カンブリア宮殿 2024年8月1日
#daylimotion #drama #engsub
#daylimotion #drama #engsub
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TVTranscript
00:00Tonight, we're visiting Mr. Ougi's house in Matsudo.
00:09I live with my wife.
00:14Hiroki, Mr. Ougi's husband, is in charge of dinner tonight.
00:19The main course is salad.
00:22Cold yakisoba.
00:26And this is the main course.
00:30This is a meal kit.
00:35He says he uses this a lot when he's busy.
00:38It's a meal kit with ingredients and seasonings.
00:43I just need to put this in and it's done.
00:46The seasoning is perfect.
00:48My wife doesn't have to complain.
00:54All you have to do is stir-fry the ingredients and seasonings.
00:58In just a few minutes, the meal is ready.
01:06This is a very popular dish.
01:11Let's eat.
01:15This is his wife, Yume.
01:18How is it?
01:21It's good.
01:22It's a meal.
01:23Not for me?
01:24No.
01:26This is an original product developed by Life, a food supermarket.
01:38Yes, today's star is Life, known for its four-leaf clover logo.
01:46Mr. Ougi is a big fan of Life's private brand.
01:55Kotsubu natto.
01:58This momen-dofu is sold at a reasonable price.
02:02And...
02:04After eating this, I'm addicted to this.
02:07This is the only thing I eat.
02:10It's so addictive that it's delicious.
02:12It's a high-end private brand.
02:16I'm looking forward to going to Life's supermarket.
02:21The food supermarket industry is often in dire straits
02:25due to the high cost of raw materials.
02:31In 2022, nearly 70% of the food supermarkets
02:35were affected by natural disasters.
02:40Life, which has 300 stores in the capital and nearby areas,
02:45is the one that is the most active.
02:50The sales volume is over 800 billion yen.
02:56Among the food supermarkets,
02:58including ION and Ito Yokado,
03:02this one has the highest sales volume in Japan.
03:08When you look inside the store,
03:10the first thing that catches your eye
03:12is the colorful vegetable section.
03:15This is the fish section, where you can buy a single fish.
03:21There are more than 400 kinds of ingredients.
03:25Most of them are made in the kitchen.
03:33This is one of them.
03:35It's an egg rolled in dashi,
03:38which is grilled on an iron plate.
03:42This program is brought to you by these sponsors.
03:56And what attracts customers the most is...
04:01The yogurt from a private brand is especially good.
04:06I can trust the products that Life is working on.
04:14That's right.
04:15It's a unique private brand that can only be found at Life.
04:21One of them is Smile Life,
04:23where you can buy standard products at a reasonable price.
04:28This is natto.
04:31It's easy to eat.
04:34That's why Life's logo is on it.
04:39Three packs of natto are sold for 106 yen.
04:45They also sell curry roux, which costs 128 yen.
04:51They also sell a liter of milk, which is popular with customers.
04:56Milk is also popular with customers because of the high price of fuel.
05:01Smile Life sells milk for 213 yen.
05:06It's a great help to my family.
05:09Ever since I started shopping at Life,
05:11I've learned that their private brands are very good.
05:16That's why I use them.
05:19Life Premium is a high-end private brand
05:22that specializes in materials and manufacturing.
05:27The price is a bit high,
05:29but the quality is as good as that of a high-end supermarket.
05:34This man's favorite is crab-flavored kamaboko.
05:40The more I eat, the more I feel like a crab.
05:43I feel like I'm on a different level.
05:48This yogurt is Life Premium's most popular product.
05:54It's rich in flavor, made with only Shinshu's raw milk.
06:02A private brand that sells a lot is Bioral.
06:10They specialize in organic and natural raw materials.
06:13They've become popular due to the increase in health issues since COVID-19.
06:21Agave syrup is made from plant-based raw materials.
06:25It's a low-GI product that suppresses the rapid rise in blood sugar.
06:32This is low-temperature sterilized milk, which has a flavor similar to raw milk.
06:38First of all, the taste.
06:40The taste is much better than other brands.
06:43You can tell the difference just by tasting it.
06:48Life Premium is a private brand
06:51that specializes in materials, prices, and concepts.
06:59Murakami Ryuto is a writer.
07:01Murakami Ryuto is a writer.
07:06Eiko Koike is an actress.
