(Adnkronos) - “Il nostro sforzo punta ad ampliare il bacino d’accesso alla previdenza integrativa e per farlo dobbiamo sviluppare consapevolezza puntando su una maggiore educazione finanziaria”. Queste le parole di Davide Passero, amministratore delegato di Alleanza Assicurazioni e country chief marketing & product officer di Generali Italia, durante l’evento “Generali Partner del Paese” che si è tenuto a Roma.
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00:00What is the role of the General Institute?
00:05The effort, which is the effort of a great institution such as the General Institute,
00:09is to expand the access pool to integrative planning,
00:15and for this we, who are the main leader of this market,
00:19we have over 3 million members,
00:22we must develop awareness.
00:24And to develop awareness,
00:26we must also focus on greater knowledge,
00:31and therefore financial education.
00:33We have an important program,
00:35a national plan for financial and insurance education,
00:39in which we organize events on the territory,
00:44involving thousands of people,
00:47for three years now,
00:49and this is aimed at young people,
00:53but also other two fragile categories,
00:55which are the new Italians,
00:56especially women,
00:58where the theme of financial education
01:00is then reflected in a whole series of elements
01:03related to the pay gap,
01:05to the lowest employment rate of the male population,
01:09etc., etc., etc.
01:11So a great operator, as a general,
01:13cannot fail in his or her social role.
01:16The theme of innovation is to complement
01:20the value consulting,
01:23that our consultants on the territory,
01:25we have more than 40,000 people on the territory
01:28to serve our customers,
01:30and digital technology, as I said,
01:32is complementary to support
01:34of this augmented relationship,
01:36as we call it,
01:38which is obviously enhanced on the one hand
01:40by algorithms that allow
01:42to better personalize products and services,
01:45on the other hand by the use of AI generative,
01:49AI generative,
01:51which really allows to increase
01:54the level of information
01:57and availability of information
01:59in a very, very fast way.
02:01We all know, a simple example,
02:03that insurance contracts are not
02:05very simple to decode.
02:08Thanks to this type of application
02:10you can know instantly,
02:12after a few seconds,
02:14and very punctually,
02:16if a risk is covered,
02:18to what extent,
02:20and under what conditions.