31closed at 11.30
15:32while we opened
15:33at 10.00.
15:34On the first or second day,
15:35there was no one.
15:36So, I was like,
15:37this is crazy.
15:38I went home for a while.
15:39The house was near
15:40Bukit Jalil.
15:41Was it near Dato' Harun
15:42or Bukit Jalil?
15:43Near.
15:44It was near.
15:45It was only 10-15 minutes.
15:46We closed it.
15:47We processed it.
15:48We copied it.
15:49It came back.
15:50It was around 12.00.
15:51We sold it for an hour
15:52and it was sold out again.
15:53What is this?
15:54We closed it again.
15:55We sold it for an hour
15:56and it was sold out again.
15:57So,
15:58on the third day,
15:59which is the first day
16:00that a lot of people
16:01got scammed.
16:02So,
16:03I saw something
16:04with this thing.
16:05And on the fourth day,
16:06we doubled it.
16:07It was sold out early too.
16:08So,
16:09I saw
16:10there was an opportunity there.
16:11We continued,
16:12continued,
16:13tripled up
16:14and we opened
16:15outlets in
16:16Pantai Dalam,
16:17Kampung Baru,
16:18Kampung Melayu Subang,
16:19Greenwood,
16:20KJ,
16:21Puncak Alam.
16:22So,
16:23we continued
16:24our journey
16:25to several
16:26provinces in
16:27Malaysia.
16:28Then,
16:29copy Saigon to
16:30itself.
16:31Why copy Saigon?
16:32First thing first,
16:33we,
16:34why copy?
16:35Because we sold
16:36copies.
16:37Simple.
16:38And then,
16:39why Saigon?
16:40Because our copy
16:41was taken
16:42from Vietnam
16:43which was
16:44known as
16:45Saigon.
16:46So,
16:47if Singapore,
16:48we call it Temasek.
16:49Malaysia,
16:50Tanah Melayu.
16:51So,
16:52Ho Chi Minh
16:53was known as
16:54Saigon.
16:55But the people,
16:56especially
16:57old-timers,
16:58still called it
16:59Saigon City.
17:00So,
17:01because of the
17:02binge,
17:03we took it
17:04from Ho Chi Minh
17:05or Saigon City.
17:06To make it easier,
17:07I kept
17:08putting the name
17:09Saigon.
17:10And that thing
17:11I just realized
17:12when we opened
17:13this copy of Saigon,
17:14especially
17:15near Datuk Arun,
17:16our Malays,
17:17our Malaysians,
17:18a lot of them
17:19went to Vietnam.
17:20So,
17:21by the time
17:22PKP,
17:23they were
17:24about to leave the country
17:25for years,
17:26when we opened it,
17:27they said,
17:28it's really good.
17:29It's like a piece
17:30of Saigon.
17:31Oh,
17:32have you been there?
17:33Oh,
17:34I go there every year.
17:35I was surprised
17:36that there were
17:37a lot of Malays
17:38who went there.
17:39So,
17:40we couldn't go
17:41to other countries
17:42so we got
17:43to pay RM5
17:44to taste
17:45foreign products.
17:47Oh, really?
17:48There were a lot.
17:49So,
17:50it's not wrong
17:51if I put the name
17:52Acap.
17:53People will ask,
17:54what flavor is Acap?
17:55I have to taste it.
17:56So,
17:57I put the name
17:58of the place
17:59to make it easier.
18:00Because
18:01I believe
18:02with this new branding,
18:04this new branding,
18:06it's funny.
18:08Sorry.
18:11Wait.
18:14Please.
18:15I'm sorry.
18:18Wait.
18:27We're back
18:28in our episode
18:29Duit Tepi
18:30with Ashram,
18:31the owner of
18:32Kopi Saigon.
18:33Right now,
18:34the next question
18:35we want to ask is,
18:36so,
18:37the coffee from
18:38Vietnam
18:39okay,
18:40what is
18:41different
18:42from the coffee
18:43we have
18:44like Arabica,
18:45etc.
18:46So,
18:47what is the difference
18:48in taste
18:49or in making
18:50the coffee?
18:51How?
18:52Okay.
18:53In the coffee world,
18:54usually,
18:55the most famous coffee
18:56is Arabica
18:57and Robusta.
18:58So,
18:59mostly
19:00in aesthetic cafes,
19:01they will use
19:02Arabica.
19:03There are also
19:04house blends.
19:05In Kopi Saigon,
19:06we use Robusta.
19:07Our Robusta
19:08is originally
19:09from Vietnam.
19:10The most important thing is,
19:11why is Vietnam
19:12different from
19:13Malaysian coffee?
19:14Their cooking technique.
19:15Because
19:16they have a few
19:17recipes
19:18that use
19:19margarine
19:20or creamer
19:21during the process
19:22of cooking beans.
19:23Margarine
19:24during the process
19:25of cooking beans?
