(Adnkronos) - “Nel settore del turismo, ma non solo, innovazione e sostenibilità sono strettamente collegate. Attraverso l’innovazione si possono attuare quei processi tecnologici che conducono alla sostenibilità”. Lo dichiara Maria Elena Rossi, Direttore Marketing e Promozione Enit - Agenzia Nazionale del Turismo, intervistata in occasione del Forum di Sostenibilità 2024, organizzato a Napoli con il patrocinio di Regione Campania. Il forum è l’ultima tappa della WellWeek, il festival itinerante dedicato a sostenibilità e benessere.
Category
🗞
NewsTranscript
00:00What is the role of innovation and sustainability in the tourism sector?
00:06When I talk about the tourism sector, the words innovation and sustainability
00:11are extremely important and closely connected.
00:17In particular, when we talk about innovation, we talk a lot about technological innovation
00:22and we know how technological innovation has impacted both the supply side and the demand side.
00:30In reality, if we add the value of sustainability to this as a transversal value,
00:37which must go through all the actions that are carried out,
00:41then the paradigm is overturned a bit, in the sense that innovation becomes a priority,
00:49as I say, in tourism, but not only.
00:51I'm listening to some super-interesting panels, also in the industrial field,
00:55on this. Sustainability becomes the firouge and innovation becomes, first of all,
01:02cultural innovation, innovation of processes that actually lead to sustainability,
01:10where technology becomes a tool, a fundamental tool that can also
01:16accelerate processes of innovation, both cultural and process.