The Apprentice UK S03E09 (2007)
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TVTranscript
00:00Previously on The Apprentice.
00:10Trainers. Billion pound market.
00:13Branding and advertising a trainer. It looked easy.
00:17I do not want an advert that wins the Montrose Award for advertising tossers.
00:23Gazelle's team couldn't agree on their message.
00:27What the hell is this that doesn't make sense?
00:29On this, I'm not going to change it. It doesn't make sense.
00:32It is so, so wrong.
00:35Jadine's team went for street culture, with Simon and Trey in charge of music.
00:40Reclaim the street. Reclaim the street.
00:45It would be easy without...
00:49In the boardroom, Sir Alan wasn't buying the girls' ideas.
00:53It doesn't jump out at me and say, I'm selling trainers.
00:57Sorry, you're lost.
00:59For Katie, it was the sixth time on the losing team.
01:03You're called a bloody loser.
01:05I didn't lose when I led my team, Sir Alan.
01:07Well, that's once.
01:08Well, if you give me the opportunity to lead again, I'll win again.
01:11But for Sir Alan, the blame was on the team leader.
01:14I think you just all talk and no do.
01:18I've heard nothing constructive.
01:20Gazelle, you're fired.
01:22Thanks, Sir Alan.
01:24Gazelle became the ninth casualty of the boardroom.
01:29Now, seven candidates remain to fight for the chance to become The Apprentice.
01:446.30am.
01:47It's over two months since the seven surviving candidates
01:51left their careers, homes and families behind.
01:55Come on, Drew, wake up.
01:57This experience is bloody tough.
01:59It is relentless, and I mean relentless in the sense that
02:03from 5am until 1am, you are working, working, working.
02:09There is always pressure on you,
02:11whether you're at work or even back at home.
02:14Morning.
02:15You're welcome.
02:18For some people, they are starting to crack.
02:22Although I expected some kind of emotional strain,
02:28I didn't expect it to be like this.
02:30I'm living with the people I work with,
02:33and it is tiring and mentally very, very, very demanding.
02:37I question myself all the time, you know, is it worth it?
02:42You know, is it worth it?
02:46Hello?
02:50This is Francis from Sir Alan's office.
02:52He would like to meet you in Greenwich.
02:54The car will pick you up in 30 minutes sharp.
02:58OK, we're going to Greenwich.
03:01My dad used to have a shop here, just up here on the left.
03:05He used to be in retail. He used to be a jewellery retailer.
03:08I used to work in his shop when I was 8 years old,
03:11put my hand in the till.
03:14It's wide, isn't it? That's surprising.
03:17I'm going to meet him in Greenwich.
03:19I'm going to meet him in Greenwich.
03:21I'm going to meet him in Greenwich.
03:23I'm going to meet him in Greenwich.
03:25I'm going to meet him in Greenwich.
03:27It's wide, isn't it? That's surprising.
03:32Greenwich, home to the Cutty Sark,
03:35tea clipper and symbol of Britain's history in international trade.
03:45Good morning. Good morning, sir.
03:47Now, why are we here at the Cutty Sark?
03:49Well, it means something as far as this task is concerned.
03:52We've done selling, we've done exporting.
03:56We haven't touched the subject of importing.
03:59Billions and billions of pounds of merchandise
04:02are imported into this country every year.
04:04And what your task is all about today
04:07is you're going to interview five different countries
04:10who are going to offer you three of their own products.
04:13You're going to select which country you're going to represent
04:16and then you're going to go and sell to the trade.
04:19Now, this is not going up to people in the street
04:22and asking them if they want something.
04:24It's going to traders, to dealers.
04:26Time is important.
04:28You'll be interviewing your countries
04:30and selecting your merchandise today.
04:32Tomorrow, you'll be out selling to the trade
04:35and you will have to be back in the boardroom
04:37at the end of the task by 6.30.
04:40Is that clear?
04:42OK, Nick, follow Stealth around.
04:44Margaret, you'll be following Eclipse around.
04:47It's quite simple.
04:48The team that takes the most amount of orders for your country will win.
04:53The team that doesn't will lose
04:55and in that team, one of you will get fired.
05:02Next stop, the Royal Naval College,
05:04where they'll select foreign products to sell.
05:10For Eclipse, marketing consultant Trey Azam
05:13has put himself forward as project manager.
05:16He hasn't lost a task since week two.
05:19I think I've proved to a lot of people
05:22that I'm very, very strong.
05:24And the fact that I keep telling people I'm great,
05:26people are beginning to believe it now.
05:28I've got people shitting themselves
05:30when they're coming up face to face with me, which is great.
05:33Katie Hopkins has volunteered to lead Stealth.
05:36She's lost the last five tasks
05:38and knows putting herself forward is a high-risk strategy.
05:42I think versus some other candidates here,
05:44I am a stronger candidate.
05:45I believe I do have the potential to win.
05:47However, there comes a point where if you are project manager
05:50and if you lose, you have to put your hand up,
05:52you have to be accountable and you have to be the one to go.
05:57Trade reps from five countries
05:59have come to pitch three products each to both teams.
06:02I'm sure many of you are familiar
06:04with some of the top South African brands.
06:06I know with your support,
06:07some of these could become top brands in the UK.
06:10The candidates must decide
06:11which country's products will appeal to British retailers.
06:15You basically sit in it
06:18and while you're sitting, you can rock.
06:22And that's it?
06:23That's it.
06:24This is a revolutionary horse riding exercise equipment
06:28from Singapore.
06:33I think the big thing with the iGallop is it's very, very expensive.
06:36450 quid, you might as well buy your own horse for that.
06:38This is a gourmet product.
06:40The company who makes this
06:41is Australia's largest lamb exporter all around the world.
06:46In under 12 minutes,
06:48you would have a restaurant-quality meal on the table.
06:52I'm not so sure.
06:53Yeah.
06:55This would be a challenging sell.
06:57Hi, guys.
06:58Hi.
06:59I'm representing Sweden today.
07:01Sweden's products include a vacuum nozzle adapter
07:04and wheat-filled dolls,
07:05a child-friendly alternative to hot water bottles.
07:08You put this in a microwave oven for a couple of minutes
07:13and it stays warm for two hours in a children's bed.
07:16The last product here is the air purifier from Light Air.
07:21And this is probably the most effective air purifier on the market
07:25without even looking like an air purifier.
