(Adnkronos) - Con il lancio della nuova Illetta, la macchina professionale da caffè realizzata nel segno dell’innovazione tecnologica e dell’attenzione alla sostenibilità, illycaffè, leader globale del caffè di alta qualità sostenibile, dà il via ad una nuova era del caffè al bar. Il design raffinato e moderno, concepito dall'architetto e designer Antonio Citterio, omaggia l'omonima progenitrice di Iletta, lanciata nel 1935, grazie alla rivisitazione della celebre forma a ponte. La presentazione della nuova Illetta si è svolta a Milano, in presenza di Cristina Socchia, AD illycaffè, negli spazi del ristorante stellato dello chef Andrea Aprea, Chef Ambassador illycaffè.
Category
🗞
NewsTranscript
00:00 [Music]
00:04 Almost 90 years ago, since the launch of its homonymous progenitor,
00:08 Illy Caffè unveils the new Illetta, the professional coffee machine
00:11 rethought in the light of technological innovations and the attention to sustainability
00:16 designed by the architect Antonio Citterio.
00:18 In addition to offering excellent quality coffee, thanks to its interconnected ecosystem,
00:23 Illetta allows to expand its offer, both by reinterpreting the classic espresso
00:28 and by serving mocha and filter preparations delivered on the spot.
00:31 The interface, made up of tempered glass and full-touch buttons,
00:35 is fully customizable, both in the variety and quantity of recipes
00:40 and in the display configuration, allowing the barista to combine
00:43 his own creativity with the customer's personal taste
00:46 and guaranteeing an interaction with the machine, fast and intuitive.
00:50 This new Illetta combines a sophisticated and sophisticated design,
00:55 which will be discussed by the architect Citterio, with a technological soul
01:00 able to guarantee the best quality in cups in a constant way, without human errors
01:06 and allowing at the same time the maximum personalization,
01:10 all with great attention to sustainability, because Illetta allows
01:14 to save over 50% of energy consumption thanks to an immediate heating technology.
01:21 Aesthetically characterized by the unmistakable red color Illy,
01:25 the same that frames the company logo, and by the iconic bridge shape,
01:29 interpreted in a modern key by Citterio, the new Illetta presents
01:33 a sophisticated design that perfectly combines its innovative technological soul.
01:38 "It's a totally innovative machine, the classic coffee machine
01:44 that now has decades, is based on the idea of a kind of boiler
01:53 that heats the water and then makes the coffee.
01:56 In this case there is no boiler, the heating of the water is instantaneous
02:03 and typologically this machine is a machine that is placed
02:09 between those who make coffee and those who consume coffee.
02:15 It is a machine that has a hole in the front that allows you
02:20 to have this kind of transparency between the fruit maker and the coffee maker.
02:26 This is the great innovation of the product."
02:30 [BLANK_AUDIO]