Isang 1950s American diner, paano lumago ang negosyo? | Pera Paraan
Aired (August 24, 2024): Hindi na kailangan sumakay ng eroplano o mag-time travel dahil para ka na rin daw pumunta sa Amerika noong 1950s kapag kumain ka sa diner na ito! Paano nga ba ito nagsimula at lumago? Panoorin ang video.
Catch the latest episodes of 'Pera Paraan' every Saturday at 11:15 AM on GMA, hosted by Susan Enriquez. #PeraParaan #GMAPublicAffairs # GMANetwork
Catch the latest episodes of 'Pera Paraan' every Saturday at 11:15 AM on GMA, hosted by Susan Enriquez. #PeraParaan #GMAPublicAffairs # GMANetwork
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00:00The 27-year-old Kapuso primetime princess, Barbie Fortezza, slaying the vintage look.
00:08You're so thoughtful, brother.
00:10The whole family, oh my!
00:13Watched as Adelina de la Cruz in the latest drama series of GMA, Pulang Araw.
00:21The beauty of the actress is clearly visible in her 1940s look in the series.
00:25Even the look of the Hollywood icon in the 1950s, Marilyn Monroe, was achieved by Barbie.
00:33Slay!
00:35Just like Barbie, do you want to channel your inner Marilyn Monroe?
00:41I went to a restaurant in 1950s theme.
00:46Good morning!
00:47Welcome to 737 American Diner.
00:55You don't have to ride an airplane or time travel because it's like you went to America in the 1950s when you eat in this diner.
01:06I really feel like I'm in America here. No need to apply for a visa.
01:11Not only Marilyn can be seen here, Elvis is also here.
01:15And to complete the American Diner experience, there's also an arcade and other games that you can play.
01:22Isn't it great?
01:26The cool climate of Tagaytay,
01:29accompanied by the Instagrammable 1950s American Diner,
01:33you can't help but be mesmerized.
01:37If in general terms, each corner of the diner is aesthetic,
01:41from the bar, tables and chairs, displays, to the servers wearing
01:47is in accordance with the 1950s American Diner concept.
01:51Concept and overall look? Check!
01:53Check!
01:54Is the food also good?
02:02Why is it like that?
02:03It's like a one-man show.
02:07I don't know if I should eat first.
02:09It's a big serving.
02:11So it's good to eat here with someone. Don't eat alone.
02:14Your food is delicious.
02:16Why did you come up with this theme?
02:18We really want to be a couple.
02:20How does it feel?
02:22The ambiance, the serving size.
02:26It's really good to eat here.
02:28Really?
02:32We're going to cook our 727 Signature Cheeseburger.
02:36Our patty is 100% pure beef.
02:39And our buns are brioche buns.
02:42Our patty should not be frozen before we put it in the griddle.
02:48It depends on how well-done your patty is.
02:52It can be medium or well-done.
02:55Usually, our servers ask what they want in their patty.
03:02Once the patty is cooked, it can be assembled.
03:05My mouth is not big enough.
03:09Look, the patty is big.
03:11There's onion.
03:12I can even bite the onion.
03:14I'll just eat it.
03:16The patty is delicious.
03:18It's so beefy.
03:20Aside from burgers, there are many other choices.
03:23Like pancakes, waffles, chili dogs, steak, and spare ribs.
03:28There are also many different flavors of milkshakes.
03:31We got the concept when my husband and I visited America.
03:37We visited a diner there.
03:40We thought, why don't we bring this to the Philippines?
03:46It started as a dream.
03:48For the owner, Noris, it's a big deal that their restaurant has a concept.
03:53This is the main reason why people come here.
03:57I think my advantage is that people are curious.
04:02You can already capture their curiosity.
04:05I want to go there.
04:06What's there?
04:07What we want is for them to experience time travel in the 1950s.
04:14I saw it on social media.
04:16I saw that the ambience is nice.
04:18The place is nice.
04:19It's cozy.
04:20It's different from the Philippines.
04:23It's not an American diner.
04:24It's just a small cafe that Noris planned to build.
04:27Until a friend of his, a chef, asked him to build it.
04:31He said, Noris, why would you waste your time building a mediocre restaurant?
04:36It's just the same effort.
04:37You'll just get tired.
04:38Build a restaurant that will put you on the map.
04:41That's his exact words.
04:43So even though it's expensive, Noris fought against the dream of an American diner.
04:48The cafe that we initially thought of, it's not really long term.
04:55Maybe we'll just get tired.
04:57But when it became like this, we saw that this will be our business for a long time.
05:04Noris only had P300,000 at that time.
05:07But the construction of the American diner cost almost P7 million.
05:12He got the rest of the money from the loan.
05:16The money that he borrowed to build the American diner,
05:19he was able to pay right away because of the unique concept of the business.
05:24At that time, I couldn't imagine that a restaurant like this can really do sales.
05:30One day, six digits.
05:32It was my first time in a restaurant.
05:34We're not in Manila, so I didn't think about the reception of the people.
05:39But maybe it's because our concept is very attractive.
05:42In a month, we can reach P500,000 and more.
05:47There's no need for rent.
05:50We can do it.
05:52The first branch in 2017 in Kawit was born in Imus and Tagaytay.
05:57But unfortunately, the first branch that reached millions to be built was not saved from calamity.
06:05The one in Kawit was damaged in 2022.
06:08We closed it in 2023 because it was damaged again.
06:12It was damaged twice.
06:13When we were carrying it, it was sad.
06:15But the run was really good.
06:19Noris has been established for a long time.
06:22Before he could use what he has now, he also started from nothing.
06:26When I graduated from college, my parents had a problem.
06:30As the eldest, you have to think of your siblings.
06:34Instead of working as a nurse, she had to work hard to earn more to meet the needs of her siblings.
06:43I thought, why don't we have crew meals for weddings?
06:48My siblings and I will be together.
06:50Since there are five of us, two will deliver.
06:55Three of us will help in the kitchen.
06:57We need to help each other because it's for our livelihood.
07:01That's where it really started.
07:02It didn't start with money.
07:05We made a legal business.
07:09But now, it's not just the siblings who are happy.
07:12Because her business is a diner, she can now provide work to 55 employees.
07:18It's easy to open a business.
07:21But it's hard to sustain.
07:24For me, if you're in business, what do you do?
07:29What is your passion?
07:32Currently, businesses are flourishing.
07:35But for others, it's getting worse.
07:37If you don't do it at the same time, you might get left behind.