07:27Can I hear it? Does it have a sound at all?
07:30It's silent.
07:31It's totally silent.
07:32OK, so I'm Michelle and I'm here to represent Canada
07:35and I want to show you guys that Canada is cooler than just the weather.
07:38OK, this is a really cool product.
07:40Canada's trade rep starts with a self-assembly rug,
07:43then a sports shoe insole.
07:46Sole custom footbeds are heat-mouldable insoles.
07:50Currently, right now, Everton Football Club is trialling these
07:54on their academy players.
07:56The head trainer loves them.
07:58And for my last hot-off-the-press product,
08:01Lightbook is a portable light-therapy device.
08:04It gives you the wholesome benefits of sun without any harmful side effects.
08:08It's so simple to use.
08:10It's got a timer, 30 minutes, turn it on,
08:13and you get your bed of sunshine.
08:15So you're sort of talking about pharmacies, chemists, that kind of thing?
08:18That's definitely one of them.
08:19What is quite sexy about that is that it's portable
08:21and you can bring it wherever, you know.
08:23Of all the products we've seen, we're really super enthusiastic about these.
08:27Sweden, the dolls.
08:29Potentially, like we said, they're not bad yet.
08:31It'd be perfect as a present, so it'll tap into the gift market,
08:34gift stores, etc.
08:35Canada's given me a good feel, it really is.
08:37They're great. I'd use them.
08:39And if they're being trialled out by Everton, that's a really good story.
08:43I think my number one is Canada.
08:45Canada, yes.
08:47To me, in terms of going for a safe bet,
08:49it looks like Sweden's going to be my number one choice.
08:52For me, as a retailer, I'm thinking from a retailer's point of view,
08:55I'd love to sell stuff like this all day long.
08:57The main reason I didn't go for Canada was the bloody sunlight in a box.
09:00I just thought it was an ultimate gimmick
09:02and I wouldn't be able to sell something
09:04that I had absolutely no belief in whatsoever.
09:06Sweden, although they didn't have the greatest line of products,
09:09I thought, from an ethical perspective,
09:11I thought I would rather sell an air purifier than sunlight in a box.
09:20Stealth head straight for the Canadian Trade Commission
09:23to find out more about their products.
09:27Good to see you again. Good choice, guys.
09:30Having picked Sweden,
09:32project manager Trey takes Simon to its trade office.
09:35Sending Jadine and Lohit home
09:37with two hours to book sales appointments for tomorrow.
09:41My name is Lohit and I'm calling from a company called Eclipse.
09:45I'm representing a Swedish manufacturer
09:47and it's an exclusive product
09:49because it's not actually being sold in the UK at the moment.
09:52So I'm going to be in your area tomorrow,
09:54so I was wondering if I could come in and just show you the product.
10:00Jadine's just not feeling too well at the moment.
10:02I think she's really missing home.
10:05It's a really tough situation.
10:07I think maybe even more so
10:09because we're working with children's goods and stuff like that.
10:12I just feel really down.
10:15Not being able to see my daughter at the end of a hard day.
10:19Not hugging her.
10:22Just things like that.
10:24Hi, Trey, this is Lohit.
10:26Hi, Lohit, what's going on on your end?
10:28We've just arrived home and Jadine's not feeling too well.
10:31She's just feeling really emotional.
10:34She's crying and all that sort of stuff.
10:36Yeah.
10:38I'm trying to make a better life for me and her.
10:41And it has been me and her alone for a long time.
10:44And I want her to be proud of me
10:46and I want to give her the best in life.
10:50But I also want to be there for her, you know?
10:53She's missing her daughter a lot, so fair enough.
10:55Because you've got a son yourself.
10:57I've got a son myself, exactly. I miss my family too.
10:59But obviously she's quite emotional.
11:01Well, you know what women are like.
11:058pm.
11:07Back from the Canadian trade office,
11:09the girls have left it too late to make appointments for tomorrow.
11:13If we can get appointments, honestly,
11:15I could sell anything if I can get in front of them,
11:17but I need to be able to get in front of them.
11:19And hopefully we can do that,
11:21but I am concerned at this moment in time.
11:23With Jadine still absent,
11:25Trey updates Lohit on his meeting with the Swedish trade rep.
11:28If we start with the light here,
11:30there's 30,000 billion ions which go out
11:32and grab the pollen and the dust and everything and put them in.
11:35For tomorrow, Lohit has managed to make one booking.
11:38Lohit and Jadine were supposed to be setting up appointments,
11:41but Jadine made absolutely no phone calls at all
11:43because she was going through her whatever, whatever emotional trouble.
11:47And because Lohit was having to look after that and all the rest of it,
11:50we got one lead out of the whole 2.5 hours or whatever we had to do it in.
11:54I'm very supportive of Jadine and I like her as a person
11:57and we work really well together.
11:59So I'd like to give her whatever support she feels she needs,
12:02but I'm still very conscious that we're here to do a task and I want to win.
12:06So I really hope that tomorrow this is not going to be an issue.
12:158am.
12:16The teams have just one day to convince UK retailers
12:20to buy their foreign products.
12:23They must be back in the boardroom by 6.30 this evening.
12:37With no appointments, project manager Katie has instructed her team
12:41to get straight on the phones.
12:43She's targeting rug shops.
12:46My name's Katie from a company called Stealth
12:49and I'm just wondering whether you purchase rugs
12:52as well as selling them wholesale.
12:54Marathon runner Naomi is on the hunt for sports shops to buy the insoles.
12:59We've got a new product from Canada that we're launching into the UK market.
13:03Pharmaceutical sales manager Christina will be working alone,
13:07looking for high-end chemists to take the light therapy lab.
13:11This one is actually the only one with clinical data behind it
13:14and it's quite unique in that respect.
13:16For the other team, the appointment Lohit booked for Trey and Simon
13:20is at a children's store in a suburban shopping centre.
13:23I wasn't in the meeting last night,
13:25so I just hope they've got a nice, clear, concise pitch in order
13:29and obviously the key benefits and features.
13:31They haven't got a pitch.
13:32No?
13:33It's winging it.
13:35We've picked up some products from the Swedish Trade Council
13:38that they're quite keen to launch into this country.
13:40Oh yeah.
13:41And this is one of the ones that is a big seller for them
13:43in Sweden and elsewhere, I believe,
13:45because it taps into the ecological side of things
13:47because it's completely organic.
