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00:00So, the one who built Osaka Castle was Toyotomi Hideyoshi.
00:05The one who built Edo Castle was?
00:07Yes.
00:08Yes, Haru-kun.
00:09Tokugawa Ieyasu.
00:10Correct.
00:12A woman who ran a popular juku that was so popular that it was canceled due to the strict competition for entrance exams.
00:19There was a juku like this.
00:21But now...
00:23I have transformed into a tomato farmer and put my strength into this juice.
00:28From a juku to a tomato.
00:29A tomato is also a juku.
00:30It's 1,000 yen per bottle.
00:33She succeeded in making a premium tomato juice that she grew herself.
00:381,080 yen?
00:39And...
00:40One bottle.
00:41Welcome.
00:43Oh.
00:44Are you looking for a book?
00:47A beautiful book.
00:48A woman who runs a small bookstore in the city.
00:51Yes.
00:52Actually, this person...
00:54I was a swimmer in Synchronized Swimming.
00:57What?
00:58What a surprise!
00:59She used to participate in the World Championships.
01:02She used to be a swimmer in Synchronized Swimming.
01:04What?
01:05As for the overall sales of the store,
01:08the number of visitors is small and it's really strict.
01:12I'm doing my best to protect the culture of books.
01:19This time, we're going to talk to the women who are working hard with a beautiful heart.
01:27Moshimo no Manero.
01:29Moshimone.
01:35The first place we visited was Fukuchiyama City.
01:40Hello.
01:41Hello.
01:43Welcome to Fukuchiyama.
01:46It's not a dog.
01:47There are a lot of animals.
01:50It's a big family.
01:52There are three black goats.
01:55The brown one is called Arale-chan.
01:59It's cute.
02:00There is a mini pig, Tonko-chan.
02:01Even a mini pig?
02:02Yes.
02:03This is Kojiro-kun, a mini pig.
02:06Is it a pet?
02:07Yes, it's a pet.
02:08Oh, it's a pet.
02:09Yes.
02:10Oh, she's opening it herself.
02:11She's opening it herself and trying to get in.
02:14This woman, who lives surrounded by animals,
02:18is this time's Moshimone,
02:20Kanako Kobayashi.
02:25Let's take a look at the tomato field.
02:30We started seeding in February.
02:33We planted tomato seedlings around the end of March.
02:38From June to mid-July,
02:41we grow tomatoes.
02:46We don't bring pesticides into our field.
02:49We try to grow them ourselves.
02:51We try to make compost ourselves.
02:54It's so cute.
02:55We also bring the animal dung from earlier
02:59to the field and let it ferment.
03:03What we add to that is
03:05the crushed crab shell.
03:07Crab shell.
03:08This increases the umami.
03:11We make the microorganisms in the soil stronger
03:14and grow strong seedlings.
03:17Wow, it's strong.
03:19Kobayashi-kun is particular about tomatoes.
03:22These are beautiful tomatoes.
03:23Welcome.
03:24How about a scene with tomato juice?
03:27She transformed into juice
03:29and is now a hot topic in Kyoto and Osaka's department stores.
03:37It's thick and tastes good for your body.
03:41I don't have any habits.
03:43I'm not good at it, but it's easy for me to drink.
03:47It's 180ml for 1,080 yen.
03:50It's quite expensive.
03:52Yes, it's a bit more expensive,
03:55but it's popular as an ingredient for baby food.
04:01When I look up the price, I'm like, what?
04:03You look it up?
04:04I'm the type to look it up.
04:07Kobayashi-san makes such a popular juice.
04:12I was a teacher in Osaka until my late 40s.
04:18I was a great angel to the field.
04:22I had a hard time at first.
04:27Kanako was born as the daughter of a marine biologist in Osaka.
04:33She loves animals,
04:35so she went to the Department of Agriculture of Hokkaido University.
04:38She studied animal husbandry at the Department of Agriculture.
04:43Next is the quadratic equation.
04:45This x to the power of negative 7 is equal to 0.
04:50It was during the summer vacation when she went to her parents' house.
04:54She had a chance to teach her neighbor.
04:59You're good at teaching.
05:02It's easy to understand.
05:04Really? Thank you.
05:06Let's move on.
05:09At that time, Kanako learned the joy of teaching others.
05:14I'm going to be an animal husbandry teacher.
