Optimizing Your Instagram Profile For Doing Business
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00:00Optimizing Your Instagram Profile For Doing Business
00:11Hey there everyone!
00:13Welcome to lesson number one of the latest Instagram marketing training.
00:17Here, you'll learn how to get your Instagram account ready to promote your stuff and do
00:22business.
00:24When you create an Instagram account, you only get access to basic features for common
00:29users.
00:30But if you want to be able to use business-friendly features such as your business profile, promoted
00:35posts and insights, you have to switch to a professional account.
00:40And in this lesson, we are going to show you how to do it easily, the right way.
00:45Getting Started Start by opening the Instagram app and log
00:49in to your account.
00:51Now tap on the profile icon in the lower right corner.
00:55Once in the profile section, tap on the menu icon on the upper right corner, then tap on
01:01settings.
01:03Now you are going to tap on account.
01:05Next, click on the linked accounts option.
01:09What you'll do now is to connect your Facebook account to your Instagram account.
01:14This will make switching easier.
01:16For this, tap on the Facebook tab.
01:20Make sure you are already logged in to Facebook on your device when you do this.
01:24Tap on connect.
01:26You can then select whether to enable Facebook sharing to share your Instagram connect to
01:31Facebook automatically.
01:33For this example, we are going to tap on not now.
01:37Switching to a Professional Account Switching to a professional account is the
01:41best way to grow your brand and business on Instagram, because that's how you can access
01:46professional tools that are not available to basic accounts, such as advertising and
01:52analytics.
01:53Doing this switch is very easy, and you can do it in just a few taps, without leaving
01:58your device.
02:00Start by tapping on the profile icon to go back to the profile section.
02:04There, tap on the edit profile button.
02:08Once in the edit profile section, tap on the switch to professional account link.
02:13The first step is to select which best describes you.
02:17You can select creator if you run an account for a public figure, a content producer, an
02:22artist, or an influencer.
02:25Or you can select business if you run an account for a retailer, a local business, a brand,
02:30an organization, or a service provider.
02:33For this example, we are going to select business so we can switch the account that we manage
02:38for our online business.
02:40As you can see here, switching to a professional account will allow you to learn more about
02:45your followers through insights, to reach more customers with paid promotions, and to
02:50add a contact button to your profile that will make it easier for people to get in touch
02:54with your business.
02:56Let's tap on the continue button to move on.
02:59The next step is to select a category.
03:02You can either select a category from the list of suggested categories, or you can enter
03:06a keyword into the search categories field to find the perfect category.
03:11Once you select a category, tap on next.
03:14Now it is time to add your public business information.
03:18There are three types of contact info you can add here.
03:21Your business email address, your business phone number, and your business address.
03:27The information will be displayed on your profile so people can contact you easily,
03:31without having to visit your website first.
03:34Here you simply have to add your contact info, and then to click on next.
03:39In case you don't want to add this information to your profile, tap on don't use my contact
03:44info.
03:46In this example, we are going to add only our business email address, which is filled
03:51by default.
03:52So, we'll tap on next to continue.
03:55Now it is time to connect your Instagram account to your Facebook page.
03:59Start by selecting the Facebook page of your business from this list, then tap on next.
04:05Customizing Your Profile
04:07Now that you've successfully switched to a professional account, tap on go to profile.
04:13Then tap on edit profile to go to your Instagram business profile to apply some optimizations.
04:19Start by tapping on website.
04:21Here you are going to add the URL of your business website.
04:25Now tap on bio to add a brief description of your brand or business, and to add keywords
04:30as hashtags related to your business and niche.
04:34Later on, you can use this field as part of a funnel, where you can send people from a
04:39post to an actionable link that you'll add to your bio.
04:42To finish, tap on done.
04:45And that'll be it friends!
04:46This is how you can get your Instagram account ready for business.