Direktorat Jenderal Bea dan Cukai (DJBC) Kementerian Keuangan (Kemenkeu) sedang mempersiapkan implementasi cukai minuman berpemanis dalam kemasan (MBDK), sebagai salah satu langkah strategis untuk mengendalikan konsumsi gula tambahan di masyarakat.
Meski rencana ini sudah memasuki tahap persiapan, implementasinya direncanakan akan terealiasasi pada Semester II-2025. Pelaksanaan tersebut mempertimbangkan kondisi ekonomi dan daya beli masyarakat.
Kasubdit Tarif Cukai dan Harga Dasar DJBC Kemenkeu Akbar Harfianto menegaskan bahwa kebijakan ini tidak hanya bertujuan untuk mengoptimalkan penerimaan negara, tetapi juga memiliki fokus jangka panjang untuk menurunkan prevalensi penyakit tidak menular (PTM), seperti diabetes, yang semakin meningkat di Indonesia.
Meski rencana ini sudah memasuki tahap persiapan, implementasinya direncanakan akan terealiasasi pada Semester II-2025. Pelaksanaan tersebut mempertimbangkan kondisi ekonomi dan daya beli masyarakat.
Kasubdit Tarif Cukai dan Harga Dasar DJBC Kemenkeu Akbar Harfianto menegaskan bahwa kebijakan ini tidak hanya bertujuan untuk mengoptimalkan penerimaan negara, tetapi juga memiliki fokus jangka panjang untuk menurunkan prevalensi penyakit tidak menular (PTM), seperti diabetes, yang semakin meningkat di Indonesia.
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TVTranscript
00:00The best way to get the best price for your drink is to buy it online.
00:05The best way to get the best price for your drink is to buy it online.
00:13The government is planning to introduce a sweetener for the second semester of 2025.
00:21The government is considering the best scheme to introduce the sweetener.
00:31The Ministry of Finance stated that the policy to introduce the sweetener for the second semester of 2025
00:38will be implemented soon.
00:41The Director-General of the Ministry of Finance, General Beadan Cukai,
00:45is still studying the best scheme to introduce the sweetener for the second semester of 2025.
00:49KASUBDIT, the basic rate and price tariff in the Ministry of Finance, General Beadan Cukai,
00:53Akbar Harfianto stated that the government has two options for the scheme
00:58to be implemented in the Ministry of Finance, General Beadan Cukai,
01:01namely only in the level of the Ministry of Finance or also in the sales range.
01:07In terms of pricing, not all of them will be included.
01:12In the Ministry of Finance, from our analysis, there are two schemes,
01:17there are two conditions, namely on-trade, Ministry of Finance on-trade or off-trade.
01:23On-trade is from the company, from the factory, from the industry.
01:28It is already in the form of packaging or off-trade.
01:31Off-trade means the previous one, the previous one.
01:34Now, which one will be included?
01:36We are still discussing this technically.
01:39We will still pay attention to the burden of the administration compared to ...
01:44Akbar explained that drinks with sugar content below the threshold
01:48will certainly not be included in Cukai,
01:50while those who exceed the limit will be fined.
01:54Because this regulation aims to reduce over-consumption of sugar
01:58which can endanger the health of the community.
02:01He added that the implementation of the Cukai MBDK tariff
02:04will also see various references to the implementation of Cukai MBDK in other countries.
02:09Jakarta Raharjo Padmo, IDX Channel
02:14Yes, Mr. Mirsa, to discuss our interesting topic this time,
02:17in the middle of the implementation of Cukai Minuman Berpemanis,
02:19we have been connected via Zoom
02:21together with Mr. Rizal Taufiq Rohman,
02:23Head of the Macroeconomic and Financial Center Indef.
02:26Yes, hello, Mr. Rizal, how are you?
02:29Hello, good, Mr. Pras. Alhamdulillah, healthy.
02:32Thank you also for the time and opportunity,
02:34and Mr. Roy Nicholas Mandey has also joined.
02:37He is the Chairman of the Global Retail Association.
02:40Hello, Mr. Roy, how are you?
02:42Salam semangat, Mr. Pras.
02:44Yes, always excited, Mr. Roy.
