• 2 days ago
ふるさとの未来 2024年10月23日 地鶏専門店「塚田農場」を展開するエー・ピーホールディングス
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Transcript
00:00The future of our hometown is in the hands of those who are working hard to find companies in the process of growing up in their hometowns all over the country.
00:30Let's get started. I wonder how far we can go.
00:37It doesn't matter if we get entangled or not.
00:41It's all about me.
00:54Good evening. The future of our hometown has begun again tonight.
00:57Today, we will continue to deliver news from the Book Lounge Kaburu on the 3rd floor of Kabuto Bay in Nihonbashi.
01:02Continuing from last week, we will continue to deliver news about the future of the companies we introduced last week.
01:09I wonder what kind of news we will receive.
01:11I'm looking forward to it.
01:13Tonight's news about the future of our hometown.
01:15The latest news is...
01:19AP Holdings Co., Ltd., which was introduced in August four years ago.
01:28Self-service specialty store Tsukada Farm.
01:3548 Fishing Villages where you can enjoy fishing and fishing.
01:41It is a leading company in the catering industry that develops about 40 businesses.
01:48The CEO and president of the company is...
01:54The founder, Mr. Hisashi Yoneyama.
01:58I started when I was about 25 or 26 years old.
02:01I used to work in the real estate industry.
02:04I also worked as a sales representative for a business.
02:08There is a high-end store in Ginza that uses Settai.
02:12I use a very delicious bird.
02:15However, the store that uses Settai costs more than 10,000 yen per customer.
02:21Even though there is such a delicious bird, I wonder if I can provide it more reasonably.
02:26I started to think about this in my late 20s.
02:31I thought about how to provide good domestic ingredients to customers at a reasonable price.
02:39That was my idea.
02:41I made a self-service specialty store.
02:46Then it suddenly grew.
02:49The annual income in 2019 was more than 230 billion yen.
02:54However, when he appeared last time, he said...
02:57I would like to ask all the restaurants and karaoke shops in Tokyo to shorten their business hours from August 3rd to August 31st.
03:13The new coronavirus infection has spread.
03:16The catering industry has been hit hard.
03:19It was the middle of it.
03:23Four years have passed since then.
03:25What is the concern of AP HOLDINGS?
03:30The person who answered the question is...
03:33Masashi YOKOSAWA, who plays the role of a manager.
03:38I will answer anything.
03:39Please come to me.
03:41It's okay if it's not private.
03:44So, tonight...
03:47The changes in the past four years due to the coronavirus.
03:50And the story of money that is hard to hear.
03:53We will ask you to tell us about the future of your hometown.
03:58I did it.
04:00I didn't have to ask anything.
04:02I said everything except private.
04:04Four years ago, I started writing notes from AP HOLDINGS.
04:11This is the first book I wrote at that time.
04:13This is the sixth book I wrote.
04:15When I look at the notes at that time, I don't know what it is.
04:18Isn't it graffiti?
04:20But it says something very important.
04:22Corona.
04:23It says that sales of 200 million yen per month will be zero.
04:26I heard that I was affected by the coronavirus.
04:30Why do I know more than Yuka?
04:32Thank you very much.
04:34Tonight, we have Masashi YOKOSAWA, who plays the role of a manager of AP HOLDINGS.
04:39Nice to meet you.
04:41Nice to meet you.
04:43Can I talk to you?
04:45Of course.
04:47Nice to meet you.
04:48This time, the environment is very different from four years ago.
04:54I think there was a lot of trouble.
04:57Why did you think it was okay to talk about various things on this program?
05:01First of all, I want to restore my business.
05:04I think it's about time to leave.
05:07I want to talk about my hard work normally.
05:10Finally, you can talk about your hard work.
05:13Talking about my hard work is a memory.
05:16It's a memory.
05:18That's great.
05:20I have six questions I want to ask AP HOLDINGS from the last program.
05:26First of all, about TSUKADA FARM.
05:31TSUKADA FARM has about 110 stores in Japan and overseas.
05:36How many stores are there now?
05:38Last time, there were about 110 stores.
05:41This time, there are about 67 stores.
05:44TSUKADA FARM is changing to other brands.
05:50TSUKADA FARM is a store that many people know.
05:56Why is TSUKADA FARM changing to other stores?
06:00During the pandemic, the business of the izakaya was the most damaged.
06:04The reason is that there are fewer banquets and fewer salaried workers.
06:08The izakaya, which has such a customer base, was hit hard.
06:13On the contrary, the business of dating and dining for 6,000 yen, 8,000 yen, and 10,000 yen was in a bad shape.
06:22There was a need to shift to a more stable business.