19:26They roast the beans
19:27and add a few ingredients
19:28which is
19:29their signature.
19:30And because of
19:31those ingredients,
19:32the Vietnamese coffee
19:33has a different taste.
19:34Like us,
19:35we also have
19:36great Robusta coffee.
19:37We have
19:38434 coffee,
19:39Cap TV coffee,
19:40Kedah coffee,
19:41you've heard of it, right?
19:42Even Sabah has
19:43Tenom coffee.
19:44In Malaysia,
19:45they have
19:46their own
19:47cooking method.
19:48For example,
19:49Nasi Goreng.
19:50Malaysian Nasi Goreng
19:51is different from
19:52Vietnamese Nasi Goreng.
19:53That's why
19:54we can't get
19:55beans from
19:56Malaysia.
19:57So,
19:58we have to import
19:59beans from Vietnam
20:00and then
20:01process them here.
20:02So,
20:03Robusta's flavour,
20:04as many of us know,
20:05contains
20:06a lot of beans.
20:07But when we
20:08combine it
20:09with other products
20:10like milk,
20:11it balances out
20:12the taste.
20:13And people
20:14especially us
20:15can accept
20:16the bitterness
20:17because we have
20:18other ingredients
20:19that combine
20:20the beans.
20:21That's why
20:22a lot of people
20:23ask why
20:24we drink other coffee.
20:25Is it confusing
20:26to drink Saigon coffee?
20:27No.
20:28It's because
20:29we're sincere
20:30when making coffee.
20:31That's number two.
20:32First,
20:33we have the ingredients.
20:34We want to make sure
20:35we get all the ingredients
20:36right.
20:37There are a lot of Malay
20:38who drink coffee
20:39so there's a little
20:40bit of a misunderstanding.
20:41Yeah.
20:42Okay.
20:43We move on to
20:44the second question.
20:45Malay people
20:46really enjoy
20:47drinking coffee
20:48because it's a trend.
20:49So...
21:00Ah,
21:01I'm wet.
21:02We're back
21:03to the question.
21:04People in Malaysia really love to drink coffee.
21:06In Malaysia, people say that coffee shops have grown up like rainbows.
21:11Everywhere, there are many hipster cafes.
21:14Those cafes specialize in coffee.
21:17So, in your opinion, for people in Malaysia,
21:20what is the demographic of coffee?
21:22Do our people have a certain type of coffee that they are interested in?
21:25Or do they follow a trend?
21:28In Malaysia, most of our people grow up with tea.
21:33Our country has a lot of tea.
21:35If we compare our drinks to teh tarik and coffee,
21:39in the past, we were more famous with teh tarik.
21:43There are several countries in Southeast Asia,
21:46for example, Vietnam and Indonesia,
21:48they are the largest coffee producers in the world.
21:51So, they have been drinking coffee since they were kids.
21:54So, they are more coffee experts than us.
21:57But slowly, when the external sentiments come in,
22:00we see that our people are more interested in coffee.
22:04Especially during the PKP.
22:06We know that the Dalgona trend is everywhere.
22:09And I believe that Dalgona also gives a wave to the Malaysian people
22:16that this is the taste of coffee.
22:18Even though we have a lot of local coffee shops,
22:23maybe Dalgona is a trend-setter.
22:26And when it becomes a trend,
22:29and then it becomes a lifestyle,
22:31then there will be more coffee brands.
22:33Even when we first opened,
22:35the market wasn't that big yet.
22:37When we first opened, there were a lot of competitors.
22:40Next week, we opened. Next week, we opened.
22:42Some opened in front of our shop.
22:43Some used the same name.
22:44Some used the same type.
22:46The same product.
22:47But it's okay.
22:48In this business, there will be competitors.
22:52When we first opened, we competed with other brands.
22:56So in this business,
22:58we don't care who becomes our competitor.
23:01Our job is to make sure that our brand is unique.
23:04So that we can be the last man standing.
23:06I also want to point out that
23:09other companies have started to follow the style of Saigon coffee.
23:14There are a lot of competitions.
23:17So, how was it?
23:19At that time, there were people using the name of Saigon coffee.
23:23How did you deal with this?
23:26I wouldn't say it was fake.
23:28Because they bought it themselves.
23:29But how did you deal with the competitors?
23:32It depends on us as the owner of the business or the owner of the product.
23:38We want people to buy from Saigon coffee.
23:41We want to give value.
23:43Not just coffee.
23:44We don't just provide coffee.
23:49We want retention.
23:51We want them to buy today and tomorrow.
23:53That's why we have a tagline,
23:54No day without coffee.
23:55That's why we never say that we sell 100% coffee.
24:00We sell life.
24:02We give value.
24:03We give lifestyle to them.
24:04From the beginning, when I started this brand,
24:07I want to make sure that when people hold our cup,
24:10there's a logo.
24:11When they take a picture, they feel pride.
24:12They feel into the brand.