05:17She made up her mind.
05:19When students who usually got only 20 or 30 points
05:23got 60 or 80 points,
05:26they were so happy and came to report to me.
05:30When I watched the movie, I was happy, too.
05:34That's why I decided to become an animal husbandry teacher.
05:39At the time of the bubble period, you could choose your job.
05:44However, Kanako didn't get a job.
05:47She started her own animal husbandry school.
05:51Next.
05:52Toyotomi Hideyoshi built Osaka Castle.
05:56Who built Edo Castle?
05:59Me.
06:00Haru-kun.
06:01Tokugawa Ieyasu.
06:03Correct.
06:04But it was completed in the era of Sanrai and Iemitsu.
06:09It was the era of the castle.
06:12It was so popular that it was in a state of waiting for cancellation.
06:17Eventually, it expanded to the extent that it could accommodate 15 students in one school year.
06:24And in 2012,
06:27Kojiro started to buy a pig.
06:30His family grew and he was full of good luck.
06:33It was supposed to be like that, but...
06:37Where can I buy tomatoes?
06:39What is this?
06:41Osaka Prefectural High School.
06:43Withdrawing students?
06:45Oh, I see.
06:46It was an article that the Prefectural High School was disbanded in 2014
06:52and the number of options for entrance exams increased.
06:56It's good news for junior high school students, but...
07:00I've been teaching the kids in my hometown.
07:04If that happens, there won't be a strong individual school like mine.
07:09If there is a school,
07:11it is limited to schools where junior high school students can take the exam.
07:16It was easy to deal with and take measures.
07:19But when there was no school,
07:21when I was told that I wanted to go to a high school in northern Osaka,
07:25I didn't have any information at all.
07:28So I couldn't take any measures.
07:31On the contrary, I started to think that it would be better to quit school
07:34if it would be a nuisance to the children.
07:38One day, she had such a worry.
07:41When she visited Fukuchiyama at her grandmother's grave,
07:46she came across a hint.
07:49It's Fukuchiyama.
07:52It's nostalgic.
07:54The vegetables my grandmother made here were delicious.
07:58Onions, corn,
08:01and my favorite, my grandmother's tomato.
08:04Is that so?
08:06I see.
08:09But, you know,
08:11when I can't help people,
08:14I end up like this.
08:17It's kind of lonely.
08:20It's lonely.
08:25Why don't we do farming in this countryside?
08:29What?
08:30It's a good idea.
08:31Yes.
08:32I think it's a good idea.
08:35Are you serious?
08:38Here is a quiz for Ms. Madoka.
08:40What?
08:42What is the number one reason why Mr. Kanako decided to do farming?
08:47What?
08:48My grandmother asked me to do it.
08:53The answer is...
08:55Why don't we do farming in this countryside?
09:00What?
09:01Come here, grandma.
09:02I think it's a good idea.
09:05What?
09:06Are you serious?
09:07Not my grandmother?
09:08Because I want to feed her a lot.
09:11I see.
09:13Kojirou, her pet pig.
09:16She decided to do farming because she wanted to feed Kojirou a lot of fresh food.
09:26She is a pig.
09:27She changed her life.
09:29She changed her life.
09:32We don't have any children.
09:34Kojirou is the same age as her.
09:38I thought the ultimate food for Kojirou was the vegetables I grew.
09:45So, I started making vegetables.
09:48This is tomato extract.
09:49In 2015,
09:51Kanako moved to Fukuchiyama with her husband and started living in the countryside.
09:57She is in her mid-40s.
09:59The vegetables are red hot pot.
10:02Amazing.
10:03Spring onion is the main ingredient.
10:06She is enjoying her life again.
10:08What should I make to harvest nuts?
10:11Tomatoes.
10:13Kanako, you like the tomatoes I made, right?
10:16Cool.
10:18That's right.
10:19Let's make sweet and sour tomatoes that my grandmother fed me.
10:25Kanako started growing tomatoes.
10:32Sweet tomatoes are popular.
10:35But I like sweet and sour tomatoes.
10:40So, I wanted to make tomatoes that smell like the sun.
10:53Kobayashi-san chose Jujou-kanjiku, which is said to be more delicious.
10:59It takes a long time to harvest tomatoes from Fukuchiyama to Hokkaido.
11:07So, I have to harvest them at a very early stage.
