Bagi episod pertama Podcast Duit Tepi, kami menjemput Puan Meera pengasas jenama produk penjagaan kulit Meeracle, untuk berkongsi kisah kejayaan beliau dalam membangunkan perniagaan yang berjaya ini.
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00:00Assalamualaikum and hello everyone, I'm Adam Aji and this is Duit Tepi Podcast.
00:05And for today's episode, the second season of Duit Tepi Podcast,
00:10we have with us a businesswoman, entrepreneur, miracle, Mrs. Mira with us.
00:18Welcome to Duit Tepi Podcast, Mrs. Mira.
00:21In English, there is a saying that money makes the world go round.
00:31In an era where everyone needs money, it is up to us what we want to do for a living.
00:38And there are those who work and there are also those who do business.
00:42So for this episode of Duit Tepi, we have with us an entrepreneur, founder, miracle,
00:50Mrs. Mira Nordin. Thank you for coming to our podcast tonight.
00:54Thank you for inviting me here tonight.
00:56Thank you so much. Let's just relax and chill.
00:58Okay, sure.
00:59Let's chat like a cup of coffee.
01:01Okay.
01:02Okay, Mrs. Mira, I actually have a question to ask in regards to how it started.
01:10Where did it start or what made you want to start this business from the very beginning?
01:16Okay, we've been in the market for almost 10 years.
01:21It's been 8 years.
01:23It started in 2014.
01:27If I'm not mistaken.
01:29Actually, before this, I was in the iPhone 3 business.
01:35Oh, okay.
01:36At that time, I was selling people's products.
01:39At that time, I started on Instagram.
01:44So, I'm not just a Facebook kid.
01:50So, I started with Instagram.
01:52So, I'm originally from Kedah.
01:55From Kedah, close to Padang Besar.
02:01If this podcast airs in Kedah, you'll understand, right?
02:05Sure.
02:07So, there were a lot of products from abroad.
02:12At that time, there were a lot of new local products.
02:17So, I wanted to sell all people's products.
02:20I started from there.
02:21I became a broker while I was in school.
02:24While I was doing this business.
02:27So, I started this business because we were interested in making money.
02:32We weren't from a wealthy family.
02:36So, I wanted to be independent.
02:38I wanted to make my own money since I was young.
02:41So, from there, I started selling people's products.
02:45Until I graduated from STPM.
02:50Okay.
02:52At that time, it was a success.
02:53People's products were a success at that time.
02:55Alhamdulillah.
02:56When I was in Form 5, I was able to drive my own car.
02:59I went to school with my own car.
03:01So, you already started.
03:02Yes.
03:03Because when we have a commitment, we will work hard.
03:06It's not like we make a commitment when we're young.
03:10I'm like that.
03:11When I have a commitment, I will work hard.
03:12I see.
03:13Okay.
03:14From there, I thought of one thing.
03:17After that, we started to look for what we want to do in our lives.
03:20Right?
03:21After the exam, do we want to continue studying?
03:25But I was able to continue studying.
03:28But I didn't continue because I'm not from a wealthy family.
03:33So, I didn't want my parents to be burdened.
03:36Because I was already working.
03:37What will happen to my commitment if I continue studying?
03:40So, from there, I thought of a better way.
03:45Okay.
03:46From there, of course, when we sold our products,
03:51we didn't have a salary.
03:54For the future, when we sold our products,
03:58it was a hit and run.
04:00Do you understand?
04:01Many of our local businesses were hit and run.
04:04Hit and run?
04:06Hit and run means they make a product,
04:09they sell it, and then they lose the product.
04:12They create a new product.
04:13Like that.
04:14So, it won't be long.
04:15It won't be long.
04:16Is it like a market test?
04:18Yes, it's like that.
04:20That was the situation before.
04:22I think it's still the same now.
04:24It's a hit and run.
04:25So, I as a businessman who didn't do anything,
04:28who was fully in the online business at that time,
04:31the online business wasn't like now.
04:33When people heard about the online business,
04:35they were like, what are you talking about?
04:36That's right.
04:37What are you talking about?
04:39It's an online business.
04:41But, I just did it.
04:43At that time, people didn't know
04:46how great the online business was.
04:51Imagine, one product, I can make a profit of
04:53RM30 or RM50.
04:55One item.
04:56Imagine.
04:57One item.
04:58Then, I opened a dropship.
05:00So, it was great at that time.
05:02People saw that I didn't work.
05:04But, okay.
05:05Everything was okay.
05:07So, when there were a lot of hit and run,
05:09I started to think,
05:11how long do I have to do this?
05:13Then, I said, I have to have my own brand.
05:17Coincidentally, I have a cousin.
05:20He works in a factory,
05:22making products.
05:23OEM.
05:24He also has a lot of employees.
05:29So, it started from there.
05:32I made my own product.
05:34In 2013, I started R&D.
05:37I did R&D for a year.
05:39Why?
05:41America is unique.
05:43From the past to the present,
05:45we use gemstone.
05:47This is the USP that I brought from the past to the present.
05:49Gemstone?
05:50Yes.
05:50In our skincare, we all have gemstone.
05:52So, I started with...
05:54Okay, in the past,
05:56people always released a set.
05:58Everything was a set.
05:59But, I released only one item.
06:01Serum.
06:02The one that can solve all the problems.
06:05So, that was my...
06:07Do you remember?
06:08It started from there.
06:10I sold people's products.
06:11Then, I made my own products.
06:13Actually, I'm interested when you mentioned
06:15that you started on Instagram.
06:17Yes, that's right.
06:18Instagram.
06:19Even back then, in 2014,
06:21there were a lot of people
06:23who bought things online.
06:25Because, now, obviously,
06:27with the pandemic,
06:28people are literally using...
06:29100% online shopping.
06:30100% online shopping.
06:31Even in 2014,
06:33there were a lot of people
06:35who bought things online.
06:36And then, you shipped also to Kuala Lumpur,
06:38the whole of Malaysia.
06:39Yes, okay.
06:40The best thing is
06:41when I started on Instagram,
06:43I started because I didn't know anything.
06:45You know?
06:46I didn't have an account bank.
06:48I didn't have anything.
06:49Even the word COD.
06:50I was still young back then.
06:51I lived in the village.
06:53What is COD?
06:54I didn't know either.
06:55Because,
06:56I was a customer from KL.
06:58So, I said,
06:59I was just passing by.
07:00Okay.
07:01I was just passing by.
07:02When I promoted on Instagram,
07:03someone asked me on WhatsApp.
07:05Okay, do you want to buy anything?
07:07Do you have COD?
07:08We, businesswomen,
07:09we all have it.
07:10Yes, we all have it.
07:11Okay.
07:12Where do you live?
07:13Wait, where do you live?
07:14I live in Kedah.
07:16Oh, if you live in Kedah,
07:17you can't have COD.
07:18I live in KL.
07:19From there, I knew
07:20what COD meant.
07:21So, at that time,
07:22you were the one who met the customer,
07:24you were the one who contacted,
07:25you received everything.
07:26Yes, everything.
07:28From there,
07:29I knew what COD meant.
07:30So, I started,
07:31I didn't know anything.
07:32After that,
07:33we were still in school,
07:34right?
07:35Okay,
07:36the sister wanted to buy,
07:37she wanted an account bank.
07:39Yes.
07:40Eh,
07:41what did we get first?
07:42A scholarship?
07:43Yes, a scholarship.
07:44There was an account bank,
07:45what was it?
07:46BSN, right?
07:47BSN, yes.
07:48So, a person working in KL,
07:49where did he use BSN?
07:50He asked for a mebank.
07:52One thing,
07:54one thing,
07:55I didn't have an account bank,
07:56I didn't know what it was.
07:57So, I borrowed my sister's account bank.
