The Apprentice is the "ultimate job interview" for those competing in an elimination competition for a one-year, US$250,000 contract to run one of real estate magnate Donald Trump's companies.
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00:00Previously on The Apprentice, 18 candidates met me at the Republic Airport in New York
00:06for a 15-week job interview.
00:09I chose Allie, a Harvard Business School graduate,
00:13and Tarek, a member of Mensa, to pick their own team.
00:17I'm going to go ahead and pick you.
00:19I'll take Dan.
00:20I'd like to pick you.
00:21I'll take the beautiful girl in the brown.
00:23And the gentleman on the left here.
00:25Allie's team named themselves Synergy Corporation.
00:30Synergy, yeah!
00:31And Tarek's team chose Gold Rush.
00:33Perfect.
00:34Good job. We got a name. We're Team Gold Rush.
00:36Our first task was selling Sam's Club class membership
00:40using the Goodyear blimp as an advertising tool.
00:44Where's the gift bag?
00:45The gift bag is... there you go.
00:47Oh, the gift bag is physically a bag.
00:48Yes.
00:49Oh, I thought a gift bag was...
00:50It's a duffel bag.
00:51We don't have a big idea, that huge thing.
00:53We're telling everyone it's a huge day at Sam's Club,
00:56but what is the huge thing?
00:58Can we maybe rent, like, a karaoke machine
01:01and put it outside or something?
01:03Yeah, stay-at-home moms are not here to karaoke
01:06and definitely not business owners.
01:08Yeah.
01:09Brent has some professional idiosyncrasies,
01:12but I appreciate his energy.
01:13You know, he's full of it.
01:14Full of energy, that is.
01:17Gold Rush sold 40 new memberships.
01:21All right, George, how did Synergy do?
01:23They sold 43 new Sam Club memberships.
01:26Yes!
01:28Lee, let me ask you a question.
01:30You've seen this whole deal.
01:31What did you think of him as a leader?
01:33I think it was a severe lack of mismanagement.
01:35We had no creative process whatsoever.
01:37Tarek, let me ask you a question.
01:38What was in the gift bags?
01:40There was nothing in the gift bags.
01:41Good, so you gave a gift bag with nothing in it.
01:43Without gifts.
01:44That's right.
01:45That's going to be a big hit with all the customers.
01:47You know, Tarek, these people are laughing at you.
01:49I mean, I'm starting to laugh.
01:50I'm sorry, you know what?
01:51Let me just say something really quick.
01:53Why should you interrupt me when I'm knocking their asses?
01:55Because...
01:56I know, but by interrupting me when I'm knocking him,
01:58what are you doing to yourself?
02:00How stupid is that, right?
02:01It's not stupid.
02:02Here I am, I'm getting ready practically to fire this guy,
02:05and you keep interrupting me and stopping me from doing it.
02:08You know what?
02:09Summer, you're fired.
02:10Okay.
02:11Go. Thank you.
02:14You didn't make it by much, I want to tell you that, Tarek.
02:16She saved your ass.
02:26I'm sorry.
02:40Hold on. I feel so much better right now.
02:42I can't even tell you.
02:43I can't even tell you.
02:44Seriously.
02:45You have no idea.
02:47I was this close to getting fired.
02:50Summer's mistake was my game.
02:52She saved me from being fired.
02:55I'm pretty happy about it.
02:57That was brutal.
02:59I'm not going to make any excuses.
03:00I'm not going to tell Mr. Trump that he was wrong for calling me out.
03:05Because the reality is,
03:07second place is first in a long line of losers, right?
03:24Hey!
03:26Hey!
03:55I don't know that money
03:59Give me a nickel, brother
04:01Can you spell that?
04:04Money can drive some people out of their mind
04:11No good, no good
04:13Money, money, money, money
04:17Money
04:24Money
04:43Good morning.
04:44Good morning, Mr. Trump.
04:45Before I tell you your task,
04:47I want to introduce Bill Rancic.
04:49As you know, a champion, a winner.
04:51He's been where you are.
04:53And another great apprentice, a true apprentice,
04:55is my daughter Ivanka.
04:57Some of you may recognize her.
04:59She went to the Wharton School of Finance.
05:01She was a terrific student.
05:03She now works for me.
05:05She's just done a great job.
05:06So Bill and Ivanka will be my eyes and ears.
05:10Okay?
05:11All right.
05:12Even though we're outside,
05:14there are people all around you doing business.
05:17With today's technology, people can leave the office
05:20and still get their work done via text messaging.
05:24Text messaging is a method of sending a brief written message
05:28from one phone to another.
05:30This is new technology to me.
05:33It's old technology to you.
05:35But to me, what the hell do I know about text messaging?
05:40For your next task,
05:41you'll be working with the very great Gillette Company.
05:45Gillette has been making the finest shaving products
05:48for over 100 years.
05:50I use them. I love them.
05:52They're the best.
05:53Gillette has just launched a new breakthrough shaving system
05:57called Gillette Fusion.
05:59It's a razor system which has five blades in one head.
06:05I think the women can use it,
06:06but not necessarily for their face.
06:09I would imagine it would be better than any other system
06:12for your legs,
06:13but you'll make that determination.
06:15All right?
06:16Today you'll develop a text messaging marketing campaign
06:20to develop buzz for the Gillette Fusion razor.
06:24You'll choose a keyword to promote the razor.
06:27Whoever gets more people to text message their keyword wins.
06:32The losers, to the boardroom.
06:34Somebody will be fired.
06:35Good luck.
06:36Thank you, sir.
06:47You guys, we're going to need to start picking locations
06:50at some point.
06:51When we do, the first thing we need to make sure
06:53is that we have phone reception.
06:54I actually stepped forward and volunteered
06:57as project manager of the group.
06:58I thought it was time for me to step up,
07:00get people excited, get people motivated,
07:02and I think it's going to be a great task.
