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00:00Good evening and welcome to The Apprentice. Twelve weeks ago we met 16 bright, determined
00:05candidates in search of a job. Now there are just two remaining, and over the next hour
00:10we'll discover which one of them will be chosen as Lord Sugar's new apprentice. Straight
00:15after the programme, stay with us on BBC One for a special extended edition of You're
00:19Hired, with the winner, the runner-up and Lord Sugar himself. But first, sit back and
00:24enjoy Stella vs. Chris in the final of The Apprentice 2010.
00:32We are in tough economic times, and in this climate you need to stand out from the crowd.
00:39From across the country, 16 of Britain's brightest business prospects have come to London.
00:46I'm not interested in any steady eddies or cautious carols. I'm looking for someone who's
00:52exceptional.
00:53They're here to compete for a job with a six-figure salary, working for Britain's most belligerent
01:00boss.
01:01I can't believe seven people couldn't have come up with something better than that. Where's
01:05all your brains then?
01:07Serial entrepreneur and multi-millionaire, Lord Sugar is once again on the hunt for an
01:13apprentice.
01:14Some of the stuff I've heard coming out of your mouth is a lot of hot air, so in the
01:18interest of climate change, I don't want any more crap.
01:21Come on, come on, come on, come on!
01:22To land their dream job...
01:24Welcome!
01:25...the candidates need to work as teams.
01:28What the hell is going on?
01:30This is our place, this is our land.
01:31Yes, this is our area.
01:32Why don't you hit me then?
01:33I'm not going to hit you.
01:34But shine as individuals.
01:36Opti-clean!
01:38Hasta la vista, gravy.
01:39This is the most embarrassing thing I've ever done in my whole life.
01:43Because in the end, there's just one job.
01:46You're fired. You're fired.
01:47You've talked yourself out of this.
01:49You are fired.
02:00Previously on The Apprentice...
02:02I've asked four of my trusted colleagues to put you through a rigorous interview process.
02:08The final five face Lord Sugar's grand inquisition.
02:12You look to me a bit like a quitter.
02:14I disagree.
02:15You don't know where you're going, you don't know what you're doing, you're a quitter.
02:17I disagree entirely.
02:18Knowing heads would roll.
02:20That was quite a tough interview actually, it was.
02:22This is mental torture.
02:24There's always winners and losers.
02:26Yes.
02:27Are you a loser then?
02:28No.
02:29How have you got on with the other contestants then?
02:30I'm here for the job, I'm not here to make friends with them.
02:32At the minute I'm a big fish in a small pond.
02:34You're not a big fish, you're not a big fish.
02:36You're not even a fish.
02:38Stuart came unstuck.
02:40So the bit that you said, a fully licensed telecom operator, that's not true.
02:44Can I...
02:45Is it true or not true?
02:46Not in the context...
02:47No, no, it's a yes or no, it's black and white.
02:50Okay, in that case then the answer would be no.
02:52And in the boardroom, the boss wasn't buying.
02:55I don't believe a word you say, Stuart.
02:58You are fired.
03:01There was tough love for Joanna.
03:03I can't see where you can slot in the organisation.
03:07But you leave here with your head high.
03:12Joanna, I'm sorry to say, you're fired.
03:17Then there were three.
03:19Stella, you're in the final.
03:22Oh, thank you so much.
03:25Jamie, I think you've come to the end of the road.
03:29You're fired.
03:33Now just Stella and Chris remain to fight for the chance to become Lord Sugar's apprentice.
03:45I'm just so happy.
03:47I want to go and run around and tell everyone.
03:50I'm just stunned.
03:52I mean, I'm absolutely ecstatic, but I'm just stunned.
03:57We're within stone's throw of it now, aren't we?
03:59One more.
04:00Oh, no, one more.
04:02It's the big one.
04:03I mean, I know my wins and losses ratio isn't great,
04:05but I realise that this is the one you do need to win.
04:08No pressure.
04:246am.
04:30Good morning.
04:31Hello.
04:32Lord Sugar would like you to meet him at the Langham London.
04:34The cars will be outside in 30 minutes.
04:37Thanks.
04:38Thank you.
04:40Morning, finalist.
04:42Morning.
04:43We need to be at the Langham London.
04:45Is that a hotel?
04:46I don't know.
04:47Happy?
04:48Yeah, very much so.
04:49Ready to go?
04:50Oh, I am, yeah.
04:52It's always really about getting the job for me.
04:54To get this close now, it means even more,
04:56and it's crucial really to see it through to the end.
04:59If I weren't to succeed, it would break me.
05:02You know, I can't allow that to happen.
05:24London's West End.
05:27The Langham.
05:29One of Europe's oldest grand hotels.
05:32For 140 years, a byword for luxury and hospitality.
05:39But today, it's down to business.
05:57Good morning.
05:58Good morning, Lord Sugar.
05:59Well, congratulations.
06:01From the many thousands of people that have applied for the process,
06:04you have made it through to the final two.
06:07You've both done incredibly well,
06:09but as you know, there can only be one winner,
06:12as this is going to be the most difficult task yet.
06:16I felt that you're going to need a lot of patience,
06:19a lot of hard work,
06:21and a lot of determination.
06:23This is going to be the most difficult task yet.
06:26I felt that you're going to need some assistance.
06:42Well, welcome back, ladies and gentlemen.
06:44So, Stella, heads or tails?
06:46Tails.
06:48It's heads, I'm afraid.
06:49Who's the first of the ex-candidates you require to assist you?
06:53I'll take Jamie, please.
07:00Stella?
07:01Joanna.
07:05I'll take Liz, please.
07:11Chris Farrell.
07:16Alex, please.
07:18Hi, mate.
07:21Melissa?
07:27Come on, sugar, I'll give you a shot.
07:33Now, you may be wondering what you're doing
07:35standing in this high-class bar here.
07:38Well, it's got something to do with the task in hand.
07:42Selling alcohol is one of the oldest trades in the world.
07:46So your final task is to create a brand-new premium alcoholic drink.
07:52I want you to make the drink, design the bottle,
07:55and create an advertising campaign to promote it.