11:11But I think the taste will be half as good.
11:15I think the best way to eat tomatoes is to soak them in the sunlight and eat them on a tree.
11:22So, I'm particular about harvesting ripe tomatoes on Jujou-kanjiku.
11:27Kobayashi-san is also particular about the process of growing tomatoes.
11:33I think the biggest feature of my family is low-level cultivation.
11:42We harvest tomatoes that are as high as our eyes.
11:50The key is to cut off the higher branches so that the nutrients of the fertilizer can reach the position of the eyes.
12:00I think it's a waste, but Jujou-kanjiku is a low-level cultivation.
12:04In my family, we grow delicious food at a reasonable price.
12:15After trial and error, the summer of harvest has finally come.
12:21However, at this timing, Kanako, a beginner in agriculture, faces a difficulty.
12:30I'm back.
12:31Welcome back.
12:33How was it, J.A.-san?
12:37I didn't know, but I was told that I couldn't buy tomatoes in this area.
12:43What? No way.
12:47Tomatoes that are produced by many people are limited in number, so they can't be bought.
12:53Also, there are few facilities that can bring ripe tomatoes such as roadside stations nearby.
12:59There was no place to go for tomatoes that I made.
13:04There is a limit to selling to the local people.
13:06What should I do?
13:08It's such a waste to throw away such delicious tomatoes.
13:14You should have given it to Kojiro-kun.
13:17I gave it to Kojiro-kun and other animals.
13:22But if I gave a lot of tomatoes every day, no one would eat them.
13:30I know how Kojiro-kun feels.
13:33No matter how delicious it is.
13:34No matter how delicious it is.
13:36When I was a kid, I bought a lot of tomatoes.
13:38That's why I hated them.
13:41Kanako is worried about the development of the roadside station.
13:45At that time, she gets an unexpected hint at a consultation meeting to support the improvement of agriculture.
13:54I see.
13:57Tomatoes are a popular vegetable, but it's hard to sell them in a short period of time unless they have some characteristics.
14:03That's right.
14:04It's difficult.
14:05Is there any way to sell them?
14:08Why don't you process them and make juice?
14:12If you do that, you can extend the shelf life of tomatoes.
14:17That's right.
14:18She came up with tomato juice.
14:22But what did Kanako say?
14:27Tomato juice?
14:31What is it?
14:34I don't like tomato juice.
14:38I don't like the unique flavor.
14:42I see.
14:44You make tomato juice, don't you?
14:49Yes.
14:52Well, let's have him make tomato juice.
14:56He's a good husband.
15:01I used to love tomatoes.
15:03But I couldn't drink any tomato juice.
15:05You like tomatoes, but you can't drink tomato juice.
15:07If I put it in my mouth, I get sick.
15:09There are many people in the world who like tomatoes but don't like tomato juice.
15:14I told him that he shouldn't make such a terrible tomato juice because it's so delicious.
15:19I told him that he shouldn't make such a terrible tomato juice because it's so delicious.
15:24Do you know how he feels?
15:25I know.
15:26When I buy tomato juice, I eat tomatoes.
15:30How about you, Mr. Mafu?
15:31I've never drunk tomato juice.
15:34I made a hole in the middle of the tomato and put soy sauce in it.
15:39Soy sauce?
15:40Yes, soy sauce.
15:42Kanako didn't want to make tomato juice.
15:46But her husband recommended it to her.
15:48So she asked a processing company to make it.
15:56I'm home.
15:57I'm home.
15:59I made the juice you asked for.
16:09Here you are.
16:12I'm sure you'll be thrilled at this moment.
16:15This is delicious.
16:18Kanako, try it.
16:20It's not the tomato you grew.
16:24She drank the juice.
16:31It's delicious.
16:34I can drink this juice.
16:37It doesn't taste bitter.
16:40Kanako's tomato juice had a perfect balance of sourness and sweetness.
16:46So it was easy to drink.
16:51If it's so delicious, I can drink it with confidence.
16:55It's an opportunity for many people to taste my tomato juice.
16:59She is positive.
17:00So she decided to make tomato juice.
17:05At the end of the year, Kanako expanded her tomato field and started growing seeds.
17:14Kojiro, you're wearing a logo.
17:18It's cute, isn't it?
17:21She decided on the design of the product and waited for the summer to come.
