(Adnkronos) - “Abbiamo ideato un osservatorio che analizza la capacità comunicativa delle aziende con particolare riferimento al bilancio di sostenibilità. Un bilancio che richiede grande sforzo organizzativo per essere realizzato e che, anche per questo, vale la pena saperlo comunicare”. Sono le affermazioni di Livio Livi, Co-founder SostenibileOggi, a margine del nuovo appuntamento Adnkronos Q&A intitolato ‘Trasformazione green, investimenti e strategie’, svoltosi a Palazzo dell’Informazione a Roma.
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00:00What does it mean to be competitive in such an important transformation scenario?
00:06Being competitive in such an important transformation scenario is definitely decisive.
00:13An element of the competitiveness on which we are focused at Sustainable Today
00:18is precisely the ability to communicate within this scenario.
00:24Being able to communicate means, first of all, being able to manage information.
00:29So, being able to find the most important information in a very wide and very differentiated scenario.
00:38Once you have this information, it is not enough just to have it,
00:42you must be able to communicate it in an efficient and effective way.
00:46With Sustainable Today, we have created an observatory
00:51that analyzes the company's communication capacity,
00:56in particular the sustainability balance,
00:58which is a great collector of company information
01:01and that, of course, is not enough just to have collected it,
01:05to have made an important organizational effort to obtain it,
01:08you must be able to communicate it effectively.
01:12We track this and therefore evaluate both the quality of the information and the document,
01:19as well as the ability of the company to disseminate its content both online and offline.
01:26Because there are many tools available to the company,
01:29so they can hold events, face-to-face meetings, webinars, conferences,
01:34and therefore propose this document autonomously and directly,
01:39or, instead, use it online.
01:42So, using all those tools that digital technology allows us to communicate effectively.
01:48So, having an efficient SEO that allows users to easily find information,
01:54an artificial intelligence, for example, that can interact with the interlocutor,
02:01making the document live,
02:03and using all those opportunities of digitization
02:07that are fundamental for efficient communication.
02:10All this is summarized in a rating,
02:13which, of course, is not a judgment,
02:16but is a mapping of what we see of the activities that are carried out in terms of communication.