07:59So, that's it.
08:01I see.
08:02So,
08:03after that,
08:04I wanted to post something,
08:05right?
08:06I started,
08:07I didn't know anything.
08:08You imagine first,
08:09I wrapped the order
08:11with a gift card.
08:12Wrap it yourself?
08:13Wrap it myself.
08:14So, my customer was really happy,
08:15it was like getting a gift.
08:17Oh, I thought it was okay.
08:18At that time,
08:19it wasn't like now.
08:20Do you understand?
08:21Now, if you do that,
08:22I'm dead.
08:24No, I mean,
08:25people like it.
08:26I wrapped,
08:27I bought,
08:28because I didn't know,
08:30there was a parcel,
08:31plastic,
08:32everything.
08:33So, I wrapped it like wrapping a gift.
08:34I bought a gift wrapping paper,
08:35I wrapped it,
08:36it was beautiful,
08:37right?
08:38So, I posted it to the customer.
08:39The customer was like getting a gift.
08:40Happy, right?
08:41Happy, right?
08:42I see.
08:43So, the key is,
08:44what you want to do,
08:45just start.
08:46Just start?
08:47Just start first.
08:48I see.
08:49And then,
08:50you also mentioned that,
08:51okay,
08:52in this business,
08:53cosmetics,
08:54we have various brands.
08:56We have international brands.
08:57We stick to the local brands.
08:59So,
09:00when you do Miracle,
09:03what are the strategies
09:04or
09:05what were you
09:06in terms of thoughts
09:07to make sure that,
09:08okay,
09:09this Miracle,
09:10it's different
09:11from any other brands.
09:12Because for us,
09:13if the brand
09:14already has its own fans,
09:15they are loyal,
09:16they want to use it, right?
09:18So,
09:19what are the
09:21strategies that you use
09:22or
09:23the things that you do
09:24to make
09:25your product stand out
09:26from other brands?
09:28Okay,
09:29I went to
09:32System Agents.
09:33Okay,
09:34System Agents.
09:35So, we came out with,
09:37okay,
09:38first of all,
09:39in this business,
09:40we have to,
09:41first of all,
09:42we are a product business,
09:43right?
09:44First of all,
09:45I focus on the product first.
09:46I look for something
09:47that people don't do anymore.
09:48Ingredients that people
09:49don't make anymore,
09:50right?
09:51Because you come in,
09:52who are you?
09:53Right?
09:54You want to compete
09:55with big names,
09:56big brands,
09:57right?
09:58That's what people say
09:59is a legend, right?
10:01So,
10:02you have to have
10:03something that
10:04is wow
10:05for you to come out,
10:06right?
10:07You bring it.
10:08So,
10:09I studied,
10:10studied,
10:11studied.
10:12Okay,
10:13what does this woman like?
10:14Okay.
10:15After that,
10:16I studied,
10:17I studied for a long time
10:18too.
10:19I studied this thing,
10:20I went out,
10:21everything.
10:22I got an idea
10:24Okay,
10:25Jamstone.
10:26I look at
10:27local,
10:28everything.
10:29I can say that
10:30at that time,
10:31there was no one
10:32in Asia who used
10:33Jamstone.
10:34I see.
10:35Okay,
10:36Jamstone means
10:37diamond stone,
10:38right?
10:39So,
10:40in the first product,
10:41I used Pearl,
10:42Diamond,
10:43Ruby.
10:44Okay,
10:45these three stones.
10:46So,
10:47you can also see
10:48near our product.
10:49The green one
10:50in front is
10:51long ago,
10:528 years.
10:53Until now,
10:54customers don't give it to me.
10:55Because it's a gift,
10:56they use it,
10:57it's loyal.
10:58They don't give it to me,
10:59I change it,
11:00it has a texture,
11:01everything,
11:02they don't give it to me.
11:03Do you understand?
11:04Because it's been 8 years,
11:05I can adjust it a little bit,
11:06add ingredients
11:07that are latest,
11:08right?
11:09So,
11:10when I start with Pearl,
11:11Ruby,
11:12Diamond,
11:13coincidentally,
11:14like I said earlier,
11:15my cousin lost it.
11:16So,
11:17he got it too.
11:18Find a supplier,
11:19find it anywhere.
11:20I want this thing too.
11:21So,
11:22for Diamond,
11:23for Ruby,
11:24everything,
11:25it's difficult.
11:26So,
11:27I found it too.
11:28I found it too.
11:29Okay.
11:30After that,
11:31in terms of product,
11:32it's settled.
11:33So,
11:34I have to decide.
11:35At that time,
11:36like I said,
11:37our people
11:38are used to
11:39Creme Siam,
11:40Creme Malam,
11:41everything.
11:42At that time,
11:43people didn't know Serum.
11:44People rarely use
11:45Serum at that time.
11:46So,
11:47I thought,
11:48I don't want it.
11:49I'm the person
11:50who won't make
11:52the same way.
11:53You want to stand
11:54in a different way.
11:55I don't like
11:56what people do.
11:57I mean,
11:58like that.
11:59I don't like it.
12:00If we can make it
12:01better,
12:02why not?
12:03Right?
12:04So,
12:05I took a risk.
12:06I only released
12:07one item.
12:08It's Serum.
12:09And at the market,
12:10usually,
12:11this Serum
12:12looks like liquid.
12:13But we have,
12:14I released it
12:15not liquid.
12:16It's like
12:17lotion.
12:18Our texture,
12:19if you look later,
12:20it's not
12:21different.
12:22I'm serious.
12:23Because it's custom.
12:24We made it.
12:25Custom.
12:26So, at that time,
12:27at the market,
12:28everything was liquid.
12:29We didn't.
12:30That's why
12:31I think
12:32maybe because of
12:33the differences,
12:34I'm easier to intermarket.
12:35I see.
12:36At that time.
12:37Also,
12:38for this,
12:39I don't want to
12:40break the stigma.
12:41I want to tell
12:42people who listen.
12:44Usually,
12:45this skincare,
12:46it's famous.
12:47I mean,
12:48women,
12:49girls,
12:50many use it.
12:51But,
12:52what about men?
12:53So, for Miracle,
12:54is it suitable?
12:55Is it suitable for men?
12:57Husband-to-husband,
12:58or girlfriend-to-boyfriend
13:00use it, right?
13:01Do you think,
13:02I mean,
13:03is it okay?
13:04Is it suitable?
13:05Is it suitable for
13:06men to use?
13:07Okay, actually,
13:08it's suitable.
13:09Because we,
13:10women and men,
13:11the skin,
13:12the skin,
13:13it's the same.
13:14The difference is,
13:15men don't have many
13:16skin problems.
13:17Because women
13:18have a lot of problems
13:20based on hormones.
13:21Women have hormones,
13:22right?
13:23Like men,
13:24actually,
13:25the skin is easier
13:26to receive
13:27skincare,
13:28it's easier.
13:29For men?
13:30Yes, it's easier
13:31for men to use skincare
13:32than for women.
13:33I see.
13:34For men.
13:35And we also,
13:36like before,
13:37it's been a long time
13:38since we were
13:39male leaders.
13:40Brother Polis
13:41became our leader,
13:42all of us,
13:43right?
13:44Because until now,
13:45everyone can use
13:46skincare.
13:47There's no problem.
13:48Okay.
13:49For the application
13:50of skincare,
13:51if we scroll through
13:52Tiktok,
13:53there are a lot of people
13:54who have different ways
13:55to use skincare.
13:56They have to start
13:57this first,
13:58or this first.
13:59There are people who
14:00say that.
14:01So, I want to ask
14:02Puan Myra herself.
14:03Okay.
14:04What are the steps
14:05that you use?
14:06Let's ask
14:07your routine
14:08for skincare.