07:59And then you're going to have to pitch your product and brand
08:02to a group of industry experts
08:04at a big launch to happen in three days' time.
08:07And afterwards, we'll meet in the boardroom
08:10where one of you will be hired.
08:14So, everything clear?
08:15Yes, Lord Sugar.
08:17Good luck. I'll see you in a few days' time. Off you go.
08:25From whisky brands with 200 years of heritage
08:28to new fruit-flavoured vodkas,
08:31the market for alcoholic drinks is worth £40 billion a year.
08:38The finalists must lead their teams to brand and launch
08:42a new spirit-based drink for the over-25s.
08:46It must retail at £20.
08:49They have three days.
08:51Here we are.
08:52Back in business.
08:53Down.
08:55Listen, I'm so glad to have you all back. Seriously.
08:58Anything that's happened in the past is all history,
09:01and we've got to nail this.
09:03Absolutely.
09:04All right, guys.
09:05Well, first, I just wanted to say I'm delighted with the team that I have.
09:08I'm sure that you're going to give me everything that you've got,
09:11and we look forward to working with you all again.
09:13Oh, likewise.
09:14First job, what to make.
09:16We need to keep it simple.
09:18It's got to be a drink that can appeal to everybody,
09:20that you can't get at the moment.
09:22I really like the idea of taking a chance,
09:24going for something that's got heritage.
09:26What do you think that would be, something with whisky?
09:28A couple of bars I've been to recently,
09:30they've had massive, like, this size bourbon cocktails.
09:34What we've got to think is, who will people want that?
09:37Is that something... And do women drink whisky as well?
09:40It's a very specific taste,
09:42but, again, you can mix it with things to make it taste lovely.
09:46So, I mean, what are your ideas for an actual product as a spirit?
09:49Do people have ideas on flavours and things like that?
09:51Yeah, definitely.
09:52Could we say the vodka market has been there,
09:54and it's reached its peak?
09:56I know, if you look at the hit bars,
09:58it's the Brazilian and Latino cocktails that are where it's at.
10:01It's all about mojitos.
10:03OK, so we're looking at a rum,
10:05and we're looking really for people who drink cocktails, rum cocktails.
10:08So we've got a target market of probably, I'd say, young professionals.
10:11I'm liking the idea of maybe adding a fruit or something like that.
10:14Whilst gooseberry-like, I've only had it in a pie before,
10:18but it's quite nice and it's different.
10:20In the UK at the moment, the sort of hot fruit,
10:23or the really popular fruit, is the pomegranate.
10:25What if you could have a pomegranate-flavoured spirit?
10:28I think there would be a gap in the market for that.
10:30OK, everyone, we want a drink that's going to have a dark spirit base.
10:34Some sort of bourbon.
10:36It's got to be something that our market, which is the over-25s, want,
10:40so we're going to have to give it a really new twist.
10:42But we'll go and do our market research.
10:44I really feel confident we'll do it.
10:46Let's go. Good luck, guys.
10:5711.30am.
10:59A top-end supermarket.
11:02Row upon row of bottled inspiration.
11:05Are you going to try and get the idea
11:07you can have a heritage drink in a modern bottle?
11:09Yeah, maybe.
11:11And then putting a really modern label on it,
11:13so all of a sudden, you're mixing the old with the new,
11:16which is what we're doing here, right?
11:18The challenge that's sort of emerging, really,
11:21is that this has got to be for men and women,
11:24and they've got to start swinging it towards women,
11:27because at the moment it's firmly in the male domain.
11:31Needing a name for his team's pomegranate rum,
11:34Chris makes a conference call.
11:36Hello.
11:37I was just going through words that I associate with Britain.
11:40You know, bulldog, God save the Queen, crumpets.
11:45We really like either crown or crown jewels or something.
11:48I can see crown, maybe. Crown jewels.
11:50I think we might struggle a bit to...
11:52Yeah, that might be a bit rude. OK.
11:54I don't know whether I said about spirit colour.
11:56That's another question.
11:58I don't want to do something which is a really artificial colour,
12:01otherwise I think you may get a bit cheap and gimmicky
12:03if you start playing around with a load of colours.
12:05All right, good luck, speak to you later.
12:07Crown jewels or nice, please.
12:09I think it's pretty much out of the question
12:11to have somebody going in and putting their lips around the crown jewels.
12:19Look at this, blue bourbon,
12:21with some sort of a hint of a blue in the colour.
12:24Yeah. And a theme of blue.
12:26I love it, the whole bottle, the label, everything is blue.
12:29I like that. We need to just go for it.
12:32What blue is happy. You're happy when you're blue.
12:35Do you know what that means?
12:37That's what Blue said. Green's envy.
12:39I know what you mean. Blue's gay.
12:41She's not talking about the...
12:43Is that what it is?
12:46Lunchtime in the city.
12:49Next stop for Stella,
12:51marketing professionals from the Target age group.
12:54Our idea is to get an old classic
12:57and give it a twist, like blue bourbon.
13:00We could have some sort of infusion with berries of some sort.
13:06And I don't know whether we could colour it slightly blue or not,
13:09but how does that sound to you just initially as an idea?
13:12Personally, I wouldn't be comfortable if it was blue.
13:15I'm not, you know, I don't know,
13:17I don't really like carrying around drinks that are quite bright coloured.
13:20I think with bourbon as well, I normally associate it as a male drink.
13:23What could we add that, you know,
13:25that would make a woman think, actually, I'd like a glass of that?
13:28What about a twist of lime?
13:30Cinnamon?
13:32I like spices. Spices would be good, wouldn't they?
13:35Yeah, honey.
13:37We're going to go off and put it to our flavour people
13:40and see what they come up with.
13:42So thank you very much. Thank you.
13:44Let's have a look at the rums here, all here.
13:47Soho.
13:50A premium off-licence packed with fancy drinks.
13:54I think I do quite like the idea of frosted glassing on the bottles.
13:57You know, these are the real kind of high-end brands here,
14:00the aspirational brands.
14:02Especially if we're proud of our colour, if we can keep it clear.
