(Adnkronos) - “Ritengo che la strategia ideale sia quella di mantenere coerenza, correttezza quando si comunicano gli obiettivi di sostenibilità. Nel momento in cui si comunicano si comunicano con la concretezza dei fatti e con la coerenza delle informazioni, non bisogna seguire le mode del momento”. Lo afferma Gaia Mazzon, communication manager di Alstom, a margine della dodicesima edizione del Salone della Csr e dell’Innovazione sociale, in svolgimento all’università Bocconi di Milano fino all’11 ottobre.
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00:00I believe that the ideal thing is to maintain coherence, correctness in what is communicated and concreteness.
00:15Companies already carry out important projects towards the goals of sustainability
00:21and what is important is that when they communicate,
00:24they communicate with the concreteness of the facts and with the coherence of the information.
00:30It is not necessary to follow the trends of the moment
00:35and avoid what are the slips in the world of greenwashing and what today is also social washing,
00:43an element that has been monitored for several years
00:47and that companies must be careful not to fall into these trends,
00:54but to maintain coherence and do before speaking.