14:09What was it
14:10before and
14:11what is the best?
14:12Maybe,
14:13some say this,
14:14some say that.
14:15But,
14:16what do you think?
14:17Okay, actually,
14:18for our daily routine,
14:20each item has
14:21its own task.
14:23Okay.
14:24It has its own task.
14:25There are also people
14:26who say,
14:27why do we have to use
14:28a lot?
14:29Okay.
14:30For the formulator,
14:31the formulator
14:32that we formulate
14:33this product,
14:34each product
14:35has its own task.
14:36It can't do everything.
14:37The cleanser task,
14:38I can't do it.
14:39Because we know
14:40about the cleanser.
14:41To cleanse,
14:42everything, right?
14:43Okay.
14:44Like the real step,
14:45first of all,
14:46we have to double
14:48double cleansing.
14:49So, it means
14:50we have to have
14:51a makeup remover
14:52and a cleanser.
14:53Okay.
14:54That's important.
14:55If you're a man
14:56or you're too lazy,
14:57the first step
14:58that we have to take care of
14:59is that.
15:00We have to do that first.
15:01Yes.
15:02If our skin
15:03has acne
15:04or anything else,
15:05it's because of
15:06dirt.
15:07Okay, dirt.
15:08So, when the first step
15:09we have passed,
15:10we have washed,
15:11we have double cleansed,
15:12we have washed,
15:13everything, right?
15:14It's less risky
15:15for us to have acne
15:16or this and that.
15:17It's less.
15:18So, the first step
15:19that we have to do
15:20is to double cleanse.
15:21Yes.
15:22After that,
15:23maybe if there's someone
15:24whose skin doesn't have
15:25a lot of problems,
15:26they can skip toner.
15:27Right?
15:28There's a certain kind
15:29of women
15:30who think it's wrong, right?
15:31Okay.
15:32Second, we use toner.
15:33Toner or essence.
15:34Which one?
15:35Right?
15:36Okay.
15:37After that,
15:38you can add on serum,
15:39moisturizer.
15:40Double cleanser,
15:41toner, serum,
15:42moisturizer.
15:43Moisturizer, sunscreen.
15:44Sunscreen.
15:45Yes.
15:46Sunscreen,
15:47that's the,
15:48number one,
15:49you have to apply it
15:50every day.
15:51Yes.
15:52You have to apply it
15:53regardless.
15:54Yes, that's right.
15:55Okay, sunscreen,
15:56if there's someone
15:57who skips sunscreen
15:58or doesn't use sunscreen,
15:59the damage
16:00on our skin.
16:01It's like this,
16:02I always say this
16:03to my customer,
16:04if you don't use sunscreen,
16:05you don't have to use everything.
16:07So, it's very important.
16:08You have to use it
16:09regardless.
16:10Yes, that's right.
16:11If you don't use sunscreen,
16:12you don't have to use everything.
16:13It's like you
16:15waste money,
16:16you waste time,
16:17right?
16:18It's better
16:19if you don't use everything.
16:20I see.
16:21Because,
16:22like I said earlier,
16:23every product has
16:24its own role.
16:25Okay.
16:26For sunscreen,
16:27to protect us,
16:28right?
16:29Moreover,
16:30now we have
16:31pollution,
16:32we have
16:33UV,
16:34our environment,
16:35everything,
16:36right?
16:37And like you said earlier,
16:38pigmentation,
16:39everything,
16:40because pigmentation,
16:41it's not just that.
16:42Actually,
16:43sunscreen
16:44can cure us
16:45from skin cancer,
16:47and everything.
16:48And it also,
16:49okay,
16:50we use,
16:51before that,
16:52we use moisturizer,
16:53before that,
16:54it locks
16:55all those things
16:56that we use.
16:57If we don't use
16:58those things,
16:59sunscreen,
17:00we use all of this,
17:01suddenly we don't use sunscreen.
17:02So, that's why I said
17:03you don't have to use everything.
17:04You don't have to use everything.
17:05Sunscreen,
17:06regardless of what,
17:07you have to use sunscreen.
17:08It's like the last time
17:09it locked
17:10all our skincare
17:11before that.
17:12Okay.
17:13Alright.
17:14For Miracle,
17:15okay,
17:16what tactics or
17:19the approach that you use
17:21to penetrate,
17:22you said,
17:23the market's location
17:24that makes Miracle different?
17:27Like people see,
17:28okay, there's Miracle,
17:29and then we have other products too.
17:30So,
17:31what way
17:32or the ways
17:33that you use
17:34to attract,
17:35maybe it's related to
17:36marketing strategy.
17:37Yes, marketing strategy.
17:38Whether it's
17:39location style,
17:40maybe the approach,
17:42maybe the advertising,
17:44what are the things
17:45that you use right now?
17:46In terms of products,
17:47like I said,
17:48that's our client.
17:50And then,
17:51what we think,
17:52at that time,
17:53we are system agents.
17:54Okay.
17:55System agents,
17:56what do I need to do
17:58for people to become my agents?
18:01All that time, right?
18:02And I,
18:03seriously,
18:04I said,
18:05I do this
18:06because at that time,
18:07like I said earlier,
18:08everything is here and run.
18:09But I,
18:10Miracle,
18:11we have a new system
18:12in the skincare industry.
18:14Alhamdulillah,
18:15after that,
18:16many people follow.
18:17Which is good.
18:18It's good for
18:19our economy.
18:20It's good for
18:21all of us businessmen.
18:24Because Miracle,
18:25I told the agents,
18:26okay,
18:27I don't want you to be
18:29a stockist agent.
18:31I don't want a businessman.
18:32I want you to be an entrepreneur.
18:34Entrepreneur.
18:35Yes, I told them.
18:36Alhamdulillah,
18:37in 8 years,
18:38we have given birth
18:39to almost 8 million people.
18:40Wow.
18:42If you study Miracle,
18:43I can,
18:45I'm sharing this, right?
18:46You're proud, right?
18:47So, from there,
18:48system agent.
18:49Okay,
18:50at that time,
18:51people didn't take care of agents.
18:52Okay,
18:53at that time,
18:54people didn't take care of agents.
18:55But we come out,
18:56we really take care of agents.
18:57Because I,
18:58like,
18:59at first,
19:00I told you why I made my own product
19:01because I think
19:02I only make people's products,
19:03I don't see the future.
19:04Right,
19:05I don't see the future.
19:06So, when I make my own product,
19:08I already understand
19:09what other people feel.
19:11Because I feel the same way.
19:12So, when I make my own product,
19:14I create a platform that
19:16benefits everyone.
19:18So,
19:19we in Malaysia,
19:20among,
19:21I think,
19:22I don't know,
19:23but,
19:24all this time,
19:25I know,
19:26we have the highest profit margin,
19:2760%.
19:28Miracle.
19:29Yes,
19:30Miracle gives 60%.
19:31Alhamdulillah.
19:32I myself,
19:33only 40%,
19:3460%,
19:35I give to agents.
19:36Okay,
19:37why?
19:39Because,
19:40we want them to be entrepreneurs.
19:43Long term,
19:44the business is long term.
19:45We don't just want to do it in Malaysia,
19:48we also want to go abroad,
19:49everything, right?
19:51So, from there,
19:52I told them,
19:53okay,
19:54we are dealing B2B.
19:55Business to business.
19:56Business to business.
19:58So, I oblige
19:59all my leaders,
20:00you are the company itself.
20:01Dealing with my company.
20:04So, there are many things
20:05that we teach them
20:06and I give a large margin
20:08to them.
20:09We give rewards
20:10that are
20:11best,
20:12everything, right?
20:13So, from there,
20:14because of this,
20:15I'm sincere
20:16because of all this, right?
