(Adnkronos) - Le assunzioni sono in crescita (+11%), le 36mila imprese attive hanno ripreso a fare utili, ma all’industria del turismo veneto servono alcuni interventi per riconquistare l’attrattività che aveva negli anni d’oro, soprattutto verso i lavoratori più giovani.
È quanto emerso da uno studio sul mercato del lavoro turistico in Veneto presentato a Venezia da Manageritalia Veneto e Ciset, nell'ambito del convegno "Turismo: l'evoluzione delle imprese e le sfide del capitale umano".
È quanto emerso da uno studio sul mercato del lavoro turistico in Veneto presentato a Venezia da Manageritalia Veneto e Ciset, nell'ambito del convegno "Turismo: l'evoluzione delle imprese e le sfide del capitale umano".
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NewsTranscript
00:00 [Music]
00:08 9,500 pages of public documents, sustainability reports and over 30,000 data
00:14 have been examined by the Action and Commitment for Sustainable Development
00:18 of the Brand Industry in Italy report, conducted in collaboration with the Department of Business Economy
00:24 of the University of Rome III Studies and presented at the CSR of Social Innovation
00:30 by Centromarca, the Italian association of the brand industry.
00:33 The research examined the updated area of the brand industry, food and non-food in the environmental,
00:39 social and economic field.
00:41 The methodology of analysis used in the Standard Global Reporting Initiative
00:45 allowed an objective assessment of the evidence collected.
00:49 Of 188 industries in Centromarca, 162, equal to 86%, communicate to the public opinion
00:55 future action and objectives in the field of sustainability.
00:59 For the food industry, for example, the priority is to operate in a compact way
01:02 throughout the entire supply chain, in order to achieve the commitments in terms of environmental sustainability.
01:07 To reduce emissions to zero, we need collaboration in the mountains and in the valleys
01:12 of all the actors in the supply chain.
01:14 The sustainability of social and economic character is achieved in our daily work,
01:21 in creating shared value, again, throughout the entire supply chain, within the country,
01:26 trying to contribute, as we have always done, with innovation, quality of our products,
01:31 safety in workplaces and also food safety.
01:35 So, these are all concepts that now mix and must be worked on together by the brand industry.
01:41 In this, the brand industry is certainly the promoter and also the main front
01:46 on which to bring this kind of transformation in the country,
01:50 and on these themes, which are structurally very important and complex.
01:54 From the report, the photograph of a changing world emerges,
01:57 where companies, especially those of a more dynamic and active brand,
02:00 are modifying their attitude towards sustainability.
02:04 They do more and, above all, they communicate more,
02:08 because the communication of sustainability is not only a final aspect of the process,
02:13 which helps to create reputation or visibility.
02:16 It also serves to engage stakeholders, therefore to be able to start collaborations.
02:21 So, the brand industry communicates in order to collaborate with the rest of the supply chain
02:26 to achieve the goals of sustainability.
02:28 In this context, there is a need for synergy and collaboration between the distribution sector and the brand.
02:34 The synergies should mainly focus on the identification of common themes
02:39 and the pillars on which to act directly.
02:43 In addition, certainly, an objective to be pursued is the fact of finally being able to realize
02:49 a product, therefore products of the supply chain that combine all the elements of environmental, social,
02:56 but also and above all economic sustainability,
02:58 which is why, in this moment of socio-economic context, it is particularly delicate.