07:05Anybody think of something that might make somebody stop
07:09in New York City and text message?
07:11There's a certain demographic of people
07:13who really use text messaging,
07:14and there's a certain demographic of people
07:16who really don't.
07:17You need something shocking.
07:18I have, like, two ideas.
07:20I'm sorry, Pepe, can I just...
07:21Cool, you're the only one with your hand up.
07:23Can I just finish this thought?
07:24Wait, I'm sorry.
07:25Do you want...
07:26I was thinking...
07:27I think rent's a walking disaster.
07:30I have a couple of ideas.
07:32Up here.
07:33Okay, I definitely want that.
07:35I just cannot imagine how somebody gets anywhere
07:39with zero skills,
07:42zero ability to make a decision,
07:44and who constantly has to be the center of attention.
07:48You want to really stand out in the crowd
07:50for playing with us?
07:51Have a man have some shaving cream on him.
07:54It looks, it stands out, it creates a buzz,
07:58it creates a stir.
07:59I appreciate it, but that's it.
08:00Well, first of all, I'm not done.
08:03I am not done, Stacey.
08:04You know, Stacey, you've got to hold yourself down there.
08:08You don't have to exercise.
08:10The other thing is,
08:12I was trying to come up with ideas,
08:14but my team doesn't know how to handle me.
08:17I stand out from the crowd.
08:19It's the way it's been my whole life,
08:21and I'm proud of it.
08:22You're going to have to wait another minute.
08:25I'm in the middle of something.
08:27You're going to have to wait.
08:28I decided it was in my best interest to excuse myself
08:31and just speak to Stacey and confront her
08:34and let her know, you know,
08:35you better stop cutting me off because I'm not going to take it.
08:38I'm not going to stand for it.
08:40Stacey, you've been cutting me off the entire time,
08:43and you've got to stop doing it
08:44or I'm going to start doing it in front of the entire crew.
08:47Listen, I'm going to know.
08:48It's going to do a dream of yours.
08:50Excuse me, I need some team support.
08:53I just got confronted by Brent outside
08:56with a finger in my face
08:57telling me that I'm aggressive
08:59and basically pushing up into me.
09:01I cannot work with that.
09:03You've been cutting me off the entire time.
09:05Brent is dragging our team down.
09:07He's essentially threatened me,
09:09and I want him out of here.
09:12You guys had a confrontation.
09:14I was confronted by Brent in a threatening manner, yes.
09:18What I said, I stand by.
09:20There was no assault.
09:21There was no battery.
09:22As an attorney, Stacey,
09:23you should be embarrassed and ashamed of herself.
09:25If you're going to treat me like a piece of crap,
09:28you better be prepared to get a response.
09:31You can't take the heat.
09:33Get out of the kitchen.
09:34It wasn't harassment.
09:35There was nothing there.
09:36Stacey is making something out of nothing.
09:39Get the team in here and vote him out.
09:41It's disruptive.
09:42I'm not going to be physically confronted by somebody
09:45for nothing.
09:50Life is full of different people.
09:52Sometimes you'll see a person,
09:53they're dressed beautifully,
09:54they look great,
09:55they're sharp,
09:56they speak well.
09:57Everything's perfect,
09:58but they're losers.
09:59Hello, everybody.
10:00Nice group, huh?
10:02Beautiful.
10:03Hey, how you doing?
10:04Then you'll see somebody that doesn't look as good,
10:06they don't have the right clothing,
10:08they don't have the right face,
10:10they don't have anything right,
10:11but they turn out to be winners.
10:13Time shows that they turned out to be winners.
10:15How's he doing?
10:16How's his answer?
10:17Good?
10:18He looks plenty smart to me.
10:20You never can judge a book by its cover.
10:32This is the actual product.
10:33I'm going to throw this out.
10:34I'm going to throw these on the table
10:35so maybe this could spark some ideas
10:37by looking at the product,
10:38seeing it,
10:39feeling it,
10:40touching it.
10:41I want to get some keywords out here.
10:42Keywords right now.
10:43What about get,
10:44I mean get close,
10:45five times closer.
10:46I love five times closer stuff.
10:47How about get closer?
10:48Get closer?
10:49What would just be closer?
10:50The task is to try to get as many people
10:52to text message a keyword
10:54regarding the Fusion Power 5
10:57new Gillette razor.
10:59And everybody selected Lee
11:00to take over the project management.
11:02He's a 22-year-old kid.
11:03I think he's going to be overwhelmed in this task.
11:05I think as a team on board,
11:07I want to make sure the team is on board.
11:09We're confident with the word closer
11:11as our keyword.
11:12Guys, let's have a vote.
11:14Let's have a vote, okay?
11:15I want to hear it closer.
11:16Raise your hand.
11:17Who likes it?
11:18I like it.
11:19I kind of like it a little bit.
11:20I like it.
11:21So we have five for that?
11:22Lee spent so much time,
11:23you know,
11:24talking about keyword.
11:25I don't care what word
11:26the people will type on the phone.
11:28You know,
11:29it could be just one letter.
11:30You know,
11:31A,
11:32B,
11:33C.
11:34Who cares, really?
11:35You want to say closer first
11:36and five sharp second choice?
11:38Um,
11:39it was simple, simple task.
11:41You know,
11:42it's more simple than the whole Earth.
11:44Okay,
11:45than the air, you know,
11:46than the water.
11:47I don't know.
11:48It's so simple.
11:49Just get a guy,
11:50a girl or whatever
11:51and make sure they dial it for you.
11:53This is it.
11:54What else could be simpler?
11:56We have to go.
11:57We have to go.
11:58I need someone.
11:59No, no, no, no.
12:00I need someone, you know,
12:01who go with me.
12:02I'll go.
12:03He's saying that he has to go right now.
