Reviewing Risky LinkedIn Engagement Pod Patterns To Avoid (With Examples)
- 4 years ago
This video is part of a LinkedIn engagement pods training course that's publicly available and free to everyone: https://www.thisonemarketing.com/2020/04/13/linkedin-engagement-pod-safety-explained/
So what do I mean by risky engagement pod patterns? Well, first of all, a LinkedIn engagement pod pattern is a pattern that your engagement pod makes, and the order of which it engages with posts. So, when we talk about risky engagement patterns, we're talking about when people aren't first degree connections and they are constantly engaging with each other's posts. Now it doesn't take anybody super smart to figure out if you're not first-degree connected, there's no reason why you would be regularly seeing their updates in your newsfeed. This is why it's really, really important that your first-degree connected as soon as possible. It's not only for pod safety, but it's also because the pod gets stronger the more organic they look. The next thing in terms of risky engagement patterns is old posts with low engagement that spontaneously start getting boosted.
This is going to look really suspicious. It's not going to look organic and you're putting the pod at risk. Plus it degrades the strength of the LinkedIn pod, in terms of how much visibility it gets and that kind of thing. This is why we don't boost what we call stale posts, right? So really the best time to use engagement pods is right when you post something and then you've got that three hour window to really leverage it and get that major reach. The next risky engagement pod pattern is when people are boosting company posts, but yet nobody actually is a fan or following that company. Just like we mentioned earlier, if people aren't first-degree connected, there's no reason why they would see those updates. And that's why we have to be first degree connected in our engagement pods. The same goes for companies.
There's no reason why you'd be seeing a company's post if you weren't following the company. This is why putting company posts into our pods is risky. So we don't do that. We have different solutions which you're going to learn about later for getting engagement on company updates and that kind of thing. The next thing is boosting people's posts outside of the pod. Now this we kind of talked about just a few moments ago, but when people aren't connected to the person and they are all of a sudden engaging with them, there's no reason why we will be seeing their posts, right? So this is why we don't do posts from people who are outside of our pod. This is why we don't boost their posts. The only exception to this is when let's say you make a great piece of content and then somebody in your network shares it, and it shows your content that somebody else shared.
This is something you could actually boost because you're still part of the content. So you can boost when somebody shares your posts in their networks. That's the only time it's remotely safe to be boosting other people's posts.
So what do I mean by risky engagement pod patterns? Well, first of all, a LinkedIn engagement pod pattern is a pattern that your engagement pod makes, and the order of which it engages with posts. So, when we talk about risky engagement patterns, we're talking about when people aren't first degree connections and they are constantly engaging with each other's posts. Now it doesn't take anybody super smart to figure out if you're not first-degree connected, there's no reason why you would be regularly seeing their updates in your newsfeed. This is why it's really, really important that your first-degree connected as soon as possible. It's not only for pod safety, but it's also because the pod gets stronger the more organic they look. The next thing in terms of risky engagement patterns is old posts with low engagement that spontaneously start getting boosted.
This is going to look really suspicious. It's not going to look organic and you're putting the pod at risk. Plus it degrades the strength of the LinkedIn pod, in terms of how much visibility it gets and that kind of thing. This is why we don't boost what we call stale posts, right? So really the best time to use engagement pods is right when you post something and then you've got that three hour window to really leverage it and get that major reach. The next risky engagement pod pattern is when people are boosting company posts, but yet nobody actually is a fan or following that company. Just like we mentioned earlier, if people aren't first-degree connected, there's no reason why they would see those updates. And that's why we have to be first degree connected in our engagement pods. The same goes for companies.
There's no reason why you'd be seeing a company's post if you weren't following the company. This is why putting company posts into our pods is risky. So we don't do that. We have different solutions which you're going to learn about later for getting engagement on company updates and that kind of thing. The next thing is boosting people's posts outside of the pod. Now this we kind of talked about just a few moments ago, but when people aren't connected to the person and they are all of a sudden engaging with them, there's no reason why we will be seeing their posts, right? So this is why we don't do posts from people who are outside of our pod. This is why we don't boost their posts. The only exception to this is when let's say you make a great piece of content and then somebody in your network shares it, and it shows your content that somebody else shared.
This is something you could actually boost because you're still part of the content. So you can boost when somebody shares your posts in their networks. That's the only time it's remotely safe to be boosting other people's posts.