06:25That's why TSUKADA FARM was reduced little by little.
06:31Yes, the izakaya is opening a new business that is one rank higher than the izakaya.
06:38For example, in front of the eyes and nose of Akasaka Mitsuke Station in Minato-ku, Tokyo,
06:43there is a mixed store that combines the three specialty stores.
06:51YAKITORI
06:53KAMONIKU
06:56And you can enjoy sushi.
07:00Did you know?
07:01I've been to Nakameguro.
07:03I went to a shop in Nakameguro and thought,
07:05Oh, it's in Akasaka.
07:07Because it's close to the company.
07:10Also, in July of this year,
07:12KITTE Osaka, a shopping center directly connected to Osaka Station,
07:16opened a sukiyaki and shabu-shabu specialty store.
07:21The most popular one is sukiyaki using English-ranked Kagoshima black beef and black pork.
07:30It's a little expensive, but it's full every day.
07:36So, how is the current annual income?
07:42By the way, in 2019 before COVID-19, it was more than 230 billion yen.
07:49The one who answered me was...
07:52Thank you for your cooperation.
07:56Chairman Yoneyama Hisashi.
07:59It was 230 billion yen in 2019.
08:03Then it went down to 6.7 billion yen during COVID-19.
08:08Then it recovered little by little.
08:10Now, the current settlement is 210 billion yen.
08:13The sales volume has almost returned to before COVID-19.
08:20I basically forgot about the bad things.
08:22I forgot, but...
08:24I can't stop the company.
08:26I have to survive somehow.
08:28That's my number one goal.
08:31I did what I had to do.
08:35I made a decision that I couldn't make if I were in a normal state.
08:42I think I was able to do it, as well as the company.
08:48It's my leadership, so I'm proud of it.
08:50I think it's a great asset that everyone has overcome various situations and COVID-19.
08:59I think this is the big difference between before and after COVID-19.
09:09After COVID-19, AP Holdings has grown stronger and bigger.
09:15As a store, did you feel like you were back in the old days?
09:18Was there anything that made you come back?
09:22I was able to confirm it in December last year.
09:26Until then, I was worried about what to do if something happened again.
09:36But in December last year, I was able to come to Terminal Station, Shinagawa, and Omiya.
09:44I thought there were people from the suburbs who came to drink.
09:48I was able to feel that the city has become brighter and more lively.
09:55Did you feel like you were back in the old days during Christmas and New Year's Eve?
10:00I felt like the party was back.
10:03I thought there were a lot of people drinking together.
10:09Until then, the city was dark.
10:12I felt like I could only light up the city with food.
10:21But of course, the loss was also great.
10:26If this is the case, it's about 230 million yen.
10:36If this is the case, it's about 230 million yen.
10:46It's about 4.6 billion yen in total.
10:56It's a pretty big loss.
10:58Of course, there were times when I was helped with subsidies.
11:03At that time, there were about 900 employees at the peak, but now there are about 600.
11:09I didn't feel like I was fired.
11:14I felt like I was desperate for food.
11:17I was working to eat, but the restaurant was closed.
11:22I think it was the turn of many people.
11:26Why didn't you try to reduce the number of employees from the company?
11:32It's because people are the most important thing.
11:35Of course, if COVID-19 is over, people will rebuild their businesses.
11:40If there are no people, nothing can be done as a business.
11:44I've always wanted to protect people.
11:48What is the most popular business now?
11:54The person who answered the question is Taichi Morio, the representative of that business.
11:59I think the business of bento has grown.
12:03It's been 23 years.
12:05It's the best sales in the past.
12:10Yes, bento business.
12:12It's been 10 years this year.
12:15I love this.
12:17As we are familiar with in the TV industry,
12:20it is a popular item as a lunch box for filming and recording.
12:26This factory is located in Shinkiba, Koto-ku.
12:31It is a 24-hour factory, and it can produce more than 10,000 meals a day.
12:37Basically, we make it there and deliver it to customers.
12:41We also sell it to stores.
12:44We are located in the center of Tokyo.
12:47We are expanding our business to the extent that it can be transported from Shinkiba.
12:51We use a machine to cook a large amount of food.
12:55For example, we make egg rolls by hand from the beginning.
13:01We make 300 to 400 rolls a day for three or four people.
13:05It's important that we don't have to spend a lot of time on it.
13:12The number of lunch boxes is higher than the number of customers at Izakaya restaurants.
13:20In that sense, I think we should continue to promote the brand Tsukada Nojo
13:25and create a synergy in the field of out-of-the-box and in-house food.
13:35The number of lunch boxes is soaring.