02:47This is interesting if we talk about
02:49Cukai Minuman Berpemanis in packaging,
02:52there will be more references to Cukai
02:55as implemented by the government,
02:57but finally decided in the second month,
03:02the sixth month, if we talk about the second semester,
03:05in 2025.
03:07Talking about Cukai Minuman Berpemanis,
03:09what is the portion if we talk about
03:11in the modern retail industry in Indonesia, Mr. Roy?
03:16Yes, we know that Cukai Minuman Berpemanis
03:20is included in the food and beverage category
03:23in the retail trade category.
03:26And we also know that
03:29food and beverage contributes almost
03:3230-35% of the trade in the retail sector.
03:38Well, it means,
03:40actually this is also very meaningful
03:42for the productivity of the business sector,
03:44as well as the productivity of the suppliers
03:48or also the producers.
03:50In this context,
03:51manufacturers of food and beverages.
03:54Well, of course, we as entrepreneurs
03:57still see from various perspectives,
04:01from various sides,
04:02from every policy or regulation
04:04that will be issued by the government.
04:06First, of course, we do understand
04:09that the government's helicopter view
04:12must be broader,
04:13because of the national scale,
04:15then with various aspects,
04:17impact, or also things that
04:20become a record of the government.
04:22But we also, of course, as entrepreneurs,
04:25have a record.
04:26Well, this is also what we want to say,
04:28that before the regulation is implemented,
04:32or whatever is called
04:34with the addition of Cukai Minuman Berpemanis,
04:37MBDK,
04:39in the APBN,
04:41there is already a plan
04:43that will be implemented
04:45in the second quarter,
04:47or after Eid,
04:48or maybe in the third quarter,
04:50the second semester this year.
04:52Well, we give a note,
04:53the first is
04:55it is important to do mitigation.
04:59This mitigation is a part
05:01that is often overlooked.
05:04So, we, as entrepreneurs,
05:06are often not faced with any information,
05:10or discussed first
05:12before the regulation is established.
05:14But we often have it established,
05:16it has been carried out,
05:18then it eventually causes a polemic,
05:21causes a mismatch of expectations,
05:24so that there will be impacts on us
05:27as entrepreneurs,
05:28whether it is a reduction in labor,
05:30which is due to a reduction in productivity,
05:33and so on,
05:34so that it will be investigated again.
05:37Well, we learn from other things,
05:40the previous ones,
05:41that it is very important to have a consensus,
05:44between entrepreneurs,
05:45because entrepreneurs are the ones who implement it, right?
05:47The one who sells Cukai is an entrepreneur,
05:49not the government.
05:50The government buys regulation,
05:52but the one who sells Cukai
05:54from the goods we sell
05:56is an entrepreneur.
05:58So, it is very important to have a consensus,
06:01there is mitigation first,
06:02what steps will be faced later,
06:06or will be prepared as an exit way,
06:10as a solution,
06:13so that entrepreneurs are not stagnant,
06:16productivity is still maintained,
06:18and consumers in this case,
06:20still have the ability to shop.
06:23This is often overlooked.
06:25The first one,
06:26the most important one,
06:27involving entrepreneurs from the beginning,
06:29before the regulation is established.
06:31That's it.
06:32Invited to sit together first.
06:33How do you see, Mr. Rizal,
06:35with the various information that has been conveyed,
06:38the desire of entrepreneurs,
06:40to be invited to talk,
06:42to discuss together,
06:43before there is a policy that will be implemented?
06:45It has to do with the implementation of Cukai Minuman Berpemanis
06:48in the future by the government itself.
06:49What is your view, Dev?
06:52Yes, if from the public,
06:55especially those who will receive the impact of this policy,
06:59of course, they must be invited.
07:01What are the suggestions for the implementation of this policy?
07:06Indeed, all policies depend on the purpose of the policy.
07:12For the Cukai policy,
07:15the meaning of Berpemanis is
07:18to get the government's tax receipt,
07:24because to achieve the target of our fiscal receipt this year,
07:29even though this policy will be implemented in 2024,
07:34but it will be postponed this year.
07:36The plan is in the second semester.
07:38But what is important is that the government
07:42not only in the context of public participation,
07:50but also the potential of this policy.