07:10They explore popular supermarkets with their original products.
07:16I'm looking forward to the supermarkets.
07:18I'm looking forward to discovering them.
07:20I think it's difficult to change from a top brand to a brand.
07:26With their unique strategy, they are the best in sales in Japan.
07:29They're approaching the secret of Life Premium, which leads the food supermarket industry.
07:37Life Meguro Yakumote just opened this year.
07:42A man came to inspect it.
07:45Good morning.
07:48Good morning.
07:50How is it?
07:51It's going well so far.
07:56This is the man.
08:00He is Takaharu Iwasaki, the president of Life Corporation.
08:03He is 58 years old.
08:07He is the founder of three private brands that support the popularity of Life.
08:14There are products and services that can only be found in Life.
08:18That's why I go to Life.
08:21I want to be a fan of Life.
08:25I think it's really strong to have a business model like that.
08:30That's what I'm aiming for.
08:33The first strategy to increase the number of Life fans.
08:37Product development with a particular focus.
08:40I'm going to start a meeting.
08:43Thank you.
08:46This day, the head office held a meeting on the development of new products.
08:53The developers of the capital city, the prefecture, and each other will present the products to the person in charge.
09:02Of course, the most important thing is the taste.
09:07This is a gentle ramen made with only plant-based raw materials.
09:14I'd like you to try the noodles.
09:20The point is that the noodles will last even if they are kept at room temperature.
09:25However.
09:29The developer, Sekiguchi.
09:33He doesn't seem to be convinced.
09:36The taste of the noodles has changed completely.
09:42It seems that he is dissatisfied with the taste of the noodles.
09:48The health of the noodles is important, but the taste is also important.
09:54It's not good to reduce the taste by increasing the umami.
10:02The development will be resumed.
10:04It may take more than half a year to develop a product.
10:10I put a lot of effort into the product.
10:14I don't want to compromise myself.
10:18The product has been tested many times.
10:22Finally, the product is presented to the head office and each department.
10:28The final taste of the day is the frozen soup of the product.
10:35It is characterized by using Okinawan salt and low-temperature sterilized milk.
10:43What is the reaction?
10:46Is this a seasonal product?
10:49That's right.
10:51Mr. Ino.
10:53It was delicious.
10:55Thank you.
10:58The product has been approved.
11:01I was relieved that the product was approved.
11:04It's hard to deliver it to the customer.
11:07I have to move towards the release of the product.
11:11The second product strategy to increase the number of life fans.
11:15Find the producer under your own feet.
11:21This is the organic vegetables section.
11:23These vegetables are grown without using pesticides or chemical fertilizers.
11:29In the past few years, sales have increased by more than ten times.
11:36The buyer, Sano, is in charge of the procurement.
11:41Sano is a great buyer who has been selling organic vegetables.
11:49On this day, Sano brought his feet to Kase Farm in Katori City, Chiba Prefecture.
11:58Hello, Mr. Kase.
12:01Hello.
12:03How about the cabbage?
12:05The cabbage is a little more.
12:07A little more?
12:09Would you look at it for a moment?
12:11Individual farmers are looking for vegetables of really good quality under their own feet.
12:21Of course, they check all the vegetables under their own feet.
12:29It's not bitter at all. It's sweet.
12:34The aim of bringing their own feet is to build a relationship with the producer.
12:41It is our mission to convey the producer's thoughts to the customer after the seller has made a firm decision.
12:54By building a trust relationship like this, the best vegetables are prioritized in life.
13:03For example, this is Meguri tomato produced by Aichi Farm.
13:11It is a variety with moderate acidity and concentrated sweetness, and it is very popular in life.
13:20This lettuce was also found in Kyoto.
13:26It is a high-yield variety that is said to be effective in preventing aging, and it is a rare product in Tokyo.
13:34The third product strategy to increase the number of life fans.
13:38A freshly made lunch box at a small shop.
13:43Iwasaki guided me to the key location.
13:50This is a production line exclusively for lunch boxes in Tokyo.
13:54It's called Satellite Kitchen.
13:56Compared to a general central kitchen, the scale is much smaller, but the point is the distance from the store.
14:05By installing it between small shops where there is not enough cooking space, you can provide freshly made food without spending delivery time.
14:15It's a red-brand business.
