LinkedIn (Articles) Content Bridges: Explained
This video lesson is part of day a 6 day LinkedIn engagement pods training course and FREE LinkedIn pod, available here:
https://www.thisonemarketing.com/2020/04/15/linkedin-algorithm-strategy-growth-hacks-opportunities-obstacles/
So with LinkedIn content bridges, what we're doing is we're using certain things, certain elements on LinkedIn as (traffic) off-ramps from the LinkedIn ecosystem to take people where we want to take them. So in our case, we want to take them to landing pages. We want to take them to our website, that kind of thing. So there's a few ways you can do this. One is the LinkedIn URL in your profile. Another is the featured section of your profile. And the other is LinkedIn (Pulse) articles, which I'm a big fan of. And the article that you're about to read goes over how to use them. But I want to give you a bit of an overview. There's a few ways that you can use a LinkedIn article as a content bridge. One is you can treat it as a landing page. The other is that you can upload things like videos and your podcasts or at least snippets of them to make people want to click to listen or download or view the whole thing. So they're obviously pretty useful. You're gonna learn a little bit more about them and you're going to see how they are an essential part of your LinkedIn lead generation strategy that we're going to be going into later.
https://www.thisonemarketing.com/2020/04/15/linkedin-algorithm-strategy-growth-hacks-opportunities-obstacles/
So with LinkedIn content bridges, what we're doing is we're using certain things, certain elements on LinkedIn as (traffic) off-ramps from the LinkedIn ecosystem to take people where we want to take them. So in our case, we want to take them to landing pages. We want to take them to our website, that kind of thing. So there's a few ways you can do this. One is the LinkedIn URL in your profile. Another is the featured section of your profile. And the other is LinkedIn (Pulse) articles, which I'm a big fan of. And the article that you're about to read goes over how to use them. But I want to give you a bit of an overview. There's a few ways that you can use a LinkedIn article as a content bridge. One is you can treat it as a landing page. The other is that you can upload things like videos and your podcasts or at least snippets of them to make people want to click to listen or download or view the whole thing. So they're obviously pretty useful. You're gonna learn a little bit more about them and you're going to see how they are an essential part of your LinkedIn lead generation strategy that we're going to be going into later.