24:14How do we make sure that we're a part of their daily life?
24:18It's through our marketing.
24:20We position our brand.
24:22We organize concerts.
24:24We market ourselves through events.
24:26So, they can see that Saigon coffee is part of that community.
24:29We tap into e-games markets.
24:31Recently, we appointed Solos and Penjahat as our ambassadors.
24:36One of the big things we've done recently is to sponsor
24:42Timbamos, an e-sports game.
24:44It's very touching.
24:47When they see that Saigon coffee is willing to spend money
24:51on the games that they play.
24:55They feel that Saigon coffee knows what Malaysians like.
25:00So, they buy our coffee.
25:02They don't buy it for the taste.
25:03They buy it because of the value that we give.
25:05The most important thing is that we apply our knowledge to our baristas.
25:12When they come, they'll ask,
25:13who's your barista?
25:14We'll say, this is Robusta's barista.
25:15What's Robusta's barista?
25:17They'll know what kind of barista we are.
25:21So, they'll get the knowledge.
25:23Sometimes, we also sell to people who want a booster in the morning.
25:32We know that caffeine helps us to give energy.
25:37So, that's the value that we want to provide.
25:40We don't just sell coffee.
25:41If you're thirsty, just go home and drink an airpipe.
25:45When we look at the marketing for Saigon coffee,
25:48there are many artists who have collaborated,
25:50who have become stars.
25:51Then, we also see that there are gamers.
25:54So, if we want to say,
25:55does Saigon coffee want to penetrate a certain demographic
25:59or does Saigon coffee have its own demographic?
26:03Our audience, at the beginning,
26:06are the uncles who have been to Vietnam.
26:10That's the beginning of our market.
26:11The older brothers and sisters who have many children.
26:14Then, slowly, when we realize that we have a target market,
26:18we can expand it.
26:20And those who drink a lot of Saigon coffee are actually the elderly.
26:23Because of our flavor,
26:24when we started, we sold coconut coffee.
26:27Because we are rich, the elderly like it.
26:29And for our coffee,
26:30we have early coffee, vanilla coffee,
26:32flavors that old-timers like.
26:35And from time to time, we learn,
26:36when customers have feedback,
26:38they say,
26:39my daughter doesn't drink coffee.
26:41Oh, okay.
26:42We make chocolate.
26:44But my son's chocolate.
26:46My daughter doesn't like chocolate.
26:48Oh, she likes matcha.
26:49We make matcha.
26:50And for the matcha,
26:52we have released several variants.
26:54The most famous so far
26:56is matcha coconut.
26:57We have matcha coconut.
26:58People say,
26:59not me,
27:00people say it's the most delicious in Malaysia.
27:02So, as usual,
27:04to those who are watching,
27:05don't believe what I say.
27:06You start the engine,
27:07go buy it,
27:08and prove it yourself.
27:10And comment below.
27:11Let me know.
27:12People who say that are lying, for example.
27:14But many people say that our matcha coconut is different from others.
27:17So those are the things that we create a new segment.
27:21So instead of old ladies,
27:22old-timers,
27:23we create for youngsters,
27:25chocolate.
27:26And the latest one,
27:27we have coffee buttercream,
27:28butterscotch.
27:29And the latest one,
27:30taro.
27:31Young people like it.
27:32It's delicious.
27:33Because it tastes like ice cream.
27:34They say,
27:35it brings back the memories.
27:36Sometimes,
27:37young people like it.
27:38They say,
27:39it tastes like ice cream.
27:40The old people buy it,
27:41it reminds them of the old days.
27:42So, we've mixed it all up.
27:43More or less like that.
27:44So, we position our brand
27:46as a family's drink.
27:47With a reasonable price.
27:49That's why we
27:51often receive orders
27:53of 100 cups of coffee.
27:55Which is,
27:56if our brand is expensive,
27:57people can't afford
27:58to buy 100 or 200 cups
27:59for the family.
28:00But if you get a bulk order,
28:02for catering,
28:03for weddings,
28:04for events,
28:05it's normal.
28:06There are orders of 400 cups.
28:07400 times,
28:08how much is it?
28:09How much is it?
28:10And they can feel
28:11that we want
28:12this coffee,
28:13this Saigon coffee,
28:14it becomes
28:15an intermediary
28:16or
28:17it becomes
28:18something
28:19that we look for
28:20when we're stressed.
28:22Something that
28:23we look for
28:24when we're happy.
28:25We want to share
28:26with joy.
28:27I'm stressed today.
28:28Can I have a cup of coffee?
28:29I'm really stressed.
28:30For example,
28:31I'm happy today.
28:32I want to treat my family.
28:338 cups of Saigon coffee
28:34for the family.
28:35So, we make
28:36this Saigon coffee
28:37as a medium
28:38for it to express itself.
28:39That's where
28:40people don't see the value.
28:41People think
28:42it's easy
28:43to just put a cup of coffee
28:44and sell it.
