Aired (October 5, 2024): Ang bigas, puwede ring gawing kape?! Panoorin ang video.
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00:00I'm going to show you how my usual day goes.
00:04Do you also look for coffee to start your day like Bea Alonso?
00:08Same reason that Jasmine Cortes did in the morning.
00:11Even the couple, Megan Young and Miquel Daez,
00:14certified coffee lover as well.
00:17Bianca Umali's bet is iced coffee even if the weather is gloomy.
00:21Heart Evangelista won't be caught with her saucy cups.
00:25Of course, that's my way of living.
00:29So that I can start a good morning.
00:31It became your everyday routine.
00:33You feel like you need to drink hot water.
00:37I'm used to it already.
00:39And that's also the start of my morning.
00:44Speaking of coffee,
00:46it also helps me start my day.
00:49That's why, let's drink coffee first.
00:53Oh no!
00:55No more coffee!
00:57No, no, no! I need coffee help!
01:06In this cafe in Quezon City,
01:08they don't use coffee beans
01:10but rice grains.
01:14This is the main ingredient
01:16that Joseph, 44 years old, produces.
01:18In 2014, Greensmart started as a rice company.
01:24And we came up with this idea
01:26that why don't we go back to the past?
01:28That this is real.
01:30Our coffee was really fermented rice
01:32before the coffee beans came here in the Philippines.
01:38Joseph didn't have money to start a business
01:40that's why he decided to borrow 20,000 pesos
01:42from his friends and relatives.
01:44It's okay to borrow.
01:46But you just have to make sure
01:48that what you're going to do with that money
01:50is you know when to pay them on time.
01:52Because before starting a business,
01:54many people didn't believe in his ability.
01:56It was also hard for Joseph
01:58to introduce his product.
02:00What does it taste like?
02:02Is it bitter?
02:04Their thinking is that it's fermented rice.
02:06Filipinos can still be healthy
02:08without suffering the taste
02:10of the coffee.
02:12Fine Arts graduates Joseph
02:14that's why before becoming a businessman,
02:16he became a luggage designer
02:18in a company.
02:20I really want to start a business
02:22because I feel like this is my future.
02:24I feel like this is what I want to do.
02:26Joseph tried a lot of things.
02:28He tried running a restaurant,
02:30a bar, a canteen
02:32and other food businesses.
02:34But he found that
02:36coffee is bitter.
02:38Despite the ups and downs
02:40of having failed businesses before
02:42you have to try and try
02:44until one day
02:46there's a proper timing for you
02:48and there's a proper timing for you.
02:50Because of Joseph's hard work,
02:52he was able to raise
02:54Php 300,000
02:56for his rice coffee business.
02:58His income increased from Php 400,000
03:00to Php 500,000 per month.
03:02So in just 5 months,
03:04he was able to recover his income.
03:06I entered franchising
03:08because the business model of franchising
03:10is good.
03:12The business model that I have
03:14is for them to earn
03:16because of the framework
03:18of my business.
03:20Guilt-free while drinking coffee
03:22is Joseph's motto.
03:24Aside from the benefits
03:26that coffee gives us from rice,
03:28Stevia serves
03:30as a sweetener in their premium drinks.
03:32They also have milk tea,
03:34fruit juice, frappe, and regular drinks.
03:36Okay,
03:38Kapusan, we're here
03:40to make Joseph's rice coffee
03:42in Quezon City.
03:44We're going to be rice coffee makers.
03:52The first step is
03:54to boil it
03:56on low heat.
03:58How long does it take, Joseph?
04:00It takes about 2 hours to boil the brown rice.
04:06So here, the heat is strong.
04:08This is the...
04:10It needs to be roasted.
04:12Let's roast it.
04:14Why do you do it manually, Joseph?
04:16We want it to be more organic
04:18and DIY
04:20so we can feel
04:22the old methods
04:24and process.
04:26With a touch of heart.
04:28How long does it take?
04:30About 2 to 3 hours.
04:32Oh, it takes longer here.
04:34Every 10 minutes.
04:36Then, let it rest for a while.
04:38Then, another 10 minutes.
04:40Mix it well.
04:44After it's rested
04:46for 2 to 3 hours,
04:48this is the color.
04:54We're going to transfer it
04:56to cool it down
04:58before pulmusing.
05:02We're going to put it
05:04in the machine
05:06to pulmuse.
05:09Here we go.
05:15We're pulmusing it.
05:17We need to turn it around.
05:19So that it goes down?
05:21Yes.
05:23This is amazing!
05:29So this is the pulmused
05:31rice.
05:33When we combine
05:35rice coffee powder, milk powder,
05:37and okra powder in a blender.
05:41Let's try
05:43their hot rice coffee.
05:49It's delicious!
05:51It's not too strong.
05:53Above all, it's not too sweet.
05:57The cold rice coffee
05:59is also delicious.
06:03It's not too strong.
06:05It's important
06:07that the quality of the product
06:09is good in any business.
06:11You can sell anything
06:13as long as you have a good product.
06:15You have to have
06:17a high quality of product
06:19so that your customers
06:21will keep coming back to you.
06:23Because of his determination,
06:25he has condo units, land,
06:27and vehicles.
06:29He has 5 franchises
06:31in his rice coffee business.
06:33He also has a water refilling station
06:35and a chicharon factory.
06:37Every grain of rice is important.
06:39It's not just about
06:41making a profit,
06:43but it's also about giving.
07:05Please subscribe to my channel.