Malaysia must explore new global markets, including the Commonwealth of Independent States (CIS), to promote its food products, said Datuk Seri Mohamad Sabu.
The Agriculture and Food Security Minister shared this vision after attending the Selangor Federal Agricultural Marketing Authority (Fama) Fest on Saturday (June 29), emphasising that it has always been the ministry's goal to see local products penetrate the international market.
Regarding the Selangor Fama Fest 2024, Mohamad noted that the event is expected to attract 200 entrepreneurs and 50,000 visitors over the four-day program, aiming for a sales target of RM750,000.
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The Agriculture and Food Security Minister shared this vision after attending the Selangor Federal Agricultural Marketing Authority (Fama) Fest on Saturday (June 29), emphasising that it has always been the ministry's goal to see local products penetrate the international market.
Regarding the Selangor Fama Fest 2024, Mohamad noted that the event is expected to attract 200 entrepreneurs and 50,000 visitors over the four-day program, aiming for a sales target of RM750,000.
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NewsTranscript
00:00Three, two, one.
00:07The PAMA Fest is an annual event
00:11organized by PAMA since 2017.
00:16This year, eight PAMA Fest locations
00:20have been planned and implemented
00:24in Perak, Sarawak, Negeri Sembilan,
00:28Selangor, Pahang, Kelantan, Kuala Lumpur, and Sabah
00:35with a sales target of 7.85 million ringgit
00:42involving 755 entrepreneurs
00:46and a total of 500,000 visitors
00:51for 2024.
00:53Overall, since 2017
01:00PAMA Fest has attracted
01:042.2 million visitors
01:07with a sales target of 24.2 million
01:12which benefits 2,180 entrepreneurs.
01:18In 2023 alone
01:21PAMA Fest has attracted 283,000 visitors
01:29involving 532 entrepreneurs
01:33with a sales target of 4.2 million ringgit.
01:38I have set a target for PAMA Fest in Selangor
01:43to achieve a sales target of 750,000 ringgit
01:48and a total of 50,000 visitors
01:52will be able to benefit 200 entrepreneurs.
01:57I have spoken several times
02:00and sometimes travel abroad with me
02:04to explore new markets
02:08especially in countries such as
02:12Russia, the CIS countries,
02:15Iran, and including Afghanistan
02:19where Malaysian goods are still lacking
02:24especially the processed goods.
02:33Therefore, the role of PAMA must be expanded
02:37to become an agent
02:39to introduce Malaysian goods
02:44to other countries.
02:47Because when we travel to other countries
02:50such as Europe or the CIS countries
02:53most of the food items
02:57are from Vietnam and Thailand.
03:01We are lagging behind
03:03in introducing Malaysian food items.
03:10Today, I have heard the speech
03:14from the chairperson of PAMA and myself
03:17about the PAMA Fest program
03:20which has been held for the fourth time
03:26throughout the country
03:29and will continue to other places
03:31so that our farmers and entrepreneurs
03:38can sell their goods directly.
03:42It is also important to introduce
03:45what PAMA can do
03:48to encourage our farmers
03:51to market their goods
03:54in the country and internationally.
03:58This is what we are trying to do
04:01with this new program.
04:03It has been held for a long time
04:05and we are just doing our job
04:08to improve and improve
04:11what needs to be improved
04:14by PAMA for the benefit of the people
04:18especially small and medium-sized entrepreneurs.
04:23Is there anything else?
04:26In your speech, you mentioned
04:28about the promotion of Malaysian food
04:31internationally.
04:33Yes, PAMA is there.
04:37For example, in the U.S.
04:39they have representatives
04:42to market their goods in the U.S.
04:45especially food items
04:49made in Mada, Kada and other places.
04:53We also have agents there
04:55to market their goods in Pasar Raya.
04:58In Rome, our Ministry of Agriculture
05:02has a representative.
05:04PAMA will play a role
05:06to use our officials in Rome
05:09to promote Malaysian food.
05:12In Dubai, we have an official there
05:16who is our representative
05:18so that PAMA can work with them
05:21to promote Malaysian food.
05:24How do you promote it?
05:25How do you do it?
05:27When there is an exhibition,
05:30we participate in it
05:32or we go to the park.
05:34There are also
05:37agricultural buildings
05:39that are big in Iran.
05:42In Tehran, our director goes there
05:44and inspects it.
05:46We can also display our goods there
05:49during the festival.
05:51You said earlier that
05:52Malaysia can expand its market in CIS.
05:56CIS.
05:58CIS is the country of Kazakhstan, Tajikistan, Kyrgyzstan, Tantan.
06:02Among the food items that can be exported there?
06:04I'm sure our food items there
06:07like coffee.
06:09Malaysian coffee is quite famous
06:11in other countries.
06:13Because Malaysia
06:15I don't know.
06:17I've been to many places in the world.
06:19There are many types of coffee in Malaysia.
06:22Tungka Ali coffee,
06:24Pak Awang coffee, etc.
06:26There is also coffee that can be bought in international markets.
06:30That's what we need to do.