(Adnkronos) - Con un evento esclusivo pensato per offrire una piattaforma esperienziale per scoprire da vicino il cuore dell’innovazione di Pril, il brand di Henkel leader nel settore dei detergenti per lavastoviglie ha presentato a Milano le nuove capsule per lavastoviglie Pril Excellence 5in1 Caps. Madrina dell’evento la conduttrice tv e testimonial Pril Benedetta Parodi.
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00:00Designed to eliminate also the stubborn and dry dirt from 72 hours, offering impeccable results without the need of softening and guaranteeing a considerable savings, not only of time, but also of water and energy.
00:16These are the new Prill Excellence 5-in-1 Caps, presented in Milan with an exclusive event, designed to offer an experiential platform to discover up close the heart of Prill's innovations, Enkel's brand, leader in the detergent sector for dishes.
00:34The new Prill Excellence Caps 5-in-1 are the latest innovation at Prill, and the first Caps in the world with 5 rooms, able to guarantee the maximum clean efficiency when it comes to dishwashing detergents.
00:48Thanks to their effectiveness against dry dirt from 72 hours, there is no longer any hurry to treat or pre-treat the dishes immediately after cooking, you can take the time to enjoy your own moments of conviviality or do something else, and wait for the dishwasher to be actually full before starting the load.
01:08This means, therefore, not only a concrete help in everyday affairs, but also a concrete commitment to the reduction of water and the number of washing cycles.
01:21To animate the event, the show cooking of Benedetta Parodi, witness to Prill and among the most beloved TV hosts, together with pastry chef Damiano Carrara.
01:29We have a bit of the same philosophy, me and these wonderful Caps, that is, to make our lives easier. I do it in the kitchen with quick recipes, and these Caps, which are super innovative, do it just by facilitating the after-cooking, when it's time to wash the pans, to do the dishwasher.
01:49Prill's multi-channel communication involves not only television, but also social media, where creators Alma Ameti, Ruben Bondi, Aurora Cavallo, Luca Gervasi, Guglielmo Scille of Letta Secco, give life to the campaign 5 reasons for.
02:03At the same time, the agency Ogilvy has developed the If Dishes Could Talk campaign, active throughout October, which has seen the participation of the creators Andrea Di Raimo, Edoardo Zaggia and Tommaso Zorzi, to highlight the benefits of Prill technology in a creative and engaging way.