(Adnkronos) - “I grandi brand italiani sono un biglietto da visita per tutti noi e quindi, per gli italiani è un po’ più semplice approcciare i nuovi mercati se vengono anticipati dai nostri brand, che normalmente portano qualità, creatività e sono punte di diamante mondiali”. Lo riferisce Alessandro Morelli, sottosegretario di Stato alla Presidenza del Consiglio dei Ministri, Coordinamento della politica economica e di programmazione degli investimenti pubblici, in occasione dell’evento di presentazione delle evidenze della ricerca promossa da Centromarca e condotta da Althesys sul valore condiviso dell’industria di marca sul sistema Paese.
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00:00Thanks to the decontribution already foreseen in the last financial law and today increased even more, we allow companies, all companies and our workers to have a substantial help.
00:17This, of course, qualifies the labor market and simplifies life for many millions of our fellow citizens.
00:27On the other hand, we are making investments in public companies, SACE and Simest in particular, through which there can be guarantees for Italian companies that intend to invest abroad in particularly difficult markets.
00:47This is the possibility of these companies to put a flag, the tricolor, that arrives in these countries.
00:56We must always remember that the great Italian brands are a ticket to visit for all of us.
01:02Therefore, for Italians it is a little easier to approach new markets if they are anticipated by our brands, which normally bring quality, creativity and are certainly world diamonds.
01:17In general, the Italian government is also working to contribute to the good work of companies that intend to localize, and we know that export is one of the main voices of our economy, to improve and qualify the entire infrastructure sector.
01:34I am thinking of the Foreign Exchange of Genoa, where we are clearly making a lot of investments that we hope can be, or rather we believe that it can be, a turning point for the national market.
01:47The port of Genoa will basically become one of the main ports in the world. This will clearly open the doors of our companies to our market, to all Italian companies that intend to export, improving the quality, the times and the costs that their products will clearly have in Genoa.