がっちりマンデー!! 2024年11月24日 月刊食堂の通山編集長が教える坪月商30万円超えの大繁盛店
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TVTranscript
00:01Today's Gatchiri Monday is...
00:04A forbidden project where that man delivers the back side of a restaurant naked!
00:11Yes, good morning.
00:14Monthly Restaurant Editor-in-Chief, Shigeyuki Toriyama.
00:19Until now, he has interviewed more than 4,000 restaurants on site.
00:25A man who knows all the secrets of a restaurant's profitability
00:28will tell you the top half of a restaurant worth over 300,000 yen.
00:33So, what is the top half of a restaurant?
00:37It's a chart that shows how much a restaurant sells in a month.
00:43If you sell a pot for 300,000 yen, it's the top half.
00:47If you sell a pot for 500,000 yen, it's the bottom half.
00:51Yes, if you look at Tsumogessho, you can see the true profitability of a restaurant.
00:56So, let's look at the top half of a restaurant worth more than 300,000 yen
01:00that is hidden all over the country and known only by Editor-in-Chief Toriyama.
01:05In the back alley of Umeda in Osaka,
01:09for some reason, there are a lot of customers.
01:13What is the secret of Matsuno Bonsai?
01:17Isn't it the most popular in Osaka?
01:19We found it in Kyoto.
01:21At first glance, it's just a Chinese restaurant.
01:25The secret is in the back of the shop.
01:28What is it?
01:31I'm sweating and I want something.
01:35I think I haven't eaten for three days.
01:39I want to eat.
01:41The top half of a restaurant worth more than 300,000 yen.
01:45It's the top half of a restaurant worth more than 300,000 yen.
01:51Good morning.
01:52Today is Tsumogessho.
01:53Yes, I'm Editor-in-Chief Toriyama.
01:55So, in fact, it is natural for a large store to increase in sales where the number of pots is large.
02:00If you think of it as a single pot, it may not be so profitable.
02:04Even in a small shop, there are shops that make 300,000, 400,000, 500,000 yen in one pot.
02:12I'm sorry to make you feel hot in the morning.
02:17Good morning.
02:18Good morning.
02:21I'm AI-chan.
02:22Nice to meet you.
02:35This program is amazing.
02:38That's right.
02:42Let's cross the bridge.
02:51Let me introduce today's guests.
02:53I'm Editor-in-Chief Toriyama Shigeyuki and I'm AI Haruna.
02:57Nice to meet you.
03:00AI-chan always comes to the series of Tsumogessho.
03:04I love it.
03:05I love it.
03:07You love it because you're trying to steal it from your store.
03:10I'm not trying to steal it.
03:12When this program was released around the time of COVID-19,
03:14I collaborated with a company called Weir's, an IT company.
03:23This program is amazing.
03:25That's right.
03:26Really.
03:27How is it?
03:28Uber has come to a standstill.
03:31After COVID-19, everyone went home around 10 p.m.
03:36It's very difficult to find a second or third store.
03:40Everyone stopped crossing the bridge.
03:42However, there are many stores that have come to a standstill.
03:49I think there are various reasons for that.
03:52I'm going to show you that today.
03:54I want you to teach me.
03:56There are so many popular stores.
03:58Let's take a look.
04:00First of all, there is a monster store.
04:03This is a store that sells Tsumogessho for more than 300,000 yen.
04:10This is a meat store called NIKUNOYOICHI.
04:15Have you heard of it?
04:16It's not a meat store, is it?
04:17I don't know.
04:19It's a meat store, but it's not meat.
04:22Is it really profitable?
04:26I went to the office of NAGOYA.
04:29Here it is.
04:31NIKUNOYOICHI.
04:33I've seen this before.
04:36It looks like a regular YAKINIKU store.
04:41I entered the store.
04:44It's a big success.
04:48Let's ask the president of NIKUNOYOICHI about Tsumogessho.
04:53How many Tsumogessho are there?
04:55There are 18 Tsumogessho.