14:05One thing I am thinking, though, we end up having a rum
14:08and then there's two different types of fruit in there as well.
14:11You can have whatever the name of the product is, like cubed or something.
14:14I quite like that idea. It is very cute.
14:17Shall we go inside and have a chat?
14:19That's a good idea.
14:21How's it going?
14:23Basically, we're thinking about designing a new drink.
14:26In particular, we're looking to do a rum with a flavour.
14:29An idea which possibly came up was the idea of calling a drink cube.
14:33Like, cube rum.
14:36Because it could tie in if there's three different flavours
14:39and it's kind of been cubed.
14:41You mean cubed as in squared?
14:43Yeah.
14:45Cube bottles are in shapes, in sort of cube shapes,
14:48but to be quite honest, I don't like the idea of it.
14:553pm.
14:57Five minutes away from meeting her bottle designer,
15:01Stella's drink still needs a name.
15:06Assuming that your drink is going to be what?
15:08It's going to be bourbon with honey and spice?
15:10Yeah.
15:12I mean, you could be as obvious as saying, calling it honey and spice,
15:15but I think that's kind of a little bit cheesy.
15:18So it's bourbon and it's old and new generation, you said earlier.
15:22Guys just bought you a drink of honey and spice. How do you feel?
15:26Yeah, well, drunk, hopefully.
15:31Cube dumped, Chris is still counting.
15:37I don't know, I don't think anything of trilogy.
15:42Trio.
15:44Three flavours. It might well be trio.
15:47What's three in Italian?
15:49I don't really like trio. Uno, due.
15:54I know cinque is five.
15:58I don't know why, I'm just drawing a blank with this.
16:01What else does sugar and spice go into, guys?
16:04Apart from baking.
16:06Young heritage.
16:08Does that sound stupid?
16:10It doesn't sound like a drink.
16:12Bourbon mix, bourbon mix, bourbon mix.
16:16Urban.
16:18What about urban?
16:20U-R-B-O-U-N.
16:22Say that again.
16:24Like urban, you know urban.
16:26That's brilliant. That's genius.
16:28Awesome.
16:30Thank God we're getting somewhere, because I was drawing a total blank with that.
16:33But I think urban, you know, a bourbon blend for the urban generation.
16:37Brilliant.
16:39That's good, and I can just see it now.
16:41That's new.
16:43Brand name sorted, next job, the bottle.
16:47Design base for both teams, industry leaders Diageo.
16:52It needs to be different, but simple.
16:55Fresh, urban.
16:57A new bottle, but with some old feeling in it as well, or do you want to go away from that?
17:02I like the idea of something really tall that's going to stand out and look very different.
17:07I feel like it needs something.
17:09Like what?
17:10It needs some sort of an edge, I don't know.
17:13I'm really, really confident about the brand, but the bottle, it's just not clicking yet.
17:18We need to come up with something different, and at the moment it just sounds very boring.
17:27Bishop's Stortford.
17:30Sent by Stella, Melissa and Christopher arrive at the lab of a leading liquid developer
17:36to spice up her honeyed bourbon.
17:39I think something like a nutmeg or a ginger, something that's got a bit of a kick to it.
17:54I think the thing with honey, it is quite floral.
17:56We can add more malt notes or we can add more vanilla notes, just to give it more depth if you wish.
18:02I like it with the honey and the vanilla.
18:05Working for Chris in the lab next door, Liz and Shibi.
18:09We've added some pomegranate essence to them to see how this would work as one of our roots.
18:14White rum, pomegranate, and to top it off, aromatic bitters.
18:20Remember to slurp it.
18:26So you spit them rather than swallow?
18:37It's quite strong, the rum. You can really taste the rum in that one.
18:40That's all right, you know. Orange has been done, vanilla's been done. Let's go with it.
18:46Still without a name for his triple-flavoured tipple, Chris must brief his bottle designer.
18:52If we're not doing cube, there's no point in doing cube as a bottle.
18:55So if it's three, it makes more sense to do it kind of as a pyramid, I would say.
19:01Right.
19:02Like a pyramid is also like a prism, plus prism sounds quite cool and quite high-end.
19:06I like.
19:07It sounds premium, you know, it's got a bit of a kick to it.
19:11If it's a clear liquid, the purity of having three elements making up this drink is kind of really what I'm trying to sell as an idea.
19:17OK.
19:18But at the lab, things are far from clear.
19:22I think maybe a nice sort of reddy, pinky colour.
19:25Rosé.
19:26Yeah.
19:27No, not even as strong as rosé.
19:29Even almost, um, this isn't reddy, but this sort of depth of colour.
19:33Pinky, yes.
19:34But a little bit more pinky.
19:37I could drink that.
19:39Yeah, because you're a girl, I'm a guy.
19:41But then you have a go.
19:44Do you not drink different coloured drinks?
19:47I don't think, do men care about that? I don't know.
19:50I drink a pink drink.
19:52You know, pink's the new blue.
19:59I don't know.
20:00I don't know.
20:01I don't know.
20:02I don't know.
20:03I don't know.
20:05Hello?
20:06So flavour, it's a premium white rum.
20:10Yeah.
20:11Infused with pomegranate.
20:13Guys, the colour is clear to confirm, yeah?
20:16No, the colour isn't clear.
20:19I thought we were doing a clear liquid. I thought that was the idea.
20:23Oh.
20:24It's kind of like a watered down, reddy, pinky colour, like the colour of pomegranate.
20:29The problem with that is, is it sounds like it's going quite effeminate.
20:32No, it's not effeminate, it's not pinky, it's not girly.
20:35It tastes nice, it goes well with coke, and hopefully it should be all right.
20:39OK.
20:41Right, that's slightly annoying actually, I don't know why.
20:43I'm pretty sure we debriefed them to make a clear liquid, that was the whole point.
20:49Yeah.
20:50This is about me getting a job here, and so therefore,
20:52I don't mind winning or losing by the decisions I make,
20:54but it's when they decide to take it upon themselves to make decisions,
20:57which I didn't tell them to do, I do find it quite irritating.
20:59But, you know, we are going to make it work, but it's not what I had in mind.
