(Adnkronos) - "Il progetto WePlant nasce da un'iniziativa congiunta di BAT con le organizzazioni agricole che sono fornitrici di tabacco italiano. È un progetto ambizioso che si pone come obiettivo finale la realizzazione di un'applicazione fruibile da tutti gli agricoltori che possa rendere più sostenibile la filiera, sia per quanto attiene ai consumi idrici, sia per quanto attiene al miglioramento dell'utilizzo dei presidi sanitari”. Lo ha dichiarato Vincenzo Argo, Presidente Federazione Nazionale di Prodotto Tabacco di Confagricoltura.
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00:00The WePlant project was born with a joint initiative of BAT and the agricultural organizations
00:11that supply Italian tobacco, and the ambition is to provide the right support with the most
00:20advanced technologies, including the use of satellites and artificial intelligence, for
00:25the agricultural companies that are loyal to the Italian tobacco purchase project.
00:30It is an ambitious project that aims to realize an application that can be used by all farmers,
00:39with the only goal of providing sustainability, both in terms of water consumption and in
00:46terms of improving the use of health products.
00:50This involves an investment, above all, of time, to understand what are the implications
00:55that artificial intelligence must use to optimize the use of a start-up like JustOneEarth,
01:06and we are at a good point, but we still need time to be able to put in place all the variables
01:13that make up the use of the cultivation factors.
01:16In our case, the goal of reducing the use of health products and, above all, of the
01:20quantity of water is fundamental, because in this way we reach the goal of reducing
01:27the waste of natural resources.
01:29The Italian tobacco sector has always had to face a challenge, which is that of placing
01:37itself on the international market, because economic sustainability, without the active
01:43manufacturing of the market or of the final products, would not have reason to exist.
01:49The challenge of Italian tobacco culture is certainly that of having the guarantee of
01:54being able to obtain a multi-year program, with the participation of manufacturers, in
01:59order to have, how to say, a synergy between the agricultural and industrial sectors.
02:06Only in this way will we be able to reach the right balance and give support to tobacco
02:11I remember being a culture with a high level of work, so the social impact that tobacco
02:18culture has on the Italian agricultural economy, I would say, is almost irreplaceable.
02:24This is the reason that once again pushes us to schedule, year after year, the permanence
02:31of manufacturing that guarantees the purchase of all Italian tobacco.