04:57How much is it?
04:58It's 960,000 yen.
05:01How much is Tsumogessho?
05:03It's 500,000 yen.
05:05That's a lot.
05:06That's amazing.
05:08I came here all of a sudden.
05:10Tsumogessho is more than 500,000 yen.
05:14It's a regular YAKINIKU store.
05:16The secret to selling this much is that it's a YAKINIKU store, but it's not meat.
05:24If you look at the store, you can see it.
05:31There is something like a kiln for each customer.
05:35What is this?
05:37That's right.
05:39This is KAMADAKI GOHAN.
05:41This is also for customers.
05:43Kamagohan is delicious.
05:49This is very popular.
05:51This is delicious.
05:53This is made by our company.
05:55This is a joint development with the five-star rice sommelier.
06:01This is a rice with twice the amount of water in a large grain of Hokkaido.
06:07This is a small grain of Gifu Prefecture, but it has a high degree of sweetness.
06:12This is a blend of such rice.
06:15This is called YOICHIMAI.
06:18This is an original rice.
06:19Customers cook their own rice in a kiln.
06:25Customers bring the rice in front of them.
06:28Customers can enjoy the most delicious taste of freshly cooked rice.
06:32That's why it's delicious.
06:34This is 594 yen for one kiln.
06:39Everyone is ordering.
06:43This is a delicious freshly cooked rice.
06:45Everyone orders a lot of rice.
06:49Is it really profitable?
06:52The rice that was about 30% is now 80%.
07:01If the number of orders for rice increases, the number of dishes to eat rice deliciously increases.
07:06In other words, the number of orders for meat increases.
07:11In addition, YAMASE wants to eat more rice.
07:17This is KALBI with a lot of fat.
07:23This is a special KALBI for white rice.
07:27This is a beef tongue with a lot of garlic and salt.
07:34As a result, more rice was ordered.
07:37This is an infinite loop.
07:41As a result, the number of orders for meat increased.
07:45The number of orders for meat increased from 8 to 10.
07:50In the past, the number of orders for meat increased to 5.
07:54This is a great success.
07:57The number of orders for meat has increased.
08:01This is a great success.
08:06This is a great success.
08:08The number of orders for meat has increased.
08:10The number of orders for rice has increased.
08:13The number of orders for meat has increased.
08:17The number of orders for lunch has doubled.
08:22Normally, there are many restaurants that serve lunch at night.
08:27We mainly serve lunch.
08:29Of course, the restaurant where the rice is delicious.
08:33Of course, lunch is a great opportunity to enjoy it.
08:39The number of orders for lunch has increased.
08:43Lunch costs 1250 yen.
08:49Lunch and dinner are sold out.
08:53I'm satisfied with 500,000 yen.
08:57Why did you decide to serve rice as the main dish?
09:03I thought of a way to eat self-serve meat.
09:06I thought of a way to eat self-serve meat.
09:11When I first opened the restaurant, it was a buffet-style restaurant that offered good meat at a high price.
09:18However, there were many similar counterfeits.
09:21It was a big failure.
09:23It cost about 100 million yen.
09:26I thought it was over.
09:31However, there was a customer who said that the rice was delicious.
09:36The president of YANASE changed his mind.
09:40He started a restaurant that offers only meat.
09:43The number of orders for meat has increased to 24 stores in 5 years.
09:49The number of orders for meat is mainly rice.
09:54That's amazing.
09:57Let's eat.
09:59This is rice.
10:01Wasn't it difficult to blend?
10:03I ate about 100 patterns.
10:05That's right.
10:07Did you choose the one that goes best with the meat?
10:10That's right.
10:12The sweetness is strong.
10:14I made rice that does not lose to meat.
10:16Let's eat it with meat.
10:19I ate it earlier.
10:21I can't stop eating rice.
10:24Is this called MARIAJU?
10:29This is delicious.
10:31This restaurant has a lunch sale of 2 million yen.
10:33That's amazing.
10:34This restaurant has a lunch sale of 2 million yen.
