Using Instagram Live For A Product Reveal
Category
📚
LearningTranscript
00:00Using Instagram Live For A Product Reveal
00:11Hey there everybody, promoting your products and other branded stuff on Instagram is great
00:16for business, and there is a very entertaining, very engaging way to do it that your audience
00:22will love.
00:23We're talking about doing product reveals on Instagram Live.
00:27Instagram's built-in live streaming feature that will allow you to showcase your products
00:32and interact with potential customers in real-time.
00:36In this lesson, we are going to show you how to easily go live on Instagram, and how to
00:41set up a product reveal broadcast.
00:44Getting Started
00:46Going live on Instagram is a very straightforward process that won't require you to set up
00:51complicated live streaming software or super sophisticated streaming equipment.
00:56In fact, all you'll need is a good cell phone with a good camera and a good internet connection.
01:02To go live on Instagram, start by opening the app on your device.
01:07Then tap on the camera icon in the upper left corner.
01:10Next, select Live.
01:13Going Live
01:14To go live, you will simply have to tap on the Live button.
01:18Now, there are some settings that you can adjust before going live.
01:23First, tap on the Settings icon in the upper left corner.
01:28Here you can select to hide your live session.
01:31We don't recommend you to use this feature for marketing purposes, so let's move to the
01:35following settings.
01:37In Allow Message Replies, you can select who can message you and reply during your live
01:42session.
01:44Here we recommend that you use the default Everyone setting.
01:47Now you can select how to save your live session.
01:50Enable Save to Camera Roll if you want to save your live session to your phone.
01:56This is a useful feature that you can enable in case you want to share your video on other
02:00platforms such as Twitter or YouTube.
02:03You can also enable Save to Archive to save your live session to your Instagram archive
02:08instead of your phone.
02:10Next, you can adjust sharing.
02:13Here, we recommend you to enable all default sharing settings.
02:18This way, you can re-share your live session in the Story section, allowing users to share
02:23your live session as a message and share your live session as a story on your connected
02:27Facebook page.
02:29Once you have configured your live settings, tap on Done.
02:33Before going live, you can also select whether to go live in Normal mode, or you can select
02:38to go live using a filter.
02:40For this example, we are going to go live in Normal mode.
02:44Now that we are ready to go live, we simply have to tap on the Live button.
02:50During Live Once you tap Live, you will get a message
02:54to let you know that your connection was successful and that you are live now.
02:58A cool thing that Instagram does when you go live is to show all your followers a notification
03:04on the upper side of the screen telling them that you are going live.
03:08We recommend you to schedule your live sessions in advance, so you can announce your live
03:13reveal events across all your social channels.
03:17When you do a product reveal, you have to prepare your presentation, and to have a sample
03:22or demo ready to tease the product on screen when possible.
03:26Let's assume you prepared your presentation the right way.
03:29So let's take a quick look at what you can do while you are live.
03:33First, you can tap on the gallery icon to share an image or video during your reveal.
03:39When you select an image or video, it will fill your background.
03:43This will allow you to show images or videos about the product that you are revealing,
03:47and to use them for our presentation, like we are doing here.
03:51This is because you can select one image first, then another, in a way that is similar to
03:56a webinar.
03:57You can also share comments with your attendees by sweeping up.
04:01In the case of a product reveal, you can use this function to share your product launch
04:05page or product sales page URL.
04:09Your attendees will start asking questions at some point, and you can tap on the questions
04:13icon to see their questions regarding your product.
04:17A couple more functions worth checking are the direct messaging and go live with icons.
04:23The direct message function allows you to send a direct message or invitation to other
04:28accounts while you are live, and the go live with feature allows you to go live with any
04:33of your viewers.
04:35Once you are ready to finish your live reveal, simply tap on end, then confirm.
04:41You can then tap on share to story, so your live session is added to your stories for
04:4524 hours.
04:47And that's it my friends, a great way to drive interest in your products while you
04:51interact with your followers in real time.