Bisnis parfum di tanah air semakin berkembang. Merk-merk wewangian lokal juga semakin banyak bermunculan seiring dengan tingginya minat konsumen akan produk parfum lokal.
Masyarakat Indonesia sekarang sudah semakin menyadari pentingnya wewangian dan penggunaan parfum sudah tidak lagi terbatas pada kalangan tertentu.
Meningkatnya kebutuhan akan parfum lokal, dilihat sebagai peluang cuan bagi produsen parfum dalam negeri. Bahkan peluang ini juga disadari oleh penyedia loka karya khusus parfum.
Seberapa menarik bisnis loka karya parfum lokal?
Masyarakat Indonesia sekarang sudah semakin menyadari pentingnya wewangian dan penggunaan parfum sudah tidak lagi terbatas pada kalangan tertentu.
Meningkatnya kebutuhan akan parfum lokal, dilihat sebagai peluang cuan bagi produsen parfum dalam negeri. Bahkan peluang ini juga disadari oleh penyedia loka karya khusus parfum.
Seberapa menarik bisnis loka karya parfum lokal?
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TVTranscript
00:00Thank you so much for joining us today.
00:08I'm so happy to be here with Wiki because he's so fragrant.
00:12And he's so happy with your perfume collection.
00:15Why do you like perfumes?
00:17I think perfumes are artworks.
00:21Because every note can be sprayed differently.
00:25At first, the fragrance is different.
00:28The next note is different.
00:29The base note is also different.
00:30I think you're suitable with the platform workshop.
00:34Wiki can make his own perfume.
00:37That's what we're going to discuss today.
00:39That's right.
00:40We're going to discuss how to build a perfume business
00:42through a platform workshop.
00:44We've joined by a videoconference
00:46with Mrs. Divanda Gita Desiani,
00:49founder and perfumer of Clay Studio Academy.
00:52How are you, Mrs. Divanda?
00:53Hello.
00:55Hello.
00:56I'm doing great today.
00:59Great. Thank you for joining us today.
01:02Let's talk about the market of the local community
01:06who are starting to enjoy local perfumes.
01:09What do you think, Mrs. Divanda?
01:12I think because the local perfume brand
01:17has started to increase,
01:19I see the increase in the enthusiasm of the Indonesian community
01:22for an aroma.
01:24So, there are more options now.
01:26It's not fresh anymore,
01:27it's not floral anymore,
01:28but there are more kinds of aromas.
01:30Now, I think the Indonesian market is diverse.
01:33So, it can't be dictated.
01:35For example, if we look at the Middle East countries,
01:38they must be identical to their goods.
01:40While Indonesia is diverse.
01:42Oh.
01:43What inspired you to build Clay Studio Academy?
01:49It's not just about making products,
01:52but I think people are interested in
01:56making their own aromas.
02:01Okay.
02:02Actually, it's related to my previous business.
02:06Before that, I used to run a skincare business.
02:08At first, I had my own formulation.
02:11I worked with the public.
02:13Then, there was a little problem.
02:15Finally, I failed a little.
02:17It's not a failure,
02:18it's more like a learning experience.
02:20From there, I saw that the retail market
02:26must have a very strong foundation.
02:33Because of the foundation,
02:34I saw that there was a chance
02:37to support young Indonesian entrepreneurs
02:41who want to enter this field,
02:44beauty business or beauty and fragrance business.
02:46I can help them from my previous experience.
02:49Coincidentally, I like to share and teach.
02:52I also have previous business experience.
02:55I also took The Art of Perfumery,
02:57Organic Science and Chemistry in the UK.
02:59It's been 8 years.
03:00So, why don't I teach people,
03:04enthusiasts or young business owners
03:07to be more specialized in formulation.
03:09So, that's it.
03:10So, I make products.
03:11What's interesting...
03:13Okay.
03:14What's interesting about perfumes is
03:16there are certain fragrances that become a trend.
03:18A few years ago,
03:20in the early 2000s,
03:22there was a brand of perfumes, Mugler,
03:24Angel.
03:25It was a big hit.
03:26All the local dupes were released.
03:29Then, a few years later,
03:31there was Bakarat.
03:33The fragrance was the same.
03:34All the dupes were released.
03:35How do you see the trend of perfumes in the future?
03:38How does it affect you, Vanda?
