(Adnkronos) - Riconoscere e premiare le realtà italiane che si sono distinte per aver reso parte della propria pratica quotidiana, iniziative innovative volte a creare un impatto reale in termini di benessere e sostenibilità, sia in ambito aziendale che comunitario. È questo il focus del Green Economy Award, un'iniziativa dell'Associazione For Human Community, alla sua prima edizione.
La cerimonia per l’assegnazione dell’Award si è svolta a Napoli e ha costituito uno dei momenti clou della WellWeek, il Festival itinerante della sostenibilità e del benessere organizzato da Comunicazione Italiana
La cerimonia per l’assegnazione dell’Award si è svolta a Napoli e ha costituito uno dei momenti clou della WellWeek, il Festival itinerante della sostenibilità e del benessere organizzato da Comunicazione Italiana
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00:00Recognizing and rewarding the Italian realities that have distinguished themselves for being part of their daily practice, innovative initiatives aimed at creating a real impact in terms of well-being and sustainability, both in the corporate and community sphere.
00:21This is the focus of the Green Economy Award, an initiative of the For Human Community Association, at its first edition.
00:28The award ceremony took place in Naples and it was one of the key moments of the Well Week, the itinerant festival of sustainability and well-being organized by Comunicazione Italiana, a symbol of the recognition attributed to Italian excellence, the truffle.
00:45The idea was to associate the award with something that reminded of sustainability, first of all, and then the truffle is really nice to me because it is common.
00:58It is difficult to find the truffle and I identify the truffle as superheroes, that is, those few or those to whom we want to delegate sustainability, such as politicians, large companies, scientists, etc.
01:15I am convinced that all small truffles, especially if united, can change the world with small actions. Long live the truffles!
01:28The three petals of the truffle represent the categories of the competition, social, economic and environmental sustainability, 198 companies candidates.
01:37It was an interesting award from many points of view, the first for the number of projects that participated. We did not expect that there would be so many, so different sizes, large, small, medium.
01:48We had giants, multinationals, we had people who presented interesting projects from all points of view of the ESG.
01:55The analysis was challenging because the projects are mostly high-level, the results were satisfactory and we saw with great satisfaction what can be a great start for the second edition.
02:08Business sustainability policies have an inevitable positive impact on the territory.
02:14Sustainability, green, the protection of the territory, the improvement of the environment, I imagine, for example, everything that happens around the February seasons, everything that is determined around.
02:29Instead, to put a message of innovation, green, clean air, clean atmosphere, that is, to transmit something that makes you travel with your head in a better and future world. In my opinion, this is the direction we must go.