20:17So, we do,
20:18we,
20:19Alhamdulillah,
20:20the best is when we see
20:21people are successful with us.
20:23Because of our products,
20:24people are successful,
20:25everything.
20:26So, here,
20:27when Miracle,
20:28okay,
20:29we release quality products,
20:31we create a platform that,
20:34what do you say,
20:35that people can make money,
20:37that helps a lot of people,
20:38entrepreneurs,
20:39everything, right?
20:40So, from there,
20:41we move step by step.
20:42I'm interested,
20:43you had mentioned
20:44that Miracle
20:46has penetrated overseas,
20:47means abroad.
20:49So, Miracle now
20:51is in which countries?
20:53We are in Singapore.
20:56Before this,
20:57we were in Brunei,
20:58Singapore and Indonesia.
20:59Brunei, Singapore and Indonesia.
21:01Okay, this is a personal question.
21:03When you built Miracle,
21:06okay,
21:07what is the highest achievement,
21:10the proudest achievement
21:11throughout the point
21:13that you feel like,
21:14okay, I made it
21:15as a founder of Miracle?
21:18I think during these 8 years,
21:21I think when I was able to
21:22create 8 women
21:25from the village,
21:27starting with,
21:28they were originally
21:29a nasi lemak vendor.
21:31But,
21:33with Miracle,
21:34they became millionaires.
21:37After that,
21:38their lives,
21:39I saw from them,
21:40they brought,
21:41that really gave me
21:42satisfaction.
21:43When I saw them
21:44starting from there
21:46until now,
21:50they have,
21:51what do you call it?
21:52That progress,
21:53their progress
21:54from ordinary people
21:55to extraordinary people,
21:57from,
21:58there are a lot of people
21:59who want to follow
22:00their achievements, right?
22:01That is the satisfaction
22:02until the last time
22:03I was able to give them
22:04a sports car.
22:06I gave them Porsche,
22:07Mustang,
22:08all of that, right?
22:09So, from there,
22:10I, okay,
22:12I feel something that,
22:15I'm satisfied,
22:16I'm satisfied with that.
22:17I have told them,
22:18my leader,
22:19you don't have to thank me
22:20for everything.
22:21Because for me,
22:22you prove that you
22:23grow more and more,
22:24more successful,
22:25I'm satisfied with that.
22:26That's my satisfaction there.
22:28So, you can say like,
22:30people can actually grow
22:32with miracles too.
22:33Yes, that's right.
22:34I see.
22:35Alright,
22:36next question,
22:37throughout,
22:38it's the same,
22:39it's the same as the previous question.
22:41What will be,
22:42people say,
22:43the most,
22:44in terms of struggle,
22:46if you could choose one,
22:47you can share one,
22:49which is the hardest
22:50for miracles,
22:51maybe in terms of
22:52penetration of the market,
22:53or one thing
22:54that you would say,
22:55it's hard,
22:57when you run a business,
22:59the one thing.
23:00It's hard when you,
23:03you have a lot of business,
23:05a lot of challenges,
23:06challenges,
23:07and that's why
23:08people say,
23:09it's not for everyone.
23:10Not everyone can do business.
23:11Not everyone can do business.
23:12So, when,
23:13one more thing,
23:14this business,
23:15once you want to be
23:16a business person,
23:17the first time
23:18you have to change,
23:19is your mindset.
23:21This business,
23:22I can say,
23:23it's not hard,
23:24but it's not easy.
23:26It's not hard,
23:27but it's not easy.
23:28So, what I mean is,
23:30if your mindset,
23:31you have tuned
23:32as a business person,
23:34okay,
23:35whatever comes,
23:36whatever the test,
23:37or whatever it is,
23:38you feel it as a
23:41problem,
23:42let's find a way
23:43to settle,
23:44done,
23:45let's go.
23:47So,
23:48when we don't change
23:49the business mindset,
23:50when the problem comes,
23:51we become,
23:52ah, I'm down,
23:53that's it,
23:54this is it,
23:55everything, right?
23:56That's what makes us
23:58start,
23:59right?
24:00So, I said,
24:01first of all,
24:02I've been here for 8 years,
24:04close to 30,000 agents,
24:06and all women,
24:07you know,
24:08dealing with people,
24:10with women,
24:11right?
24:13So, there,
24:14I told them,
24:15okay,
24:16we are women,
24:17it's not that we are not great,
24:18we are great,
24:19we are strong,
24:20right?
24:21But there are two things
24:22that will
24:23ruin us.
24:25This is us,
24:26okay, what is that?
24:27So, first,
24:28I said,
24:29if you want to do business,
24:30you want success,
24:31everything,
24:32first of all,
24:33you have to change your mindset.
24:34The second,
24:35emotion.
24:36Mindset and emotion.
24:37Yes.
24:38Mindset and emotion.
24:39If you,
24:40we know that this woman
24:41is full of emotion,
24:42right?
24:43You know,
24:44I myself admit that,
24:45right?
24:46Full of emotion.
24:47So, if you can,
24:48for a woman,
24:49okay,
24:50for a businesswoman,
24:51if you can control
24:52these two things,
24:53you can control
24:54your mindset,
24:55your emotion,
24:56when we become
24:57a person who
24:58does not have emotions,
24:59I mean,
25:00like a cold heart,
25:01right?
25:02Like a cold heart,
25:03right?
25:04There,
25:05we will,
25:06we do one thing,
25:07one decision,
25:08we will not follow
25:09the emotion.
25:10We will not follow
25:11rational.
25:12Rational,
25:13yes,
25:14that thing.
25:15Because I sometimes,
25:16you know,
25:17a woman,
25:1812,000 people,
25:1920,000 people,
25:20right?
25:21Sometimes,
25:22there are also,
25:23not all of them
25:24make everything happen,
25:26right?
25:27So,
25:28there are people
25:29who just want to
25:30find a part-time job
25:31and everything,
25:32right?
25:33So,
25:34there,
25:35I see,
25:36but most of them
25:37get involved
25:38because of emotion.
25:39It's a pity there.
25:40So,
25:41once you've decided
25:42to be a businessperson,
25:43those two things
25:44that you have to,
25:45have to,
25:46have to be strong
25:47there,
25:48have to be consistent
25:49there,
25:50right?
25:51If you can be
25:52consistent,
25:53you can control
25:54these two things,
25:55right?
25:56If you can control yourself,
25:57you can also control your emotions.
25:58I mean,
25:59you can control yourself.
26:00So,
26:01everything will be smooth.
26:02I see.
26:03Okay,
26:04for Miracle,
26:05okay,
26:06Miracle has a collab,
26:07a collaboration
26:08with local celebrities
26:09and influencers
26:10for marketing.
26:11Yes.
26:12And,
26:13so far,
26:14in terms of marketing-wise,
26:15collaboration with
26:16these people,
26:17with artists,
26:18with influencers,
26:19is it,
26:20is it,
26:21is it,
26:22is it,
26:23is it,
26:24is it,
26:25is it active?
26:26In terms of attracting new customers,
26:27to see Miracle
26:29in the local market?
26:30Like when we started,
26:31back then,
26:32yes,
26:33there weren't tiktok
26:34influencers.
26:35None of this existed.
26:36None,
26:37none.
26:38And,
26:39one more thing,
26:40I add Miracle's clientele,
26:41because,
26:42back then,
26:43everyone in the front,
26:44all founders,
26:45okay,
26:46all founders.
26:47But,
26:48I took a different step,
26:49I didn't come out.
26:50Hmmm.
26:51I think,
26:52even without antenna,
26:53For the future, I'm not going to the future for 8 years.
26:57I think for a program like this, for me to be on the media for 10 years,
27:02I think I won't be on the media for 10 times.
27:05Because I'm an agent.
27:09I brought them.
27:11All this time, I did marketing for them.