21:03If you can make the bottle...
21:04It is difficult to explain, but rosé is maybe a good way to start.
21:07It is meant to be slightly darker than rosé.
21:09Woo!
21:10I'm really hoping the drink isn't that colour, but...
21:14Guys, look at this, this looks brilliant.
21:16Oh, wow, I love it, it looks great.
21:18The writing looks great.
21:20Just think, that's our brand, Urban.
21:22That is brilliant.
21:23Love it.
21:24Love it.
21:28Tomorrow, TV commercials must be shot and edited.
21:33But filming can't go ahead without clearance from the industry authorities
21:37for advertising alcohol.
21:41So the first thing we've got is sort of a very busy bar scene.
21:44We've got a group of people who've got together.
21:46Two guys stand up.
21:47They come back with two bottles of Urban, with some shot glasses.
21:51And how big are the bottles?
21:53Bottles are 70...
21:55That's going to be too much booze for four people.
21:57Excessive consumption for the amount of people that are there.
22:00Otherwise it's a big night.
22:01Yes.
22:02We don't want that.
22:03You might want to show a longer drink rather than shots,
22:05because I think you will be in danger of implying
22:09that this is a drink that you knock back quickly.
22:11Right.
22:12And that kind of immoderate drinking is not allowed by the codes.
22:15OK, so we know now what we've got to do,
22:17and we'll definitely work within that.
22:19Thank you very much.
22:20See you soon, guys.
22:21Thank you.
22:22Have a little Urbanites.
22:27Next up, Chris.
22:29You're going to see a guy who's fairly quite wealthy, quite affluent.
22:32He's a young guy, good-looking.
22:34Basically, he's out on a date with a girl.
22:36She's, like, this really quite attractive young woman
22:38that's clearly taking her out on the first date.
22:40He basically buys her a prison with coke.
22:42She's really impressed. He's won the girl.
22:45If there is any implication that the drink plays any part
22:49in his successful relationship, sexual or otherwise,
22:52with his first date, then I think that's going to be a problem.
22:57This is actually completely different.
22:59It's going to be very much framing just their eyes or just their mouth.
23:03You're going to see her putting the glass to the mouth
23:06and hearing her swallow, and she says,
23:09''Ah, yeah, that's nice.''
23:12Lips can sometimes be very sensuous,
23:14so, you know, no licking of lips seductively or anything like that.
23:18What about eyebrows? Are you allowed to raise eyebrows or wink?
23:21Erm, depends on the sexual implication of that.
23:24It's now nine o'clock at night.
23:26The advert needs to be filmed tomorrow morning
23:29and they still don't have an idea
23:31and he really needs to now think of something sharpish
23:34and now get on with making the ad.
23:36What kind of clothing, then? You're not allowed to show any flesh.
23:39It's supposed to look clearly over 25.
23:42I mean, basically, clothes that an older generation would wear.
23:46Yeah. No pipes.
24:00It's a tough task, to be fair.
24:02There's quite a lot of restraints.
24:04You can't actually advertise alcohol that easily,
24:06and it's a big challenge,
24:08but, you know, I wasn't exactly expecting it to be easy being in the final
24:11and I will definitely have something done by tomorrow morning.
24:16BELL RINGS
24:278am.
24:30From the designers, a delivery.
24:35Hi! Great, thank you very much.
24:38Cheers.
24:42Uh-oh.
24:46Oh, no.
24:50Oh!
24:52That's better than I thought it would be.
24:54That's better than I thought, actually.
24:56Oh, my God! I like that.
24:58That is brilliant. Fantastic.
25:00That is bad, boy. Let me see it.
25:05Wow!
25:07Bloody nice.
25:09That's actually pretty sexy.
25:11Yeah! Come on, Harry! Come on!
25:13That's pretty sexy, actually.
25:15Oh, wow, I love it.
25:17Oh, it's such a relief.
25:19I'm absolutely delighted with the boss.
25:21Again, it's kind of reinforcing probably what Lord Sugar already knows, really.
25:24If he wants somebody who's going to bring something completely creative and new,
25:27really think outside the box
25:29and bring something which the market's never seen before for a certain product,
25:33then I am that person.
25:379am.
25:39Next job, shoot the TV commercials.
25:44In central London, a stylish basement bar.
25:49With a new script and ready to roll, director Chris.
25:54I mean, the theme behind the advert is the idea that three different friends
25:58who have come from very different scenarios,
26:00from work, on a night out and casual,
26:02are coming together to enjoy the drink.
26:04And that, you know, really represents our strapline,
26:07which is reflects every side of you.
26:09Take one.
26:11Chris's new cocktail.
26:13Action.
26:14The Prismo.
26:18Stop there.
26:19It's just a bit difficult to obviously try and make sure it gets all in the glass.
26:23Take two.
26:24Action.
26:27We're going to need to get something else to put that pomegranate in than that thing,
26:30because that's just ridiculous.
26:32It's like one at a time.
26:34Action.
26:36It just looks a bit like a mad scramble for pomegranates.
26:39When you go to a cocktail bar, they're kind of like,
26:41they're doing it really quickly, like that.
26:43It's not like somebody going, oh, oh, you know.
26:46Chris has to produce a 30-second commercial,
26:50and he's not even a fraction into it.
26:52And if he doesn't get a move on, he's in real danger of tonight,
26:56the advert going up, having a couple of close-ups and nothing more.
26:59He could do, he could do that.
27:01And that.
27:02I think it's really over-complicating what has already proven
27:04to be quite a complicated process.
27:06Come on, everyone, let's get this show on the road.
27:10Where's the drinks?
27:11Sorry, guys.
27:12On location in south-west London, Stella and her commercial for Urban.
27:17It's very, very straightforward.
27:19It's just people enjoying our drink.
27:21The women instigate buying it.
27:23You know, they like it, so we can just eradicate this whole issue
27:27of women not wanting to drink bourbon.
27:30OK, everyone having fun, everyone enjoying themselves.
27:33Action!
27:36Hey, girls.
27:37Hello.
27:38What can we get you to drink?
27:39We'll have an Urban, please.
27:41An Urban?