13:48Oh yeah.
13:49And also it can be used for heat therapy.
13:51You put that in the microwave for one to two minutes
13:53and it will retain heat in the kid's bed.
13:55For up to two to three hours.
13:56Up to two to three hours.
13:57Just for today only, we're going, talking around to retailers
13:59and trying to get them into the retailers to show them,
14:01make them aware of the product on the market as such.
14:05All right.
14:06All right?
14:07Yeah.
14:08Yeah, so we can do 30 pieces.
14:09We've got our first sale of the day, 30 units, not bad.
14:11It's not a bad-sized order either, is it?
14:13So, yeah, pleased.
14:179.30am.
14:19The girls have been on the road for over an hour
14:22but still don't have any appointments.
14:24Thank you, bye-bye.
14:28It's been a very slow start and unless they get a move on,
14:31this is going to be a very, very troubled project for them.
14:34OK, we could literally come in for five minutes and show you them.
14:37They're just fantastic.
14:39OK, cool. Thank you, Help. Bye-bye.
14:41Bye-bye.
14:42Good try, mate.
14:45You have to believe it's going to come together.
14:48You have to believe your team's going to sort it
14:50and you have to know and have confidence that you will get in the door
14:54and once we're in the door, I know we can make the sale.
14:56Justina, you sound exactly the right sort of person for us
15:00because you've obviously done your homework into what we do for a living.
15:04Yeah.
15:05So, yeah, it'll be great to see the machine.
15:08Hey, you all right?
15:10Just to let you know, I've just got an appointment. Yay!
15:13Woo-hoo! Who is?
15:15You're awesome. Well done. Well done!
15:19For the other team, Jadine and Lohit have brought
15:22their Swedish designer products to Chelsea,
15:25one of London's wealthiest areas.
15:29I think a posher is quite suitable,
15:31especially considering our products are towards the high end anyway.
15:35And I think typically in posher areas,
15:37there's a lot of independent oil-operated shops,
15:40so I think it's a good decision to come here.
15:43After an hour of door-stepping,
15:45they find a gift shop specialising in soft toys.
15:49This would go quite well in the pram next to the baby
15:52or even in the cot, for example.
15:54Health and safety requires that you don't give a child
15:57things like this small inside these beads until they're three.
16:03The wheat heaps? Absolutely.
16:05So we'd sell it at three-plus for you?
16:07Yes, or for anybody. Yeah.
16:09The wheat that's inside that product
16:11would not be suitable for a young child.
16:13It actually does say on their merchandising that
16:16it should not be given to a child under three years of age,
16:19but they hadn't obviously picked up on that,
16:22which is very important.
16:24And when you deliver it, it comes how?
16:26It comes in packaging, which we can discuss.
16:31We can discuss that, depending on how you want to display that.
16:34I mean, looking like this, seriously, I think it's a doorstop.
16:39We've seen one lady who's dissed our products.
16:43We need to phone Trey, find out whether he did answer
16:46the questions about the packaging.
16:48We don't know what the packaging is.
16:50We don't know what it is, and it is important.
16:52As far as we know, the dogs don't come in any packaging.
16:55They just come by themselves, I think.
16:57OK, so there's no packaging.
16:59They're eco-friendly dogs.
17:01They're not supposed to be sold in plastic and cellophane
17:03and waste cards.
17:04You've got to think of them as organic products.
17:06Yeah, we know they're organic, but the question...
17:08Put it down.
17:09I can't hear it, you bloody idiot.
17:11I can't hear it either.
17:12Well, hold it there, then.
17:13You know what the problem is around here?
17:15The area's so affluent, and they're not happy
17:18with non-appointments being made and that kind of thing.
17:21They don't want to see you on the spot.
17:23I think perhaps they feel more confident in the product
17:25because they went to speak to the Swedish embassy person.
17:28That's really upset me.
17:29So maybe that's why they feel more confident.
17:34Trey and Simon have come to upmarket Islington
17:37to try their luck with the air purifier.
17:39We haven't got time for fucking opinions, Simon.
17:41Let's see if there might be more places down here.
17:43We've got to ask them.
17:44Simon, there's fucking nowhere near the kind of shop
17:46that's going to stock something like this.
17:48Trey and Simon are running up and down Upper Street
17:51rather aimlessly, trying to see shops
17:53that might buy one of their products.
17:55They haven't made any appointments in advance.
17:58They're closed.
17:59Shall we call them up?
18:00No, there's no point.
18:01They've got a few stores, they've got a few stores.
18:03Keep walking, keep walking.
18:06This is a good one to go to.
18:08We're representing the Swedish Trade Council for one day only.
18:11As we were walking past, we thought that one of our products
18:13might be suitable for your store.
18:15Have you been doing that on the street?
18:17No, no.
18:18It's only specific children's shops that we think are...
18:20We're actually not even here.
18:21We're not in this area to sell this.
18:22We're in this area to sell an air purifier.
18:24An air purifier.
18:25We literally just walked past your store.
18:26That's why we didn't have an appointment.
18:28Basically, I can't just make a decision like that
18:30on something I see from the street.
18:32It's because we've been given preferential pricing
18:35for one day only to sell as often, as many as we can.
18:38Thank you, take care.
18:39Bye.
18:40Have you got an appointment?
18:43No, I haven't.
18:44It's a sod off.
18:49Midday.
18:50Christina's got an appointment to pitch the girls' highest value item,
18:54a Canadian therapy lamp.
18:56Hi there, it's Christina Cramson here to see David Hicks.
19:00With over ten years' experience in the pharmaceutical industry,
19:03Christina kicks off with some hard science.
19:06It was a double-blind, randomised control trial, OK?
19:09They were just given ten looks of the light therapy device,
19:12which is considered a placebo effect, OK?
19:14Right.
19:15There's no impact.
19:16I haven't seen the machine. Have you got one with you?
19:18I will have it. Let you have a look.
19:19This is how it's...
19:20Oh, it is neat.
19:21Yeah.
19:22The fact that it is portable is a strong selling point.
19:25In terms of you, David, you're going to be one of the first people out here
19:27that are going to get this on your shelves,
19:29which is great for you as well.
19:30OK.
19:31It really is.
19:32That's always good.
19:36We can order a few units from you.
19:38You're a star, David. Thank you very much.
19:41Take half a dozen, just try them.