10:36YANASE's company is running a restaurant called HIRUDAKEUNAGI.
10:42That's amazing.
10:44Did you change the rice to match the meat?
10:48That's right.
10:49I changed the rice to match the meat.
10:51What is the reputation of this restaurant?
10:54This restaurant also has a lunch sale of 400,000 yen.
10:56That's amazing.
10:58I didn't expect to eat rice.
11:01I think this restaurant is very popular.
11:04TORIYAMA, the editor-in-chief of KETKAN SHOKUDO, teaches.
11:07This restaurant has a lunch sale of 300,000 yen.
11:11This restaurant is very popular in Kyoto.
11:16This restaurant is very popular in Kyoto.
11:21This restaurant is located near GION METRO STATION in Kyoto.
11:26Let's go there.
11:28There are many people.
11:30This is a famous restaurant.
11:32This is a famous restaurant.
11:33This is a famous restaurant.
11:38At first glance, this is an ordinary Chinese restaurant.
11:42However, there is a long line in front of the restaurant.
11:46There are customers from all over the world.
11:51When I look inside the restaurant, there are a lot of seats.
11:58Everyone is eating GYOZA LUNCH 1000 yen and fried rice.
12:04This looks delicious.
12:06This is a normal Chinese restaurant.
12:09Is this restaurant profitable?
12:14This is the president, SAKATA.
12:16Please tell me the monthly income of this restaurant.
12:19This is a 15-gyoza restaurant.
12:22How much is the monthly income?
12:23This is 7.5 million yen.
12:26How much is the monthly income of this restaurant?
12:27This is 5 million yen.
12:31This is amazing.
12:33This restaurant is open from 5 p.m. to 11 p.m.
12:41This is a monster-class restaurant.
12:43This is 500,000 yen.
12:45This is the president, SAKATA.
12:47Why is this restaurant so profitable?
12:50There is a restaurant in this restaurant.
12:54This is probably the first restaurant in the world.
12:57There is a restaurant in the back of the GYOZA restaurant.
13:01I want you to show me that.
13:04Please look at the back of the restaurant.
13:12Please look at the back of the restaurant.
13:17This is the back of the restaurant.
13:22There is a sauna in the back of the GYOZA restaurant.
13:24There is a sauna in the back of the GYOZA restaurant.
13:27This is what we like.
13:31There is a sauna in the back of the GYOZA restaurant.
13:37There is GYOZA oil and a sauna at the entrance.
13:43You can eat GYOZA and Chinese food at this restaurant.
13:50You can only enter the sauna.
13:54You can enter the sauna like this.
13:57You can drink beer and eat GYOZA at this restaurant.
14:01This is a restaurant with a sauna and GYOZA.
14:05This is a 80-minute rental.
14:08This is 7,700 yen for two people.
14:11This restaurant is very popular.
14:13This restaurant may be more expensive than usual.
14:16However, the quality of this restaurant is high.
14:19This is a restaurant with underground water.
14:22Is this a restaurant with underground water?
14:24Yes.
14:25This is an open-air restaurant.
14:27This is an open-air restaurant.
14:30The reservation is available until three months later.
14:34I asked a customer who was eating Chinese food at the end of the sauna.
14:39I felt very good.
14:41The inside of the restaurant was very clean.
14:45How was it?
14:46It was the best.
14:47I was a little surprised.
14:49The sauna and GYOZA have a great effect on your body.
14:56After the sauna, you will be hungry.
14:58If you have a lot of GYOZA, you can buy GYOZA for 30,000 yen for four people.
15:03Of course, the customers of the sauna came to the GYOZA restaurant.
15:09Then.
15:10I didn't know this GYOZA was so delicious.
15:13I wanted to eat GYOZA for a long time.
15:21That's right.
15:23For some reason, the number of customers who eat GYOZA and beer is more than usual.
15:29As a result, after putting a sauna in a normal GYOZA restaurant, only the sales of Chinese food increased.