03:42The trend of perfumes
03:43is related to the hype
03:46of social media.
03:50It's similar to fashion, right?
03:52Yes, it is.
03:53It will keep going around.
03:55Maybe it was a warm-up.
03:57Now, there are certain brands
03:59that focus on floral fresh.
04:01That's it.
04:02Okay.
04:03For you,
04:05what's the system like?
04:07Do you open classes
04:09only for those who want to be a perfumer,
04:12run a perfume business?
04:14Can I and Wiki join as well?
04:16Or how?
04:18Anyone who is interested
04:20in learning,
04:21actually, they are more interested in learning
04:24and curious about something new.
04:26So, I accept
04:28those who want to learn.
04:30Those who are 55 years old,
04:32there are those who are 70 years old.
04:33How long have you been standing?
04:35Then,
04:37how many people have joined?
04:41Can you explain the development?
04:43So,
04:44Clash Studio Academy
04:45has been here since the end of 2022.
04:47And maybe until now,
04:48there are more than 2,000 students.
04:50Oh, okay. 2,000 students.
04:52That's quite a lot.
04:53It means that the enthusiasm from the people themselves
04:55to learn how to make their own perfumes
04:57is quite high.
04:58And they want to start a business, right?
04:59That's right.
05:00In the next episode,
05:01we will continue with Mrs. Divanda
05:02and her journey with us.
05:03We will be right back.
05:05We are still discussing
05:06how to build a perfume brand business
05:08through a platform.
05:09The workshop has been concluded.
05:10We are still with Mrs. Divanda Gita Desyani
05:15who is the founder
05:16and perfumer of Clay Studio Academy.
05:18You just told me,
05:20Mrs. Divanda,
05:21that you used to make skincare products.
05:23In the end,
05:24maybe because it didn't meet your expectations
05:26and you have experience in it,
05:28you finally opened Clay Studio Academy
05:30which talks about perfumes.
05:32What are the challenges?
05:34Of course, there are challenges in business.
05:36And talking about the local perfume industry,
05:38what is your concern?
05:42In terms of the education platform business,
05:46maybe it's more about scaling up.
05:49Because everything depends on me.
05:51And the competition is
05:53some workshop perfumes.
05:56If people don't really understand,
05:58they are confused about which one is good,
06:00which one is legit or credible.
06:01But it can still be overcome
06:03because I believe in the value of Clay Studio Academy.
06:05For the perfume industry itself,
06:07to be honest,
06:09I'm very proud of it.
06:10Actually, it has started a lot.
06:12But unfortunately,
06:13there are still a lot of local brands
06:15whose aromas are perfume-inspired.
06:18Maybe it's not the business owner's fault,
06:20but it's the client's fault,
06:22the public's fault.
06:24We just have a limitation
06:26in the formulation.
06:28That's why I want to encourage students
06:30to make their own perfumes
06:32and later it will be helped
06:34in a legal way.
06:36The current orientation in the market
06:38is similar to
06:40which design or the big one.
06:42Maybe in the future, it will start to shift.
06:44Because maybe the growth of the market
06:46itself,
06:48if you want to buy a perfume,
06:50the reference is limited.
06:51I want a perfume that is similar to this.
06:53If there is a similar one,
06:55then I will buy it.
06:56Because it's not too much from the market
06:58that I have to use a really original perfume.
07:01There is no scent
07:03like before.
07:04But if we talk about the materials
07:06of the workshop,
07:07what are the materials?
07:09Then, how important is the originality
07:12in making a perfume brand?
07:15Without being a dupe
07:17or maybe inspired by
07:19the existing perfumes.
07:23Okay, back again.
07:26Perfume is,
07:27if you want to be a perfumer,
07:29it's art and science.
07:31So, it's the same as
07:33selling a piece.
07:34So, a painter who is abstract,
07:36the price is reasonable.
07:37But there are also those
07:39who just need to print it.
07:40So, the price is more affordable.
07:42This is the same as a perfume.
07:44In the Classroom Academy,
07:46we create students who believe
07:48in the art side
07:50in making perfumes.
07:51That's why it's taught from
07:53the art of perfumery,
07:54basic to pre-intermediate level.
07:56Later, at the end of the year,
07:57I will also release
07:58the intermediate class as well.
08:00So, just focus on the aroma.