27:13Billboards.
27:14I think I'm the founder who has a full billboard every year.
27:17But I didn't put my face on it.
27:19Not even once.
27:21I didn't put my agent's face on it.
27:24Like I said, I want to make people a business person.
27:28Not just a brand.
27:31So, from there...
27:34What was the question again? I forgot.
27:37Oh, the influencer.
27:39So, I started with...
27:42So, they know Duta.
27:44Because when I didn't go out, I had to invest for Duta.
27:49So, I remember for the first year, I did Miracle.
27:54All the money, I didn't use a single cent.
27:59I saved it all.
28:00For what?
28:01For me to hire my Duta.
28:03Because I started with everything by myself.
28:06I didn't have funds or anything.
28:08Everything by myself.
28:09So, I started from there.
28:11I didn't take anything for a year.
28:13Because at that time, I was also a producer.
28:15So, I had a backup for me.
28:16So, I saved everything.
28:19So, we started with...
28:21I hired Duta, Catriona Rose and Izrin Azminda.
28:26I hired both of them.
28:27And Catriona, her first comeback was with us.
28:31Okay. So, I started hiring them.
28:33Alhamdulillah. Success.
28:36After that, I hired Zahira.
28:40Zahira McWilson.
28:41And last...
28:43Last BKP, I hired Sha'al Yahya.
28:47So, Duta is...
28:49She has her role.
28:51Okay.
28:52People will say, why do you hire Duta?
28:54It's expensive.
28:55Actually, that's where we invest for our branding.
28:59For our brand.
29:01So, people will say, is it Zahira?
29:04Brand visibility.
29:06Yes.
29:07It's faster.
29:08Because every artist has their own audience.
29:11So, if you notice, from the start,
29:13we started with Zahira.
29:15We started with Izrin and Catriona.
29:18After that, we wanted to penetrate other segments.
29:22So, we hired Zahira.
29:23After that, we wanted to upgrade.
29:25So, we hired Sha'al.
29:26All of that happened.
29:30Alhamdulillah, it happened.
29:32Because you can't stop business marketing.
29:34Marketing is important in business.
29:36Yes, it's very important.
29:37Okay. Miracle.
29:39If you can say...
29:41Basically, you can share.
29:43Generally, is it targeted at the age group?
29:46Or more mature audience?
29:49Or more younger audience?
29:50Or anyone can use Miracle.
29:52What do you think?
29:54Okay.
29:55For Miracle, we have a mature audience.
29:59Those who are successful.
30:00Those who are 26 years old and above.
30:02Up to 40 years old.
30:04That's our target audience.
30:06Because we started with Facebook.
30:09Miracle started with Facebook.
30:11Now, the time has changed.
30:14We have to follow.
30:17Follow the flow.
30:18Follow the flow.
30:19We can't let the world follow us.
30:21We have to follow the development now.
30:23Now, we are in the...
30:28What is it?
30:30Younger segment.
30:33Because I have...
30:35We have our own career.
30:36So, I create other things for the current trend.
30:43For Miracle, I have its audience.
30:46For the younger or kids, we create other things.
30:50It's easy.
30:51There's no mixing.
30:53For Miracle,
30:55we have Miracle products here.
30:59Our studio is here.
31:00Okay.
31:02For this, I want to ask you one by one.
31:05For this product and its benefits.
31:09Which one is the most...
31:14Let's talk about the legend first.
31:15The legend.
31:17Let's start with this one.
31:20I think Miracle is unique in terms of texture.
31:23Okay.
31:24We customize the texture.
31:26Because we are independent.
31:29It's easy for us to create.
31:30I see.
31:31For me, I don't make all of these products.
31:36First, I make the serum.
31:38After 2 years, I make the cleanser.
31:40We make the R&D.
31:44For this cleanser,
31:47there's a dermatology test.
31:50It's hard for a local to have this.
31:53Dermatology test.
31:54For the dermatology test,
31:56when the customer uses it,
31:59why is there a dermatology test?
32:01When the customer uses it,
32:03if it's not suitable,
32:05it's because of the skin.
32:06Skin.
32:07The skin of the customer.
32:08The skin of the customer,
32:09not the product.
32:10Our product is tested by the people.
32:12The dermatologist has a process.
32:16It's a long story.
32:18For those who know,
32:19it's hard to get it.
32:21It took us almost a year to get it.
32:26For this product,
32:28we put the cleanser
32:31and the moisturizer.
32:32We don't want the skin to be dry.
32:35We treat the skin barrier.
32:37We make it moist again.
32:41Our skin.
32:42We're busy now.
32:46After washing our face,
32:48if we don't want our skin to be tired,
32:50we boost it again.
32:52So it won't be tired.
32:54It'll be fresh again.
32:56Actually,
32:57I'm quite interested.
32:58You mentioned that
32:59if the customer uses the product
33:01and the product is not suitable,
33:03it's because of the skin.
33:06Yes.
33:07That's why we need to know
33:08before buying the product.
33:10We need to know
33:12the problem of our skin.
33:13What type of skin we have.
33:15If it's oily,
33:16we need to use oil.
33:17How do we control it?
33:18We need to find it.
33:19Don't just buy it.
33:21If it's viral,
33:22we buy it.
33:23If it's not viral, we buy it.
33:24It's a bad product if it's not viral.
33:28I see.
33:29What about this?
33:30This is?
33:32This is sunscreen.
33:33Sunscreen.
33:34I can say that
33:36it's hard to get the texture
33:38because it's a gel-cream texture.
33:40Gel-cream.
33:41Between gel and cream.
33:43You'll be confused
33:44about the gel-cream.
33:45You'll try it.
33:46Gel-cream.
33:47Gel-cream.
33:48It's more friendly.
33:50We don't want to use
33:52clogged pores.
33:54Mostly,
33:56oil.
33:57There's a lot of oil sunscreen.
33:59So, we bring
34:00a different texture.
34:02It's more friendly
34:04to our skin.
34:05We want to try it too.
34:07Let's open this one.
34:09So, this one is
34:11tone-up gel-cream.
34:13SPF 50.
34:14SPF is
34:15men's question.
34:18Men usually
34:19use it.
34:22So, there's SPF 30.
34:24SPF 40.
34:25And SPF 50.
34:26So, what's SPF?
34:28What's the difference?
34:29It's a protection
34:30for our skin.
34:31UVA, UVB.
34:32All those things.
34:33It's a shield for us.
34:35It's hard to open.
34:36It's hard to open.
34:38You can open it
34:39from the bottom.
34:40It's easy.
34:41Right?
34:42I usually
34:43open it from the bottom
34:44when I'm in a hurry.
34:45Alright.
34:46Okay.
34:47So, this sunscreen.
34:48I want to educate you.
34:50Sunscreen is something
34:51that...
34:52Okay.
34:53that I as a
34:54concealer,
34:55I as a
34:58formula of this thing,
34:59right?
35:00With the competition
35:01outside,
35:02I can advise you
35:03to look for
35:04a sunscreen that is
35:05really, really...
35:07What do they say?
35:08That is really
35:11custard.
35:13Because this sunscreen
35:15Okay, like this.
35:16You don't...
35:17You pay more,
35:18you get more.
35:19You get more.
35:20Okay.
35:21Most sunscreens,
35:22this is a fact.
35:23It's not just in Malaysia
35:24this problem.
35:25It's the same in Indonesia.
35:26It's the same in other countries.
35:28Our problem
35:29is
35:30with brands
35:31with dishonest prices.
35:33It means like this.
35:34Okay.
35:35This sunscreen...
35:36Okay.
35:37If you look at sunscreen,
35:38SPF 50 is important.
35:4050 PA
35:41plus, plus, plus, plus.
35:42Plus, plus, plus.