19:43Yes.
19:44Let's establish the market against the opposition first.
19:46Half a dozen at £97.50.
19:48OK.
19:49Thank you very much, David.
19:50Cheers.
19:52OK.
19:56In West London, Jadine and Lohit are going door to door
19:59with their Swedish dolls.
20:02And they are three very, very lovely dolls, or toys for kids.
20:06I'll do five each.
20:07OK.
20:08All right.
20:09They're also picking up sales for the vacuum nozzle adapters.
20:12Thank you very much.
20:14What did you say?
20:15Of their three Swedish products,
20:17the one they haven't sold is the air purifier.
20:19Good afternoon.
20:20Hi.
20:21We have a fantastic lamp that we believe your shop
20:24would be interested in selling.
20:26And this is the twist.
20:27It's actually an air purifier as well.
20:29And it's one of the best on the market.
20:31What we're doing is we're trying to focus on the type of people
20:33that would buy it.
20:34So we're looking at quite affluent areas,
20:36really nice designer shops, designer stores.
20:39Typically with the ionisers,
20:40you normally have to replace the filters,
20:42whereas here, this can just be washed with warm water.
20:44Just like a glass.
20:45That's a good question.
20:46Is there heat or anything at all?
20:48No.
20:49Actually, what it's doing is because it's releasing nasal ions,
20:52there's a static energy field around it.
20:54But that will...
20:56Yeah, there you go.
20:57Who else is selling these at the moment?
20:59How much are they selling them for?
21:01If you were thinking about buying a minimum order of five units,
21:04zero pennies, £150 each.
21:07And currently it's only on sale in Sweden
21:09and through their website.
21:10So it's a very, very limited distribution.
21:12Very simple.
21:13The shop owner will need to discuss it with her business partner.
21:17We are interested.
21:18He's the key sign-off, absolutely.
21:21So what's the best way of going about this?
21:23The best way of going about this is for us to take a contact number for you
21:26so I can pass it by him.
21:27All right.
21:28Retailing at almost £300,
21:30the air purifier is the team's highest value item.
21:33Lovely, Laura.
21:34So we'll hear from you this afternoon?
21:36Yes.
21:37Lovely.
21:38I'm not feeling good about it.
21:40Really?
21:41Yeah.
21:42The static wasn't a good selling point.
21:45Hi.
21:46I'm Naomi. Nice to meet you.
21:47How are you doing?
21:4812.30pm.
21:49Naomi has fixed an appointment
21:51with the owner of Chelsea's largest independent sports shop.
21:55They are very, very different to the standard insoles that you'll have currently.
22:00They're not gel and they're not foam.
22:03They mould to your specific foot shape.
22:06Hot off the flame from Canada.
22:08We happen to be very large stockists of all things Canadian.
22:11Canadian, exactly.
22:12I mean, they've done a lot of testing.
22:14They're currently supplying the Everton Academy with these.
22:17In terms of repeating the mould, you can do it five times,
22:20which is something I forgot to tell you earlier.
22:22Oh.
22:23So you can actually put it back in the oven, heat it up again and remould it.
22:27That's a very good selling point.
22:31Shall we draw up an order for you?
22:33I'm sure they're going to be good sellers.
22:35Yep.
22:36We'll just take a stand.
22:38Excellent.
22:40Quite as easy as that, isn't it?
22:42It's only because we haven't seen anything like this before.
22:45Of course.
22:46And I can smell it's right.
22:47Wonderful.
22:48With an order for a display stand of 100 insoles,
22:51the deal means almost £1,500 of business for the girls' team.
22:59Well done.
23:00Well done, well done, well done.
23:02You did great.
23:03You were great.
23:04In our business, we expect people to be bouncing,
23:07and enjoying what they're doing.
23:09That's what it's about.
23:11They are convincing me, and they were.
23:15They were very good at what they did.
23:18How are you doing?
23:19I'm doing well.
23:21What happened, what happened, what happened?
23:25I've sold six.
23:26Yay!
23:28That's excellent.
23:30We've just sold 100 pair of soles.
23:34That is fantastic.
23:37I think we should get on the phone, Trey.
23:39I think sitting here in the car, not using the phone,
23:41is a waste of resources.
23:42If I don't do it, then pick something up.
23:44Who do you want to call?
23:45Everyone.
23:46Simon has given Jadine and Lohit a list of retailers to target.
23:50The other half of the team have got all my list of numbers
23:52that I wrote out.
23:53I wrote out 50, 60, 70 numbers.
23:55Who do you want to speak to?
23:56I want to speak to the manager or the buyer for your store.
23:59We don't have a manager or a buyer.
24:01Oh, my God, I feel like a silly woman.
24:06If they go through those numbers on the list,
24:08then hopefully, you know, they'll come across something.
24:11A lot of these are wrong numbers.
24:13As far as Simon's concerned, when I asked him to do the sourcing,
24:16he found this one website,
24:17and he just used that website as a resource
24:19rather than validating whether it was actually an up-to-date list
24:22or anything else.
24:23Chelsea Gardener, Garden Centre, Gardens Beyond.
24:26And it turns out he had a page full of gardening stores on there.
24:29Premier Sheds.
24:32This list is actually not that good.
24:36Both teams must sell all three of their country's products
24:41or face a fine from Sir Alan.
24:44The girls have orders for insoles and the light therapy lamp,
24:48but can't shift their rug in a box.
24:50I've just spoken to a guy, we've got an appointment,
24:52and he said he's interested in buying carpets and rugs.
24:56Yeah, I think that should be our priority at the moment.
24:58All right, let's go sell some rugs, baby.
25:06Hello. I'm Steve.
25:07Christina, how are you?
25:09Basically, the idea is that you get more rugs for your money.
25:12Do you want to have a look? Yeah, come on in.
25:14When I went into that appointment, what did I know about the rug?
25:17Not an awful lot.
25:18OK, so we've got our assembly kit here,
25:20because I'd rather you kind of did it yourself,
25:22and then you kind of get a feel of how easy it is.
25:24Right. I hadn't a clue how to put it together,
25:26so I sort of said to him,
25:27oh, no, you go and start putting it together.
25:33Yeah, cool.
25:34I was, like, watching him, and I was thinking, right, OK,
25:37watch how he does it, Christina, just in case you have to help him.
25:40I mean, I'm going to get one for myself,
25:42because, I mean, I'm useless with rugs.
