Garanimals: Comic Book Clothing For The Stylistically Impaired
Transcript
00:00Garinimals, comic book clothing for the stylistically impaired.
00:04Once a year, our trip to the local mall had a higher purpose.
00:08It was time to buy new Brady Bunch wear for school, and Mom had the magic Sears card in
00:13her purse, next to the half stick of gum and perfume.
00:17We would usually get two pairs of Wrangler jeans, which took the rest of the school year
00:21to break in, if ever.
00:24Pullover shirts with zippers would be next, followed by a few Dayglo button-up shirts
00:28from the Joanne Worley collection.
00:31Sears introduced a line of children's clothing that took all of the guesswork out of the
00:36equation.
00:38They were called Garinimals.
00:40Garinimals were definitely red, blue, yellow, or green, and were associated with specific
00:45zoo animals.
00:47The point was to buy blue alligator pants to match the blue alligator shirt, or the
00:51yellow giraffe top to coordinate with the yellow giraffe bottoms.
00:56Anyone caught wearing red monkey Garinimal pants with green froggy shirts would face
01:00the wrath in September.
01:02Garinimals as a fashion statement only lasted a few years, as muted colors that existed
01:07in nature became the hippest thing on shelves.
01:11Sears itself would also take a hit with shoppers, but not before giving us a chance to give
01:16the Wranglers a much-needed breather.