35:43Plus, plus, plus.
35:44Plus, plus, plus.
35:45Plus, plus, plus.
35:46Plus, plus, plus.
35:47Plus, plus, plus.
35:48How many pluses are there?
35:49Plus, plus, plus.
35:50There's one.
35:51Plus, plus, plus.
35:52Plus, plus, plus.
35:53Plus, plus, plus.
35:54That means this is the maximum.
35:55The best.
35:56Plus is the most important.
35:57Okay.
35:58SPF and plus, plus, plus
35:59are the most important.
36:00It's not that we purposely
36:01put plus two
36:02or three or one.
36:03It's based on formulation.
36:04Okay.
36:05We have to submit
36:06to KENYAM Blue NPRA
36:07for...
36:08Is it true
36:09that there are all these things?
36:10Plus, plus, plus.
36:11All of that, right?
36:12Okay.
36:13You take it like this.
36:15Our challenge is
36:16when
36:17you make
36:18a real sunscreen,
36:20for a real sunscreen,
36:21it's expensive.
36:22Okay.
36:23It's expensive.
36:24Because to protect all of that,
36:25it has UV,
36:26all of that,
36:27it's expensive.
36:28Okay.
36:29But when you make
36:30and we put it
36:31according to
36:32really, really,
36:33there are 50
36:34SPF 50.
36:35To achieve that,
36:36we have to do a test.
36:37Okay.
36:38To reach
36:39really, really,
36:4050 percent, right?
36:41Okay.
36:42When in the market,
36:43you want to choose a sunscreen,
36:44you try
36:46to buy a logical one.
36:47I mean,
36:48don't look at
36:49SPF 50
36:50PA++++
36:51for RM19.
36:53It doesn't make sense, right?
36:54It doesn't make sense.
36:56But we don't know that.
36:58We don't know.
36:59So, for example,
37:00for RM19,
37:01I dare to say
37:02you take that thing
37:03to test SPF.
37:05It doesn't pass?
37:06No, it doesn't pass.
37:08It's clear 50.
37:09But maybe there is
37:10SPF 10 only.
37:11Oh, misleading,
37:12I would say.
37:13Yes, overkill.
37:16That's one of the biggest challenges
37:18right now.
37:20Okay.
37:21With foreign products
37:22or local products,
37:23that's one of them.
37:24So, look for it.
37:25That's why if you notice,
37:26sometimes you buy sunscreen,
37:27sometimes you use it.
37:28Eh, SPF is 50 already.
37:29But why still burn?
37:31Right?
37:32I already used one bottle
37:33and still burn.
37:34Why?
37:35Because of what?
37:36Because there is no other thing.
37:37There is no other thing.
37:38There is no other thing.
37:40And also,
37:41we have to apply
37:42sunscreen.
37:43Yes.
37:44For hours?
37:45Yes.
37:46We have to reapply.
37:47Based on our SPF.
37:49Based on SPF.
37:51So, for this one,
37:54just apply as usual?
37:55Yes, just apply as usual.
37:56Let's try.
37:58This is also a new problem.
38:01This is what men want to wear, right?
38:03Okay.
38:06He's shy.
38:07He's shy and nervous.
38:09So, usually,
38:10for sunscreen,
38:11just one squirt?
38:12Yes, based on your face.
38:13Based on your face.
38:14If you're cute,
38:15just a little, right?
38:16Okay.
38:17I'm sorry, men.
38:19I really don't understand.
38:20But actually,
38:21for me, myself,
38:22I do have my own skincare.
38:24I follow the skincare routine.
38:25But like I said,
38:27there is no
38:28okay,
38:29just wear it.
38:30There is no step-by-step
38:31like you said.
38:32You can't.
38:33It's like,
38:34just apply it.
38:35That's why your face will break out.
38:37Yes, that's right.
38:38Then, your face will turn pink.
38:39Then, it will be noisy, right?
38:40So, since you said,
38:41you have to wear sunscreen
38:43then,
38:44I will take note on that.
38:45Definitely.
38:46So, you have to be strong.
38:47Because you squirted a lot just now.
38:49There's a lot of sweat.
38:51For the camera.
38:55Okay.
38:57Later, it will blend well
38:58by itself.
38:59So, if it's like this,
39:00we just leave it like that?
39:01Yes.
39:02Because I have a lot of female audiences.
39:03So, they request
39:04a little tone-up.
39:05Because they want to go out,
39:06take their kids to school
39:07or something,
39:08they don't use foundation.
39:09Just use this?
39:10Yes, they just use that.
39:11Oh, since you mentioned,
39:12okay, if
39:13women usually wear makeup, right?
39:16How is it?
39:17Is there makeup before sunscreen?
39:18Or makeup after sunscreen?
39:20Or can you wear makeup with sunscreen?
39:22How is it?
39:23Okay, sunscreen.
39:24You use sunscreen,
39:25then you wear makeup.
39:26How do we use it?
39:27Like me,
39:28I already told you,
39:29before this,
39:30we take out the sunscreen mist.
39:32Because the problem is,
39:33this sunscreen,
39:34when we have makeup,
39:35we want to reapply it again,
39:36it's difficult, right?
39:37Yes.
39:38Well, the texture is like this,
39:39we want to reapply it again.
39:40How do we remove the makeup?
39:42So, I created a
39:43first recommendation
39:44that we created,
39:45sunscreen mist,
39:46water-based.
39:47If you
39:48after you wear makeup,
39:49you're outside or what,
39:50you just spray it.
39:51Spray, easy.
39:52Easy.
39:53Instead of on-the-go like that.
39:54Yes, that's right.
39:55And it doesn't disturb your makeup.
39:56So, the problem is,
39:57women,
39:58when we have makeup,
39:59we want to reapply sunscreen,
40:01sunscreen is a problem.
40:02Because the texture is like this.
40:04So, we do like setting spray.
40:06Just spray.
40:07Just spray.
40:08And you can do it anytime.
40:09Yes.
40:10Okay.
40:11So, that's not there anymore,
40:12I don't bring it anymore.
40:13Now, let's move on.
40:14Okay.
40:15What is this?
40:16This is cleansing milk.
40:17Cleansing milk.
40:18It's paired with this.
40:19Like I said earlier,
40:20you have to double cleanse.
40:21Double cleansing.
40:22First, you have to use this.
40:23Use this first,
40:24then use this.
40:25Okay.
40:26People often ask,
40:27if I don't wear makeup,
40:28whether I'm a man or not,
40:29do I have to double cleanse too?
40:31Yes, you have to.
40:33Why?
40:34Because
40:35we can't see the dirt.
40:37Yes.
40:38All the dust,
40:39everything,
40:40we can't see it.
40:41The cleanser is the face cleanser
40:43that we use.
40:45The first one.
40:46For those who have acne,
40:48we use that first.
40:49Okay.
40:50Milk.
40:51So, here it says milk.
40:52So, it's milk-based.
40:53Yes.
40:54It's white.
40:55Milk-based.
40:56We can't open it.
40:57It's a struggle to open it.
40:59Thank you so much.
41:00Okay.
41:01Oops, sorry.
41:02For...
41:03This one is...
41:04This one is toner.
41:05Under the sea.
41:06Under the sea.
41:07We used to launch
41:08Under the Sea.
41:09All the ingredients are from
41:11the sea.
41:13Look at the packaging.
41:14The packaging is beautiful too.
41:15Yes.
41:16The sea.
41:17Thank you so much.
41:18Okay.
41:19Let's try this one.
41:20So, this one...
41:22Okay.
41:23This is a double cleanser.
41:24It's like a makeup...
41:25It's a makeup remover.
41:26Oh.
41:27You opened it all.
41:28I can't open it.
41:29It's too obvious.
41:30I know.
