(Adnkronos) - Roma apre le porte al primo iconico flagship store di Starbucks in Italia, ispirato al nuovo concetto “Where Coffee Meets Art”. Il nuovo flagship store di San Silvestro si propone come un luogo dove lo spirito della Città Eterna incontra l'arte del caffè, arricchendo ed espandendo l’esperienza e l’offerta di caffè della città.
L’arte è il filo conduttore del nuovo flagship store, che dà vita al concetto “Where Coffee Meets Art”. All’interno, i visitatori sono accolti da un imponente murale dell’artista locale Lucamaleonte, ispirato al caffè, alla cultura romana e alla mitologia e affiancato da installazioni semi-permanenti che arricchiscono gli interni.
L’arte è il filo conduttore del nuovo flagship store, che dà vita al concetto “Where Coffee Meets Art”. All’interno, i visitatori sono accolti da un imponente murale dell’artista locale Lucamaleonte, ispirato al caffè, alla cultura romana e alla mitologia e affiancato da installazioni semi-permanenti che arricchiscono gli interni.
Category
🗞
NewsTranscript
00:00Rome opens the doors to the first iconic flagship Starbucks store in Italy, inspired by the new concept Where Coffee Meets Art.
00:11Opened in collaboration with Percassi, a licensed exclusive brand in Italy, the store is located in Piazza San Silvestro.
00:18It is a fundamental opening, we are talking about the first flagship in Europe, and we have obviously chosen Rome as the absolute priority square.
00:27It is the seventh store that we open in Rome, we have almost 200 employees in the city of Rome.
00:33For us, Rome is a strategic city, both as a Percassi group and at the level of Starbucks Mondo,
00:39which obviously considers Rome one of the most beautiful cities in the world, but which actually has an incredible potential,
00:46also in anticipation of 2025 with the advent of the Jubilee.
00:51The flagship store extends on two floors, for a total surface of almost 800 square meters, with a capacity of 140 seats.
00:59It offers bookings, artistic sessions and spaces designed for connection, with the aim of offering a new space for the local community in Rome.
01:08There has also been a work of respect for the cultural identity of our city.
01:15It won't just be a coffee shop, a big coffee shop, but it will also be a space where local associations, cultural associations,
01:24the involvement of fashion academies such as OIED will be able to participate.
01:27In short, there are many ingredients that give an idea of how a large global company has entered Rome on its feet,
01:35also respecting what is our value.
01:39The investments of Starbucks have certainly contributed to revitalizing the square, also creating new job opportunities for 50 partners.
01:47It is a very important location for us, on which we are really aiming, with the refurbishment of the entire Piazza San Silvestro,
01:54of the entire Limitrove area, with the refurbishment of the buildings.
01:59So obviously the very high-quality presence of this flagship store is very important to us.
02:06Starbucks is an important international brand, the vocation of the center of Rome is an international vocation,
02:13so I think today's appointment is really important.
02:17Inside, visitors are welcomed by an imposing mural by the local artist Luca Maleonte,
02:22inspired by coffee, Roman culture and mythology, and flanked by semi-permanent installations that enrich the interiors.
02:30We are sure that we will achieve the objectives we have set for ourselves,
02:35in terms of collecting waste and in terms of the environment.
02:41The new flagship store in San Silvestro is therefore proposed as the place where the spirit of the eternal city meets the art of coffee,
02:48enriching and expanding the experience and offer of coffee in the city.