25:44You know, we are kind of excited in terms of having them as a product,
25:47because I think it's a new idea, I think it's something really useful,
25:50and I think it's something that people do look at and think,
25:53well, I'll take one of those because it will fit with my home.
25:56There is no way I would ever have a rug in a box in my house.
25:59One I have taste, one I have a home I'm proud of,
26:02and finally, it would just bore the hell out of me.
26:05What's it made of?
26:06Oh, God, you're asking me.
26:08He was asking me questions, and I either was lying...
26:12This has got a pattern to it.
26:14..presuming the answer or having to find the answer.
26:18But, you know, that's what you do in sales.
26:20Is it something you think you might be able to take one of, do you think?
26:23Probably more I'd, you know, be interested in taking just some brochures,
26:26I guess, to see how that went for starters.
26:29You'll have to leave with me for a bit.
26:31Do you want me to pop back in in 30 minutes? Yeah, go on, then.
26:33Deal. All right, then, cool.
26:364pm.
26:38Trey's team have yet to get a sale on the air purifier.
26:44They've got no lighting, they've got no electric.
26:47So he's door-stepping dealers in London's West End with Simon.
26:51I was wondering if your chief buyer was there today,
26:54or if the owner was there today.
26:56No, he's not here.
26:58He's not here?
27:00No, he's not here.
27:02I was wondering if your chief buyer was there today, or the owner of the store.
27:06He's off today, is he?
27:08Just getting past the gatekeepers is a big pain in the arse.
27:11So we're on Tottenham Court Road, which is the hub of all electrics.
27:14If we can't sell it here, then we're not going to have much luck anywhere else.
27:17They look like more of a TV, video company, but...
27:19They do all sorts of shit, like... They do all sorts of stuff, so why not?
27:24If you touch this, it'll start to go.
27:26The Light Air is a high-end designer product.
27:29They're taking it round electronic shops that specialise in computers and hi-fi.
27:33Quite clearly, they haven't understood the product or the market.
27:36Without testing, this is something like this I can't buy.
27:434.30pm.
27:45The girls still haven't sold any rugs.
27:48Now, with only two hours to go,
27:50the frustration of not making a sale is really felt.
27:53It's fine that you don't get a sale,
27:55it's just losing the time that's actually the significant point.
27:58How would you feel about taking, say, ten as a starter?
28:01Sort of ten boxes.
28:03Well, I'd like to, I think, take less.
28:06OK. So just, you know, try.
28:08Just start? OK. Just start.
28:10You know, go with an amount that you feel comfortable with.
28:13You feel more comfortable with about eight or something?
28:16Well, probably less. Really? How about six?
28:19It's a machine washer. I mean, you can't go wrong.
28:22How about if I take two for now?
28:24How about... Can we meet halfway and go for four?
28:28Well, four is still a little bit too much for me.
28:31I think if I start with two, it would be perfect.
28:34Right. OK, I don't want to push you.
28:37If I took two... Yeah. ..and I didn't sell them after a month, then what?
28:41If you haven't sold them in a month, I'll come down here for a day
28:44and I'll sell them for you. Deal. OK? Go on, then.
28:47Right.
28:50An hour and a half to go.
28:52Jadine and Lohit have been waiting all afternoon
28:55to hear back from the design shop interested in their air purifiers.
28:59Hello? Hello, is Lara there, please?
29:01It's Jadine Johnson. I spoke to her this morning from Eclipse.
29:04The air purifier is the highest-value item being sold by either team.
29:16We really, really are doing minimum orders at five.
29:21No problem, Lara.
29:22No problem, Lara.
29:29We did it! For fuck's sake!
29:375.30pm.
29:39The candidates have one hour to get back to the boardroom
29:42with all orders completed or face a 10% fine.
29:47In the last five hours, the girls have sold just four rugs.
29:51Now project manager Katie is chasing one last deal before she faces Sir Alan.
29:58I think being on the losing side six times means that if we lose,
30:02I will be fired.
30:04Let's go and ask at the cash and carry.
30:06It's all shut. How do we get in here?
30:09This is ridiculous. Look at the traffic.
30:11We're going to start heading back towards the boardroom now
30:14because we're not having any more luck whatsoever.
30:16OK, we wanted to surprise you, but listen, we're in traffic.
30:19We've had the lady call us back for the five rugs.
30:22We're going down there. Oh, wicked.
30:24But the traffic, yeah?
30:26And if we get this order and try and beat this traffic, right?
30:29How late do you think you're going to be at this place?
30:31We are trying to get back to the boardroom.
30:33We're going down there.
30:35How late do you think you're going to be at this place?
30:37We are trying to get there as quickly as possible.
30:44What we've done is we've tried to... We went in earlier today.
30:47Oh, my God. Can I just finish? Sorry.
30:49Let me talk to Trey. Trey? Yeah?
30:52If you want us to go and get it, then I think we should.
30:54No, I want you to go and get it, but I don't want you to be massively late.
30:57Can you give me a rough time on how long it's going to take you guys to get there?
31:00I have no idea, Trey. I have no idea.
31:05For fuck's sake.
31:08Start moving soon. Yes, I'm moving.
31:11We'll see you when you get to the boardroom, and we're going to head there right now.
31:286pm, half an hour before the deadline.
31:33Hello. Hi.
31:35This is your new air purifier.
31:37I quite like the aesthetic of it.
31:39It is good. Look at that light.
31:41It's got the blue lights coming out from the bottom.
31:43Just need your autograph.
31:45Okay, so that's it.
31:50Hello. Hi. We've done it.
31:52Yay! Come on!
31:54Yeah, baby!
31:56We're on our way, Trey. We're on our way.
31:58All right, fly if you can.
32:00Right. Good work.
32:02Thanks very much, guys. Thanks very much, guys.
32:04You've done a brilliant job. Really appreciate it.
32:06You've done more than us. You've exceeded us.
32:08You've more than doubled us. You've doubled us.
32:13I found one of the guys.
32:15Who? Simon.
32:22Shut up, okay?
32:24Shut the fuck up!
32:31MUSIC PLAYS
32:5020 past six.
32:52Ten minutes until Sir Alan's deadline expires.
33:01MUSIC CONTINUES
33:07One minute to go.
33:25The deadline passes.