12:05He doesn't know the date.
12:06So I took Charmaine.
12:07I took Leslie.
12:08We went out on the Times Square
12:10to start to sell Gillette
12:12and get the text messages.
12:14Lenny, you have to give me a chance.
12:16I knew we have to sell text messages.
12:18We have to get as many messages as possible.
12:26It's distracting.
12:27He's totally out of control.
12:29He is wasting our valuable time.
12:32I'm gonna fire him.
12:33The one time in the past
12:34that Trump suggested that somebody be fired
12:37is when Omarosa was working on the final task.
12:39Right.
12:40Pepe needed to be more decisive
12:41in how he addressed Brent.
12:43I think he was so worried about pleasing everybody
12:46that the whole team got mad.
12:48I just see how we're performing with him here.
12:50He's a complete distraction.
12:52This sucks that we have to deal with this.
12:54Let's beat him out now.
12:56The suggestion was made to send you home.
12:59I think that anyone who says that
13:01is absolutely insane
13:03and that is totally not acceptable.
13:05And please don't bring it up.
13:07You know who decides who goes home?
13:08Not you, not Andrew.
13:10Even if all eight of you ran a vote
13:12said to send me home,
13:14you guys have no authority to do any of that.
13:16My team decided that it was time for Brent to go home.
13:19As project manager, I was conflicted
13:22because I didn't know exactly
13:24what option I thought was gonna be best.
13:26Do you think you could go inside
13:28and go straight to marketing?
13:29Yeah, I don't want to waste any more time.
13:31Okay, so let's just go straight to marketing.
13:32We're not gonna win the task if we keep on this crap.
13:34Okay.
13:35Yeah, I'm back.
13:36I was talking to Brent.
13:39We were running out of time fast.
13:41We'd wasted so much time earlier in the process
13:43dealing with Brent
13:44that we didn't have a clear strategy
13:46on how we were gonna hit the market
13:48and what our image was going to be for our campaign.
13:51If we dress up an entire team
13:53in kind of like bath gear,
13:55okay, robes,
13:56people are gonna come around.
13:57What's going on on the megaphone?
13:59Text to find out what's going on here.
14:01Text it to find...
14:02Luckily, Michael came up with a nice idea
14:05to get people interested by wearing bathrobes
14:07so people ask us, why are you wearing it?
14:09And then from there on, you can say,
14:11well, you'll find out if you text message this number.
14:13I think that really finalizes the deal
14:15and gets us all on the same page.
14:17It's a great idea.
14:18I love it. I love it.
14:26I don't know.
14:32Get yourself closer.
14:34You want to rub cheeks?
14:36How about that?
14:37You're gonna get people who are gonna come there
14:39who you're not gonna want to be rubbing cheeks with.
14:41It can be potentially disastrous.
14:43Charmaine?
14:44Yes, yes.
14:45Yes, yes.
14:47Are you coming or not?
14:49Right away.
14:50Charmaine, Charmaine.
14:52Lenny, here.
14:53Take a pen and a paper.
14:54I'm gonna give you the names of the clubs,
14:56the locations of the clubs.
14:58Hey, hey, hey.
15:00We need you here.
15:03One second, Lenny.
15:04How about you get them set up?
15:05Tell them where we're meeting them.
15:06Lenny, we're gonna meet you guys.
15:08Go back to the suite at 9 o'clock
15:10where we can all meet up again
15:11and then we're gonna head back downtown.
15:13No, no, no, no, no, no.
15:14We need you here right away.
15:16No suite, no costume.
15:18We don't have time to go to the suite.
15:20We're on 48th and Broadway, okay?
15:22We need you here right away.
15:24Listen, listen.
15:25Why don't we just meet them in Times Square?
15:27Okay.
15:28Okay, we will meet you in Times Square
15:30in 40 minutes.
15:3240 minutes?
15:34What are you, nuts?
15:35We have no battery.
15:36Right away.
15:37We have no battery.
15:38Get off the phone.
15:39We're not gonna get the most texts
15:40going back to the suite.
15:41We're not gonna get the most texts
15:42driving around town.
15:43We get the most texts
15:44by getting out on the streets
15:45and getting people to text in.
15:47Our phone dying.
15:48We need you here in Times Square.
15:4948th and Times Square.
15:51Right away.
15:53Hello?
15:56Hello?
16:00Hello?
16:21Alarm ringing
16:33Hey, Pepe, it's time to wake up.
16:36Hey, it's 6.40.
16:40Huh?
16:41It's 6.40.
16:42It's time to wake up.
16:43Okay.
16:45You're welcome.
16:46Stacy?
16:48I woke up that morning
16:49because I heard the other team
16:50leaving.
16:51No one else was up.
16:52I was the first person
16:53to get up on our team
16:54and I woke up everybody else.
16:55Why were we waiting?
16:57Why?
16:58I think what Pepe needed to do
16:59as the project manager
17:01was he needed to take control.
17:02Yeah.
17:05Oh, it's so close.
17:06Right after 7,
17:07they could almost walk there.
17:08Take 40 seconds straight through
17:10to Broadway East.
17:12I was fine with being in charge
17:13of location
17:14because I am from New York
17:15and I know the city really well.
17:17My plan was to put us
17:19in the area
17:21where there was the highest
17:22foot traffic per hour
17:24in New York City.
17:27Yeah, they left about an hour ago.
17:29And they were up pretty early today,
17:31like around 5.30.
17:33They've got an early start
17:34for something.
17:41This is a good area right here
17:43because I can see both groups
17:44on either side.
17:45We can, A, move to a street corner
17:47down there.
17:48I prefer to be here.
17:50It's a lot of more exposure.
17:52Be in the district right there.
17:54Everything is here.
17:55I like it, I love it,
17:56we're doing it.