27:42Can we have four Urbans, please?
27:45Sure, sure.
27:47Cut.
27:48Excellent.
27:49Yeah?
27:50Good?
27:51Yeah, I think that was first one.
27:52Very good, Tommy.
27:54Stella's led her little team.
27:56There's no fighting or showbiz.
27:58There's no fighting or showboating.
28:00And that's a valuable quality to have,
28:03to be able to lead a willing team.
28:07Yes.
28:08Lovely.
28:09Cut.
28:10Excellent.
28:11Thank you.
28:12And action.
28:143pm.
28:16The set for Prism.
28:18For me, that's going to do fine for that scene.
28:21We have to crack on.
28:23OK, that's one done.
28:24First shot, finally in the can.
28:27There's a lot of pressure at the moment.
28:29I've got three key scenes to shoot.
28:31It's probably about half my advert.
28:33I've got about 35 minutes to actually do it in,
28:35so it's crucial to knuckle down,
28:37but I'm so confident I can do it.
28:39Imagine you're in a club,
28:40so you're going to be kind of like,
28:41you know, listening to some music.
28:43Yeah.
28:44Yeah.
28:45And then you're going to go almost like,
28:48almost semi-dance-walking up to the bar,
28:50if you know what I mean.
28:51Action.
28:58That's fine for me.
29:00I think we're done.
29:05Blimey, that was good.
29:07That was close to the wire.
29:09Skin of your teeth.
29:10Smoking that out there.
29:11It'll be all right.
29:20Bottles branded.
29:22Commercials complete.
29:25Before bed, a chance to focus on tomorrow's pitch.
29:33I'm starting to really focus my attention
29:35on this pitch I've got to do tomorrow.
29:37I keep kind of digging deeper.
29:39I've definitely got enough to see it through to the end,
29:41but it is exhausting,
29:42and it is demanding every kind of last bit I have left
29:45to make sure that I win this one.
29:51This is nothing like a normal task.
29:53I don't know why, but it's just incredibly draining,
29:56I suppose because I want it so badly.
29:58All the emotional stress I've been through being here
30:01and everything I've put my family through
30:03is all hinging on tomorrow.
30:05But I just need to have a rest now because I'm so tired.
30:09The day of the launch.
30:11In eight hours, Stella and Chris will face 100 industry experts
30:17and Lord Sugar.
30:23The Hurlingham.
30:24One of London's most popular sports facilities,
30:27the Hurlingham.
30:28The Hurlingham.
30:29The Hurlingham.
30:30The Hurlingham.
30:31The Hurlingham.
30:32The Hurlingham.
30:33The Hurlingham.
30:34The Hurlingham.
30:35The Hurlingham.
30:36The Hurlingham.
30:37One of London's most exclusive clubs
30:40and venue for tonight's launch.
30:45One, two, three, four, five, six, seven, eight.
30:48One, two, three, four, five, six, seven, eight.
30:52One, two, three, four.
30:54With her pitch still not written,
30:56Stella turns to marketing manager Paloma.
31:00You could say the youthful professionals.
31:02Youthful professionals.
31:04Let's just say young professionals.
31:06Here we are in the final run-up to tonight's presentation.
31:10Stella's got to speak for 20 minutes.
31:13At the moment, she's got enough material for about two and a half.
31:17Is she panicking? No.
31:19Will she get there? Probably.
31:21We'll see later on tonight.
31:23I'm actually reading it, really. I won't be reading it tonight.
31:26Pitch written, Chris makes a start on his presentation skills.
31:31The attention-grabbing bottle design
31:34are clearly tailored to our target market
31:37of 25 to 35-year-old professionals
31:40who drink at home and in high-end drinking establishments.
31:43He's been commented on being the bomber, you know, a bit monotone.
31:48What I want to do is make sure there's enough feather room there
31:51and eye contact as well is absolutely paramount.
31:5428ml.
31:56Take a look around.
31:58This room is full of people who have realised
32:01the potentially lucrative nature of the alcohol industry.
32:05It's finding the balance between making sure there is emotion in there
32:08but equally not trying to be something I'm not.
32:135pm.
32:15Time for final touches and a first run-through for Stella.
32:19When we think about bourbon,
32:22we think about a traditional heritage drink.
32:25The proposition is simple.
32:27It's the new way of drinking bourbon.
32:31Hang on, let's do them one at a time.
32:33Let me just do this one first, then, because this is important.
32:36I think you should go back into your market research
32:39and then you're backing up why you've chose urban.
32:41Are you looking at Paloma? What are you looking at Paloma for?
32:43See what she thinks?
32:44No, I was just looking at her expression. Go on.
32:47What's your expression, Paloma? What do you think to that?
32:49I have no expression. I'm just there.
32:51Straight to... Not talking about your product.
32:53You've not even mentioned it. That's what, Paloma.
32:55That's the point. She's introducing it.
32:57We could cut it out at the beginning a little bit more.
32:59Right, hold on a minute.
33:00This is going to get us nowhere if we carry on like this.
33:03Seriously, I haven't got time for this.
33:05You're not helping me right now.
33:07Stella, I'm not... It's good enough to help it.
33:09No, it's not.
33:10As long as you go from the market research first.
33:12Or go on about...
33:13I want to listen to it, because I've not listened to it yet.
33:16She's got to feel comfortable with what she's doing.
33:18Guys, don't worry.
33:20Give me a bottle of water.
33:22And then spray it and then you're good to go.
33:24You know, everyone likes to have their opinion and make themselves heard,
33:27and, you know, that's what my team like doing.
33:31They're getting on with doing something else now.
33:33It's a bit like having an out-of-body experience.
33:36I don't really feel like I'm here, which is probably a good thing.
33:477pm.
33:49A red carpet.
33:51For some of the drinks industry's top names.
33:59And the boss.
34:17Everyone seated.
34:20The stage is set for Chris and Prism.
34:39Good evening, ladies and gentlemen.
34:41And welcome to the launch of Prism.
34:45Alcoholic drinks represents big, big business.
34:49There's been a huge explosion in demand for rum-based cocktails in recent years.
