INSTAGRAM MARKETING
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LearningTranscript
00:00Using Instagram Stories to Raise Product Awareness
00:12Hey there everybody!
00:14Instagram posts are one of the best methods to deliver your branded content, but they
00:18are only half of what Instagram lets you do.
00:21Because you can also create Instagram stories.
00:24If you are familiar with Instagram stories, they are slideshow type posts that let you
00:29share content that looks and feels more interactive.
00:33Because Instagram stories are so engaging, you can use them to raise awareness about
00:37a product or topic easily.
00:39And in this video, we are going to show you how to create a branded story quickly.
00:44Getting Started
00:46One advantage of Instagram stories over regular posts is that they appear right on top of
00:51the timeline.
00:53This is an area that is readily accessible to users.
00:56It is horizontally scrollable and saves stories for 24 hours.
01:01This means that users are unlikely to miss your stories.
01:05To create an Instagram story, simply tap on the Your Story icon on the Stories bar on
01:11top of your Instagram timeline.
01:14Creating Your Story
01:15Unlike a regular post, an Instagram story is simply media with no captions or optimizations,
01:21such as an image, video, or recording, to which you add cool-looking and interactive
01:26elements.
01:27The first thing you have to do is to pick your story format.
01:31The normal format allows you to take a picture, to record a video, or to select media from
01:36your gallery for your story, on normal mode.
01:39The boomerang format allows you to record a video that loops.
01:44A boomerang story looks similar to a GIF, and it works great for product teasers or
01:49behind-the-scenes stuff.
01:51The layout format will let you add multiple images to a single story layout.
01:56You can select from different grids that include from two to six placements to create a collage.
02:02The super zoom format lets you record a segment that highlights a portion of your screen with
02:06a super zoom effect.
02:08The hands-free format allows you to record story videos without having to press the record
02:13button.
02:14And lastly, the create format will let you to freely add interactive elements to an image
02:20or video from your gallery, or to use other types of elements such as shout-outs, GIFs,
02:26story templates, polls, questions, donation boxes for non-profits, countdowns, and quizzes.
02:33This is the format that we'll use for this example, so let's stay on this screen.
02:38You can use these elements to create crazy combinations that will keep your followers
02:43entertained and engaged.
02:45For this example, we're going to use a picture of a merchandising product we'll sell through
02:50our online store.
02:51And we are going to add some attention-grabbing elements such as a call to action using highlight
02:56text and an emoji.
02:58So we'll start by tapping on the gallery icon to locate and add the product image first.
03:04Once you add your image, you will be able to use the story editing tools, which includes
03:09stickers, emojis, text, and more.
03:13Let's start by tapping on the text icon to add a caption as the call to action.
03:18Tap your caption, select a color, then select a size and a font style.
03:24Then tap on done.
03:26Now arrange the text on the screen.
03:29Let's now tap on the stickers icon to add a cool sticker.
03:32For this example, we are going to select a countdown sticker to show a countdown of the
03:37date when the product goes live on the store.
03:40Tap on done when you're done customizing your sticker.
03:43Then resize it and fix its position on the screen.
03:47Bear in mind that stories can be messy, that they don't have to be consistent with your
03:51brand's aesthetics, that they only last for 24 hours, and that their objective is to create
03:57entertaining impact.
03:59So don't worry if they don't look exactly perfect.
04:02Let's now tap on the stickers icon again to add a couple more stickers to increase the
04:07visual impact of the story.
04:09Posting your story.
04:11We are done customizing this story.
04:13So let's take a final look so we're sure it looks fine and dandy.
04:17We like it a lot, and we're sure our followers will love it.
04:20So now we simply have to tap on send to.
04:24On the following screen, you can select whom you're going to send it to.
04:28Here you simply have to tap on share to your story, then tap on done.
04:33And that's it.
04:34We encourage you to create one or more stories a day to keep your followers engaged.