07:55This is very important.
07:56Secondly, the government must also anticipate the impact of this policy.
08:04There are at least two impacts that will be affected.
08:08First, of course, the government itself will receive the state's tax receipt.
08:18Secondly, for the consumers,
08:21when there is a Cukai for this Berpemanis food,
08:26the price will increase,
08:28so that the public's concern for goods,
08:31food and beverage industries
08:33that have a contribution, as Mr. Roy said,
08:35to the economy of our industry is also very stable.
08:42And this will certainly have a potential impact on the entrepreneurs.
08:52And of course, this will have an impact,
08:58especially if the government does not mitigate
09:03the productivity of the beverage industry
09:07can be reduced
09:14so that it is anticipated by the government.
09:19Including, for example, sexuality.
09:23First, if there is a progressive policy,
09:27it will also have a psychological impact,
09:32which I think the government can consider.
09:36Yes, Mr. Rizal, I'm sorry,
09:38but there is a little disturbance
09:40related to the communication signal,
09:42as you said earlier.
09:44But if we talk about some of the points
09:46that Mr. Rizal said earlier, Mr. Roy,
09:48related to the potential for price increases at the consumer level,
09:52then it has an impact on the sales efficiency of the product itself,
09:55and finally it has an impact on entrepreneurs.
09:58Mitigation, if you also mentioned earlier,
10:00what has been prepared by entrepreneurs,
10:02for example, this is really done in the second half of this year?
10:06Yes, of course, I have already mentioned the first point,
10:10mitigation is very important.
10:12What is the contingency plan like?
10:14This is what must always be put forward.
10:16Then the second, because this is related to
10:20how the consumer sector, retail sector,
10:24can contribute to economic growth,
10:27because household consumption is still primary
10:30in the income for our GDP,
10:33for the potential GDP, economic growth that we expect.
10:36Don't let it,
10:38don't let it chase the expected figure,
10:42there is this sweetener,
10:44this 1,500 per liter will be applied,
10:46or whatever the number is set,
10:48it contributes about 2.44 to 3.6 trillion.
10:55The plan is like that, the projection.
10:57So, don't expect the 2.44 or 2.5 trillion
11:02in addition to the sweetener tax,
11:05it is the drop consumption.
11:09Meanwhile, on the one hand,
11:11we have followed information from producers or manufacturers
11:16who produce sweetened drinks,
11:19they have actually started to regulate it now.
11:22So, before this tax was imposed,
11:24they have also started to regulate,
11:26making the figures that are still within the standard,
11:30the sweetener figures that are within the standard,
11:33because in the future,
11:35those who still meet the standard are not affected by this tax.
11:39But if it is above the standard,
11:41which will be determined by the government,
11:44rather than sweetened drinks,
11:46then only that will be affected by the tax.
11:48So, now, even though it hasn't been imposed,
11:51we have received information, it has already started.
11:53They also regulate the composition
11:56so that those who do not meet the standard are very minimal,
12:02not even the ones that are a pleasure
12:04or a trend for society to consume.
12:06So, in fact, we have also done our part
12:10to regulate the issue of health
12:13which is often raised as an issue,
12:16that the reason is this,
12:18it's unhealthy.
12:20Whereas we know, Mr. Pras,
12:22that health is a burden on itself.
12:25There needs to be continuous literacy, continuity.
12:29There needs to be education to the millennial generation,
12:34Generation X, Generation Z,
12:36that sweetened drinks have an impact.
12:38Well, health is a personal decision.
12:41Sometimes, it's a bit confusing
12:43if it's mixed with the economy.
12:45This is what needs to be clear from the start.
12:47Okay, we will discuss it again later with Mr. Rizal.
12:49If we talk about the relationship between the disease
12:54as it is based on the implementation of this tax
12:56and also the literacy in the community.
12:58And, Mr. Mirza, we will be right back after the break.
13:09Yes, thank you for still joining us in Market Review.
13:13We will continue this interesting discussion
13:15related to the implementation of the tax on sweetened drinks.
13:19Okay, Mr. Rizal.
13:20Well, Mr. Roy has just said
13:22that what is the basis of the implementation of this tax
13:26is a decrease in disease.
