(Adnkronos) - “La competitività adesso parla di sostenibilità ed è anche il nuovo concetto di qualità per le aziende e, tralasciando gli obblighi di legge che riguardano le grandi aziende, ormai tutta la realtà imprenditoriale è connessa al mondo della sostenibilità”. A dirlo Ada Rosa Balzan, founder e presidente di ARB SB, a margine del nuovo appuntamento Adnkronos Q&A intitolato ‘Trasformazione green, investimenti e strategie’, svoltosi a Palazzo dell’Informazione a Roma.
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00:00Competitiveness
00:06Competitiveness now speaks of sustainability.
00:10It is also the new concept of quality for companies.
00:13Leaving aside the fact of obligations, of laws that concern large companies,
00:18now all the entrepreneurial reality is connected to the world of sustainability.
00:23Because even the small companies have to speak for their competitiveness
00:28of elements, of measurement, of sustainability objectives.
00:31Entering a new way of managing the company
00:34is an analysis of risk management.
00:38It also allows for financial and banking facilitation,
00:42in addition to positioning the brand reputation.
00:45It is therefore the new key concept for business in 2024.