14:18However, in order to produce freshly made food,
14:22customers come to the store, which increases the support of the store.
14:27I think it's a way to create a sense of discrimination.
14:32Even if it's a red-brand business, it's a product quality that other companies don't have, and I think it will lead to more customers.
14:39Even if it's a red-brand business, it's a product quality that other companies don't have, and I think it will lead to more customers.
14:51There is no time to make it.
14:54It's delicious, there are many kinds, and I think it's good.
14:57Thank you.
15:00In the studio, we have three kinds of Life's private brand products.
15:05They are Smile Life, which is a low-priced brand, Life Premium, which is a luxury brand, and Vioral, which is a health-oriented brand.
15:12Of course, what we have here is only a very small part.
15:15Ryu-san, what do you think?
15:17I think it's amazing.
15:19It's a simple and easy-to-understand package with good quality.
15:23Thank you.
15:24I wonder if private products are vegetables for the industry.
15:29There are more than 20,000 supermarkets in Japan.
15:35I think it's important to have products that other companies don't have, not just one supermarket, but several supermarkets.
15:41I think it's important to have products that other companies don't have, not just one supermarket, but several supermarkets.
15:49When it comes to product development, it takes about a year to develop a product.
15:55Do you think you can win the competition?
15:58I think it's possible to launch a product in three months at a faster pace.
16:07But if you do that, it will be a product that doesn't have a lot of weight.
16:13I think it's more important to develop a product that has a balance between quality and price.
16:21It's true that consumers are getting more and more selfish.
16:25I love Life, and I go there often.
16:28What's next?
16:30I'm looking forward to going to the supermarket.
16:32I'm looking forward to discovering new things.
16:33I want to create a supermarket where people can enjoy not only convenience and cheapness, but also fun.
16:43What do you think is the reason for opening a supermarket in Japan?
16:49I've been working hard to meet the needs of local customers.
17:00Yes, Life is changing their stock according to the needs of customers.
17:08The key to this is the sales data they have collected.
17:15They classify the trends of each customer's shopping into nine categories.
17:20Here are the trends of Tokorozawa.
17:23There were two characteristics.
17:27Customers who were conscious of shopping and customers who were conscious of making materials.
17:33Tokorozawa tends to focus on cheap shopping and making materials that are sensitive to materials and freshness.
17:45So they set up a shelf with only low-priced Smile Life products.
17:56And they filled the vegetable corner with materials.
18:04On the other hand, some supermarkets in the city tend to have a lot of fast-food and high-quality products.
18:16So they have a variety of fast-food products such as ingredients and cooking kits.
18:23They have increased the number of high-priced products such as Life Premium.
18:30They are answering the needs of customers with a variety of products.
18:40Is it important to use different items?
18:43Of course, the basic items are the same.
18:47It's about which field to focus on and increase or decrease.
18:52We've been working on changing each store to meet the needs of customers.
19:00Thanks to Tokorozawa, the existing stores are growing.
19:05Nobutsugu Shimizu founded Life Premium in a supermarket in Japan.
19:15His first step was to start a food sales business in Yamiichi, Osaka.
19:22In 1961, he opened Life No. 1 in Toyonaka City, Osaka and started a food sales business.
19:34After that, he opened Life No. 2 in Shuto Prefecture.
19:38He worked closely with other charismatic supermarkets and established the foundation of Japanese supermarkets.
19:44It's a public place, but it's interesting.
19:48There are many delicate things.
19:51There is a tea shop.
19:54I studied a lot.
19:57I read books, met people, and listened to their stories.
20:02That's why I have a good reputation.
20:06On the other hand, Iwasaki grew up as a sports boy.
20:09He was passionate about basketball since junior high school.
20:13At Keio University, he was active as a center player in the sports world.
20:19After graduation, he joined Mitsubishi Shouji.
20:22He was assigned to the food department.
20:26At that time, he was in charge of buying orange juice, which was just before the import liberalization, from overseas.
20:33In his fifth year in the company, he was assigned to the British food manufacturer.
20:38He worked overseas, which he admired.
20:42In the meantime, Shimizu, who was the president of Life No. 1, came to inspect the local food sales business.
20:49This became a big turning point.
20:52Shimizu was the president of Life No. 1.
20:55Shimizu was the president of Life No. 1.
20:58This became a big turning point.