13:28If we consume more sugar or sweetened drinks.
13:33So, how about the level of literacy
13:35that is expected from retail businessmen
13:37that this should also be increased?
13:39Could this be along the way
13:41and then it won't have too much impact on the business world
13:44if we talk about the correlation between the economy and health?
13:49Please.
13:51Yes, the issue of food and drink with health.
13:55Indeed, if we talk about sweetened drinks,
13:58this must be studied first.
14:00It must be seen first where the urgency is.
14:02Yes.
14:03If I look at the tax, it is more related to the state's receipt.
14:07But what needs to be looked at
14:10is the government's prediction
14:12of the state's receipt of this large amount of tax.
14:15There is a prediction of 5-6 trillion.
14:19Therefore, the state's receipt of taxes
14:23should be from sources of large tax revenues.
14:27Because this will affect the performance of the market structure
14:32of the food and drink industry
14:34which has contributed to a high economic value.
14:37Yes, the added value is quite high.
14:39If we talk about health,
14:41the government must compare
14:45and also discuss with the industry
14:48related to these two aspects.
14:51Because in some countries,
14:53this tax will create innovation
14:57in the food and drink industry
14:59so that this industry can thrive.
15:04And of course, this does not reduce the performance
15:08or productivity of the food and drink industry.
15:11Okay.
15:12And this is not...
15:14What is it called?
15:15It is not...
15:17The policy is implemented,
15:19there is no mitigation from the government
15:22to protect the production and consumption
15:26of the food and drink industry
15:27which is healthy, in quotation marks.
15:29Okay.
15:30Which has been based on sugar.
15:32So, I see that this policy
15:38hinders the public participation of the industry
15:40in the food and drink industry.
15:42The health sector, for example,
15:44if it is the goal,
15:46it must be involved in
15:48in determining this policy.
15:52What for?
15:53So that the two issues
15:55that the government,
15:56between the government and the health sector,
15:58related to this tax
16:00can be concise and also effective.
16:04On the other hand, we want...
16:06We want to encourage economic activity,
16:09but on the other hand,
16:10we want to make a policy
16:12that actually has the opportunity
16:14to support the productivity of the sector
16:16and to promote the productivity of the industry.
16:18Something like that.
16:19This is a note from this policy.
16:23Okay.
16:24But if we need further research
16:26while this will be implemented
16:27in the second semester of 2025,
16:30how about the potential increase
16:32in income for the country itself?
16:34Is it significant enough?
16:35Or not?
16:36As mentioned earlier,
16:37the potential impact
16:38is related to the purchasing power of the society
16:40which is declining,
16:41then how
16:42this will not provide
16:43additional income
16:44in terms of sales
16:45for retail business owners themselves?
16:48Mr. Rizal.
16:49That's exactly it.
16:50The government,
16:51if they want to achieve
16:53tax receivables,
16:55then
16:57the receivables from the food and beverage industry
16:59are very small.
17:00Whereas
17:02the market structure
17:04and consumption
17:05of the food and beverage industry
17:07is already sufficient
17:09and needs to be encouraged.
17:11It needs to be encouraged
17:12and even provided various facilities
17:14in terms of increasing productivity.
17:18Imagine,
17:19let's say 5 trillion
17:21from the food and beverage industry,
17:23but it affects the energy of this industry
17:26which has already
17:27made a significant contribution
17:29to our economic value.
17:31If it is considered
17:33that it affects health
17:36and also burdens our taxes
17:38from the health sector,
17:40do you think
17:41that this policy
17:42should be discussed?
17:44That's why these two sectors,
17:46is it true that
17:47all this time,
17:48maybe from the health sector,
17:49is it true
17:50that people are affected
17:52by diabetes
17:54because of food and beverage?
17:56If it's true,
17:57then we need to find a solution
17:59so that the industry
18:00can also
18:03innovate
18:05and create
18:06food and beverage
18:07which can actually
18:08be healthy.
18:09Or at least,
18:10it can reduce
18:11the impact
18:13on health.
18:14Okay, Mr. Rizal.
18:15In my opinion,
18:16there are many sources
18:17of income from taxes
18:19which are very large
18:21and it must be optimized.
