(Adnkronos) - “Le nuove Pril Excellence 5in1 Caps sono l’ultima innovazione in casa Pril e le prime capsule al mondo con cinque camere in grado di garantire il massimo dell’efficacia pulente quando si tratta di detersivi per la lavastoviglie”. Queste le parole di Francesca D'Angelo-Valente, direttrice marketing Henkel Consumer Brands, in occasione dell’evento di presentazione delle nuove capsule per lavastoviglie Pril Excellence 5in1 Caps, pensate per eliminare anche lo sporco ostinato e secco da 72 ore, offrendo risultati impeccabili senza necessità di ammollo e garantendo un notevole risparmio, non solo di tempo ma anche di acqua ed energia.
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00:00The new April Excellence Caps 5 in 1 are the latest innovation in the April line-up.
00:09They are the first caps in the world with five chambers,
00:12which guarantee the maximum cleanliness when it comes to detergents for washing dishes.
00:19Thanks to their effectiveness against dry dirt for 72 hours,
00:22there is no longer any rush to treat or pre-treat the dishes immediately after cooking.
00:28You can take the time to enjoy the moments of conviviality or do something else
00:34and wait for the dishwasher to be full before starting the load.
00:40This means not only a concrete help in the everyday chores,
00:46but also a concrete commitment to the reduction of water and the number of washing cycles.
00:53Today's event is part of a 360-degree communication plan
00:57aimed at supporting April Excellence Caps 5 in 1.
01:00Specifically, what we have tried to do here is to build an immersive experience
01:06with the discovery of the functionalities of our five chambers.
01:09From TV support to online and offline activations,
01:14today we will also have influencers and content creators
01:18who will be able to explain and bring us live the functionalities of this product.
01:24And of course it will be with us, with April, our godmother Benedetta Parodi.