17:57In the beginning,
17:58I tried to come up with
17:59a number of different ideas
18:00and in the end,
18:01I realized that Lenny was right.
18:03We're going to win this,
18:04I guarantee you that, okay?
18:06And forget about it.
18:07It's very simple.
18:08The people with the most
18:09text messages wins.
18:10So I definitely learned my lesson.
18:11I'm learning the whole time
18:12as I go along.
18:14We're going into overdrive
18:15right now.
18:1636617, put in closer
18:17as the message.
18:18Text message,
18:19the word closer.
18:2036617.
18:22This gentleman's got
18:23a cell phone in his hand.
18:24The thing about Times Square
18:25is it's nothing but a sea
18:26of moving people.
18:27It makes it extremely difficult
18:28to capture people's attention.
18:30So to have the target audience
18:31at one time in one location
18:33in the TKTS line
18:34was absolutely critical.
18:36We had their attention,
18:37they had nothing else to do
18:38but to listen to us
18:39and play along
18:40with some of our crazy
18:42and wild antics.
18:43What else do you have to do?
18:44You're just,
18:45you're just standing in line.
18:46You're bored.
18:47Let's do it.
18:48We were up and out
18:49before the other team
18:50was even awake.
18:51Nice to meet you.
18:52That's it, there you go.
18:53Thank you so much, Judy.
18:54I appreciate that.
18:55Very nice to meet you.
18:56This is so bad.
19:06Text message,
19:0736617,
19:08that's the word,
19:09play five.
19:10Hey, New York,
19:11I'm curious to hear
19:12what's going on today.
19:13Hi, do you have
19:14a cell phone with you?
19:15We got to Times Square
19:16a little later
19:17than we wanted to
19:18and people in Times Square
19:19are on the move.
19:20They want to get
19:21to their next destination.
19:22Yeah, this, this,
19:23this corner sucks.
19:24I mean,
19:25we're all over the place
19:26with tons of people
19:27coming at us
19:28from different angles.
19:29Stacy was in charge
19:30of locations on this task.
19:31What she needed to do
19:32was let Peppy know
19:33that hey, Peppy,
19:34we need to do
19:35something different.
19:36Hi guys,
19:37text message this word
19:38to this number
19:39to find out
19:40what's going on this morning.
19:41Hello,
19:42how's it going?
19:43Great.
19:44Bathrobes, huh?
19:46Put the word
19:47Blade 5
19:48into your cell phone
19:49and send it to
19:5036617.
19:51Advertising doesn't matter
19:52at this point
19:53when you get bodies.
19:54No one's actually doing it.
19:56My team has less than
19:57two hours left
19:58on this task.
19:59As far as I'm concerned,
20:00we have to go
20:01full force ahead
20:02and I actually
20:03have a,
20:04another technique
20:05that I'm going to use
20:06to attract people.
20:07Okay, so if I talk in here
20:08you'll dance.
20:09You've got to go,
20:10go, go
20:11right up to the end
20:12because that's what
20:13wins tasks
20:14and that's what makes
20:15eventually
20:16a good apprentice.
20:17Ladies and gentlemen,
20:18we have a very special
20:19treat for you today.
20:21We're electronics.
20:24Let me know why
20:25this man is standing
20:26in a bathrobe
20:27dancing in the middle
20:28of Times Square.
20:35I'm a criminal
20:36defense attorney.
20:37I've met the strangest
20:38people you can possibly
20:39imagine.
20:40I have never seen
20:41a creation like this.
20:42She's hard to miss, right?
20:44Brent is an anomaly.
20:46I never saw somebody
20:47operate this way.
20:50That's got to be worth
20:51one text message.
20:53Late five.
20:54One word.
20:55Kick out that cell phone.
20:56Do yourself a favor.
20:57Late five.
20:58Late five, yeah.
20:59The new Gillette Fusion
21:00ring.
21:02I did a text message.
21:03Okay,
21:04first text message.
21:05My first text message.
21:06If Synergy did not have
21:07Brent Michael Buckman
21:08on this task,
21:09they would not have
21:10drawn in the attention
21:11that I have been
21:12able to do.
21:14I was able to use
21:15the sign and my other
21:16creative talents,
21:18such as dance,
21:19robotics,
21:20and just overall
21:21being a nutcase
21:22to attract people.
21:24And I'm good at it.
21:28So maybe the team
21:29is finally starting
21:30to realize
21:31that I am a talented
21:32individual,
21:33I have good ideas,
21:34and if you listen to me,
21:35you don't have to go
21:36with all my ideas,
21:37but if you at least
21:38hear me out
21:39and use some of them,
21:40we're going to win
21:41these tasks.
22:07Hello.
22:08Hello.
22:09Hello, Mr. Trump.
22:10So, Ivanka,
22:11this is your first
22:12little study.
22:13What did you think
22:14of the teams?
22:15Very interesting
22:16group of people.
22:17I had a lot of fun.
22:19Impressive group?
22:20Very impressive group.
22:22Let me ask you,
22:23how did Gold Rush do?
22:24I think Gold Rush
22:25did a very good job.
22:26I think it was
22:27a very successful
22:28group of people.
22:29I think it was
22:30a very successful
22:31group of people.
22:32I think it was
22:33a very successful
22:34group of people.
22:35I think Gold Rush
22:36did a very good job.
22:37I think they were smart
22:38and very impressive.
22:39Gold Rush received
22:40683 text messages.
22:44Sounds like a lot.
22:46Bill,
22:47how did Synergy do?
22:48Well, they got off
22:49to a late start
22:50and never seemed
22:51to find a location
22:52that suited their purposes,
22:53and it definitely
22:54affected their results.
22:55Synergy only received
22:56458 text messages.
22:58Yes.
23:00Losing by almost
23:0150% margin.
23:02Oh, my God.
23:04Pretty rough beating.