33:30MUSIC CONTINUES
33:39Clinching their team's biggest deal
33:41has made Jadine and Lohit 14 minutes late
33:44for the boardroom and for Sir Alan.
33:48MUSIC CONTINUES
33:57They're about to find out if this was a risk worth taking.
34:02Yes, Sir Alan.
34:06You can go through to the boardroom now.
34:09MUSIC CONTINUES
34:19CLOCK TICKS
34:32Evening. Good evening.
34:36I want a happy bunny, cos we're late.
34:39Who was late?
34:41You lot? What went wrong there?
34:44I think it was just a lot of traffic
34:46and we underestimated the traffic.
34:48To get an order out. We got the order for it.
34:50Was your order worth more than your fine?
34:52Much, much, much more. Much worth a lot.
34:54It was worth more than almost all the others were.
34:56Less than that.
34:57Although I'm not happy because I've been stuck here waiting for you.
35:00We apologise. We apologise.
35:02Team leaders, who were... Katie?
35:04Sir Alan. You were the team leader? Yes, Sir Alan.
35:06You wanted to be a team leader, didn't you?
35:08You said that to me last week. I did, Sir Alan.
35:11Good team leader, you think? Did Katie lead you well?
35:15Yep. Katie, you've been a loser, you know, six times.
35:18Sir Alan, we can't start with this loser business.
35:20I'll put it in simple terms to you.
35:22On Saturday night, about five o'clock,
35:24a gentleman reads out on the BBC,
35:27Tottenham Hotspur, five, Arsenal, one.
35:30Yes, Sir Alan. Who's the loser there?
35:33Arsenal, right? Katie Hopkins, two,
35:36Trey Azam, seven.
35:38Who's the loser there? You are.
35:40It's old news, Sir Alan. It's very, very clear.
35:42Trey?
35:45Trey, you were the team leader? Yes, I was.
35:47Good team leader, people?
35:50Made decisions, yeah, absolutely. Made decisions.
35:53Oh, God. The right decisions?
35:57Don't all rush now. Don't all rush.
36:00I think he did all right under the circumstances, Sir Alan.
36:03All right, Margaret, let's hear about Eclipse.
36:07Let's get their numbers, shall we?
36:09Well, Eclipse, representing Sweden,
36:11as we've heard, sold all three of their items.
36:13They had a 10% fine as part of the team was laid back,
36:17so after that, they were left with £1,344.29.
36:25Right.
36:27Nick? Well, Stealth, representing Canada,
36:30sold all three items,
36:32with sales totalling £2,226.59.
36:40Katie Hopkins United won.
36:43Sir Alan, does that make us winners or losers?
36:46Well, it makes you a winner today, yes.
36:48Your treat is...
36:50All three of you have got a £500 voucher
36:53to go and spend in Selfridges.
36:56Yes!
36:58On what they call the perfect shopping experience.
37:01See your personal shoppers,
37:03go and spend your £500 on whatever you like, OK?
37:06I like blue ties.
37:08OK.
37:10Trey and Eclipse, you're lost.
37:12You go away, you think about it overnight.
37:14You'll be back in the boardroom tomorrow.
37:16One of you will get fired.
37:18Off you go.
37:32Oh, it was so good when we won.
37:34I'm astounded as well by how much we've won.
37:36A toast to the winners.
37:38Cheers.
37:40Look, this is pretty.
37:42That is so you.
37:44That's £1,000.
37:46Now it is going on.
37:48You look like Barbra Streisand.
37:50I've heard this before.
38:05I think Trey probably must take the brunt of the blame
38:08in this task.
38:10If we'd planned a bit better, we would have won,
38:12and I don't think we planned very well.
38:14In fact, I don't think Trey planned at all.
38:16In terms of my performance,
38:18I don't have any reason, really,
38:20to not have confidence in myself.
38:22Oh!
38:24I don't want to leave the competition tomorrow
38:26cos I don't like coming second to anybody,
38:28let alone people I think are far less qualified than me.
38:31If I get beaten by a formidable opponent,
38:33then it's fair,
38:35but if Mike Tyson lost in a fight
38:37to a seven-year-old in a gym,
38:39he'd feel a bit pissed off, wouldn't he?
39:01CHEERING
39:26You can go through to the boardroom now.
39:32CHEERING
39:50Yesterday, I asked everybody
39:53whether they thought Trey was a good team leader.
39:56Jadine, you kind of turned your nose up a little bit.
39:59Would you like to elaborate?
40:01Yeah, no problem.
40:03I was quite excited to work with Trey,
40:05to be my project manager,
40:07and I just felt that Trey didn't exceed my expectations.
40:10I didn't feel that we were congratulated enough
40:13when we went and made a big deal.
40:15That's why you think he's not a good project,
40:17cos he didn't congratulate you?
40:19Yeah, I think it's important.
40:21Is that it? Is that your main reason?
40:23No, that's not just my main reason.
40:25Also, there was a meeting that he went to.
40:28We weren't asked what questions we'd like to pose at that meeting.
40:32Hold on, you'd gone off.
40:34You and Simon spoke to the trade representative of Sweden
40:37and he gave you the rundown on the products.
40:40Yeah. OK.
40:41What is your complaint about not being at the meeting?
40:44The packaging. We didn't know anything about the packaging.
40:47Was there any packaging on the dolls?
40:49No, it comes as is.
40:51So, my understanding of it is
40:53that Jadine and Lohit were excluded from that meeting
40:56and therefore didn't know what the products were.
40:59Maybe the reason Jadine wasn't up to par with the product as such
41:03was when we came back from the Swedish Trade Council
41:06to discuss with our team and debrief them on what had happened,
41:09Jadine was feeling poorly as such
41:11and didn't take part in the meeting.
41:13Wasn't well?
41:18You wasn't well, Jadine?
41:20No, I was well.
41:22So why were you not at the meeting then?
41:24I wouldn't like to discuss that.
41:26All right, fine.
41:28Jadine wasn't feeling emotionally stable at the time
41:30and she felt that she needed a bit of time, which is fair enough,
41:33but then when we got home at that time,
41:35Jadine missed the entire two-hour debrief that we had about the product
41:38and said that she wanted to go home.
41:40So if she says she didn't have enough product information,
41:43that's not down to us, that's because she wasn't available
41:46when we were giving it out.
41:48You're telling me that Jadine was not available to you
41:51when you got back because she was feeling homesick from her family
41:55and all that type of stuff.