34:53And this is where we've come in.
34:55I introduce to you Prism.
34:58Prism as a product, then, infuses premium white rum
35:02with vibrant, evocative pomegranate
35:06and exotic spice mix from the Caribbean,
35:09which provides a bitter balance.
35:11The fact that it uses pomegranate, which has both dry and sweet flavours,
35:14will clearly tap into a male market.
35:16And when you accompany that with the fact that this bottle is so iconic in its appearance,
35:20we believe that anyone will want to consume it
35:23because of how sophisticated and edgy and chic it looks.
35:27Also, we believe that by bringing it in at a recommended retail price of £20,
35:33this is a really attractive business venture for anyone.
35:36This is a really attractive business venture for anyone.
35:39Please let me introduce you to the UK premier of the Prism advert.
35:45Prism is a new premium white rum-based drink
35:48that combines three delicious flavour elements.
35:51The rum itself is smooth, sophisticated,
35:55and sourced from only the finest sugarcane.
35:57A unique burst of pomegranate gives Prism a vibrant and refreshing taste.
36:02The exotic blend of aromatic spices then balance Prism
36:05to be the new premium white rum-flavoured drink.
36:12Prism reflects every side of you.
36:16I hope you've had the chance to catch your breath
36:18after our breathtaking marketing, bottle and drink.
36:24Please take one last sip and reflect on just how much you've enjoyed Prism.
36:29After all, Prism really does reflect every side of you.
36:41I think you can see that looking quite good in a backlit bar.
36:44However, in a retail environment,
36:46are you concerned given the angularity of the points?
36:50I'm not concerned with the angularity of the points.
36:52In actual fact, it was something we really were careful to consider,
36:54the retail element.
36:55The height of the bottle, for example,
36:57has been specifically designed so it does tower above its competitors.
37:00And you would have to be advised to be placed on one of the higher shelves,
37:03obviously, because it's not something you wouldn't be grabbing.
37:05But then, children don't tend to go to the alcohol section
37:08of a supermarket that often anyway, I don't think.
37:10So, I don't think it's going to be too much of an issue as far as I'm concerned.
37:14A question about your targeting.
37:16Prism is for men, for women, for all occasions, and for every side of you.
37:21Can a brand be all things to all people?
37:24This bottle is so striking, so iconic.
37:26I believe a man and a woman would really want to find out
37:29exactly what is in that product.
37:31People would be desperate to have it.
37:33In fact, I might argue so much so that the price of pomegranates
37:36might drop quite significantly with the demand.
37:43I hope you've enjoyed my presentation.
37:45Thank you very much.
37:54Well done.
37:57Is there any Prismos for us?
37:59Can I get a bloody... I need about ten Prismos right now.
38:02We need a Prismo.
38:06Next door, ready to reveal the secrets of urban bourbon...
38:12Stella.
38:24Stella.
38:38Good evening, ladies and gentlemen.
38:40We saw a clear gap in the market for a dark-based spirit
38:45with contemporary appeal for the discerning cocktail drinker.
38:50Ladies and gentlemen, tonight I'm going to introduce you
38:54to the new way of drinking bourbon.
38:57Urban is a bourbon-based spirit,
39:01a subtle hint of honey and orange zest,
39:04and mixed spices including nutmeg, cinnamon and vanilla.
39:11Take a look at the bottle.
39:13The urban bottle design is slim and chic.
39:17The proposition is simple.
39:19It's the new way of drinking bourbon.
39:25Hey, girls.
39:26Hello.
39:27What would you like to drink?
39:28We'll have an urban, please.
39:30A bourbon?
39:31No, an urban.
39:32An urban?
39:34Can we have four urbans, please?
39:36Urban, the new way of drinking bourbon,
39:39a blended spirit with a subtle hint of honey, spices and orange zest.
39:48Urban, the new way of drinking bourbon.
39:54We have reinvented bourbon.
39:57We've made it fashionable, trendy and exciting.
40:02Now, I'd like to open up the floor to any questions.
40:11Looking at the packaging, it is striking.
40:15But it's giving me mixed messages.
40:17It's feminine and masculine at the same time.
40:19Is that your intention?
40:21It certainly is.
40:23One of the obstacles that we faced when looking at reinventing bourbon was
40:29people will think that this is just for males.
40:32We have made sure that in our advertising, in our design,
40:37that it's clear that this is for either gender.
40:41So I think that you've actually just confirmed that.
40:44What about those that aren't city dwellers,
40:47our friends that live in the country?
40:49Are they going to be compelled to drink urban?
40:53Urban is a term that is recognised as something that is cool and trendy
40:59and sophisticated.
41:01You don't have to live in the city to enjoy this drink.
41:04I'm hoping to move out to the country if this goes well.
41:09And...
41:15And I don't doubt that I'll be in my country pad sipping urban.
41:20Thank you very much, everyone.
41:23Just support me, OK?
41:25I'm banking on it. Thank you.
41:29Yay!
41:31To the winning team!
41:33Let's go and have an urban night.
41:35Let's go and have an urban night.
41:40For Lord Sugar, a chance to quiz the experts.
41:44Here you've got, I thought, a quite well-considered brand name,
41:48a product concept that's much better considered.
41:51There's more raw materials here.
41:53But they've just over-spiced it.
41:55Yeah.
41:56What was interesting about the Prism was the three ingredients.
41:59Yeah.
42:00Yeah, and that's really quite interesting.
42:03The strongest thing about Prism is the back bar standout
42:06that that product will have.
42:08It's really interactive.
42:09As you're scanning across the back of the bar,
42:11the shape and the colour will really, really work strongly for the brand.
42:15It was a very female drink, both as a raw form and as a cocktail.
42:20I can't see guys drinking a pink drink.
42:38For Chris and Stella, their final trip to the boardroom.
42:44Only one can become Lord Sugar's apprentice.
42:50I've been in the bottom three three times in this process,
42:53but yet every single time I've managed to survive,
42:56and this situation is now no different.
42:58I do intend to survive, and I intend on getting the job at the end of it.
43:02I'm here to win, I will win, and that's the end of it.