21:01Iwasaki, who was well-versed in the food industry, was assigned to be a guide.
21:08I heard that he was the president of Life No. 1, and that he was a very scary person.
21:14I thought he might be that kind of person.
21:18But he didn't say it was impossible.
21:22I thought he was a very careful person.
21:28He was only a guide for three days.
21:31Shimizu liked Iwasaki.
21:34They had a talk without Iwasaki knowing.
21:40Shimizu's enthusiasm made Mitsubishi Shoji.
21:43In 1999, Iwasaki left for Life No. 1.
21:51I joined Mitsubishi Shoji at the beginning.
21:54I was in charge of raw materials.
21:55After that, I went to Princess.
21:58I was a food manufacturer.
22:00I worked in an ice factory.
22:04When I worked in an ice factory in Kawashima,
22:08I knew what was going on at a glance.
22:11It seemed interesting to me.
22:14Iwasaki was assigned to be the store director.
22:21One day,
22:22Iwasaki encountered an unexpected incident at the inspection before the new store opened.
22:28Is the preparation going well?
22:33I want to change the location of the umbrella stand in front of the entrance.
22:39An employee was concerned about the location of the umbrella stand.
22:44Why don't we move?
22:48Iwasaki pointed it out.
22:49Iwasaki was surprised.
22:51But the employee replied.
22:56That's impossible.
22:59We can't decide the location of the umbrella stand on the spot.
23:05At that time, Life No. 1 had a car and was about to open.
23:12Because of the efficiency,
23:14there was no authority on the spot.
23:16Therefore, it was only allowed to make the store according to the manual created by the head office.
23:24In other words,
23:26there is no choice but to make a store like Kintaro's.
23:32But, for example,
23:34there is no one in the store every day.
23:41If the location is decided on the spot, nothing good will happen.
23:44Therefore, Iwasaki changed to make the store on the spot.
23:51For example, this store in Ikebukuro.
23:55Because there are many single-person cars,
23:58a storage corner was placed near the entrance.
24:02In addition, a small product was added to the vegetable corner.
24:06The arrangement of the products and the list of items are based on the idea of the store manager.
24:13I don't do what I was told to do.
24:16I can realize what I want to do and what I think.
24:21I think this is a very rewarding moment for me as a store manager.
24:27Life No. 1's founder is Mr. Shimizu.
24:30Life No. 1's founder is Mr. Shimizu.
24:33What kind of person was he?
24:35He started to sell food products in Yamiichi.
24:39And he made a direct deal with GHQ.
24:42What kind of person was he?
24:44It's hard to say in one word.
24:50He was very passionate about studying.
24:53He studied the movement of the whole world right before he died.
25:01That's why he predicted that something like this would happen in the future.
25:06At that time, he was a top-down person who decided everything from the top.
25:10I think there are good things and bad things.
25:13What do you think?
25:15Normally, an industry is top-down.
25:18It's very important to decide in the head office and do it thoroughly in the store.
25:27I think it's a plus to expand the number of stores in the same format.
25:34On the other hand, the change of customers is very intense now.
25:40And it depends on the area.
25:42In our case, we give the authority to the store as much as possible.
25:49And we let the store decide.
25:53I think it's very difficult to change from a top-down person to an industry-oriented person.
25:58It takes time.
26:00When I first came to LIFE,
26:03I felt that everyone was doing their best.
26:08But I felt like I was blaming others.
26:14At first, I said,
26:17I don't want to blame others.
26:21I want to take responsibility.
26:25I've been saying that for a long time.
26:28If I say it's my fault,
26:31I'll lose trust in the company.
26:33Is it something that can be changed?
26:36If you keep saying that,
26:39do you think it's true?
26:42It's difficult.
26:44The corporate culture changes,
26:46but if you let your guard down a little, you can get back to normal.
26:49The company changes every day.
27:03In 2006, Iwasaki was 39 years old,
27:07and he became the president of LIFE.
27:11It was a hot summer day in 2017.
27:14Although there were no major problems,
27:17the profits decreased.
27:20I thought about it again.
27:23That's when I started to take action.
27:27At that time,
27:30he came up with the idea of a private brand.
27:34This may be interesting.
27:57That's nice.
27:59Anyone can ride it.
28:01I have a license.
28:03You can ride it with a normal license.