41:31It's just shampoo.
41:32So, this is basically...
41:34It's just a spray.
41:35It's just a spray on your face
41:36and then you use water.
41:37Yes.
41:38That's right.
41:39We rinse it
41:40and then we use water.
41:41Then we use the cleanser.
41:42Alright.
41:43So, this is the cleanser.
41:44And this one is...
41:47Toner.
41:48Toner.
41:49This is the toner.
41:50Our toner.
41:51What about this one?
41:52This one is moisturizer.
41:54Moisturizer.
41:55Okay.
41:56This is our moisturizer.
41:57This is our moisturizer.
41:58So, moisturizer...
42:00Is it the same as sunscreen?
42:02Do we have to reapply it?
42:03Or what?
42:04No.
42:05Okay.
42:06It's enough to use twice a day.
42:07If you use more,
42:08it will dry your skin again.
42:10So, it's enough to use twice a day.
42:13Moisturizer.
42:14Yes.
42:15You can try it later.
42:17Our...
42:18Curious to see, right?
42:20Our texture is the best.
42:24Moisturizer.
42:25Okay.
42:26What about this one?
42:27This one is our hero.
42:29I just launched it.
42:30I added one more ingredient.
42:32It's B12.
42:34B12, okay.
42:35B12 is a premium ingredient.
42:37It's natural pink.
42:40The ingredient is naturally pink.
42:42And...
42:43I'll mention the price.
42:45Sure.
42:46I said premium, right?
42:47I'll mention it.
42:48This is one of the most expensive raw materials I've ever bought.
42:521 kg.
42:5380,000.
42:55Seriously.
42:561 kg. 80,000?
42:58Yes.
42:59And usually, what about this one?
43:01What about this one bottle?
43:03There's a percentage that we use.
43:05Okay.
43:06So, you can see the color is a bit pink.
43:09If you can try, this is our 8-year-old texture.
43:13The bestseller.
43:15Just a little bit.
43:17Okay.
43:18Is this enough?
43:19It's okay.
43:20You can open it again.
43:21Okay.
43:22You can't see it.
43:23Okay.
43:24Look at the texture.
43:25Try this a little bit.
43:26Look at the texture in front of you.
43:28Can you see the gemstone?
43:30It's pretty.
43:31It's shiny.
43:36It smells good.
43:37I've never seen a texture like this.
43:39Serum.
43:40It's usually liquid, right?
43:41Yes.
43:43So, this one is good for those who break out.
43:47To repair the skin barrier.
43:49We'll ask them to use this first.
43:51Okay.
43:52I see.
43:54Wow.
43:59It's mixed up.
44:00It's mixed up with this.
44:01It's mixed up with sunscreen.
44:02It's mixed up with this.
44:03It's mixed up with sunscreen.
44:04We tried a lot of things last night.
44:06Okay.
44:07Now, and then.
44:08Okay, this one.
44:09Oh, this is not.
44:10This is perfume.
44:11Oh, this is perfume.
44:12Okay.
44:13You can put it here.
44:14Okay.
44:15You can use it for the last time.
44:16You can use it for the last time.
44:17Okay.
44:18This is the biggest one.
44:19Okay.
44:20This is a booster.
44:21Booster.
44:22This is the most important one.
44:24I mean, these ingredients.
44:26I don't know how many ingredients.
44:27Just four ingredients.
44:29Okay.
44:30But the effect is really fast.
44:32I dare to claim.
44:34You use it for three days.
44:36You have dark spots or breakouts.
44:40It's obvious.
44:41It's fast.
44:42Because we use transemic acid.
44:44If you know, transemic acid.
44:46Before this, it wasn't in the skincare ingredients.
44:51It was only used in hospitals.
44:53Now, it's legal for Malaysia.
44:55And for the country.
44:57It's legal.
44:58So, this thing.
44:59It has a story.
45:00This transemic acid.
45:02Okay.
45:03It was used in hospitals to stop bleeding.
45:06Okay.
45:07After that, the doctor was surprised.
45:09Why did the person who used it turn white?
45:12Because of these ingredients.
45:14Yes.
45:15That's why it's now legal for skincare.
45:19So, I use this thing.
45:20This ingredient.
45:22Thank you so much.
45:23In Malaysia, we only allow 3%.
45:263% only?
45:27Maximum.
45:28So, we use 3%.
45:31Okay.
45:32So, there is also transemic acid that is fast for acne.
45:36You use it today.
45:37Tomorrow, God willing, it will start to reduce.
45:41We have centella.
45:42This is a sleeping mask.
45:44This is a sleeping mask.
45:45Yes.
45:46How do I take it out?
45:47So, about my skin.
45:49I have acne on my face.
45:52Okay.
45:53You don't use sunscreen, right?
45:56You didn't use sunscreen before, right?
45:58Not using sunscreen is one thing.
46:00The dermatologist said,
46:01you have to reapply.
46:04That's what I asked.
46:05SPF and everything.
46:06After that, he said this thing is also hereditary.
46:10Is there any other items or products that we can use to deal with acne?
46:16Yes, that's right.
46:17So, if you have a problem,
46:19you use this.
46:20This one.
46:21And we have a serum.
46:22Okay.
46:23When I choose ingredients,
46:24I look for useful ingredients.
46:26Useful.
46:27Useful.
46:28Okay.
46:29Like at night,
46:30how do we use sunscreen?
46:31Because you have to remember,
46:32our pigmentation is not only from UVA and UVB.
46:36From our gadgets, lights, everything.
46:40Everything, right?
46:41Everything.
46:42So, how?
46:43So, near the serum,
46:44I put one ingredient
46:45that protects from UV rays.
46:47Blue light.
46:48Blue light.
46:49Blue light means,
46:50we have a phone.
46:52Nowadays, everyone has a phone.
46:5324 hours, right?
46:54Yes.
46:55So, I think up to there.
46:57So, in our serum,
46:58I put ingredients that we use at night before going to bed, right?
47:01Yes.
47:02So, you don't have to worry.
47:03It will protect you from light.
47:06What?
47:07Headphones, UV, blue light, everything.
47:10I see.
47:11The use of this makeup.
47:15Actually, I want to ask.
47:16Okay.
47:17Someone said,
47:18before going to bed,
47:20you mentioned using skincare.
47:23Someone said,
47:24before going to bed,
47:25don't use skincare.
47:26So, what do you think?
47:27What do you think regarding that statement?
47:30Okay.
47:31Seriously,
47:32for example,
47:35I don't use skincare everyday.
47:37Okay.
47:38Maybe once a week,
47:40I don't use anything.
47:41We free our skin.
47:43That's it.
47:44Actually,
47:45once a month,
47:46you want to free your skin several times.
47:47Once a week,
47:48it's okay.
47:49It's free, right?
47:50You don't have to use anything.
47:51But we have to understand.
47:53Whatever it is,
47:54we have to maintain it.
47:56If we use it today,
47:58next week,
47:59when will the result be?
48:01So, everything has to be consistent.
48:04Once a week,
48:05you can free your skin.
48:07Give it a rest.
48:09So, skincare is something that
48:10when you start using it,
48:11you have to keep using it.
48:13Yes.
48:14To get...
48:15If you want your skin to be beautiful,
48:16you have to be consistent, right?
48:17You have to be consistent.
48:18This is for the male listeners.
48:20As a male,
48:21I am not consistent.
48:23So, we have learned a lot
48:24for tonight.
48:25This is the last one.
48:28This is Miracle Scent Reality Dream.
48:31This is the perfume.
48:32Actually,
48:33in Miracle,
48:34every month,
48:35we have a free gift.
48:37Those who buy the set,
48:38I will make another product as well.
48:40As a free gift.
48:42So, every month,
48:43there will be 2 new items
48:44that I will produce
48:45as a free gift.
