(Adnkronos) - "Si tratta di un intervento molto importante, un investimento che arricchisce ulteriormente la nostra città, il primo flagship store in Europa, ma anche un lavoro che ha rispettato l'identità culturale della nostra città”. Lo ha detto Alessandro Onorato, assessore ai Grandi Eventi, Sport, Turismo e Moda di Roma Capitale, in occasione dell’apertura del primo flagship store di Starbucks in Italia, ispirato al nuovo concetto “Where Coffee Meets Art”, a Roma, in Piazza San Silvestro.
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00:00Congratulations to Starbucks, it is a very important intervention, an investment that further enriches our city, it is the first flagship store in Europe.
00:15The very important thing is that there has also been a work of respect for the cultural identity of our city, it will not simply be a coffee shop, a large coffee shop, but it will also be a space where local associations, cultural associations, the involvement of fashion academies such as OIED,
00:37in short, there are many ingredients that give an idea of how a large global company has entered Rome on its feet, also respecting what is our value.
00:49This investment confirms how much Rome has become attractive internationally, the numbers we are marking on tourism mark constant records, the average permanence goes from 2.2 days to 4.1, it is the demonstration of the investments we are making in the major events, they give more reasons to stay in Rome for more days or to return to Rome again.
01:16These are all ingredients that come together, as well as investments throughout the receptive system that offer an offer for Rome that is ultimately much more international.