28:06Anyone can ride a truck.
28:10Is AI a threat?
28:12Is it a friend who creates society together?
28:15One way of thinking will dramatically change the future.
28:19Think and tell.
28:21For a freer and richer world.
28:26Kiyomi Hideyoshi's favorite Kyoto.
28:29First release in Osaka Nakano Island.
28:32The 5th National Exhibition.
28:34It is being held at the Osaka Nakano Art Museum.
28:37Until August 25th.
28:40One day, the demon met his grandmother.
28:45Hey, what are you doing?
28:47This is how the heart appears.
28:50The heart?
28:52It's important to have a heart.
28:54Hey, what is the richness of the heart?
28:59I wonder what it is.
29:01The demon, who wanted to know the heart of people, went on a journey.
29:06With the richness of the heart.
29:09The Kamburia Palace will be broadcast on TVer.
29:15In 2017, Iwasaki became the president and went to Kukyo for the first time.
29:22He realized something while investigating the cause.
29:28In a sense, the job of a supermarket is like an imitation competition.
29:36The shop next door sells the same thing or sells it in the same way.
29:42However, from a certain point of view, it is impossible to survive.
29:48You have to pursue something that is life-like.
29:58There, Iwasaki decided to bring out the uniqueness of life, not to be conscious of others.
30:08He tried to gather new ideas for that.
30:11He went to a workshop.
30:15He found a plan that specializes in organic and healthy food.
30:23This idea is the sharpest.
30:26It may be worth a try.
30:31Iwasaki immediately sent out a project team of young employees.
30:36His name is Iwasaki Yasuda.
30:40He acquired the qualification of an organic advisor to support the team.
30:48And a private brand, Vioral, was born.
30:55This was a big hit, and now there are six Vioral stores in Tokyo.
31:02This store offers a lunch menu using Vioral products.
31:08It is said to be very popular.
31:12I like the menu very much.
31:15The taste is also delicious.
31:18I like it very much.
31:22The sales of Vioral products are about 700 million yen.
31:26Now it has grown into a big pillar that supports life.
31:32Vioral was a customer of your company.
31:37Did you feel the possibility?
31:40To be honest, I wasn't interested in Vioral at first.
31:47I was interested in creating a bottom-up company.
31:52So I asked all the employees to raise their hands if they wanted to start a new business.
32:00It didn't go well at first, but when I opened my second store in Tokyo,
32:05I was able to open a very good store and it was well received by the customers.
32:11I thought I had to study if I wanted to do this.
32:16So I got an organic advisor.
32:19As I studied, I realized that doing this business is kind to the earth and the body.
32:27I thought this was the job I should do as the best supermarket in Japan.
32:35I was angry at myself.
32:38When I talked about it to the employees, they said,
32:41let's do it.
32:43That's how it became a big power.
32:46Life has a sales floor that has recently put in a lot of effort.
32:50That is...
32:52Yes, the bedding sales floor.
32:57According to a survey, pet food costs the most.
33:03In the case of dogs, the cost is more than 60,000 yen a year.
33:08We want quality food that is the same for both dogs and humans.
33:15We want quality domestic food.
33:19When we asked the customers about their favorite products,
33:25they said Viola's puree.
33:28What? Viola's?
33:32Actually, Life even makes original products for pet food.
33:38Looking at the development site,
33:46This is a dog's favorite flavor.
33:49Do you know how a dog feels?
33:52Next, I'm wondering if I should buy a car or lease it.
33:57Yes, if you want to buy a car,
34:00Please leave it all to Cosmo, such as car insurance, tax, and maintenance.
34:05Can I lease used cars and electric cars?
34:08Yes, you can choose a car that suits you from domestic manufacturers.
34:12That's nice.
34:14Cosmo's lease is increasing.
34:16My heart is full of Cosmo's oil.
34:25Now, let's take a look at the nursing facilities.
34:28The hospital and nursing facilities are running well, but I don't have a successor.
34:33I'm worried about the repair cost.
34:35I want to keep everyone's health safe.
34:38Captain, a letter.
34:40Toshio Prime is free of charge.
34:42Business hours have passed with M&A.
34:44There is a reason to be chosen.
34:50Capital Partners
34:53There is a reason for strength.
