(Adnkronos) - Con la conferenza stampa “Una partnership vincente: buddy è official banking partner della Coppa Davis”, tenutasi a Milano, UniCredit ha annunciato la partnership tra buddy, la nuova filiale online di UniCredit, e la Federazione internazionale Tennis, ente organizzatore della Coppa Davis. Il sostegno di buddy alla massima competizione mondiale a squadre nazionali del tennis maschile prende il via nel 2024 e durerà fino alla fine del 2026.
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00:00Baddi, the new online subsidiary of Unicredit, is the new official banking partner of the Davis Cup.
00:10The new partnership will be active from 2024, an epic year for Italian tennis, until the end of 2026.
00:17In addition, the European Pan-European Banking Group, Unicredit, is also the global partner of the World Tennis Championships.
00:23We have re-entered the world of sport for a while, because we find it very consistent with our strategy to stay close to the communities that we have the honor to follow.
00:32We did it with the example of the Maratona di Milano, we are doing it now with the Europlay d'Athetica in Rome, a great success also by our team.
00:42And then we liked to start this path also with tennis.
00:47What better opportunity than the Davis Cup, which is an international tournament, just like we are.
00:52At the press conference of the partnership, together with the President of the International Tennis Federation, David Hagerty, also the President of the Italian Tennis Federation, Angelo Binaghi.
01:02This partnership is first of all important for the International Federation that manages the Davis Cup.
01:09However, it is also a very important signal for us, for Italian tennis, to see that the passion for tennis exceeds the millions of people who are currently practicing this sport.
01:24It exceeds the millions and millions of people who follow on television the results of our players.
01:34Supporting the sport through this partnership and other initiatives is particularly important for Unicredit.
01:40Sport is culture and culture makes communities grow.
01:46So there is nothing more effective than supporting a sport like tennis, which is experiencing a new golden age, thanks certainly to a player of excellence like Sinner.
01:58So associating Buddy with sport means associating something new with something that is arousing great interest again.
02:08And for us it is certainly a reason for pride.
02:12Buddy is different from the 2018 Buddy Bank, year in which it was born.
02:16From a digital bank with a chat that allowed the interaction between the operator and the client,
02:21today it is a bank capable of following the client at 360 degrees, which always maintains its human touch.
02:27Today it is not a digital bank that offers a self-experience to the client or with assistance,
02:33but it is a subsidiary that is able to solve any client's needs.
02:38It is able to offer consulting on an extended schedule until 10 p.m. during the week and until 2 p.m. on Saturday.
02:45Consultation on all products, investments, protection, financing.