28:45But not.
28:46We give value
28:47to our content.
28:48If you notice,
28:49sometimes,
28:50our talent
28:51is to dance.
28:52Some people don't understand.
28:53They say,
28:54what's with the coffee?
28:55Why are you dancing?
28:56But they don't understand.
28:57We create entertainment.
28:58We give punchlines.
28:59We give
29:00jokes.
29:01Because
29:02people want entertainment.
29:03People want social media.
29:04If we write,
29:05get a cup of Saigon coffee.
29:07People are bored.
29:08They don't want to watch.
29:09When we make jokes,
29:10they feel like
29:11this Saigon coffee
29:12is entertaining us.
29:13Just click on the profile.
29:14Oh, there's a new one.
29:15Buy it.
29:16Things like that.
29:17We soft sell.
29:18And those are the values
29:19that we get.
29:20We entertain people.
29:21We give what people want.
29:22We don't just sell coffee.
29:23No.
29:24From a marketing point of view,
29:25it's interesting.
29:26Because
29:27there are many companies
29:28who want to approach
29:29social media,
29:30TikTok,
29:31viral content,
29:32funny things like that.
29:33And that's
29:34what people like to see.
29:36Something interesting.
29:37People don't want to see
29:38boring things.
29:39From there,
29:40have you ever
29:41collaborated with
29:42a client,
29:43asked a client to make a video?
29:44Because we also have
29:45certain business owners
29:46who are okay
29:47if they want to make a video
29:48with customers.
29:49Like, I want to be featured
29:50in your video.
29:51Is there a company like that?
29:52Yes, there is.
29:53For example,
29:54in every grand opening,
29:55we will engage with customers.
29:56And we will make
29:57a few examples like
29:59on the opening outlet.
30:01So there,
30:02sometimes there are
30:03supporting crowds.
30:04We enter the video.
30:06And there is someone
30:07who is really random.
30:08We interview,
30:09we make content.
30:10Suddenly he said,
30:11don't you have any free time?
30:12We took him.
30:13As a part-time.
30:14He was also shooting.
30:15Then,
30:16we evaluate.
30:17If it's not okay,
30:18we don't need it.
30:19We take it out.
30:20If people want to demand,
30:21we increase it again.
30:22So yes,
30:23we are open.
30:24Our content
30:25is not just stagnant content.
30:26Because
30:27humans are boring, right?
30:29And we always
30:30share the new ones.
30:31That's why
30:32if you scroll early,
30:33your copy
30:34mostly comes out of my face.
30:35But the view is low.
30:36When I touch the screen,
30:37eh, there is a face.
30:38But
30:39the demand,
30:40the demand.
30:41People,
30:42I don't want to blame people, right?
30:43The person
30:44I need to make sure
30:45he likes to see my face
30:46is my wife.
30:47Others don't like it,
30:48it doesn't matter.
30:49So when I understand,
30:50oh, they don't want to see the owner.
30:51Because
30:52when I go out,
30:53in front of the glasses,
30:54near this,
30:55near the content,
30:56I will tell a business story.
30:57I will tell a more serious story.
30:58I will tell a product story.
30:59Hey, get a copy of Saigon.
31:00You know this copy is robust.
31:02Eh, then people don't like it.
31:03People don't like it.
31:04Not that people don't like me.
31:05I forgot.
31:06People don't like
31:07boring content.
31:08So that's why
31:09we change the game.
31:10We give
31:11what people want,
31:12which is
31:13people who are
31:14more fun,
31:15more funny,
31:16who can give punchlines,
31:17who can
31:18jump,
31:19dance,
31:20who give the vibe
31:21what they should want.
31:22So,
31:23this customer
31:24is the most important person
31:26that we have to take care of.
31:27So what they want,
31:28we have to give.
31:29So if they don't like me,
31:30I'm kicked out.
31:31And that's even better.
31:33That's why I'm only appearing
31:35not in the general content
31:37of Kopi Saigon.
31:38I will appear
31:39in podcasts like this
31:41to find more money
31:43towards entertainment.
31:44But I didn't expect
31:45I could make you laugh.
31:47So I feel like
31:48it's time for me to come back.
31:54So, okay.
31:55Let's say
31:56in Kopi Saigon,
31:58you have a division
31:59for marketing as well.
32:01For content creation as well.
32:03But now people
32:04are more on social media
32:05with their friends
32:06and then
32:07when they're interested,
32:08they approach.
32:09This is special
32:10for the listeners
32:11and the people
32:12who may not have
32:13tried Kopi Saigon before.
32:14You don't know.
32:15I don't think so.
32:16But maybe
32:17you don't know
32:18who hasn't tried Kopi Saigon.
32:19Okay.
32:20What are the flavor starters
32:22that they can start
32:23in Kopi Saigon?
32:24Alright.
32:25That's a good question.