43:06I don't sit around thinking, oh, is that person better than me?
43:09As far as I'm concerned, there is no competition because I'm the winner.
43:31You can go through to the boardroom now.
44:01Good afternoon.
44:16Good afternoon, Lord Sugar.
44:18Well, welcome back to some familiar faces.
44:22Thanks for coming in and helping the two finalists on this task.
44:27OK, Stella, how did you get on?
44:30Well, on the first day, we started off our brainstorm,
44:33which wasn't very successful.
44:36We spent a long time debating and didn't really come to any decision.
44:40But our understanding of it was that dark spirits were the biggest selling category
44:45and that we would try to do something that was a classic,
44:48but just with a new spin that would gear towards both genders.
44:51So we went off to the bottle design.
44:54But at that point, we still didn't know what we were making,
44:57what it was called or anything.
44:59It would have helped, I suppose.
45:00Yeah. I mean, it was really important to me that I made the right decision
45:03and I didn't feel sure.
45:05So it was a little bit hairy, but about two minutes before we pulled up at the place,
45:09we came up with a name, a brand identity.
45:12And, you know, it's what we were trying to achieve.
45:14That's how good names come up sometimes.
45:16The name is good and you could hear someone asking for it.
45:20But a point made to me by one of the people on the table yesterday
45:24was the taste of it was a bit pungent in the raw.
45:28Yes, I agree with what you're saying.
45:30And I was quite taken aback at how strong it was.
45:34You know, the honey especially.
45:35That's something that obviously I delegated out to somebody else.
45:39Yeah. Don't you think that was a mistake, though, in hindsight?
45:42I mean, surely the most important thing is what the blooming stuff tastes like.
45:48Right. In the end, at the end of the day.
45:50Yeah. And you subcontracted that out to these two.
45:53Well, you know, I mean, you can do lots of things over the phone.
45:56Right. Yeah.
45:57But no one's invented a device yet of being able to taste something over the phone.
46:03I had a lot of faith in the people that I chose.
46:05I chose them deliberately because I know them and I know how they work.
46:09I don't drink these things.
46:11So, you know, Christopher and Melissa had made it very clear to me that they did.
46:15So I think they were much better placed.
46:16Oh, a couple of Alkies then.
46:18But I think they're much better placed to make a decision about it than I would be.
46:22If it had been wine, maybe I would have gone.
46:24I think it's only fair that we talk to Chris now.
46:29Who was the mixologist of your team?
46:32Liz and Shibi went down to see the mixologist.
46:34There was a lot of criticism about the colour of your product.
46:41They didn't think it was a Mao product because you'd chosen this pink.
46:46Both you and Stella sent other people off to go and formulate the stuff.
46:51I did send them with a brief of creating a clear product.
46:54And, you know, they took the decision that to have natural colouring in it would make it stand out
46:59and would create a greater appeal.
47:01The first taste of a drink is with the eye.
47:05Really?
47:06I know you're a doctor, but I've worked that one out.
47:09Next time I'll have a cup of tea through my eyes.
47:15What is your area of medical expertise?
47:18Just from my personal reference.
47:20Well, I'll make sure I won't break my leg near where you live then.
47:25What do you think about your presentation to the people?
47:28We've commented on your tone of speaking, to put it mildly.
47:33Big improvement, though, on the style.
47:35Richard Burton, I tell you what, he's come a long way.
47:38I feel Chris is the sort of person, you know, when most people take 20 words to say something,
47:43he can say it in five.
47:44Good. I like that.
47:45He's a leader. He executes decisions.
47:48And, you know what, it's a pleasure to work with him.
47:50He wasn't scared to go with something a bit risky and something new.
47:53I think that's why he stands out. He's willing to take that risk.
47:57Right. I felt you chomping at the bit. I could feel you wanting to speak.
48:02With Stella, she's really adapted well to the people that she's been working with.
48:06She's the girl for the job.
48:08She's a cool cookie. She's been really cool throughout the whole process.
48:11There's no comparison with Maureen.
48:13It was stressful yesterday. You know, it's a big thing riding on.
48:16And she just rose above it. She was perfectly level-headed.
48:19And I think she executed brilliantly.
48:21It's been an absolute pleasure spending time with both Stella and Chris.
48:24They're both very intelligent.
48:26And to be honest with you, you know, I'd take both of them.
48:29That's very diplomatic. It's called sitting on the bar shelf, maybe.
48:34But anyway, I hear what you're saying.
48:36Well, look, ladies and gentlemen, thank you very much indeed for coming back and helping the two finalists.
48:42Perhaps I'll see you again sometime in the future.
48:45Thank you.
48:56Let me give you some feedback from the people that were on my table about your product.
49:02I felt the advert was not very good at all.
49:08On the other hand, they thought that the three thing was quite good.
49:13Three ingredients, three-sided bottle.
49:17I think that bottle's very, very good.
49:20I think it's great myself.
49:22It's quite a clever concept.
49:26Stella.
49:29I think that bottle, the first thing they saw is they thought it was a kind of a vinegar of some kind.
49:37But they did grow to like it.
49:40The overall concept of it that is based upon bourbon and its brand name is very, very clever.
49:50So you can see my dilemma.
49:58I want you to step outside.
50:01I'm going to have a final chat with Nick and Karen.
50:05We're going to go through what's gone on in the past 12 weeks and then one of you will get hired.
50:13Okay?
50:14Okay.
50:15Alright, step out.
50:19Thanks.
50:25We've definitely got the right two people here.
50:27There's no question about it.
50:28They're much admired, aren't they, those two?
50:30I think they've both got, particularly Stella, maybe great people skills.
50:36I've been so impressed by Chris.
50:38You know, he had a lot of setbacks in that task.
50:40He rose above it.
50:41He's a young man who's had very little experience in a physical commercial workplace.
50:47He's extraordinarily articulate, you know.
50:50I mean, I know it's delivered in a drone, but he's good.
50:53He's good on his feet.
50:55I think, you know, Alan, with Stella, you've let the genie out of the bottle.
51:00People like her.
51:01You saw last night that she had that crowd eating out of her hand.