41:57That's it, and that's why she didn't participate
41:59in part of your brainstorming.
42:01In any of the evening sessions.
42:03Is that what you're saying in summary?
42:05That's what I'm saying in summary.
42:07The next day I said to you, Trey, I'd rather you be with me
42:09because last night, because I wasn't in the meeting,
42:11then you can see how I work today.
42:13And you said to me, Jadine, your sales will show your work.
42:15I said everybody's sales will speak for their results,
42:17that's what I said.
42:20You two went back to the house after the Greenwich thing, right?
42:23OK, you spent how long getting appointments?
42:26Probably two hours.
42:28And how many did you get?
42:30One.
42:32And then what happened after that, Trey?
42:34After that I was just playing by ear,
42:36trying to locate companies and just go there.
42:38Is that it?
42:40Pretty much.
42:42Simon, you didn't get any bookings, did you?
42:44No.
42:46So what were you doing on the phone?
42:48I was on the internet,
42:50cleaning contact details for all the high-end retailers,
42:52homeware retailers,
42:54and I wrote out a list of, it must have been over 50 numbers,
42:56which I gave to these guys,
42:58and I said focus on phoning each one of them up,
43:00make appointments,
43:02try and work through as much of the list as you can.
43:04How can you go out just like headless chickens in the marketplace
43:06if you don't have a clear, defined target,
43:08customer you're going to sell it to?
43:10He says you do.
43:12He says he made the list up.
43:14And that's the defined market that we should sell it to.
43:16The list was with him and the list was with these two.
43:18That list was completely ridiculous.
43:20I was going through the list, a lot of the numbers were wrong.
43:22I think I got through to two people
43:24because the list was rubbish.
43:26Some people on this team had an attitude
43:28that there's no point trying to call them
43:30because you're not going to get through,
43:32so they didn't bother calling.
43:34Simon, you don't know that we didn't call them.
43:36I wrote enough numbers.
43:38What were you doing, Simon?
43:40Your list was rubbish.
43:42This is a bloody disaster.
43:44You've made no appointments.
43:46You're running around like headless chickens
43:48from about two o'clock in the afternoon.
43:50It's a fact.
43:52What can I say to that?
43:54It's a fact. It's true.
43:56So, yeah, it was wrong.
43:58So, it's above you, this one, was it?
44:00Above your head, this one?
44:02Maybe so, yeah.
44:04Because you're the one, from what I can understand,
44:06who's been going around telling everybody
44:08that you're on a different level to them.
44:10Well, maybe I am in certain aspects of my business.
44:13Trey, I've heard enough so far
44:16to tell me that this is a total disaster.
44:19I am surprised at you.
44:21I am, because, you know,
44:23how did you manage to win seven times?
44:27I didn't exactly lose by a massive margin.
44:29Have you been in his team before?
44:31Has he been a big contributor before in other projects?
44:34Trey makes good contributions, certainly.
44:36But what went wrong here?
44:38You lost it, hasn't he?
44:40No, I haven't lost it.
44:42You lost it, honestly. You lost the plot here.
44:44No, I didn't lose the plot.
44:46I was sitting there trying to wrap my brain
44:48as to who would buy this.
44:50Trey, if you can't see that you've cocked this up royal...
44:52No, I've cocked this up,
44:54but I don't think I've cocked this up royal as such.
44:56I do agree that absolutely mistakes have been made
44:58and I've lost.
45:00This is what I do.
45:02This is what I do all day long in all my companies.
45:04I sell to the trade.
45:06Yeah, and I appreciate that.
45:08And that's the job on the table.
45:10And, you know, at the moment, the four of you sitting here
45:12don't seem to have a bloody clue what it's about.
45:18Trey, who are you going to bring back in the boardroom?
45:22Um...
45:24Jadine and...
45:30Noah, I guess.
45:32OK, all of you go out there.
45:34Simon, go back to the house.
45:38PHONE RINGS
45:56Well, I think Simon's quite lucky.
45:58Why?
46:00Well, I don't think he contributed very much at all,
46:02apart from a list that seems to have been full of wrong telephone numbers.
46:04I agree.
46:06Trey's almost kind of, like, conceded,
46:08yeah, you know, I made a mistake.
46:10I think this must have shaken him.
46:12But he's a seven-time winner,
46:14so he's no fool.
46:18I mean, not one of them knew anything about trade selling.
46:20This is the point.
46:22And, I mean, they're all as, you know,
46:24bad as each other, quite honestly.
46:26PHONE RINGS
46:30Hello.
46:32Sir Alan will see you now.
46:36PHONE RINGS
46:44Trey, here's a new one for you, right?
46:46Let's assume that you think on a higher level,
46:48above everybody else...
46:50I haven't claimed that.
46:52..as you go around telling everybody.
46:54I've always said maybe. I've never said definitively.
46:56I've always said maybe. Maybe.
46:58And it may be a wrong level.
47:00Maybe I'll make a billion pound this year, I don't know.
47:02Maybe I will.
47:04If you maybe think on a higher level,
47:06OK, and you're sitting here now,
47:08of these two, who would you get rid of then?
47:10Who would I get rid of?
47:12If I were you.
47:14At this point, I would probably say Jadine,
47:16because I find that she does get a little bit more negative,
47:18and at the same time,
47:20I think that she gets kind of a lot,
47:22very much emotionally involved in work,
47:24whereas Lohit is probably a bit better at separating business.
47:26Jadine, I'm going to have difficulty here
47:28sorting out which one of you is going.
47:30Yes.
47:32I'm going to have difficulty here sorting out which one of you is going.
47:34I'm going to have difficulty here sorting out which one of you is going.
47:36I'm going to have difficulty here sorting out which one of you is going.
47:38I'm going to have difficulty here sorting out which one of you is going.
47:40I'm going to have difficulty here sorting out which one of you is going.
47:42I'm going to have difficulty here sorting out which one of you is going.
47:44I'm going to have difficulty here sorting out which one of you is going.
47:46I'm going to have difficulty here sorting out which one of you is going.
47:48I'm going to have difficulty here sorting out which one of you is going.
47:50I'm going to have difficulty here sorting out which one of you is going.
47:52I'm going to have difficulty here sorting out which one of you is going.
47:54I'm going to have difficulty here sorting out which one of you is going.
47:56You've got your own business, you claim.
