This year’s Malaysia Agricultural, Horticulture and Agrotourism (MAHA2024) will put its focus on food security sector that could attract the younger generation participation by moving towards a competitive, innovative and contemporary era.
The Agriculture and Food Security Minister Datuk Seri Mohamad Sabu said MAHA2024 which will also celebrate its 100 year anniversary carries the theme ‘Harvesting Tomorrow Where Dreams Blossom,’ highlighting technological advancement in the field with artificial intelligence (AI).
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The Agriculture and Food Security Minister Datuk Seri Mohamad Sabu said MAHA2024 which will also celebrate its 100 year anniversary carries the theme ‘Harvesting Tomorrow Where Dreams Blossom,’ highlighting technological advancement in the field with artificial intelligence (AI).
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NewsTranscript
00:00In 2024, the Horticulture and Agro-Tourism Exhibition in Malaysia will also celebrate the 100th anniversary of the inauguration after it was first inaugurated in 1923.
00:30The 100th anniversary of the inauguration shows how important this exhibition is in the development of the country's agricultural sector.
00:41MHA has played an important role in advancing agricultural technology, promoting innovation and promoting cooperation between various parties in the agricultural industry, especially for the maintenance of national food security.
00:59MHA 2024 will be the best place for us to showcase the latest innovation, modern technology, as well as high-quality local agricultural products that are ready to be marketed domestically and internationally.
01:20I urge the ministries, government agencies, the private sector, and all sectors, including farmers, fishermen, and farmers, to ensure that the 100th anniversary of this exhibition will achieve the long-term goals set out.
01:36I would like to officially announce that MHA 2024 will be held from 11-22 September 2024.
01:46The theme of MHA 2024 is Harvesting Tomorrow, Where Dreams Blossom.
01:52Fulfilling the hope of building the future, reflecting our inspiration to achieve success in the future with the efforts and innovations that we have created today.
02:07This theme emphasizes the importance of innovation in ensuring food security for the country.
02:14With the challenges of climate change, population growth, and global market instability, we must continue to find ways to increase resilience and efficiency in the agricultural sector.
02:30I urge the ministries, government agencies, and all sectors to ensure that the 100th anniversary of this exhibition will achieve the long-term goals set out.
02:40MHA 2024 needs to become a platform to promote local agricultural products to the international market.
02:47With the participation of various delegations and international investors, it is hoped that through this initiative, local products will be able to cross the global market and further increase the income of local farmers and entrepreneurs.
03:05I am eager to ensure that the agriculture that we carry out today not only meets the current needs, but can also be inherited by the future generations.
03:18MHA 2024 will also give pressure to the Internet of Things in agriculture, the fisheries, agriculture, and farming sectors.
03:30The main focus for MHA 2024 is to show the technology in agriculture, the pressure of agri-tourism, the implementation of sustainable development goals, and other new elements that will be raised during MHA 2024.
03:54I am confident that with the commitment and cooperation of all parties, we will be able to achieve food security and advance the country's agricultural sector to a higher level.
04:07The target number of visitors to MHA 2024 is a minimum of 3 million people.
04:19But God willing, we have seen what has happened in Ipoh, Mauni, Rimpeladang, and so on.
04:25Our focus is to exceed our target.
04:29The direct sales value is at least Rp 40 million.
04:34That is our target.
04:37The financial financing potential value is Rp 600 million or at least Rp 4,000 per capita.
04:46The value of the agreement is at least Rp 6 billion.
04:52To ensure that the KPI is achieved, it is expected that cooperation from all parties, as well as special and comprehensive strategies will be implemented.
05:06All members of the KPKM must work together to ensure that the KPI can be achieved perfectly.
05:16I am confident that we can do it.
05:35www.kpk.org