48:47So, here...
48:49There's a mirror here.
48:50You can do it.
48:54So, there's a one-off strategy
48:56for us to appreciate
48:58our customers, right?
49:01So, it's great.
49:02Who doesn't like free gifts?
49:04So, for this perfume,
49:06I made it.
49:07Actually, they really like it.
49:09So, they...
49:10Because of the products,
49:11there are more and more.
49:13There are more and more.
49:15Because of their requests.
49:16All because I am consistent with free gifts.
49:18For example, the sleeping mask.
49:20The cute instant riser.
49:22I made it for this set only.
49:25When they wear it,
49:26instant riser.
49:27It means they wear it at night.
49:28Tomorrow morning,
49:29their face will be glowing.
49:31So, when there's a request,
49:33now on TikTok,
49:34we have released
49:37another version
49:39for the customers to buy.
49:41Something like that.
49:42So, what we do is
49:43following the request.
49:46Like this one,
49:47yes, you can try.
49:49It smells good.
49:51It smells like...
49:52Okay.
49:53Like what?
49:54Okay.
49:55It smells like floral.
49:56A bit floral.
49:57Actually, there's
49:59one brand
50:00that I can supply
50:02less.
50:03This one.
50:05It smells floral.
50:07It smells fruity.
50:08Is it?
50:09Yes.
50:11Actually,
50:12if I can mention,
50:13okay.
50:14Actually,
50:15it smells like LV.
50:19Oh.
50:20LV, the brand?
50:21Yes.
50:22The aroma is 90% the same.
50:25I don't want it to be different.
50:27Okay.
50:28That's why
50:30I like the smell of LV.
50:32So, when...
50:33Because...
50:34Before this,
50:35when I met an agent,
50:37they asked me,
50:38what perfume do you use?
50:39It smells good.
50:40When I entered the office,
50:42they knew.
50:43When I entered,
50:44they knew.
50:45It's because of the smell.
50:48So, when I can find
50:50the same thing
50:51with the same price,
50:54they like it.
50:55They definitely want to use it.
50:57LV's price is their price.
50:59I like to use this one.
51:00It's cheap.
51:01It smells good.
51:02Right?
51:03I see.
51:04It smells good.
51:05So,
51:06all of these
51:07can be used by women
51:09and men.
51:10Yes, that's right.
51:11Okay.
51:12The skincare is easy.
51:13It's just different for kids.
51:14Kids.
51:15For adult women,
51:17it's the same.
51:18No problem.
51:19Yes, that's right.
51:20I see.
51:21Because for kids,
51:22it's more complicated
51:24for us to do.
51:25Because for kids...
51:26Children can't play with their skin.
51:27Yes.
51:28They can't play with their skin.
51:29There are many issues.
51:30They're still young.
51:31I see.
51:32Before that,
51:33one final question.
51:35Okay.
51:36Okay.
51:37You're a businesswoman.
51:39Okay.
51:40What would you say
51:42to those
51:43who want to start a business
51:45in cosmetics,
51:46in skincare?
51:48What do you think
51:49you want to share
51:50to give them
51:51inspiration?
51:52Okay.
51:53So, okay.
51:54Actually,
51:55based on the data,
51:58okay.
51:59The interest in skincare
52:01is one of the most
52:03important in Malaysia
52:05right now.
52:06There's a data I read.
52:08In 2026,
52:10the value of skincare
52:13is close to 1 billion.
52:15That means...
52:16That's why
52:17everyone wants to be a founder.
52:19Right?
52:20Because in my mind,
52:21as a founder,
52:22I'm a billionaire.
52:23Lucrative business.
52:24Right? Okay.
52:25So,
52:26no matter what,
52:27we have to go back to reality.
52:29Right?
52:30Back to reality.
52:31Like I said,
52:32before you start a business,
52:33you have to prepare
52:34two things I said earlier.
52:36First,
52:37you have to have the right mindset.
52:38Right?
52:39Everything else
52:40is standard.
52:41Everything is business.
52:42Okay.
52:43And now,
52:45our world is getting more and more challenging.
52:47Right?
52:48With the competition
52:49that is really intense right now.
52:51I feel like
52:52every day,
52:53there's something new.
52:55Right?
52:56Okay.
52:57So, how do we
52:58keep it relevant?
52:59How do we compete
53:01with the products
53:03from outside
53:04that are in our market
53:06that are much cheaper?
53:09Right?
53:10I think this is a challenge
53:11for local products.
53:12Right?
53:13But,
53:14I think that
53:15we can do it.
53:16Who said that our products
53:17are not good?
53:18Who said
53:19that our factories
53:20are not good?
53:21Who said that
53:22our chemists are not good?
53:23Right?
53:24Because we also have
53:25quality factories.
53:26Okay.
53:27Like me.
53:28Why?
53:29Because like me,
53:30we are serious about miracles.
53:31That's why I created my own factory.
53:33After one year,
53:34I created my own factory
53:35that is focused
53:36on producing miracles.
53:38After that,
53:39I opened it for OEM,
53:41opened it for others.
53:42Everything.
53:43So, we want to be a product
53:44that is like them.
53:46International.
53:47In fact, we are better
53:48because we have KKM,
53:49we have NPRA,
53:50we have Halal.
53:52Like everyone knows.
53:53Malaysia's Halal is the best
53:54in the world.
53:56We really emphasize Halal.
53:57Yes, our Halal,
53:58if there is Malaysia's Halal,
54:00it's the best.
54:01The best.
54:02The best.
54:03And indeed,
54:04like me,
54:05when we audited Halal,
54:07Masya Allah.
54:08Masya Allah.
54:09It has the details,
54:10it has that, right?
54:11Indeed,
54:13there is no doubt.
54:14So, actually,
54:15because even now,
54:16me and my friends
54:18also have
54:20some complaints
54:22with foreign products,
54:25which are cheaper,
54:26and everything.
54:27I said,
54:28we,
54:29everyone has their own advantages
54:31and disadvantages, right?
54:32It's the same with our products, right?
54:34Like, okay,
54:35our advantages that we can use,
54:37which I think all brand owners can,
54:39if we raise our local brand,
54:42we emphasize our Halal.
54:44Okay,
54:45products that are imported from abroad,
54:46we don't know
54:47how Halal is,
54:48everything.
54:49And we,
54:50mostly,
54:51in Malaysia,
54:52we are Muslim.
54:53Right?
54:54So, we emphasize those things again.
54:55Everything.
54:56And I think,
54:57when you enter the business,
54:59standard,
55:00normal,
55:01the challenges that come,
55:02continue.
55:03Continue.
55:04Just go.
55:05Whatever comes,
55:06just go.
55:07Right?
55:08There is no problem
55:09that we cannot settle.
55:10Right?
55:11And the important thing is
55:12you produce quality products,
55:14right?
55:15You keep doing marketing,
55:18okay?
55:19Like now,
55:20there are a lot of platforms,
55:21right?
55:22Use this platform as best as you can.
55:24TikTok,
55:25Facebook,
55:26Instagram,
55:27all kinds of other.
55:28Upcoming,
55:29all kinds.
55:30Now, the best trade.
55:31Right?
55:32The best.
55:33There is always.
55:34You use.
55:35You use everything.
55:36I think as long as we do,
55:38as long as we focus,
55:40God willing,
55:41there is a blessing there, right?
55:42Okay.
55:43Yes.
55:44Thank you so much,
55:45Pamina,
55:46for the sharing,
55:47okay?
55:48For the insightful thoughts.
55:49And thank you to everyone.
55:50Okay.
55:51It's me, Adam Angie.
55:52And thank you for listening to
55:53Tuid Tepi,
55:54Tuid Tepi Podcast.
55:55Assalamualaikum.