47:58Now, you're not selling dolls, and you're not selling lights, and you're not selling vacuum cleaner heads,
48:02but you're selling something, right?
48:04And you're not selling it to the public.
48:06You're selling it to trade buyers.
48:08So it's selling to the trade, really.
48:10Yeah, it's all needs-based selling, what I normally do.
48:12And you know you can't do that by just knocking on their door, can't you?
48:14No, absolutely.
48:16But like I said, this is not exactly the same as what I do generally.
48:18But it is the same.
48:20It's a rose by another name.
48:22No, but you keep saying I didn't focus on appointments.
48:24Everybody was told to focus on appointments.
48:26We just didn't manage to make them.
48:28That's all it comes down to.
48:30But then why did you not bring Simon in here?
48:32Did Simon make any appointments?
48:34Because I can only bring three people, and that's what it comes down to.
48:36You could have brought Simon instead of me.
48:38No, but he made mistakes too.
48:40Sounds like Simon had a lucky escape.
48:42Trey, I'm insulted that you think that Simon contributed more to this task than I did.
48:44No, I think you all contributed.
48:46Then what am I doing here?
48:48The fact that we came out with £1,400 worth of sales,
48:50even though none of us clearly had an idea as to what we were doing,
48:52but yesterday it came down to appointments.
48:54You guys managed to make one feasible appointment
48:56in two hours of call time.
48:58Throughout the rest of the day,
49:00as you lot say yourself,
49:02you didn't manage to make any other appointments.
49:04If you don't have visibility of what we did,
49:06I think that's a fault with you as the leader.
49:08Lohit, I think you're a very articulate person.
49:10You can certainly talk very well.
49:12I'm struggling to understand
49:14where you fit into my organisation
49:16and where you would fit into my organisation.
49:18You tell me why I should employ you.
49:20Sure. Sir Alan, I think,
49:22if you look at the tasks that I've worked on,
49:24every other task I've sold,
49:26on this task as well,
49:28I brought back the most revenue.
49:30I've worked really hard.
49:32I've worked really hard in my career.
49:34We all work hard.
49:36Everybody works hard.
49:38Otherwise you wouldn't get through the door.
49:40Correct. But I've got a broad range of skills as well.
49:42I've done sales. I've done service.
49:44I've done IT. I've done project management.
49:46You know, Lohit,
49:48I get the impression that
49:52when I ask you
49:54a simple question like,
49:56where's your left ear?
49:58You will go around answering me like,
50:00over here.
50:04Customer services, telephone sales,
50:06one of the things that you've done
50:08in the past
50:10according to your CV.
50:12And you held the record
50:14for most sales in a day
50:16over the telephone.
50:18So tell me why
50:20you couldn't get yourself appointments?
50:22Let alone sales.
50:24Why not appointments?
50:26We got home and then I had to deal with the Jadine issue.
50:28Then by the time that was dealt,
50:30these guys came home.
50:32What's the Jadine issue?
50:34Because...
50:36This is when she wasn't feeling too great.
50:38I had to work on the rest of the calls by myself.
50:40I had to let Trey know that something was happening.
50:42It wasn't like I was just sitting there for four hours.
50:44Do you think she let you down, Jadine, then?
50:46By having a problem?
50:48I think, yeah, it interfered on the task.
50:50I can understand why it happened,
50:52but let's get down to basics.
50:54It interfered on the task.
50:56Jadine,
50:58in business, you get homesick.
51:00In business, you miss your children.
51:02In business, you know, that's it.
51:04Life sucks as far as that's concerned.
51:06It happens.
51:08And you have to get over it.
51:10Do you...
51:12Do you really...
51:14Do you really want this job?
51:16I really want this job, and I want to learn new things,
51:18and I want to continue...
51:20I'm not an educational authority here.
51:22I know you're not.
51:24I'm looking for someone who's got a bit of brains up there.
51:26I've gone beyond, you know,
51:28sitting down and teaching people, you know,
51:30the basic fundamentals, yeah?
51:32And you've been doing it,
51:34so I think, well, maybe I don't need to,
51:36but clearly, in this task,
51:38you've learnt nothing.
51:40It's getting to a stage now
51:42in my business career
51:44where it's time to start thinking
51:46about people to hand things over to.
51:48It's time to start thinking
51:50about, you know, who's going to bring me
51:52some strategy, some new direction,
51:54because I need younger people.
52:04Trey,
52:06you have messed up big time
52:08on this task, big time.
52:10You should go
52:12for messing up big time
52:14on this occasion.
52:20I'm going to let you off
52:22because I think
52:24that you've got more in you.
52:26I'm going to give you a chance of staying,
52:28OK, because I think
52:30that in the seven tasks that you've won,
52:32I think you're a big contributor.
52:37Low hip.
52:41I just don't know
52:43if you're just too nice a guy,
52:45you know, a process manager,
52:47no killer instinct
52:49as far as I'm concerned.
52:51This is my feeling.
52:53I think I do have a killer instinct,
52:55and I think on the tasks that I've worked on,
52:57I've been able to negotiate hard, buy hard, sell hard.
52:59Low hip, low hip, low hip, low hip.
53:01I don't want to hear any more.
53:03I don't think you've got that killer instinct
53:05personally in you.
53:07J.D., I accept that you've had
53:09a very hard upbringing,
53:11you've worked your way out the greasy pole,
53:13and you are a go-getter and you're a fighter,
53:15right, but I don't think
53:17you're a finished product for me.
53:19I don't think, quite frankly,
53:21that out of the people that are left in this contest
53:23that you have the experience
53:25that I need now.
53:27It's a very, very difficult one.
53:35My conclusion,
53:37regretfully,
53:39is
53:41J.D.,
53:43you're fired.
53:47I think you've done tremendously well
53:49in getting through to this stage.
53:51It's been tough.
53:53Go home, go and see your daughter J.D.,
53:55and
53:57there's nothing bad
53:59that one wants to say about you.
54:05Good luck.
54:19Not nice, eh?
54:23You messed up double barrel
54:25there, Trey.
54:27You, marginally, are still in this contest.
54:55I'm hoping this time round
54:57to get someone of a level already
54:59that can just be given something to do
55:01rather than handheld.
55:03No, she's not at that level,
55:05and that's why she had to go.
55:15There's some great people there
55:17who've had some real business experience,
55:19you know,
55:21and mine wasn't good enough.