17:27At that time, the worst happened.
17:39It's raining a lot today.
17:42Let's finish today's work tomorrow.
17:44I agree.
17:46It's amazing.
17:50It's dangerous.
17:52It's against nature.
17:57Kanako, it's a disaster.
18:00The tomato field...
18:08What is this?
18:11My tomato?
18:16In July 2018, there was a disaster in western Japan.
18:22This is a real photo.
18:24The river that flows right next to the field was overflowing.
18:29A lot of water and mud flowed into the field.
18:32The house was submerged for more than one meter.
18:371,500 tomatoes were almost extinct.
18:42Help me with one.
18:48I just started teaching.
18:51I can't even sell tomatoes, let alone juice.
18:57My friend told me,
19:00I can't let it end like this because I worked hard for half a year to make tomatoes.
19:05So I harvested only one basket and washed it clean.
19:09I stored the tomatoes I harvested in June in the freezer.
19:16I made juice from only a few hundred tomatoes.
19:22She made juice from the few tomatoes left.
19:27When she took this to the small stage,
19:29it became a storm of praise from many buyers.
19:33In such a situation, Kanako had a thought.
19:39I don't know when the disaster will come again.
19:44If I don't think of a way to ship it stably...
19:49It's made in one place, so it'll be destroyed when it's damaged.
19:55That's true.
19:58But I can't keep the house anymore.
20:02What should I do?
20:05At this point, Kanako reaches the if-and-only point.
20:12That's right.
20:16I can't ship it.
20:19Here's the question.
20:23What is the secret to keep the number of tomatoes shipped?
20:30What is the secret to keep the number of tomatoes shipped?
20:33You can shift the timing.
20:36I see.
20:37You can divide it into two stages.
20:39Even if you shift the timing,
20:41it's hard to compensate for the damage.
20:45I see.
20:47You can't make it by yourself,
20:49so you hire people or increase the number of people.
20:52You ask someone to make it.
20:54How do you say that in Katakana?
20:57Can I say it?
20:58Yes.
21:00What's the answer?
21:02Here's the answer.
21:17Kanako came up with a secret to keep the number of tomatoes shipped.
21:22The secret is...
21:24Seiya.
21:26Why don't you make a new team?
21:30A team?
21:33You learn how to grow our tomatoes,
21:36and we'll buy the tomatoes you grow there.
21:41That sounds like a franchise.
21:46That's right.
21:47It's a tomato-growing franchise.
21:49That's right, Yagi-san.
21:51The idea was to share the know-how of growing tomatoes
21:55and have other farmers make tomatoes.
21:58It's a franchise.
21:59A farmer's franchise?
22:01Yes.
22:02Kobayashi Farm provides free information
22:05on how to grow and fertilize tomatoes
22:08to contract farmers in the franchise.
22:11That's free?
22:12In return, the tomatoes we grow
22:14can be bad-shaped, eaten by bugs,
22:16or broken,
22:17but we buy them all.
22:19That's amazing.
22:20That's great.
22:21The information they provide is called Kanako Farm,
22:25and they contract farmers in Fukujiyama.
22:28Farmers contract farmers?
22:29How many tomatoes are there in this house alone?
22:32That's amazing.
22:33There are 211 tomatoes.
22:37Even if they're damaged,
22:39it's good to be able to grow them all.
22:44You don't have to sell them yourself.
22:47I think that's a merit for me.
22:52Thanks to the cooperation of the franchise owner,
22:55they are able to make tomato juice
22:58every year.
23:01We freeze the tomatoes we harvest together,
23:04and then we break them down,
23:06and we process tomato juice
23:08throughout the year.
23:13Excuse me.
23:141,080 yen.
23:151,080 yen.
23:161,200 yen.
23:18How is it?
23:22It's almost like a tomato.
23:24Really?
23:25It's not like the popular sweet tomato.
23:28Really?
23:29It's smooth,
23:30but it's not bluish.
23:32It's exquisite.
23:33I want to add salt to this.
23:35No, no, no.
23:36Soy sauce.
23:37Don't say that.
23:38Soy sauce and salt.
23:39Mix it with soy sauce.
23:40I don't have soy sauce.
23:41I don't have soy sauce.
23:43Soy sauce.
23:44Really?
23:45Let's do it.
23:46Stop it.
23:48I'm sure it'll be delicious.