32:26So, to them,
32:27the listeners of Duit Tepi,
32:28those who want Duit Tepi,
32:29I'll say it.
32:30To those who want to try
32:31Kopi Saigon,
32:32maybe you've never heard of it.
32:33What does Kopi Saigon sell?
32:34First of all,
32:35we sell Vietnamese coffee.
32:37That's the bestseller.
32:39That's it.
32:40Okay.
32:41That's it, right?
32:42Oh, my God.
32:44Why are you laughing?
32:45It's not funny.
32:48The way you
32:49explain it.
32:50I can't hear him laughing.
32:52You just say it first.
32:53It's the same, right?
32:54It's the same, right?
32:55It's the same.
32:56So, to those
32:57who come to Kopi Saigon for the first time,
32:59I can suggest
33:00if you guys
33:01are someone
33:02who doesn't dare
33:03to try
33:04wild flavors,
33:05the crazy ones,
33:06you can try the basic one,
33:07Kopi Saigon.
33:08The cheapest one.
33:09And
33:10if you can get in,
33:11if you guys
33:12are interested in
33:13things that are
33:14a little greasy,
33:15you can try
33:16Kopi Saigon.
33:17Sorry,
33:18Kopi Caramel.
33:19Kopi Caramel.
33:20If you're interested in
33:21creamy,
33:22fragrant flavors,
33:23Butterscotch.
33:24We're crazy about
33:25Butterscotch.
33:26Once again,
33:27don't believe what I'm saying.
33:28You guys
33:29search on
33:30the app
33:31or on Facebook
33:32Kopi Buttercream
33:33by Kopi Saigon.
33:34The product is
33:35among our bestsellers.
33:36All-time.
33:37The best buttercream?
33:38The best buttercream
33:39and the most delicious.
33:40And the ingredients
33:41for making buttercream
33:42are so many.
33:43Look,
33:44we make it,
33:45we mix it,
33:46we want it to be
33:47bitter, sweet,
33:48creamy,
33:49pull it up,
33:50we want to make sure
33:51the flavor reaches.
33:52And our buttercream
33:53is wild.
33:54It's wild.
33:55When you drink it,
33:56it's not a flavor
33:57that you can't resist.
33:58Oh,
33:59I can do this.
34:00Like that.
34:01So,
34:02that's what we try to do.
34:03And if you guys
34:04are matcha lovers,
34:05I suggest
34:06matcha coconut.
34:07If you guys
34:08are chocolate lovers,
34:09I suggest
34:10matcha coconut.
34:11And of course,
34:12the latest
34:13and crazy one,
34:14Taro Taro.
34:15Yes.
34:16The most famous
34:17one is
34:18Creamy Taro.
34:19That's
34:20what it's called.
34:21It's so creamy.
34:22So creamy.
34:23And the feedback
34:24we get
34:25when they drink it,
34:26they're like,
34:27is it good?
34:28They're like,
34:29wait,
34:30oh my god,
34:31that's my reaction.
34:32Because the creaminess
34:33of the taro
34:34is so creamy.
34:35Yeah,
34:36like that.
34:37I tried it last week,
34:38it was so good.
34:40I went and bought two more.
34:41Two more?
34:42Yes.
34:43Because it's really good.
34:44Because I love
34:45creamy coffee.
34:46I don't really drink
34:47coffee as much.
34:48Yes.
34:49But I like the latte
34:50that is creamy.
34:51Yes, yes.
34:52So when I got this one,
34:53it's really good.
34:54It's creamy.
34:55It's really
34:56perfect with the
34:57Malaysian taste.
34:58So when our people
34:59drink it,
35:00our feedback
35:01that we get
35:02is because
35:03before this,
35:04we made
35:05some other flavors
35:06in August or October.
35:07And boom,
35:08our feedback
35:09exploded.
35:10So maybe
35:11we'll change the name
35:12from Kopi Sagaun
35:13to Kopi Taro.
35:14Just kidding.
35:15We'll maintain Kopi Sagaun.
35:16But we'll probably
35:17keep the product.
35:18Because there are so many
35:19requests, right?
35:20And sometimes
35:21when the product
35:22has a high demand,
35:23we'll enhance
35:24the flavor.
35:25We'll add more
35:26segments.
35:27Taro this,
35:28Taro this,
35:29Taro this.
35:30Even now,
35:31we have Taro Matcha,
35:32we have Taro Frappe,
35:33we have Taro Kopi.
35:34So there are many segments.
35:35And maybe if Taro explodes,
35:36we'll add another version.
35:37Fun.
35:38Because there are so many
35:39segments in Kopi Sagaun.
35:40For our listeners,
35:41there are so many
35:42flavors.
35:43So don't taste
35:44this one
35:45black coffee
35:46that you can't taste.
35:48There are so many flavors.
35:49And I forgot,
35:50for those of you
35:51who don't drink coffee,
35:52who don't drink milk,
35:53you can try
35:54our peach tea.