23:08You know,
23:09it's always easier
23:10for me when a team
23:11loses so badly,
23:12and in this case,
23:13you just got creamed.
23:16Okay.
23:18For your reward,
23:19Gold Rush,
23:20after working with
23:21Gillette,
23:22a truly great company,
23:23you're going to be
23:24helping people
23:25to get jobs
23:26at other great companies.
23:28You'll be working
23:29with Career Gear,
23:30a non-profit company
23:31that supplies
23:32disadvantaged men
23:33with clothing
23:34and various other things
23:35to put them back
23:36into the system.
23:37I'll have the men
23:38meet you
23:39at my signature
23:40Trump suit showroom.
23:41Okay.
23:42And fit the men
23:43for suits,
23:44shirts,
23:45ties,
23:46watches,
23:47cufflinks.
23:48They are going to look
23:49spectacular when you finish.
23:50So this isn't
23:51your typical reward
23:52where you go out
23:53and you get
23:54a diamond ring
23:55or you're this
23:56or you're that.
23:57This is something
23:58that's much more important.
23:59Absolutely more important, sir.
24:00Sadly, Synergy,
24:01I'll see you back
24:02in the boardroom.
24:03Somebody will be fired.
24:18Hi, how are you?
24:19Hi, how are you?
24:20Good, I'm Gary Brody.
24:21I'm the president
24:22of Trump Men's Wear.
24:23And you must be the winners.
24:24Yes, we are.
24:25Congratulations.
24:26The gentlemen
24:27from Career Gear
24:28should be showing up shortly.
24:29Great, man.
24:30Today we're going to work
24:31with three guys,
24:32John, Robert, and Vaughn,
24:33who've had a little bit
24:34of personal hardship
24:35in their lives.
24:36And we're going to help
24:37them get suited up
24:38and we're going to help
24:39motivate them
24:40to get back out
24:41into the job force
24:42and make a difference.
24:43So hey,
24:44go have fun.
24:45Take a look at the merchandise
24:46and I'll be here
24:47if you have any questions.
24:48Cufflinks too?
24:49Yeah, man.
24:50Yeah, that's sure.
24:51I'm John McKay.
24:52I used to be on
24:53Wall Street
24:54as a stockbroker.
24:55And I guess
24:56after 9-11,
24:57you know,
24:58after that,
24:59traumatic experience,
25:00I just went through
25:01the motions
25:02for two years after that.
25:03And basically,
25:04one day,
25:05I found myself
25:06on public assistance
25:07just trying to survive.
25:08There's probably
25:09a fitting room over here.
25:10Let's get it on for you
25:11and we'll look
25:12for some accessories.
25:13This is nice.
25:14Here we have
25:15an opportunity
25:16to help them
25:17get jobs,
25:18take care of themselves
25:19and their families.
25:20I think that's
25:21a fantastic reward.
25:22What size are you?
25:2315 1⁄2,
25:2416,
25:2535,
25:2660.
25:27My name's Robert.
25:28I've been in sales
25:29for the last five years.
25:30One thing led to another.
25:32And basically,
25:33I lost my job
25:34not knowing
25:35that it was coming.
25:36I thought everything
25:37was fine
25:38and it's been a month
25:39and I don't know
25:41what I'm going to do now.
25:43You're the best man.
25:44Yeah.
25:45You're the king
25:46of the hour.
25:47Yeah.
25:48Great job.
25:49Wow.
25:50All right.
25:51You're great.
25:52You're great.
25:53They look fantastic
25:54in the trunk collection.
25:55That's Mr. Trump.
25:56How are you doing?
25:57How are you?
25:58Good.
25:59Wow.
26:00Handsome guy.
26:01Nice to see you, man.
26:03Thank you very much.
26:04Come on.
26:05Get over here.
26:06When I met Mr. Trump,
26:07it was a great experience.
26:08The man is definitely an icon.
26:11You know,
26:12I say to myself,
26:13you know,
26:14I want to be in that position.
26:15I'm going to be in that position.
26:16You're going to have
26:17great times now
26:18because Trump is lucky
26:19and you're going to have
26:20good times.
26:21You're all set, okay?
26:23Appreciate it.
26:24So I think you're going to
26:25go into big things.
26:27I just love seeing
26:28those three young men
26:29dressed up.
26:30Sometimes in business,
26:31you just need a hand
26:32and that's what I was doing
26:33for these three wonderful guys.
26:35They had trouble.
26:36They had problems.
26:37And you know what?
26:38They felt like a million dollars
26:39or maybe a billion dollars.
26:40They just felt good.
26:52We all agree that
26:54we each cannot work with Brent.
26:57If three people have worked on him
26:58on an individual basis,
26:59they will never work on him again.
27:00The others, yeah,
27:01the others can't.
27:02We've tried,
27:03we've talked to him,
27:04we've sat him down.
27:05There's people on the team
27:06that feel that he is not
27:08mentally stable.
27:10Yeah,
27:11I don't want to bring
27:12a clinical term
27:13that we can't really justify.
27:14No one here is a doctor,
27:15but I know what you're saying.
27:16I know what you're saying.
27:17He treats women differently.
27:18It's like,
27:19he has an awkwardness with them
27:21that makes him feel uncomfortable,
27:22you know?
27:24He's not socially stable,
27:25you can say that.
27:26I'm not a doctor,
27:27I think I'm a doctor.
27:28But he has the potential to snap
27:29and he has done it.
27:30He's done it.
27:31I am really worried
27:32about the moment
27:33that Brent snaps.
27:35Because when Brent snaps,
27:36we are going to have
27:37some serious problems.
27:39The aggressiveness
27:40that he took out
27:41on our female employees.
27:42Very aggressive.
27:43We have seen it.
27:44With Stacy,
27:45I felt so bad
27:46when she came in.
27:47That should not be minimized.