15:36In the end, the sales of GYOZA increased by 1.5 times.
15:41That's great.
15:42I run a GYOZA restaurant in Kyoto.
15:44I was asked if I could run a GYOZA restaurant in other prefectures.
15:48The sales of GYOZA will continue to increase.
15:51GANCHIRI.
15:55There is a sauna in the back of the GYOZA restaurant.
15:58How did you make it?
15:59In Kyoto, there is a sauna like an eel's bed.
16:02That's right.
16:03If you are in a dead space, you should make something.
16:07It's a combination of different things.
16:09Okonomiyaki and sauna.
16:13Where can I find such a property?
16:16How do you get permission for food?
16:22You don't have such a property, do you?
16:24I run a real estate business.
16:27That's right.
16:28Did you have spring water in the basement?
16:32I dug a well.
16:33Did you dig a well?
16:35You can choose what you like.
16:38That's how you can increase sales.
16:41It's different from what customers want.
16:44How do you make enthusiastic fans at a small number of restaurants?
16:48After COVID-19, the number of visitors has decreased.
16:51As you said, if you don't make a strong fan, it will be difficult to survive at a restaurant.
16:56That's right.
16:57If you do it for everyone, it will be distributed.
16:59That's right.
17:00Toriyama Editor-in-Chief of the Monthly Dining Hall teaches you.
17:03This is a restaurant with a monthly income of over 300,000 yen.
17:06Next, Haruna Ai will introduce you to a monster restaurant full of things to learn.
17:13Next, Umeda, Osaka came to look for a restaurant with a monthly income.
17:17Then this man came.
17:19Hello.
17:21He came.
17:24Toriyama Editor-in-Chief came all the way to Osaka to explain about this restaurant.
17:32There is a restaurant called RIP RYORI PAIN.
17:35It's a restaurant with a monthly income of over 300,000 yen.
17:38I'm looking forward to this.
17:40When I followed Toriyama, I passed the shopping street in front of Umeda Station in Osaka.
17:46I passed the night market.
17:49Then I entered this alley.
17:52Is it here?
17:53This is the back alley of the back alley.
17:55I didn't notice it at all.
17:56What is hidden in this back alley?
18:00This is it.
18:02This is RIP RYORI PAIN.
18:04RIP RYORI PAIN sells meat dishes.
18:06However, this is not the one that supports the income.
18:10Is this the entrance?
18:12That's right.
18:13Actually, this is the entrance.
18:16I entered from a small entrance.
18:20It looks like a tavern.
18:23There are a lot of customers.
18:26Everyone seems to be enjoying meat dishes and alcohol.
18:30Are you excited?
18:33Hello.
18:37Let's ask Matsushita, the owner of RIP RYORI PAIN.
18:42The number of TSUBO is 6.
18:46The monthly income is 5.2 million yen.
18:515.2 million yen.
18:53What is the monthly income of TSUBO?
18:55The monthly income is 820,000 yen.
18:58820,000 yen is 860,000 yen.
19:01860,000 yen is 860,000 yen.
19:05The monthly income of TSUBO is 300,000 yen.
19:09The monthly income of TSUBO is 860,000 yen.
19:15If the monthly income of TSUBO exceeds 700,000 yen, it will be a miracle.
19:20I don't think so.
19:23If the monthly income of TSUBO exceeds 700,000 yen, it will be a miracle.
19:28If the monthly income of TSUBO exceeds 700,000 yen, it will be a miracle.
19:31Is there such a system here?
19:33The system is complete.
19:36The unique system is outside the store.
19:41The facade is also a great point.
19:43What is the facade?
19:45The facade is the appearance of the store.
19:49The facade, which is the face of the store, is amazing.
19:54It's a facade.
19:56It's a facade.
19:58It's a good example of a facade.
20:02The most important thing is this pine bonsai.
20:08We call it a memory stopper.
20:13When you see a pine bonsai, you will stop for a moment.
20:17When you stop, it is said that it is easy to remember in your head.
20:23Certainly.