18:24I think that's it.
18:25Okay, Mr. Rizal.
18:26Finally,
18:27what are the hopes
18:28and solutions
18:29that are expected
18:30if the MBDK policy
18:32is implemented
18:33in the next two years?
18:35We are still
18:37in the business
18:38perspective
18:39that we have mentioned
18:40and in line with
18:41what Mr. Rizal said,
18:43that if we have mitigation
18:45and then we separate
18:47between
18:48what is called
18:49health-related,
18:51even though the research
18:52or the literacy
18:53is still lacking
18:54or the proactive
18:55to do the literacy
18:57is not clear,
18:58then it's better
18:59to consider this first
19:00or don't rush.
19:02Because if we are asked to talk
19:04and then we are asked
19:05to find a way out,
19:06as I said before,
19:08some producers
19:09have started
19:10to formulate again,
19:12to reform the formulation
19:14from the sweet drinks
19:16so that it is below the standard
19:18and it is indeed healthy
19:20and at the same time
19:21not affected by sugar
19:22so that the purchasing power
19:23is still maintained.
19:24Let's say,
19:25out of 100%
19:26above the standard,
19:28the sweetness,
19:29it can be reduced
19:30to only 5%
19:33or less than below 10%,
19:35that's a good way
19:37without reducing
19:38the essence
19:39of the sugar consumption.
19:41So,
19:42if it's below the standard,
19:43it won't affect the sugar consumption.
19:45This is what we need
19:46to find a way out.
19:48So, it's not just
19:49to get it right away
19:50or it's already in
19:51the formula,
19:52what happens is
19:53because it's already
19:54integrated
19:55with APBN,
19:56it's already
19:57documented,
19:58it's already
19:59verified,
20:00ratified.
20:01Meanwhile,
20:03concerns about
20:05the current situation
20:07are often overlooked.
20:09And I agree,
20:10Mr. Rizal said
20:11there's still a lot.
20:12Actually,
20:13if we only want to find
20:142 trillion,
20:15from the underground economy,
20:16it's very small.
20:18From the underground economy,
20:20then from
20:21mafia import,
20:24cartel import,
20:25asset theft,
20:27corruptor assets,
20:29it's hundreds of trillions
20:31compared to
20:32just using this formula.
20:34So, there are things
20:35that can actually
20:36get more acceptance
20:37because we understand
20:38that the new government
20:40needs
20:41extraordinary acceptance.
20:43We can see
20:44where it actually
20:46has to be the focus
20:48compared to
20:49using things
20:51that are already
20:52hard-working
20:53and support
20:54economic growth.
20:55Because food and beverage
20:56earlier contributed
20:57almost 30-35%
20:59of the consumption contribution
21:01from household consumption.
21:03Okay, Mr. Roy.
21:04And hopefully,
21:05there will be a win-win solution
21:06if there are efforts
21:08to make changes
21:10as you said,
21:11to adjust
21:12to what the government
21:13wants,
21:15but it doesn't affect
21:17the ability
21:18to buy the people
21:19because the price
21:20doesn't change
21:21or experience
21:22an increase
21:23due to the tax
21:24applied
21:25for MBTK.
21:26And the productivity
21:27of businessmen
21:28doesn't increase.
21:29That's right.
21:30Thank you, Mr. Roy,
21:31for the information
21:32and update
21:33that you have
21:34delivered to the audience.
21:35And Mr. Rizal,
21:36thank you also
21:37for the analysis
21:38that you have
21:39delivered to the audience.
21:40You're welcome.
21:41Congratulations on
21:42continuing your activity.
21:43Stay healthy.
21:44See you again.
21:45Thank you, Mr. Roy, Mr. Rizal.
21:46All right, audience.
21:47I've been with you
21:48for an hour
21:49in Market Review
21:50and keep bringing
21:51your information
21:52only on IDX channel,
21:53Yotra Sporty
21:54and Comprehensive
21:55Investment Reference
21:56because the matter
21:57of the future
21:58must be ahead.
21:59I'm Rizal Hidja
22:00from Undudiri.
22:02See you again.
22:29I'm Rizal Hidja
22:30from Undudiri.