27:48But the second,
27:49like,
27:50the sandwich board thing came,
27:51he stopped.
27:52It was weird.
27:53That pounding
27:54on the sandwich board,
27:55it was like...
27:56That was abnormal behavior.
27:57Weird.
27:58Really weird.
27:59Like you've been
28:00in a psychiatric ward
28:01for too long
28:02and wanted more attention.
28:03Oh my God.
28:04Here's the thing.
28:05I think something's
28:06a little off in his head.
28:07There's no human being
28:08on earth
28:09that could be Brent.
28:10He doesn't try to be funny.
28:11He's just funny
28:12because he's a clown.
28:13He might as well be
28:14wearing a big red nose
28:15and just big ass shoes,
28:16you know?
28:17He's a clown.
28:18If I felt
28:19that I was in any kind
28:20of dangerous situation,
28:21I would have
28:22wasted, okay?
28:23And I was perfectly fine
28:24continuing in the day,
28:25getting the task done.
28:26I was uncomfortable
28:27for a moment,
28:28but...
28:29So I wouldn't,
28:30I wouldn't characterize
28:31it as a threat.
28:32It was not a threat,
28:33but it was,
28:34it was inappropriate
28:35confrontation.
28:36Watch how you phrase it
28:37because...
28:38Yeah, I will.
28:39It could also make
28:40you look bad
28:41if someone calls you on it.
28:42Stacey kind of
28:43was wishy-washy
28:44on whether Brent
28:45threatened Stacey or not.
28:46She originally said
28:47he threatened her
28:48and she said it
28:49with all the confidence
28:50in the world.
28:51And then suddenly
28:52she said he didn't.
28:53I remember
28:54the word threatening.
28:55You might even
28:56want to say...
28:57Look, I mean,
28:58maybe I did say
28:59threatening,
29:00but I was unnerved
29:01when I came in.
29:02I was upset, but...
29:03But you made it seem
29:04like you wanted
29:05something done
29:06right then about it.
29:07That's the impression
29:08I got.
29:09Well, I did.
29:10If she was consistent
29:11about her story,
29:12I think
29:13I would have felt
29:14differently about it
29:15ultimately
29:16because that made her
29:17lose a lot of credibility.
29:18I didn't feel
29:19in any danger
29:20and I didn't feel threatened
29:21or I wouldn't have
29:22continued with the project.
29:23I wouldn't have
29:24been comfortable.
29:25I honestly do not believe
29:26I used the word threat,
29:27but I told you all
29:28he pointed a finger
29:29at my face
29:30and he came up
29:31and he threatened me.
29:32I'm sure you'll find out.
29:33Yeah, right.
29:34That's true.
29:35I think Synergy
29:36looks at me and says
29:37there's a nutcase
29:38over there
29:39who has no ideas
29:40and no sense
29:41of what's going on
29:42around him
29:43and is a complete moron.
29:44That's all right.
29:45I'm smarter than them.
29:46The bottom line is
29:47I know that I'm
29:48a good person.
29:49I know what
29:50I can contribute
29:51and I'm very proud
29:52of myself.
29:54And if Synergy
29:55doesn't want to
29:56recognize that,
29:57that's their problem.
30:00Brent is not
30:01going home
30:02this evening.
30:03That is for sure.
30:05It will not be me.
30:19Hi.
30:20Hi, good morning.
30:45You lost by
30:46almost a 50%
30:47margin.
30:48Pepe,
30:49your project manager,
30:50what happened?
30:51I think that
30:52a large part
30:53of why we failed
30:54at this task
30:55has to do with
30:56the fact that
30:57we were heavily
30:58distracted by Brent
30:59throughout the whole process.
31:00It really made us
31:01lose a lot of
31:02precious time
31:03and when you're doing
31:04a marketing campaign
31:05you need to be on time.
31:07That is unbelievable
31:09that Pepe would say
31:10that they lost
31:11a lot of time
31:12due to my distraction
31:14because first of all
31:15I was a star
31:16on this task.
31:18Was he a star?
31:19He's a big part
31:20of the reason we lost.
31:21A lot of people
31:22made mistakes
31:23and they had the time
31:24to concentrate.
31:25By the time you started
31:26your text messaging,
31:27the other team already
31:28had 100 votes in.
31:29The other team
31:30was just much better.
31:31Michael,
31:32do you think Pepe
31:33was a good leader?
31:34I think Pepe did
31:35a good job
31:36except he wasn't
31:37able to manage
31:38Brent efficiently.
31:39And then because of that...
31:40Can Brent be managed?
31:41Do you think
31:42you can manage Brent?
31:43I've thought about
31:44it, Mr. Trump.
31:45I mean, Brent's a very smart guy.
31:46Don't you find him
31:47to be a smart guy?
31:48Brent?
31:49Yeah, Brent.
31:50Mr. Trump,
31:51I unfortunately...
31:52They don't think
31:53you're too bright, Brent.
31:54Well, they don't know
31:55what they're talking about,
31:56Mr. Trump.
31:57I am a very smart guy.
31:58I've got a good head
31:59on my shoulders.
32:00Do you think
32:01you were responsible
32:02for this loss, Brent?
32:03Absolutely not, Mr. Trump.
32:04Who was responsible
32:05for the loss?
32:06I feel Pepe is responsible
32:07for the loss.
32:08Why?
32:09Because I wouldn't
32:10hire Pepe to organize
32:11my nephew's
32:12first birthday party
32:13if your company's Mr. Trump.
32:14You would not get
32:15one night's sleep
32:16because he doesn't know
32:17what he's doing.
32:18In other words,
32:19other than that,
32:20you think he's terrific, right?
32:21Pepe,
32:22who picked the location?
32:23Stacy is a native New Yorker,
32:25and she was in charge
32:26of locations.
32:27The location
32:28was your downfall.