20:24I'm very interested in this bonsai in front of the store.
20:28I stop my feet.
20:30For restaurants, it is important to stop your feet.
20:35It's like a crab cave.
20:38There is a store that goes up and down in a ramen shop.
20:43That's fine.
20:44In addition, there is a meaning in this small entrance.
20:49It's a great store.
20:51It's a monster.
20:55There are a lot of meat dishes and pine trees in the store.
20:59There is also a meaning in this small entrance.
21:02I hit my head.
21:04I was surprised.
21:06It's cool because there is a hidden painting.
21:09It's very fashionable.
21:11At first, I couldn't understand where the entrance was.
21:15The special experience of passing through the entrance remains in my memory.
21:21I want to repeat this store again.
21:24This is a great store.
21:26Once you enter the store, you can't get out of the store.
21:30You can't put a sword in the store.
21:31In addition, there is an entrance below.
21:34The upper half is completely made of glass.
21:37It is easy to enter the store because it is easy to see inside the store.
21:43Of course, the unique design of this facade is distributed on SNS.
21:49Instagram.
21:51Internet.
21:53This is Instagram.
21:57The effect of the store's PR is amazing.
22:02As a result, the store is full of customers.
22:06There are more than 100 customers when there are many weekends.
22:10This is the most popular store in Osaka.
22:13If it's a Tatsunomiya store, I can't get in.
22:19The second point is the drink.
22:26There are more than 30 kinds of gin.
22:31This is a sake-based gin produced by SAKAGURA in 1934.
22:35This is an Italian gin with a strange appearance.
22:39The owner, MATSUSHITA, is particular about this.
22:42This is selling well.
22:45Gin is popular here.
22:48Gin is also sold at this price.
22:52How many drinks have you had so far?
22:54Today?
22:55I've had four drinks so far.
22:58That's a lot of drinks.
23:00I usually drink about 10 drinks.
23:02The third point is the menu.
23:08Thank you for the meal.
23:11I want to eat Ankyo.
23:14I want to eat Ankyo.
23:15I want to eat Ankyo.
23:16I want to eat Ankyo.
23:17I want to eat Ankyo.
23:19Heart sashimi with fresh beef.
23:23Wagyu and Ankyo-grilled shabu-ponzu.
23:26There are a lot of meat dishes.
23:31MATSUSHITA is the only one who is making this.
23:35Why can he make this alone?
23:39This is a product called ATSU-AGE.
23:43This is a product of a Japanese beef.
23:45This is a product of a Japanese beef.
23:50This is a product of a Japanese beef.
23:54This is a product of a Japanese beef.
23:55This is a menu that can be made in a small number of dishes.
24:01He has a lot of ideas in six pots.
24:05This is a great restaurant.
24:09This is a monster.
24:10He has a lot of ideas.
24:12He is smart.
24:14He is a handsome man.
24:15There is another point.
24:17The right side is the air conditioner and the left side is the drain.
24:21Is that true?
24:22Look at this.
24:24This is a normal air conditioner with a drain.
24:27Do you know why this is like this?
24:30He doesn't want to be touched by the drain.
24:33That's not true.
24:36This is to distinguish between the first customer and the second customer.
24:42People who have come to the store know that the right side is the air conditioner.
24:46So they come in from the right side.
24:49People who have come to the store for the first time know this.
24:59He has a lot of knowledge about what kind of people come in.
25:05I learned a lot.
25:07Please tell us the restaurant you recommend.
25:14That is after the commercial.
25:19Please tell us the restaurant you recommend.
25:25This is a restaurant that serves T-bone steak.
25:32The course itself costs 22,000 yen.
25:35This restaurant is very popular.
25:37What do you sell?
25:39First of all, I sell T-bone steak.
25:43This is a saw that cuts tuna.
25:48This is a saw that cuts tuna.
25:52The main customer is a foreigner.
25:55A foreigner may come from now on.
25:57This is a T-bone steak.
25:59Please tell us the restaurant you recommend.