Creating A Basic Instagram Marketing Post Or Product Teaser
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00:00Creating a Basic Instagram Marketing Post or Product Teaser
00:12Hey there everybody!
00:13Now that you've found the best hashtags for your business and topics for your content,
00:18it is time to create your first marketing post.
00:21When creating an Instagram marketing post, the idea is to share content that is casual
00:26enough to generate engagement, but that also creates awareness about your brand, or about
00:31one of your products or services.
00:34In this lesson, we are going to walk you through an example where we create a marketing post
00:38designed to promote a product we sell by asking our audience a casual question to encourage
00:44engagement.
00:46Getting Started
00:47To create a post, open the Instagram app and tap on the plus icon in the actions menu.
00:54Next, you have to select what type of media you'll use on your post, photo or video.
01:00We highly recommend you to take your product pictures or videos before you create your
01:05posts, and then to tap on library to add your media.
01:09This will give you time to produce better visuals for your posts.
01:13In this case, we are going to select the picture of a cool upcoming product that we'll sell
01:18as merchandising.
01:20Once you select your media, tap on next to continue.
01:24After selecting your media, you will be prompted to edit it.
01:29Instagram offers you a nice variety of editing tools to enhance the visual impact of your
01:33images and videos.
01:35Here you can start by selecting from different color filters to give your media a different
01:39look and feel.
01:41Then you can tap on edit to further adjust some values such as brightness, contrast,
01:47structure, warmth, saturation, color, shadows and much more.
01:53Once you are done editing your media, tap on next to continue.
01:58Creating Your Post
02:00Now it is time to create your marketing post.
02:03Let's start by composing the caption that will appear on the post.
02:07The secret behind composing an engaging caption that encourages people to interact with your
02:13is either to write about a topic that your audience is sensitive to, such as a pain point
02:17or a hot take, or to include an actionable element, such as a question.
02:23Questions are great because they are the easiest way to trigger interactions.
02:28By asking a simple question related to the product or topic in your post, you'll be
02:32encouraging people to comment and share your content.
02:36This is important because generating engagement organically is the best way to grow your account
02:42and increase its relevance.
02:44So let's open up this caption with a question, asking users how they would use the product
02:49that we are promoting in the post.
02:52This is an indirect way to advertise the product and its benefits, by directly asking potential
02:57customers about uses for it.
03:00Once you compose this caption, you have to add your hashtags.
03:04Now when it comes to adding hashtags to a post, you will not need to add every hashtag
03:10in your niche, but only hashtags that are directly related to your post.
03:14While Instagram lets you add up to 30 hashtags in a single post, we've found the optimal
03:19number to be 5 hashtags or less, though it is a good idea to try for yourself and add
03:25up to 15 hashtags across different posts.
03:29Then you can check which posts got the highest engagement, to determine your optimal number
03:33of hashtags per post.
03:35We're now done creating this post, and there are a number of settings we can adjust before
03:39publishing it.
03:40You can tap on Tag People, to tag other accounts on your post.
03:45You can tap on Add Location, in case you want to tag a business location on your post.
03:51And lastly, you can post to other accounts, including other Instagram accounts on your
03:55device, as well as accounts on other social platforms.
03:59Once you are ready to publish your post, read your caption to proofread for spelling errors
04:04or missing content, then tap on Share.
04:07Your post will be posted right away to your account, and now your followers will be able
04:12to see it and interact with it, as well as people using the hashtags in your post to
04:17find content that is relevant to them.
04:20And that's it my friends!
04:22Try creating up to 10 posts to fill your profile with content.
04:26Next up, we will be showing you how to advertise your new post so you can reach even more people
04:31fast!