32:29The location
32:30was horrible.
32:31Mr. Trump,
32:32we were in the exact
32:33right location
32:34we should have been.
32:35You really believe that?
32:36Yes, we were in the middle
32:37of Times Square,
32:38right before shows
32:39were starting
32:40in the theater district,
32:41or right as people
32:42call it.
32:43Where did the other team go?
32:44Times Square,
32:45the same place we were.
32:46Better corridors,
32:47they were there earlier,
32:48they had staked out
32:49the location,
32:50and they had spread.
32:51You all had this
32:52herding mentality,
32:53where I don't know
32:54who came up with
32:55the idea of bathrobes,
32:56but it just didn't speak
32:57to the quality
32:58of this brand.
32:59Let me just,
33:00I have to ask
33:01the one big question,
33:02alright?
33:03Sean,
33:04if you were me,
33:05who would you fire?
33:06Brent, Mr. Trump.
33:07Ali,
33:08who would you fire
33:09if you were me?
33:10Mr. Trump,
33:11I would fire Brent.
33:12Brent?
33:13I would.
33:14Roxanne?
33:15I think the reason
33:16that we lost
33:17this task
33:18was because
33:19we did not get
33:20all the manpower out
33:21on the floor
33:22on the last day
33:23until noon,
33:24and I think
33:25that's ridiculous.
33:26Whose fault is that?
33:27I think that's
33:28Pepe's fault.
33:29Andrea,
33:30who would you fire?
33:31I would fire Brent,
33:32and the reason
33:33that I would fire Brent
33:34is because he usurped
33:35so much of our time.
33:36I think that's lame.
33:37I gotta be honest with you.
33:38You know,
33:39if you took up
33:40any of the work
33:41I had to do
33:42in management skills...
33:43We wanted to fire Brent.
33:44We wanted to fire Brent.
33:45He was embarrassing.
33:46Now, wait a minute.
33:47Was it Brent's idea
33:48to wear bathrobes
33:49in Times Square?
33:50You know what?
33:51I look at these people
33:52and, you know,
33:53there's not a lot of people
33:54I want to see in bathrobes.
33:55The women, perhaps.
33:56The men, definitely not.
33:57Whose idea was it?
33:58That was Michael's idea.
33:59Mr. Trump,
34:00I didn't actually...
34:01That was a terrible thing.
34:02It was,
34:03but at the same time,
34:04when you think about it,
34:05I'm not the one
34:06who has final approval of that.
34:07Oh, I know,
34:08but you're the one
34:09who said,
34:10you know,
34:11we can blame Pepe
34:12and maybe it's Pepe's fault
34:13because, you know,
34:14essentially he's the manager,
34:15but to be honest with you,
34:16you were the one
34:17that came up with the idea.
34:18Mr. Trump,
34:19you were looking
34:20for the next apprentice.
34:21When you have a member
34:22of the team
34:23who's actually threatened
34:24another female member
34:25of our group as well,
34:26we have to make decisions.
34:27Who did he threaten?
34:28He threatened Stacey.
34:29Stacey?
34:30Wait.
34:31Did he threaten you?
34:32His words to me
34:33and his conduct
34:34accompanying those words,
34:35I don't think
34:36I felt threatened
34:37and I'm very uncomfortable.
34:38How did he?
34:39I mean,
34:40you're a criminal defense attorney.
34:41Right.
34:42You've seen a lot worse
34:43than Brent.
34:44I have.
34:45In fact,
34:46if anything,
34:47I think you scare Brent.
34:48You can handle Brent.
34:49I wish I did scare Brent.
34:50Let me ask you,
34:51you can handle Brent
34:52so easy, right?
34:53I was heading back
34:54into the conference room
34:55where we were working.
34:56Brent rushed out
34:57of the conference room.
34:58I was by myself.
34:59What exactly
35:00did he say to you?
35:01Wait.
35:02Wait.
35:03Ivanka, wait.
35:04Does Brent really scare you?
35:06He came within inches
35:07of my face
35:08and he took his finger
35:09and he started
35:10screaming at me.
35:11You've seen criminals.
35:12You've seen the toughest
35:13people on earth
35:14and Brent
35:15is going to scare you?
35:17I'd like to respond to that.
35:18Do you think
35:19you threatened Stacey?
35:20Absolutely not
35:21and shame on Stacey
35:22as an attorney
35:23to even make
35:24such an accusation.
35:25While we were
35:26in the war room,
35:27Stacey was constantly
35:28cutting me off
35:29and being extremely rude
35:30and disrespectful to me
35:31while I was
35:32putting forth ideas.
35:33But isn't everybody
35:34disrespectful to you?
35:35But in this case,
35:36Stacey...
35:37Everybody that I've seen
35:38from this team,
35:39they don't respect you,
35:40Brent.
35:41Right?
35:42I've heard...
35:43Okay, let me answer
35:44a few things.
35:45It doesn't matter.
35:46It doesn't matter
35:47because here's what's
35:48going to happen.
35:49This has been
35:50such a disastrous team
35:51and the job you did
35:52was so bad
35:53that you can bring in
35:54normally two people
35:55and if you want,
35:56I'll let you bring in
35:57another one
35:58because frankly,
35:59I see numerous reasons
36:00that you lost.
36:01Yes, sir.
36:02So who are the people
36:03that you think
36:04deserve to be fired?
36:05Two people
36:06or three people?
36:07I'm bringing in Brent.
36:08I'm shocked to hear, Brent.
36:09I'm bringing in Stacey
36:10and I'm bringing in Michael.
36:12You know what?
36:13The loss was so bad
36:14that I think tonight
36:15I'm going to fire
36:16two people
36:17and not one person.
36:22Okay.
36:23Let's go.
36:24Everybody else,
36:25go up to your
36:26beautiful room.
