Reviewing LinkedIn's Algorithm Obstacles and Opportunities For Post Reach
This video lesson is part of day a 6 day LinkedIn engagement pods training course and FREE LinkedIn pod, available here:
https://www.thisonemarketing.com/2020/04/15/linkedin-algorithm-strategy-growth-hacks-opportunities-obstacles/
Linkedin doesn't want you to leave the LinkedIn ecosystem. They make their money off of advertisements as well as the LinkedIn premium accounts. But one of the things that LinkedIn does to keep you on their website as long as possible is the algorithm that decides how much reach it's going to give your post. If you're linking out of the LinkedIn ecosystem. So let's say you share a link to a YouTube video or link to your website or something like that, that would be "linking out". And when you do that, LinkedIn will put a penalty on how much potential reach it's going to give your posts right out right out of the gate. So this is why we need to understand the obstacles in the way of getting our posts out to as many people as possible. So I created this thing called a LinkedIn content bridge which is using articles to take people off of LinkedIn. Because the LinkedIn articles which are published on LinkedIn's native publisher, called LinkedIn Pulse, it doesn't penalize people to go to LinkedIn Pulse. So this is a way that we can avoid the LinkedIn penalty and drive traffic off of the LinkedIn website and to the places we're trying to bring our traffic to. Right? So I will talk about the LinkedIn content bridges next. But I also just want to quickly talk about the types of content that are going to get increased reach. Keep in mind, this is actually true for all social media platforms. They all make money off the advertisements, so they want to keep you on as long as possible. They actually design their user experience to be as addicting as possible, like a casino, right? So things like images, videos, PDFs,.. these are things that will give your content even more reach than if you just write a few sentences as a post. Also the longer the post, the more characters you use, the more reach they're going to give you as well. But LinkedIn really likes long form posts and it likes pictures and likes videos. So it's gonna give people even more reach. And an extra thing to think about when you're posting videos is make sure that you have captions on it. Because the vast majority of the time, people are seeing those videos they don't have sound on. So by putting the captions on, LinkedIn's even going to favour, that. Give that a little bit of a (post reach) bonus on your video when you're sharing it. So next up, let's talk about content bridges. Okay.
https://www.thisonemarketing.com/2020/04/15/linkedin-algorithm-strategy-growth-hacks-opportunities-obstacles/
Linkedin doesn't want you to leave the LinkedIn ecosystem. They make their money off of advertisements as well as the LinkedIn premium accounts. But one of the things that LinkedIn does to keep you on their website as long as possible is the algorithm that decides how much reach it's going to give your post. If you're linking out of the LinkedIn ecosystem. So let's say you share a link to a YouTube video or link to your website or something like that, that would be "linking out". And when you do that, LinkedIn will put a penalty on how much potential reach it's going to give your posts right out right out of the gate. So this is why we need to understand the obstacles in the way of getting our posts out to as many people as possible. So I created this thing called a LinkedIn content bridge which is using articles to take people off of LinkedIn. Because the LinkedIn articles which are published on LinkedIn's native publisher, called LinkedIn Pulse, it doesn't penalize people to go to LinkedIn Pulse. So this is a way that we can avoid the LinkedIn penalty and drive traffic off of the LinkedIn website and to the places we're trying to bring our traffic to. Right? So I will talk about the LinkedIn content bridges next. But I also just want to quickly talk about the types of content that are going to get increased reach. Keep in mind, this is actually true for all social media platforms. They all make money off the advertisements, so they want to keep you on as long as possible. They actually design their user experience to be as addicting as possible, like a casino, right? So things like images, videos, PDFs,.. these are things that will give your content even more reach than if you just write a few sentences as a post. Also the longer the post, the more characters you use, the more reach they're going to give you as well. But LinkedIn really likes long form posts and it likes pictures and likes videos. So it's gonna give people even more reach. And an extra thing to think about when you're posting videos is make sure that you have captions on it. Because the vast majority of the time, people are seeing those videos they don't have sound on. So by putting the captions on, LinkedIn's even going to favour, that. Give that a little bit of a (post reach) bonus on your video when you're sharing it. So next up, let's talk about content bridges. Okay.