23:51According to Mr. Madoka's request,
23:53he decided to add soy sauce to the expensive tomato juice.
23:59How is it?
24:00A little more.
24:03It's over.
24:05It's like the person who made it.
24:07How is it?
24:16I don't think I should add this.
24:19I'm convinced.
24:21And now, he has a new idea.
24:24I often think about the price.
24:26During the summer season,
24:28only once a year,
24:30there is a product that uses raw tomatoes as juice.
24:35This is the product.
24:38Here you go.
24:41This is the premium tomato juice that uses raw tomatoes as juice.
24:47It's limited to 40 bottles per year.
24:51Premium?
24:52Yes.
24:53By the way, how much is this?
24:55This is 10,000 yen per bottle.
24:5910,000 yen?
25:00Yes.
25:01Just like Mr. Madoka in the studio,
25:03he eats and drinks expensive food.
25:07I think he has a gift for us.
25:09I hope you can buy it.
25:18He's here.
25:19Nice to meet you.
25:20I added soy sauce.
25:24How did you feel at that time?
25:26Soy sauce or salt?
25:27Ah...
25:30I did it.
25:31I think you were determined.
25:33How was it?
25:3410,000 yen per bottle.
25:35I think the price represents the value of the product.
25:40We and the franchise,
25:43and the processing team,
25:45we asked people who are not professionals.
25:48Everyone worked hard to make the best juice.
25:52I think it's worth it.
25:54That's great.
25:55Mr. Madoka, what do you think?
25:57Let's buy it.
25:58Let's buy it.
26:0040 bottles a year.
26:01We got 10,000 yen worth of juice.
26:03This is great.
26:05This is for the police.
26:07What kind of program is this?
26:09Next, we came to Tanimachi, Osaka.
26:13Tanimachi.
26:15It's a bookstore located in Tanimachi, an office building.
26:20Tanimachi, Osaka
26:24It was founded in 1949.
26:29It's a new bookstore.
26:30It's a town bookstore with a size of only 13.
26:33It's 75 years old.
26:35If you look inside,
26:39there are 778 books.
26:44There are 1,228 books.
26:49Welcome.
26:50How do you sell them?
26:53This is the second customer.
26:56She is Tomoko Futamura, the owner.
27:00With this number of books,
27:02did you sell this many books in this store?
27:04Yes.
27:05I read the books,
27:07and I thought it would be good for people.
27:11Sometimes I think it's a misunderstanding,
27:13but while I was recommending,
27:15I realized that it's more than Amazon.
27:19It's more than Amazon?
27:21Yes.
27:23In addition to recommending at the store,
27:25there is a service where you can choose the books for people who don't have a bookstore nearby.
27:30It's a 10,000-yen service.
27:32This is interesting.
27:33She was happy with the COVID-19 that she couldn't go out.
27:38The bookstore industry is very strict now.
27:43Twenty-nine years ago,
27:47there were about 26,000 books in Japan.
27:51Now there are only 7,000 books.
27:55I'm trying to convey the goodness of books
27:58with the feeling that tomorrow is my day.
28:06Tomoko was born as the eldest daughter of a bookstore in 1960.
28:12She was raised by her sisters and three brothers,
28:16who were passionate about education.
28:21One of her characteristics was...
28:24Now, Tomoko, Yoshiko, Nao,
28:28read a book with your whole family
28:31before you go to the radio exercise today.
28:34What time is the radio exercise?
28:38Summer vacation starts at 5 a.m.
28:42It was a day to read a book,
28:46and read a story of the bookstore with her family.
28:50As expected of a bookstore.
28:52I'm still sleepy.
28:54Don't say that. Good luck.
28:57It's a long way to go.
28:59This habit raised Tomoko to be a good reader.
29:05I think I was originally an educator,
29:09but before I went to the radio exercise,
29:12I said,
29:14I'm going to read with everyone.
29:16I was wondering what to say,
29:19but maybe I wanted to spread the world of books
29:22to my mother.
29:26Tomoko was also interested in swimming.
29:30She started learning synchronized swimming
29:33when she was in the 6th grade of elementary school.
29:36At the age of 16, she was selected as a representative of Japan.
29:40She even won third place in a world competition.
29:46The teacher who taught me was Masayo Imura.
29:51He was very careful about each child's individuality.