13:38Yes, it's soaring.
13:40It's about 2.5 billion in the first quarter.
13:42It's growing even more this quarter.
13:45If there is fried chicken in the rehearsal of a live performance, it will be very powerful.
13:51That's what everyone says, and it's growing more and more.
13:54I see.
13:56Here are six questions for AP Holdings.
13:59The following questions are about Tsukada Shokudo, a new company that started during the pandemic.
14:07Here are six questions for AP Holdings.
14:10The following questions are
14:12about Tsukada Shokudo, a new company that started during the pandemic.
14:18AP Holdings, which was mainly a night business centered on izakayas,
14:24opened Tsukada Shokudo in May 2020, which is also a family-oriented lunchtime business.
14:35It started in Kanagawa and Osaka and expanded to five stores.
14:42It's been four years since then.
14:44It looks delicious.
14:45That's it.
14:46It's perfect.
14:49As the pandemic broke out, the business has grown even more.
14:53There are more people who want to eat good food during lunchtime.
14:58At night, there are more people who want to eat delicious food even if they don't drink alcohol.
15:04Izakayas and restaurants have never been in a situation where they can be used in various scenes.
15:11So I felt very comfortable.
15:14However, there were five stores at first, but now there is only one store in Musashikosugi.
15:21I thought it would be nice if it was an izakaya, but it was difficult to eat.
15:27It wasn't good, so I changed my business and withdrew.
15:34Musashikosugi is a place where you can drink alcohol.
15:38It's a place where you can drink alcohol.
15:41It's a place where you can drink alcohol.
15:47It's a place where you can drink alcohol.
15:50I'm glad I started it.
15:54Then, what happened to the other business, the delivery business, which started during the pandemic?
16:02This is a business that is especially important in AB Holdings.
16:07We want to build a manufacturing base in the vicinity of Tsukada Farm in Japan.
16:17From there, we would like to provide various things by self-delivery.
16:24There are many reporters at the press conference.
16:29Our goal is to build a manufacturing base of 10,000 to 20,000 yen per store.
16:3920,000 yen x 20,000 yen is 4 million yen.
16:4220,000 yen x 30,000 yen is 6 million yen.
16:45That's what we're aiming for.
16:48What happened to the other business, the delivery business?
16:51What happened to the other business, the delivery business, which started during the pandemic?
16:54What happened to the other business, the delivery business, which started during the pandemic?
17:03We decided to suspend it temporarily.
17:11It was a new business, so it was very popular.
17:15Of course, the cost of the new business was high.
17:18The number of people working was also high.
17:22At the time when the coronavirus was recovering,
17:25I thought it would be more profitable to concentrate on the main business.
17:30What happened to the delivery bikes and electric bicycles that were collected to start the business?
17:39I don't need them at all, so I'm keeping them in the garden of my employees.
17:44I went to Yokohama to get the first gyro bike.
17:50I didn't have anything to do, so I went to a bike shop in Yokohama.
17:55I drove a gyro bike for the first time and brought it here.
18:00I have a lot of memories.
18:05At that time, I really...
18:08I couldn't remember what to do.
18:12It was a tough time, so I think it was necessary to find an answer.
18:19You had no choice but to laugh.
18:21I had no choice but to laugh.
18:24But the delivery business is now not suspended, but pending.
18:29That's right. Once it's pending, it's like asking for a second chance.
18:34The kitchen cloud equipment itself is used as a central kitchen.
18:38We use it as a place to contribute as much as possible.
18:42What is the current trend in the food industry?
18:51I think everyone was worried about who would be the first to get through the pandemic.
19:00At that time, SNS was also a trend.
19:03You can't eat it, so just look at it.
19:05When you look at it, it's like a deliberate picture.
19:08I think that kind of thing was spreading a lot.
19:12I think I'm getting tired of being deliberate.
19:16I'm starting to get a little tired of SNS.
19:21It's like a sizzle or a live.
19:24I have the impression that it's switching to real thinking.
19:29It's the same for us.
19:31It's a story before you get on the plate.
19:34It's the face of the producer.
19:37It's a delicious reason.
19:39I think that kind of thing is going to be a trend from now on.
19:47I think it's a hit again that it's a driving force to overcome.
19:53Next week, AP Holdings' proud specialists will appear.
19:59Oh, it's heavy.
20:03And the reunion after four years.
20:29Next week, AP Holdings' proud specialists will appear.
20:34Next week, AP Holdings' proud specialists will appear.
20:37Next week, AP Holdings' proud specialists will appear.
20:40Next week, AP Holdings' proud specialists will appear.
20:43Next week, AP Holdings' proud specialists will appear.

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