36:27Wait outside one second,
36:28Pepe and Guru.
36:49Bill, what do you think?
36:50I think Stacey has to go.
36:52You think Stacey...
36:53I think she's got to go.
36:54She's not...
36:55She didn't take any
36:56responsibility for her actions.
36:58Okay.
36:59Ivanka, what do you think?
37:00I think Brent is a liability.
37:01I don't foresee him
37:02staying here much longer
37:03but I think this really
37:04falls on Pepe.
37:05He didn't understand
37:06the brand,
37:07the quality of it.
37:08They're running around
37:09in bathrobes.
37:10At any point,
37:11Pepe could have stepped in
37:12and controlled a handful
37:13of these things
37:14that were spinning
37:15out of control.
37:16Okay.
37:17Robin, let them in.
37:18They're ready for you all
37:19to go back into the boardroom.
37:33So, Pepe,
37:34do you have a change of heart?
37:35Do you feel a little differently?
37:36How do you feel?
37:38Mr. Trump,
37:39I still feel that Brent
37:40was a negative force
37:42that we could just
37:43not contain.
37:44He's imposing.
37:45He doesn't listen
37:46to others' ideas.
37:47He doesn't provide
37:48any insights.
37:49In fact, you asked
37:50if he was intelligent
37:51and I gave you
37:52three small dots
37:53to look into.
37:54You are not a leader, Pepe.
37:55You are chaos
37:56and disorganization.
37:57Brent, you see?
37:58These are the things
37:59that you do.
38:00Listen, Pepe,
38:01I'm going to stick up
38:02for myself.
38:03Hold it, Brent.
38:04Hold it.
38:05Pepe, let me ask you,
38:06how did you guide the team
38:07and lead them
38:08in a general focused direction?
38:09My leadership style
38:10has always been consistent
38:11and I am a manager.
38:12I have been in the past.
38:13I am good at it.
38:14Well, you weren't
38:15very good at it here.
38:16I agree with you.
38:17You were a disaster.
38:18I agree with you,
38:19but our whole system
38:20has been...
38:21Okay, Brent.
38:22How do you respond to him?
38:23The bottom line is,
38:24when I was out
38:25in New York City,
38:26I created the buzz.
38:27People were looking at me
38:28and they were coming around.
38:29Stacey,
38:30who was the star at that?
38:31He was the star
38:32in the clown role.
38:33Yes.
38:34What do you think of Stacey?
38:35Brent.
38:36I'm not impressed
38:37with Stacey at all.
38:38I think that
38:39she's not respectful
38:40of her other teammates.
38:41She didn't show me respect.
38:42Mr. Trump,
38:43he put his finger
38:44in my face
38:45and he said to me,
38:46you cut me off
38:47while I was speaking.
38:48Has that ever
38:49happened to you before?
38:50Well, I do work
38:51with the criminal element
38:52and I've been in
38:53several situations.
38:54You would say,
38:55overall,
38:56he is not exactly scary
38:57compared to the other people
38:58you work with in life.
38:59I saw a moment of Brent
39:00that no one else saw here.
39:02But no one was there.
39:03You have one side of the story.
39:04He has another side of the story.
39:05We're never going to get
39:06to the truth.
39:09You know,
39:10over the last two years,
39:11I've fired many people,
39:13unfortunately.
39:14And usually,
39:15it's tough
39:16and the teams are close.
39:17But in this case,
39:18it wasn't close.
39:19The other team
39:20plobbered you.
39:21They just plobbered you.
39:22Now, your leadership
39:23wasn't good.
39:24Your location wasn't good.
39:25Probably a mistake
39:27was made here.
39:28And all I can see,
39:29I mean, you, Brent,
39:30you're a total disaster.
39:31Okay?
39:32So that's the way
39:33it looks to me.
39:34And I have to start off
39:36by saying
39:37that in real estate,
39:39location is very important.
39:41And Stacy,
39:42you picked the wrong location.
39:44And to be honest,
39:45if you can't handle Brent,
39:47you can't handle my business.
39:49Therefore, Stacy,
39:51you're fired.
39:59Michael,
40:00you have great potential.
40:01I think you did
40:02a terrible job.
40:04But I'm going to let you stay
40:06for another task.
40:07If you do it again,
40:09you'll be fired so fast,
40:10your head will spin.
40:11You did a terrible,
40:13terrible job.
40:15I won't disappoint you again.
40:16Brent, you are a disaster.
40:18I don't think
40:19you'll last long, Brent.
40:20In fact, I'm pretty sure
40:21you're going to be going
40:22very quickly.
40:23But the team leader
40:24didn't lead.
40:25You lost the respect
40:26of various people
40:27within the team.
40:28And Pepe,
40:29I have to say,
40:30you also are fired.
40:39Thank you very much.
40:40Go.
40:41No, sir.
40:44Nice meeting you.
40:55I'm sorry, Stacy.
40:56I didn't...
40:57You know what?
40:58Don't worry about it.
41:10That was not easy, Ivanka.
41:12Not easy.
41:13They were good people,
41:14nice people, smart people,
41:16but they just weren't
41:17apprentices.
41:18Okay, I'm satisfied.
41:26Okay.
41:57Next season,
41:58The Apprentice
41:59is heading to Los Angeles
42:00and it's going to be tough.
42:02If you have what it takes,
42:03send me a tape.
42:05Go to the website below
42:06for more information
42:07right now.
42:09I'm leaving feeling confident
42:11that I put my best forth.
42:13I do think
42:14that there were
42:15a lot of circumstances
42:16that were beyond my control.
42:18And obviously,
42:19Brent was a big distraction.
42:22Our team is destined
42:23for failure
42:24because Mr. Trump
42:25sent Brent back
42:26to join them
42:27and work for him.
42:28And there's no way
42:29somebody like Brent
42:30would ever work for Mr. Trump.