29:57One time, I told Masayo Imura
30:00that I thought I was at my limit.
30:06Then Masayo Imura...
30:18Tomoko Futamura, who started learning synchronized swimming
30:21when she was in the 6th grade of elementary school.
30:25The teacher who taught me was Masayo Imura.
30:30He was very careful about each child's individuality.
30:36One time, I told Masayo Imura
30:39that I thought I was at my limit.
30:42Then Masayo Imura...
30:44He told me that I was at my limit.
30:50By continuing to learn,
30:53I was able to grow as a swimmer.
30:57I think I'm still alive in this strict industry.
31:06Tomoko was also involved in competitions as a coach after her retirement.
31:11In 1995, the weather changed.
31:17It was the time when she stopped by her family's store.
31:23Dad, why aren't there any customers like before?
31:29Well, they sell books everywhere these days.
31:34You can't lose the culture of buying books at a bookstore.
31:41In the early days of Heisei,
31:43convenience stores began to handle magazines and books.
31:47A little after that,
31:49books were changing to the era of being able to buy anywhere.
31:54If I go on like this, I may have to close the store.
31:59But there's nothing I can do about it.
32:04It's true that I'm losing my way.
32:09I have to stop this situation somehow.
32:15Dad, you can't decide your own limits by yourself.
32:21Tomoko decided to help the store here.
32:27Tomoko decided to help the store here.
32:31And so, Tomoko's bookstore reform began.
32:37That was one day.
32:42Oh, welcome.
32:44I'd like to ask you something.
32:47I'd like to give a book to my mother who's in the hospital.
32:51Is there a book that can heal her?
32:56Well,
33:02how about this book?
33:04It's a story of a man's life.
33:06It's a story of a man's life.
33:08It's a story of a man's life.
33:10I see.
33:12I see.
33:14I'll take this one.
33:18I'll take this one.
33:26Hello.
33:28Oh, it's the book you recommended to me.
33:30Oh, it's the book you recommended to me.
33:32My mother was so happy.
33:35She said she was encouraged by the way I live my life.
33:41Really? I'm glad to hear that.
33:45I'm going on a trip to Italy.
33:47Do you have any good books?
33:49Oh, here it is.
33:51Well,
33:53I see.
33:55If I introduce you to the book I recommend,
33:58you'll be so happy.
34:01The customer who trusted Tomoko became a repeater of the store.
34:07Tomoko has a lot of knowledge.
34:09From here, Tomoko will make sure to talk to the customers.
34:14You don't usually talk to customers in bookstores.
34:17Tomoko has a wide range of topics, from stories to new books.
34:22Tomoko introduces the book to customers by asking them about their interests.
34:29My father told me that books can be used as poison or medicine.
34:33So I shouldn't throw them from right to left.
34:37I should never use them as a tool for commercialism.
34:42I've been saying that all the time, so I think it's a bit of a nuisance.
34:47But when I meet a book that I have to tell,
34:50I recommend it to my customers.
34:55Since she recommends books to people, she has to know the book well.
35:00She reads the book every night, focusing on new books.
35:09It's a message book, and it's for small business owners.
35:16I'll recommend it to that customer.
35:21At that time, the store was open until 12 o'clock.
35:25I read the book all night from 12 o'clock.
35:30As a result,
35:34Tomoko learned the faces and thoughts of 1,500 customers and books.
35:40Welcome. It's been a while.
35:43Hello.
35:44It's amazing.
35:46This person has a child who likes the picture of a celestial object.
35:51I think he went to college.
35:55Shall I introduce the book I wrote about the universe?
35:58I recommend it.
36:01She recommends the book to that person.
36:04She managed to secure sales.
36:07I play soccer.
36:09However, Tomoko's hard work is crushed by the emergence of an unexpected force.
36:16Amazon.
36:19Dad.
36:21Look at this.
36:25A great revolution in the book industry.
36:28Amazon's Kindle is coming to Japan.
36:33In November 2009, Amazon launched the Japanese version of the Kindle, an e-book terminal.
36:41Instead of paper, books were downloaded and read on smartphones and tablets.
36:49What will happen to small bookstores like mine?
36:56Anxiety.
36:58In such a situation, Tomoko also...
37:03I have to do more to survive.
37:11In such trouble, a fateful encounter.
37:16Today's guest is Yumi Matsutoya.
