KPDN pioneers internationalisation of local products in four countries
The Domestic Trade and Cost of Living Ministry (KPDN) is spearheading efforts to bring local products to the international market through strategic collaborations with major supermarket chains abroad.
Speaking at the launch of the 2024 Buy Malaysia Campaign (Kempen Beli Barangan Malaysia, KBBM) at Lotus's Setia Alam on Thursday (Aug 15), Minister Datuk Armizan Mohd Ali announced that the initial focus for internationalising local products will be on four key markets: the United Arab Emirates (UAE), China, Japan, and Thailand.
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Speaking at the launch of the 2024 Buy Malaysia Campaign (Kempen Beli Barangan Malaysia, KBBM) at Lotus's Setia Alam on Thursday (Aug 15), Minister Datuk Armizan Mohd Ali announced that the initial focus for internationalising local products will be on four key markets: the United Arab Emirates (UAE), China, Japan, and Thailand.
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Transcript
00:00We are also making an effort to cross the international market through international products, local products.
00:15And for this year 2024, our four countries of focus are the UAE, China, Thailand and Japan.
00:25We hope that this program, which also cooperates with the markets in those countries,
00:37we can bring more of our local products to be marketed in the markets abroad.
00:46And Alhamdulillah, LOTUS is also one of the markets that helps KPDN in running the international program of local products.
00:59Dato, regarding international products, in the four countries, how many products will be marketed abroad and also by companies?
01:09We have just started, we will report at the end of this year.
01:14But what I want to mention is that among the markets that help us in this international program,
01:23apart from LOTUS, we also cooperate with LULU, the earlier LULU market, and also AEON.
01:32And we will definitely know more markets in the related countries to help us in running this international program.
01:46So, the cooperation has started from the beginning?
01:49The cooperation has started from the beginning, but we want to accelerate it.
01:53Not only the number of markets, but also the number of SKUs that we bring abroad.