51:04They demonstrate that they can both work under pressure.
51:07Under immense pressure.
51:08Which is a great skill.
51:10They'll need it if they're working for you.
51:20Hello?
51:21Yes, would you send them in, please?
51:24Lord Sugar, we'll see you now.
51:35PHONE RINGS
51:45Let me say this, first of all, that you have done extremely well
51:50through I guess what you must think is a torturous 12 weeks.
51:54Whatever happens, you've got to be very proud of yourselves
51:58and I think you've both impressed me at the highest possible level.
52:03Stella, would you perhaps like to tell me where you think you excelled
52:08and why you believe that you are the worthy winner of this process?
52:12I think I've been very consistent in everything that I've done,
52:16but the mistake that I've made,
52:18I think because I've been so used to people knowing what my capabilities are,
52:23I haven't spoken up enough for myself.
52:25I've got so much more skills than I think have been revealed here.
52:29When I'm at work, I'm somebody that's very proactive.
52:32I'm not an accountant. That's not what I do.
52:34I'm somebody that has to come up with new ideas
52:37and I'm constantly driving things.
52:39I'm not somebody that needs to be given instruction.
52:42I've shown time and time again that I've been creative.
52:45I've got the best record in this whole process for a reason.
52:48If I was just a doer, I would have been gone a long time ago.
52:52Chris, you're someone who has had very limited experience
52:56and so what I've got here is someone who is very experienced over here,
53:0010 years ahead of you as far as work is concerned,
53:03and then there's you, only 10 months into a job.
53:06Could you explain to me how you think you can slot into what I've got on offer?
53:12I think throughout this process, despite the fact that there's been many people here
53:16who have had a vast amount more experience in specific fields relating to the tasks,
53:19I've outperformed them. I've been a top seller in the tasks.
53:22I've also pitched to retailers.
53:24There are clear moments in this process where you can honestly say,
53:27you know what, Chris has actually won that task.
53:29Chris is the one who's selling a £300 dress which looks like it's been knitted out of somebody's duvet.
53:34To do all that against people who have a lot more experience than me,
53:39I think really shows a massive deal of potential.
53:41If you were to ask any people on those tasks,
53:43who do we go to if we want something sold?
53:45Who's the guy we're going to ask to pitch?
53:47Who are we looking for an idea from?
53:48They come to me.
53:50I would bring that to your organisation.
53:52If I asked you to take yourself back to when you were my age
53:55and you think about what you brought to the table,
53:57if somebody had invested £100,000 in you,
54:00that wouldn't exactly be looking like a bad investment right now.
54:03You clearly showed the potential to succeed.
54:05I genuinely believe, I can't guarantee I'm going to make you another billion,
54:08but I would like to think that if I came into your organisation,
54:10I would add real value.
54:12I think that's exactly what this process is meant to find.
54:14It's a valid point.
54:15It's going to find a diamond in the rough.
54:17It's a valid point you make, but therein lies the dilemma.
54:21Do I want someone more experienced,
54:24or do I want someone your age with limited experience?
54:27Do I need the aggravation of having to train a person
54:31through the way that companies and business works?
54:34At least with Stella, we've got that.
54:37I think the thing is, with very, very different people,
54:40I'm taking a big risk here.
54:43I've got a family to support and so on,
54:45and I'm walking away from a job which I do enjoy.
54:49That in itself should tell you how much I want this.
54:52I want this job.
54:54I didn't come here to win the competition.
54:56I don't care about that.
54:57I came to get the job.
54:58I think you'd be mad not to employ me.
55:00I've got a proven track record.
55:02I think I've got a lot of passion that Chris doesn't have.
55:05Yes, he's an intelligent guy,
55:07but he hasn't got the passion that I've got.
55:10Let me just finish.
55:12If you're trying to talk about me, then I'm allowed to comment.
55:15I don't want to comment on you,
55:17because at the end of the day, what you bring to the table, that's up to you.
55:19But you can't tell me how much passion I have.
55:21Talk about yourself.
55:22You can't talk about how passionate I am.
55:24Anything that I want, I always get.
55:27I will not let go.
55:29I know that might sound ridiculous, but that's how I am.
55:32Anything that I've ever wanted in my life, I will get,
55:35and that's a passion that enables you to do things
55:37that you never thought were possible.
55:39OK, well, listen.
55:42We're both very passionate about wanting this job.
55:48Over the course of the last 12 weeks,
55:51what I've seen from you, Stella,
55:53is that clearly you are a great organiser of people.
55:56You do know how to handle your teams.
55:58You handled that boys' team tremendously in the second week.
56:02Well-liked and, I think, determined to get on with whatever.
56:07I also have taken note of, from where you have come,
56:11the fact that at an early age,
56:13you never had all these qualifications and all that type of stuff,
56:16and then went out of the way to train yourself
56:19and get yourself back into education
56:21and get yourself the job that you've got.
56:23That shows me a lot of determination.
56:28Chris, you're a great organiser.
56:31You're a great organiser.
56:34Chris...
56:37..you're young, but that could be a good thing.
56:40It could be that I have a green shoot.
56:43You've shown, throughout the course of these 12 weeks,
56:46some great entrepreneurial ideas.
56:50Some of them a bit wacky, and some of them quite good.
57:04One of you...
57:08..is going to be very disappointed.
57:13I don't worry about the other person
57:16because I think we have two great people here,
57:20and they can hold their head up high, whatever.
57:24But it's a tough decision,
57:26and the decision that I've come to...
57:34..is that...
57:44..Stella, you're hired.
57:50Thank you, Shaka.
58:03Thank you.
58:22To think that little Stella from Thamesmead
58:25could be the winner of The Apprentice is unbelievable,
58:29but I've always believed it in my heart
58:32that I could do something great.
58:34It's just convincing other people, but I have now,
58:37and nobody can take that away from me,
58:39and I'm so excited about the future.
58:41It's all been worth it, all that blood, sweat and tears.
58:44I've got through to the end, and I'm just so happy.
58:4716 candidates, one job.
58:51Lord Sugar's search for his apprentice is over.
59:02Welcome to The Apprentice.