35:55There's tea too?
35:56There's tea.
35:57We have
35:58Vietnamese peach tea
35:59and also
36:00Vietnamese tea.
36:01Vietnamese tea
36:02has milk.
36:03For those who
36:04like refreshing
36:05and sour,
36:06try our peach tea.
36:07We give
36:08one jelly,
36:09not boba.
36:10Not boba.
36:11Not tapioca.
36:12Disclaimer.
36:13We
36:14call it
36:15Crystal Clear
36:16jelly.
36:17But when you bite it,
36:18the effect
36:19is initially like boba.
36:20But when your teeth
36:21meet the upper and lower teeth,
36:22it becomes different.
36:23It breaks
36:24kiwi.
36:25Delicious.
36:26And mixed with
36:27peach tea.
36:28I'm talking about
36:29this Melaleu.
36:30This Kacau.
36:31I'm talking about
36:32this because
36:33our peach tea
36:34is
36:35when you say it,
36:36people say
36:37they praise their own brand.
36:38Against the disclaimer,
36:39don't believe
36:40what I say.
36:41Prove it with
36:42your actions.
36:43Go buy it.
36:44So our peach tea
36:45is made
36:46R&D
36:47so that it tastes
36:48strong.
36:49It's not a light
36:50peach tea.
36:51You know,
36:52the one that tastes
36:53ordinary,
36:54right?
36:55When you drink it,
36:56it's delicious.
36:57We want
36:58people to react like that.
36:59And
37:00Alhamdulillah,
37:01the feedback is
37:02positive.
37:03You can try
37:04our peach tea
37:05as a substitute.
37:06Right?
37:07There are various flavors.
37:08And Kopi Saigon
37:09is one of the
37:10areas in Malaysia.
37:11If you go to
37:12your next shopping mall,
37:13you will find it.
37:14Just go out.
37:15And Kopi Saigon
37:16also has
37:17145 branches.
37:18That's the
37:19last week's data.
37:20This week,
37:21our latest
37:22is 158.
37:23158 branches
37:24and there are
37:25a few more
37:26upcoming
37:27that are on the way
37:28to open.
37:29That's an
37:30impressive number
37:31to open.
37:32What was,
37:33you know,
37:34your reaction
37:35to achieve
37:36this much
37:37to open?
37:38It's so successful.
37:41First of all,
37:42Alhamdulillah.
37:43But,
37:44actually,
37:45as I told you,
37:46I'm a person
37:47who loves business
37:48and money.
37:49So,
37:50the main purpose
37:51when we do business
37:52is to fail.
37:53Because I'm too
37:54focused on money.
37:55Our life
37:56is all about money.
37:57So,
37:58by the time
37:59we reach
38:00a level
38:01of 3 years
38:02to 4 years
38:03in Kopi Saigon,
38:05I don't think
38:06money is my goal
38:07right now.
38:08And,
38:09at Kopi Saigon,
38:10we do licensing.
38:11So,
38:12most of the
38:13outlet owners
38:14have more
38:15than one outlet.
38:16And,
38:17my goal right now
38:18which is
38:19something that
38:20I think
38:21is inspiring
38:22is not
38:23happening to me
38:24but to
38:25the people
38:26who run
38:27Kopi Saigon.
38:28So,
38:29if I see
38:30people
38:31who are
38:32running
38:33Kopi Saigon
38:34and
38:35are
38:36doing
38:37well
38:38and
38:39have
38:40high
38:41self-esteem
38:42or
38:43can
38:44afford
38:45to
38:46have
38:47a
38:48good
38:49life,
38:50I
38:51think
38:52I'm
38:53inspired
38:54to
38:55pay
38:56more
38:57attention
38:58to
38:59in the ecosystem of Kopi Saigon.
39:01If you want it to be more delicious,
39:03we have more than half a thousand people
39:05in the Kopi Saigon.
39:07Of course, I am just a mover.
39:09The sustenance is from Allah.
39:11He is the one who gives the sustenance.
39:13I am just a mover.
39:15So, the work of a mover is actually
39:17more fun than eating alone.
39:19When I see them explode, I feel more fun.
39:21It doesn't matter if they explode, they succeed,
39:23they are great, right?
39:25As a mover, I feel satisfied.
39:27For me, I have two goals.
39:29If I succeed,
39:31it's like...
39:33it's not good.
39:35When you give back
39:37to the community, you give back to the licensee,
39:39to the owner of the outlet,
39:41that's what makes me feel good.
39:43And when we see
39:45there are outlets that can give bonuses to their baristas,
39:47get 2-3 months bonus.
39:49So, I feel happy.
39:51Sometimes, even though the barista doesn't know me,
39:53it's okay, they don't need to know me.
39:55My little effort helps
39:57in their career.
39:59Imagine, 500 people in this ecosystem,
40:01they get paid,
40:03they give it to their family.
