(Adnkronos) - "Abbiamo iniziato a lavorare a un'idea di flagship store per illy nel mondo e questo di via Montenapoleone potrebbe essere uno dei primi esempi, con queste stanze che ricordano un caffè culturale. Mi sembrava molto interessante l’idea di un caffè che creasse questa un ambiente di qualità”. Sono le parole dell’architetto Antonio Citterio, presidente di ACPV ARCHITECTS Antonio Citterio Patricia Viel, lo studio che due anni fa ha firmato il progetto di restyling del flagship store illy Monte Napoleone, a margine dell’esclusivo evento organizzato per celebrare il secondo anniversario della riapertura.
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00:00This project actually represents a collaboration that I have with Illy, which started with the
00:13design of this new coffee machine, Illetta, which then, as it happens in the world of
00:23design architecture, the product becomes communication, the place of presentation
00:29in the product is communication. We started an idea of Illy's flagship in the world
00:41and this could be one of the first examples, very Milanese, because it has this courtyard
00:47and above all it has these coffee rooms, this type of cultural coffee, the idea is that
01:00people can find themselves reading a book in these rooms. This seemed very interesting to me
01:06as an idea of a coffee that creates this quality of environment. Illetta is an extraordinary
01:17product from a technical point of view because it is one of the few machines that does not have
01:24the so-called boiler, but above all it is born to be a machine that has a kind of software
01:32that produces the coffee customized, that is, it makes the coffee for you. I think this will be
01:38a great revolution in the world of coffee distribution and coffee machines.