(Adnkronos) - “WePlant è un progetto altamente innovativo che prevede, per la prima volta, l'applicazione dell'intelligenza artificiale su larga scala nella filiera del tabacco italiano. Grazie ad un’analisi incrociata delle informazioni provenienti dal monitoraggio di dati satellitari insieme ai dati raccolti dagli agricoltori sarà possibile ottimizzare risorse preziose per il pianeta, come l’acqua”. Lo ha dichiarato Andrea Di Paolo, Corporate & Regulatory Affairs Director di BAT Italia e Presidente BAT Trieste, a margine del panel dal titolo “Innovazione tecnologica nel
settore agricolo” che si è tenuto a Ortigia durante il G7 Agricoltura e Pesca.
settore agricolo” che si è tenuto a Ortigia durante il G7 Agricoltura e Pesca.
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NewsTranscript
00:00WePlant is a highly innovative project that involves the application of artificial intelligence on a large scale, and this is the first time this has been done in tobacco farming.
00:16Thanks to a proprietary artificial intelligence algorithm and to the analysis of satellite data on the one hand, but also to the analysis of data that is released by tobacco farmers through the digitization of country notebooks,
00:30it is possible to optimize precious resources for the planet, such as water or other elements that could be harmful if not controlled, such as fertilizers and pesticides.
00:43WePlant is another step for our Better Tomorrow, aimed at minimizing the impact of our activities in the communities in which we operate.
00:55We are happy to once again consolidate the key role of BAT Italia for the entire Italian tobacco industry, and the role of this WePlant project is once again the concrete testimony.
01:09In BAT, we strongly believe that innovation and technology must go hand in hand to have growth, and the future cannot be imagined without these two elements.
01:22It is the future that has arrived in Trieste with our investment in the Trieste Innovation Hub, which perfectly embodies the transformation journey of which we are protagonists.
01:34The Trieste Innovation Hub is the first hub in the BAT world for the manufacture of new generation products, and it is the first sustainability hub to have obtained, after a year of activity, the certification of Carbon Neutrality and the certification of Zero Waste in Landfill,
01:59the two goals that we have set for ourselves since the first day and that we have achieved after a few months.
02:05Obviously, this is only the beginning of a journey, because on the one hand we have technology applied to both production processes and to the factory itself,
02:17and on the other hand, our goal is to minimize the impact of our activities on the communities in which we operate. WePlant is another very important project to minimize this impact in the area where we are now implementing this project, which is the area of the Veronese.
02:39Projects like WePlant best represent the idea of sustainability that we have in BAT, because they are both sustainable projects aimed at optimizing precious resources, but above all scalable. Today the experimentation on tobacco crops, but one day it can be used for any other crop.