(Adnkronos) - illycaffè ha curato ogni minimo dettaglio per l’evento esclusivo organizzato per celebrare il secondo anniversario del suo flagship store illy Monte Napoleone, riaperto due anni fa dopo il progetto di restyling firmato dallo studio ACPV ARCHITECTS. Nell’incantevole location in ha sede, gli ospiti hanno vissuto in prima persona l’universo illy, in un percorso immersivo che li ha piacevolmente intrattenuti durante la serata.
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00:00Tasting, floreal scenographies, DJ set and a space dedicated to astrology.
00:10Illy Caffè has taken care of every detail for the exclusive event organized to celebrate the second anniversary of its flagship store, Illy Montenapoleone,
00:20reopened two years ago after the restyling project signed by the ACPV Architects studio, Antonio Citterio and Patrice Chaviel.
00:29Illy Montenapoleone is located at the Civico 19 of the famous Via dello Shopping Milanese, in the elegant courtyard of a building of the time.
00:37Right in this enchanting place, guests have lived in the first person the Illy universe,
00:42in an immersive path that has pleasantly entertained them throughout the evening.
00:48We started an idea of Illy's flagship in the world and this could be one of the first examples,
00:58very Milanese because it has this courtyard and above all it has these coffee rooms,
01:07like cultural coffee, that is, the idea that people can meet and read a book in these rooms.
01:15This seemed very interesting to me, just like the idea of a coffee that creates this quality of environment.
01:26The flagship in Via Montenapoleone, in the heart of the quadrilateral, was opened in 2017.
01:32With the restyling two years ago, it has become an even more welcoming and innovative place,
01:37where you can expand the offer of Illy Caffè dedicated to a very selective and sophisticated clientele.
01:43This logo represents the perfect synthesis of the positioning of the brands of our Saège Retail.
01:49Illy is undoubtedly one of the very few luxury coffee brands in the world,
01:55so it has chosen as its own home Montenapoleone, which represents in Italy, in Europe and in the world,
02:01the synthesis of luxury and high-end positioning.
02:04Protagonist of the evening, Illetta, the new coffee machine launched in January.
02:09Illetta represents our idea of quality, sustainability and innovation.
02:15An absolutely innovative machine that makes quality in a cup,
02:21combined with sustainability and respect for the environment,
02:25the perfect synthesis that brings together the values of the brand.
02:28Quality, sustainability and innovation.