INSTAGRAM MARKETING
Category
📚
LearningTranscript
00:00Hey there everyone, welcome to Instagram Marketing, the ultimate Instagram marketing crash course
00:17for anyone who wants to learn how to use Instagram to build their online presence and grow their
00:23business.
00:24We want to thank you for picking us as your guide in this exciting journey, as well as
00:28congratulate you for your decision to improve your online marketing game.
00:33Here you're going to learn all you need to launch and grow your brand or business on
00:37Instagram, how to reach the perfect type of customer, and how to generate more profits
00:42with advanced level strategies.
00:44But first, let's start with the basics.
00:47What is Instagram Marketing?
00:50Instagram marketing is quite simply the use of the Instagram platform and its features
00:55to market your content, your brand, your products, your services, and your business.
01:02Content creators, brands, marketers, and businesses have learned how to use it to share stuff
01:07like pictures and videos in a way that is so casual that immediately engages, which
01:13makes it the perfect platform to promote and sell through visual discovery.
01:19Instagram marketing is a combination of organic social media marketing strategies, visual
01:24discovery, and built-in advertising features that are unique to the Instagram ecosystem.
01:30How does it work?
01:32Instagram marketing works great because it lets you showcase your products with images,
01:37and because it helps you create brand awareness through photos and videos that you can use
01:41to tell stories, or to highlight the coolest parts of the lifestyle that you want customers
01:46to associate with your brand.
01:48You can leverage Instagram's scrollable gallery format to grab the attention of users
01:53with a powerful image or video that makes them stop to check your post.
01:58Once you've captured the attention of a user with a visual element in your post, the
02:02next step is to make them take action.
02:05Instagram helps you in this step by letting you add copy, captions, calls to action, and
02:11hashtags into your post.
02:13This is how you can drive people to a landing page, or to comment, or to click on a hashtag
02:18to discover related content.
02:21This simple method is very effective to drive awareness, engagement, and action in basically
02:26any business-to-consumer niche, and it works because it helps the user make an instant
02:32visual and emotional connection with what you're trying to sell.
02:36For example, if you're running a baking shop, you can post photos of your sweets to
02:40Instagram two or more times a day, and you can optimize your image posts with hashtags
02:46related to that business, as well as with geo-keywords that'll help potential customers
02:51in your area to discover your shop.
02:54Couple that with behind-the-scenes videos to give your shop an air of coolness, and
02:58soon you'll be attracting new customers to your shop.
03:02Other powerful features such as integration with Facebook ads can help you take your business
03:07to the next level, because it lets you run paid ads and promotions across Instagram,
03:12Facebook, and many other places around the web.
03:16Why should you consider Instagram marketing for your business?
03:20Instagram is big and active.
03:23There, you'll find over a billion active accounts worldwide every single month.
03:29This gives you a great opportunity to expand your business to a larger and possibly global
03:34audience.
03:3590% of Instagram users follow and interact with business accounts.
03:41Of those, at least 30% have purchased products that they have seen on Instagram.
03:47Instagram helps you to showcase your products or services in a very casual way, thanks to
03:52its unique creative tools and immersive formats.
03:56Instagram enhances the way you reach people with your message along the customer journey.
04:02Instagram allows you to create a profile that is visually appealing, and where you can add
04:06a backlink to your business website or any other landing page.
04:10It integrates with Facebook advertising, which will help you to explode your reach
04:14and sales with ads that are cheap and high-converting.
04:19What's the future for Instagram marketing?
04:22Instagram is working on amazing features for businesses as we speak.
04:27One that is worth looking forward to is integration with Facebook's Brand Collabs, a platform
04:32where content creators can find brands that they can partner with.
04:36Another cool feature Instagram is working on is running Instagram Shopping Posts as
04:41ads, which are posts that feature products that people can purchase with a single click.
04:47This can be a tremendous opportunity for independent product creators and small retail brands on
04:53Instagram to increase their sales.
04:56The future looks bright and profitable for Instagram marketers.
05:00So are you ready to learn all about Instagram marketing and get ready to make it big?
05:06Yes?
05:07Then awesome!
05:08See you in Lesson 1 next!