34:57Information
34:59Analysis
35:02Strategy
35:05Decision
35:08Information system
35:10Strengthen corporate management
35:15Achievement
35:18Togogyomu Software
35:22Cambria Palace is delivered by Teletobiz U-NEXT.
35:28The original pet food product that Life is working hard on.
35:35It has increased the number of items since it started selling three years ago, and the sales are also good.
35:44This is a manufacturer in Tottori Prefecture that makes a part of it.
35:51In pure pet food, OEM production is the largest in Japan.
36:01On this day, the buyers in charge of Life's pet food were stretching their legs to Tottori.
36:09We have prepared the soup stock.
36:13The purpose is to confirm the prototype.
36:16I was thinking of a new product that took advantage of the natural flavor of the soup stock.
36:22Then.
36:27The moment I put it in my mouth, the flavor was a little fluffy.
36:31It is said that the condition of the product is that people feel delicious even if they eat it.
36:37We are really men with dogs.
36:43I feel like a dog and a cat.
36:49I haven't heard much about pet food as an original product of the supermarket.
36:54Why did you pay attention to pet food?
36:56At one time, I received advice from my social worker.
37:01He said that there are more products for health in pet food overseas.
37:09I didn't buy pets myself, so I didn't know much about it.
37:13I decided to try it.
37:15Then, this was very popular with customers.
37:19There are so many people who want to give healthy food to pets.
37:24That's right.
37:26I became a fan of pet food because I thought that people were thinking about pets.
37:32Thank you very much.
37:35One day, in the company of LIFE.
37:39He seems to be doing something seriously.
37:47Is this a LEGO?
37:50I was surprised.
37:52I don't usually touch it, so it's fun.
37:57This program was brought to you by the following sponsors.
38:21This program was brought to you by the following sponsors.
38:51R-1, the family of lactic acid bacteria that is serious about health management.
38:58Me?
39:04Sports have the power to move people's hearts.
39:08That emotion will eventually change the city.
39:21Let's change the future of the city.
39:51Hawaiian.
39:53Very Hawaiian burgers.
39:57How much do you want to pay for a different fee for the same hotel?
40:01Option?
40:02There is a Toribago.
40:03Compare the hotel fee of 70 or more reservation sites with Toribago and get a good deal.
40:09Hotel? Toribago.
40:12This is a management school for middle-sized employees that Iwasaki started seven years ago.
40:17Management school.
40:20He teaches management know-how.
40:26I want to break LIFE and rebuild it again.
40:29I want to reform the organization through human resources.
40:33That's why I started this management school.
40:38On this day, he uses LEGO to create his own future image in the company that he aims for by 2030.
40:48If you look closely, you can see the face of the subordinate.
40:51I want to improve the performance of the subordinate.
40:57He is training people to evolve the DNA that LIFE has accumulated.
41:04There are cultures and customs, so if possible,
41:09I hope that new people will come out.
41:22After the recording, Ryu Murakami thought about this.
41:32There are 310 stores, but the shops are different.
41:39It is entrusted to the manager, but the sales data that he has collected is a hint.
41:49Health care, quality, price, etc.
41:56He is using the customers in nine ways to make a store.
42:01Customers are sensitive to the efforts of such stores.
42:09The former president is Nobutsugu Shimizu, an old Showa merchant.
42:15Right after the end of the war, he sold the Yokonagashi supplies of the Shinchu army in Osaka.
42:21And he chose Mr. Iwasaki from Shouji Mitsubishi as the president.
42:28Such a revolutionary management policy creates the current LIFE.
42:34LIFE Corporation is the cohesion in life.
42:58Next time, Moribiru, a town-building group that has transformed the old residential area of the city into the largest building development in Japan.
43:08It's a very comfortable place with greenery.
43:12From a residence that is said to be 200 billion yen, to a supermarket that has been accumulated by famous stores all over Japan.
43:19Enter the backstage of Azabudai Hills.
43:22A secret that will make Tokyo go crazy with the method of breaking common sense.
43:27Ready.
43:29If you win, you'll get a medal. Paris, one-man organization.
43:33Olympic table tennis singles semi-final.
43:38August 2nd, 4.45 p.m.
43:42This time, the after-party is...
43:44The delicious city of Tokyo curry.
43:47Every city with delicious curry is unique.
43:52All-out coverage. Broadcast on August 4 behind the scenes of JR.