40:05Let's say there are 4-5 people,
40:07they give it to their parents.
40:09There are thousands in the ecosystem.
40:11And one more thing that I think
40:13I like to do and am doing,
40:15which is every outlet,
40:17we allow them to sell food,
40:19they put other vendors.
40:21Usually, they open the shop, there are vendors.
40:23We can't just sell products.
40:25We drink coffee, but we don't care
40:27what kind of food they want to sell.
40:29And most of the outlets,
40:31they open up to vendors,
40:33and they will open to PKS,
40:35a small and medium-sized business,
40:37around the outlet.
40:39For example, like Terengganu,
40:41there are PKS vendors,
40:43maybe 10-20 vendors who put food.
40:45So, multiply it by 150 outlets.
40:47How many thousands of people
40:49benefit from my little effort?
40:51The vendor doesn't even know me.
40:53He doesn't even know who the owner is.
40:55But I don't even know them,
40:57because it's far.
40:59But I think it's best
41:01for me to do something
41:03that benefits others.
41:05And the feeling of giving
41:07is far better than what we receive.
41:09So, in meetings,
41:11when I run this company
41:13as a consultant,
41:15I don't focus on us anymore.
41:17I don't focus on myself anymore.
41:19I don't say, you have to work with me for a long time,
41:21for you.
41:23I don't say, you have to work for a long time,
41:25become rich,
41:27tomorrow I'll be rich,
41:29tomorrow I'll drive a Ferrari,
41:31that's your goal.
41:33No, I'll say,
41:35work with me until you become a millionaire.
41:37I want to get to that level.
41:39You're rich alone,
41:41and you're rich with a lot of people,
41:43the feeling is different.
41:45You become a millionaire,
41:47so my job is to
41:49give birth to people below me
41:51who are better than me,
41:53I don't care.
41:55Because that's the success
41:57that I think I need to achieve now.
41:59So, the sky is the limit.
42:01I don't focus on myself,
42:03I don't care, I don't eat, it's okay.
42:05I eat a little, but I
42:07don't live a normal life, it's okay.
42:09But I have to make sure that people below me
42:11get something.
42:13That's it.
42:15Running a business is not something easy.
42:17It's very difficult.
42:19And anyone who comes to our podcast,
42:21we will ask the same questions.
42:25If there's one thing
42:27that you can share with our listeners,
42:31the struggle to do business,
42:33what will it be?
42:35How do you overcome
42:37that struggle to be
42:39who you are right now?
42:41That's right.
42:43At any level,
42:45when I opened my first outlet, there was a problem.
42:47I opened 100 outlets,
42:49there must be a problem.
42:51In the future, for example, I have 200-300 outlets,
42:53there will be a problem.
42:55So, bear in your mind that
42:57this problem will come,
42:59or the challenge, the challenge,
43:01will come at any level.
43:03I also opened another brand after Copisa Gone,
43:05failed, fell.
43:07And now I'm opening a new brand.
43:09I don't even know what the future will be like.
43:11So, we have to assume that
43:13the failure will come from
43:15various angles, various levels.
43:17We always hear that the case of people who have made
43:19tens of millions, even hundreds of millions,
43:21can go bankrupt in a blink of an eye.
43:23So, our job is not to be lazy,
43:25not to be lazy.
43:27I also say this for myself.
43:29Don't be too comfortable, that's the most important thing.
43:31Because in business,
43:33even in life,
43:35we must always evolve.
43:37Don't ever be comfortable.
43:39There's no straight line in life or in business.
43:41If you maintain,
43:43if it's in the heart graph,
43:45when it's a straight line,
43:47it will die.
43:49So, life must have ups and downs.
43:51And my concept to those
43:53who play the stock market,
43:55if you look at the stock market graph,
43:57there won't be any counters
43:59that have a straight line.
44:01Even Tesla, the biggest company in the world,
44:03it will fall.
44:05But it has to bounce back.
44:07So, that's the healthy graph.
44:09In business, even for me now, it has fallen.
44:11Last year, I had a few challenges,
44:13a few disasters from the business side
44:15in my personal life, my family.
44:17My father-in-law passed away
44:19last year.
44:21And that's the biggest challenge
44:23that we have to face.
44:25But there are also
44:27positive things that come,
44:29which is we can open many outlets.
44:31We can help more people.
44:33We can leverage our business.
44:35So, we want to think
44:37that there are many things that have fallen,
44:39but we have to think about
44:41the positive things
44:43for us to keep forward.
44:45So, don't worry.
44:47One more thing, we have to remember that
44:49Allah tests us at the level that we are capable of.
44:51So, we have to have a mindset that
44:53whatever comes, we must be able to do it.
44:55Try to find a way.
44:57Sometimes, it's not the first way.
44:59Sometimes, it's the second way. Sometimes, it's the hundredth way.
45:01The important thing is don't give up.
45:03And if you fail, you try harder.