08:02The aroma can also be end-product.
08:04It can be used for candle, room spray.
08:06Okay.
08:07Next question.
08:08If you want to join,
08:09and I'm still a beginner,
08:11just a user,
08:13how much is the cost?
08:16The cost is relatively affordable
08:18in Indonesia.
08:20But in other countries,
08:21it's super pricey.
08:23So, it can start from 799.000.
08:25Oh, 799.000.
08:26What do you get from it?
08:27I get one perfume.
08:29It's your creation.
08:30Okay.
08:31And of course, the materials...
08:32The materials are also provided
08:34in the clay workshop, right?
08:35Yes.
08:36There's a cook.
08:37He comes and picks up the materials.
08:39Do you have to find the materials yourself?
08:41No, right?
08:42No.
08:43It's provided in the lab.
08:44Okay.
08:45There are about 200 raw materials
08:47that can be found.
08:48Okay.
08:49The materials are mostly
08:50imported, right?
08:52Some are imported, some are local.
08:54Okay.
08:55Something like that.
08:56Okay.
08:57From the brand,
08:58I want to know,
08:59as a perfumer,
09:01from the local brand,
09:02have you ever met
09:04a perfume brand,
09:06no need to mention the name,
09:07but the scent is really original.
09:09No one has it before, right?
09:12There is.
09:13There is, right?
09:14But, indeed,
09:15because we are influenced by the West,
09:18for inspiration,
09:19so it's slightly similar,
09:20but actually it's different.
09:21Oh, okay.
09:23It means it has potential, right?
09:25Indonesian perfumer,
09:27Indonesian local brand.
09:28Indonesian local brand.
09:29Okay.
09:30Maybe Wiki can join us later.
09:31I think so.
09:32Because I'm really interested,
09:34passionate about this perfume.
09:36Okay.
09:38Thank you for joining us.
09:39We have limited time.
09:40We'll talk again later.
09:42See you later.
09:43Good luck for Clay Studio.
09:45You're welcome.
09:47Okay.
09:48This is interesting.
09:49It can be for women's talk.
09:50That's right.
09:51We will talk
09:52about making perfume together with Clay.
09:53We will go to...
09:54Updating the sales opening,
09:55until 9.27 PM,
09:57the sales opening,
09:58where the price index and the joint
09:59seems to be still moving
10:00in the negative territory.
10:02Oh, it's getting stronger now.
10:03It's up 0.1%.
10:05Back to the previous 9.30 PM.
10:09I mean the previous 9.00 PM,
10:11now it's 7,600.
10:13Top Gainers,
10:14there are Pani Brand,
10:15then there's Gems,
10:16Astri, CTRA,
10:17then BRPT, Cuan,
10:18PTRO, SMRA, MBMA.
10:20Top Losers,
10:21there's BBRI, SMEL,
10:22ASI, BSSR, Gula,
10:24INKAPE,
10:25CMNT, MSJ,
10:27AVISI, BDKR,
10:28Suri, and CMRY.
10:29Okay.
10:30Pani was in the analysis recommendation
10:31in the market bus segment.
10:32It was still strong in the range of 7,000.
10:34Now it's 7,775
10:38with a strength of almost 16%.
10:41That's it.
10:42A brief review of the sales opening
10:43until 9.28 PM.
10:50And for those who don't know,
10:51the company's energy is recorded
10:52directly from the internal emittance management.
10:54Follow the Public Expo Live 2024
10:56which is held again by IDX Channel.
10:58This event can be directly followed
11:00by investors from all over Indonesia.
11:03And through this activity,
11:04you can find out the energy
11:05and the company's plan recorded
11:07as well as be able to interact
11:08with the emittance management
11:09to get the information needed
11:12in determining your investment decision.
11:15Scan the QR code
11:16on your TV screen right now
11:18and choose the emittance
11:19that you want to see the energy display.
11:22The date is 26-30 August 2024
11:25at the Public Expo Live 2024
11:27only on IDX Channel.
11:32That's it, Pomir.
11:33Don't forget to scan the QR code.
11:35We've been with you for 90 minutes
11:37in Power Breakfast.
11:38Hopefully, what we serve
11:39can be a reference for you.
11:41I'm Weekender.
11:42And I'm Prisa Sombudatu.
11:43Thank you and see you next time.
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