37:20Nice to meet you.
37:24It was when I was watching a talk show where Yumin, who I've loved since I was a student, appeared.
37:32The music industry has changed.
37:35I can see that the CD sales will not grow.
37:40But...
37:43Yumin's words at this time became a hint.
37:47Tomoko reached the point of imitation.
37:53If I can open a bookstore in a town like mine,
38:00I think I can show the meaning of the existence of a real bookstore.
38:05Here's the question.
38:08What is the secret to liven up the store that Yumin's words became a hint?
38:16In the case of an artist, the thing that changes the sales of a CD is a live performance.
38:21Oh, I see.
38:23What will happen if it's a book?
38:25I read the writer as a guest.
38:29Isn't that right?
38:30Talk show.
38:31Event.
38:32I read it as a guest.
38:34What is the secret to liven up the store?
38:37This is amazing.
38:40A bookstore in a town where sales are declining due to the age.
38:46What is the secret to liven up the store?
38:50Nice to meet you.
38:53The music industry has changed.
38:56I can see that the CD sales will not grow.
39:01But the live performance is different.
39:04The fans want to see my music.
39:09I see.
39:10I think entertainment is inextinguishable.
39:14Even if the CD doesn't sell, it has a lot of sales.
39:17The CD was already out of stock at a faster pace than the book.
39:22The gorgeous concert ticket of Yumin Matsutoya was sold out every time.
39:30Tomoko realized this.
39:34What the customers want is to experience the live performance.
39:42If a bookstore in a town like ours can connect writers and readers,
39:49it may show the significance of a real bookstore.
39:54This is how it started in 2011.
40:00This is amazing.
40:01An experience-based event.
40:03A gathering of writers and readers.
40:06Tomoko invited the writer of the book she fell in love with.
40:10The back of the book was drawn.
40:12It was an event where you could ask questions directly.
40:15This is amazing.
40:16By asking the writer's feelings directly,
40:19people who didn't read the book realized how interesting the world of books was.
40:25I think it will lead to people wanting to read the book again.
40:29It's a private event, but it can be a live broadcast.
40:32Bookstores are opening more and more.
40:35If there were no events like this,
40:39I think it would have collapsed.
40:43It's a small bookstore,
40:45but I want to build a trust relationship with the customers who come.
40:51I want to be able to stay as a bookstore in the city.
40:58My wife passed away.
41:02She loved books.
41:04She read books all the time when she slept.
41:08She secretly put a book by her pillow.
41:11She said,
41:12The pudding is a supplement to the family.
41:15I'm suspicious of you.
41:17You're doing it.
41:19Which one is it?
41:21According to Mr. Sato, a Manekenja,
41:23there are more bookstores of a certain genre in the publishing industry.
41:28That is...
41:30Share-type bookstores are increasing.
41:33They are increasing in Tokyo.
41:35For example, there is a bookstore called Honbako in Sakai City, Osaka.
41:40It is a bookstore where you can rent a section of a bookshelf
41:45and sell the book you choose as a bookkeeper.
41:53In this bookstore,
41:54the bookkeeper pays the rent for a section of the shelf
41:58and saves 100 yen every time a book sells.
42:03What kind of shelves are there?
42:07There are shelves with books on the theme of family.
42:11There is only one book in this shelf.
42:13And it's not for sale.
42:15There is no intention to sell it from the beginning.
42:17It's just a book for you to know.
42:19It's just a bookshelf.
42:21It's a place to express yourself by putting books you want to make money on.
42:26There are many people who do that.
42:29In addition, there is a business related to books.
42:33Shiba Park Hotel, which was founded in 1948,
42:37is located near Tokyo Tower.
42:39It has been renewed.
42:56Library Hotel has been renewed.
42:59From 2021 to 2023, all the rooms have been renovated.
43:03There are various books in each room.
43:06The first floor is called the library lounge.
43:09There are books on photography, novels, and all-in-one.
43:13You can enjoy coffee, wine, and craft beer while reading.
43:18You can choose the book there and read it.
43:21The 6th to 11th floors are also 100-room floors.
43:24There are bookshelves in each corner.
43:26Of course, you can also bring books to your room.
43:29You can turn off the power of your cell phone and focus on reading.
43:32You can do digital detox.
43:35You can throw away your smartphone and read a book.