45:05That's my CV.
45:07Even until now,
45:09aside from Selawat, I have a CV
45:11that I practice every morning, every day.
45:13If you fail, try harder.
45:15So, there are no easy tips.
45:17If you fail, try harder.
45:19And sometimes,
45:21especially people around me,
45:23sometimes,
45:25they don't say, give up quickly.
45:27When they fail, they immediately think,
45:29this is my fate.
45:31You try harder.
45:33If you fail at the first door, open the second door.
45:35If you fail at the second door, open the third door.
45:37And sometimes, we don't realize that
45:39our fortune is at the fifth door.
45:41We give up at the fourth door.
45:43So, do you know that the next door has your fortune?
45:45If you know, you must open it.
45:47The world is not like that.
45:49The world is full of obstacles.
45:51And we won't know until we try.
45:53Let the dead try.
45:55Instead of dying, do nothing.
45:57So, you have to try.
45:59If you fail, try harder.
46:01So, there's no shortcut.
46:03And maybe some people open the second door,
46:05and it happens. That's their fortune.
46:07Allah has made it happen.
46:09But we don't know the future.
46:11Because we can only plan for the next.
46:13We can interpret what has happened.
46:15We can predict, but we can't make sure
46:17that the fourth door is confirmed.
46:19We can only make calculations,
46:21but in the end, we have to try.
46:23Give up.
46:25Because I've always been through it.
46:27When we do something,
46:29we'll say, let's just do it.
46:31It's confirmed.
46:33But when we do it, it doesn't work.
46:35So, we have to try and error a lot.
46:39And there's a big problem
46:41with people who want to try business.
46:43They think a lot,
46:45but they don't start.
46:47They want to be perfect.
46:49Why don't you start?
46:51Because of this and that.
46:53No, start first.
46:55Start first.
46:57I rarely do something
46:59that is already perfect,
47:01then I do it.
47:03I'm not that kind of person.
47:05I'm the kind of person who thinks first.
47:07There are good things and bad things.
47:09What happens if you jump first?
47:11That's right.
47:15We've learned a lot
47:17from the owner of Kopi Saigon.
47:21It's something different.
47:23Actually, I've learned a lot too.
47:25To start a business.
47:27Business is something very interesting.
47:29I've thought about starting a business,
47:31but I've never done it.
47:33I'm the kind of person who's scared.
47:35I've thought about it and have a plan.
47:37What do you want to do?
47:39We want to start selling hats.
47:41Hats?
47:43I like bucket hats.
47:45When I was at UATM,
47:47I once sold a hat with my friends.
47:49We made a bucket hat
47:51and sold it to each other.
47:53But it never really took off
47:55because we were like...
47:57How do I say this?
47:59It's too overwhelming.
48:01When we focus on other things
48:03and we're tired of it,
48:05we feel like we're not confident.
48:07It never really
48:09reached the point
48:11where it can be something
48:13that can last for a long time.
48:15Then we're done.
48:17Then PKP appeared.
48:19It's like a dream.
48:21It doesn't even exist.
48:23The past is the past.
48:25It's a struggle.
48:27Everyone says the same thing.
48:29To start a business,
48:31you need to have a passion.
48:33If you don't have a passion,
48:35it's gone.
48:37The passion is to start.
48:39When you start,
48:41you don't have to be patient.
48:43You have to use calculation.
48:45For example,
48:47on the third day,
48:49if I open a new outlet,
48:51people will complain for a month
48:53because they've been waiting for 45 hours
48:55without getting a copy.
48:57So I have to open a new outlet
48:59to cater that demand.
49:01When I open a new outlet,
49:03how much cost do I need?
49:05How much profit do I get?
49:07We have to target.
49:09This year, we open 30 outlets.
49:11Next year, another 30 outlets.
49:13That's the calculation.
49:15To start, yes, it's a passion.
49:17But to continue,
49:19we can't use passion only.
49:21We have to have a few things.
49:23That's where we learn
49:25to differentiate business.
49:27To make sure it's better,
49:29we have to hire department media,
49:31marketing, business development,
49:33HR, finance.
49:35We learn a lot.
49:37For the listeners,
49:39it's a lot of money.
49:41I'm confused.
49:43What is this?
49:45Thank you so much.
49:47Before we end this episode,
49:49I want to say thank you.
49:51My first podcast in 3 hours.
49:53Thank you, Shraf.
49:55Thank you, Duit Tepi.
49:57Our podcast, Duit Tepi.
49:59I hope the listeners of Duit Tepi
50:01can learn something.
50:03If you want to open a business,
50:05coffee business, or any business
50:07as long as you listen to our podcast,
50:09if there's a will, there's a way.
50:11Inshallah.
50:13Thank you to the listeners
50:15of Duit Tepi's podcast.
50:17If we meet again,
50:19we'll meet again.
50:23Selamat tersegunisasi.
50:25Assalamualaikum.