43:59Innovative ideas that open up the future of business.
44:04Who is the person who will open the door?
44:13I'm Goro Ebisu of Otsuka Pharmaceutical Factory.
44:16Our mission is to develop unique products based on evidence that can only be done by pharmaceutical companies that are strong in clinical nutrition.
44:26The Otsuka Pharmaceutical Factory, which has been involved in oil and gas business for more than 75 years as the founder of the Otsuka Group and has led Japan's oil and gas development.
44:37This time, the person who will be the key man is Goro Ebisu of Otsuka Pharmaceutical Factory.
44:41Goro Ebisu, what made you open the door of your idea?
44:45This is a fluorescent therapy method that has become a hot topic in the 1970s due to the spread of global cholera.
44:52At that time, there were a lot of people who lost their lives due to complications caused by cholera.
45:00However, by dissolving a powder-like fluorescent solution in water and injecting a water electrolyte from the mouth instead of a droplet, the rate of death of cholera was dramatically reduced.
45:14The professor, who is a leading company in oil and gas business, opened the door of his idea.
45:22O.S.1 Series Fluorescent Serum
45:25O.S.1 Series Fluorescent Serum is a fluorescent solution used in food therapy for cholera.
45:30It is a food that is suitable for maintaining water and electrolyte retention in moderate to moderate cholera.
45:38The keyword at the time of development was a droplet to drink.
45:42At that time, the treatment for cholera was mainly by droplets, but I think it would be more efficient if we could substitute the droplets that are digested over time with food.
45:50In addition, it is also possible to treat it at home under the guidance of a doctor, so it must be a pleasure for patients.
45:58The development of EVIS, which aims to provide O.S.1, a product that leads to paradigm shift, from droplet to fluorescent inoculation.
46:08The key point was to obtain the permission to display individual-rated O.S.1.
46:13We distinguished it from the drink that is mainly distributed in the market, and we considered how to deliver this product to those who need it.
46:22As a drink that is suitable for the escape of moderate to moderate cholera, we obtained permission to display O.S.1 and worked towards the spread of fluorescent inoculation.
46:31EVIS aims to develop and develop medical foods that contribute to people's health.
46:37What is the future of the door of ideas?
46:40I want to reduce the number of people who die from dehydration and make it zero if possible.
46:44O.S.1 is a product that is suitable for dehydration and heatstroke, including dehydration.
46:49I would like to continue to advocate for the importance of fluorescent inoculation and proper water electrolyte supply.
46:57The cost of easy production is about the same as the budget of the director.
47:01It's cheap!
47:03Moreover, it has the support of 1,000 people, so it is safe to introduce it even as the director of an analog ninja.
47:07It's cheap!
47:08The cost-efficient production system is the number one way to introduce it. Easy production.
47:16Hey, take care of yourself more.
47:19You are in trouble in the future.
47:20Self-care.
47:21OK, self-care.
47:22S-cup in the morning.
47:23Campaign is in progress.
47:24Kisamitsu.
47:28Why do you only say flowers?
47:31Because it's me.
47:33Because it's me.
47:34Really.
47:35Because it's me.
47:37If it's a U-Pack, it's a good chance every month.
47:39Good luck!
47:40U-Pack.
47:43How much do you want to pay for a different fee for the same hotel?
47:46What? A choice?
47:47If it's Toribago, there is.
47:49Compare the hotel fee of more than 70 reservation sites with Toribago.
47:53A good fee.
47:54Hotel?
47:55Toribago.
47:57If you sell a house, Pitat House.
47:59Will this house sell soon?
48:01How much will it sell?
48:03Where should I ask?
48:05There is a buy-home auction in Pitat House.
48:08Your anxiety is solved by Pitat.
48:10Pitat House.
48:13My choice.
48:15Our choice.
48:18Will change this world beautifully.
48:21New Infinite Beagle.
48:24Please.
48:27It's a beauty salon.
48:28If it's a hot pepper beauty school, it's a great deal.
48:31What?
48:33Really?
48:35With a discount coupon, you can get a discount of 3,000 yen.
48:38Hot pepper beauty school.
48:40Recruit.
48:42I was always by your side.
48:44JCB is the only international card brand born in Japan.
48:48We rely on you for convenience and safety.
48:51One more step.
48:53With this relief, we will continue to be JCB.