(Adnkronos) - "Associare buddy allo sport significa associare qualcosa di nuovo a qualcosa che sta suscitando di nuovo grande interesse. Per noi è sicuramente un motivo di orgoglio. Il tennis vince se c’è una squadra importante dietro e lo stesso vale per buddy, sono dunque due cose strettamente legate”. Lo ha detto Annalisa Areni, Head of Client Strategies di UniCredit, a margine della conferenza stampa “Una partnership vincente: buddy è official banking partner della Coppa Davis”. La nuova partnership tra buddy di Unicredit, gruppo bancario paneuropeo, e la Federazione internazionale tennis (ITF) sarà attiva dal 2024, anno epico per il tennis italiano, fino alla fine del 2026.
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00:00What does sport mean to you?
00:04For us it means a lot. Sport is culture.
00:08And culture makes communities grow.
00:11So there is nothing more effective than supporting a sport like tennis,
00:16which is living a new golden age,
00:19thanks to a player of excellence like Sinner.
00:23So associating Buddy with sport means associating something new
00:30with something that is again arousing great interest.
00:34And for us it is certainly a reason for pride,
00:37because tennis wins if there is an important team behind it.
00:42Buddy wins because there is a very important team behind it.
00:45So they are two things closely linked and associated.
00:48Buddy is not a bank.
00:50It is a digital service model that associates the human side.
00:55Why? Because we listened to our customers.
00:59After Covid it seemed that everything had to become digital.
01:02In reality, we realized the value of the relationship.
01:05So on the one hand, we continued to pursue digital development.
01:09On the other hand, we have a bank.
01:11The customer can decide how to use it.
01:13Either he uses it only digitally,
01:15or he has consultants at his disposal who answer 7 days a week,
01:20from 8 am to 10 pm and even on Saturday.
01:25This is the real difference compared to any other digital bank model.
01:30In addition, customers can decide whether to have a consultant at home.
01:36So it is the customer who decides which model to choose.
01:39Buddy is not an alternative to the traditional network,
01:42but think of it as a complement to Cento.
01:45Buddy is appreciated by young people, but we have transformed it.
01:48Because Buddy, like tennis, must become the bank for everyone.
01:52The customer chooses which way he wants to be served.
01:57Tennis, if you think about it, is appreciated by young people,
02:01but it is expanding the audience a lot.
02:05And we want to do the same with Buddy.
02:07This is a binomial that must necessarily be winning.
02:10At the moment, we are releasing a total free promo.
02:16So this is definitely in the panorama of online banks.
02:21We are currently the ones with the best offer.
02:23Keep in mind that we are also the only one that gives customers the opportunity
02:27to open the deposit for free.
02:32This is another advantage.
02:33And we came out with Genius Pay.
02:36Genius Pay is more than a card.
02:39It is basically the account for minors.
02:42No one else had the account for minors.
02:44Imagine that Genius Pay even has parental control.
02:47What does it mean?
02:48That parents can choose and decide how the minors will use the expenses,
02:56which shops to exclude, which ones to include.
02:58They can manage the payment by setting goals.
03:03If you take this vote at school, you will have this payment rather than another.
03:07So it is totally revolutionary also in the field of accounts for minors.
03:11The boy can have his current account, his card,
03:16and it is a first step towards the financial emancipation of boys
03:20and the financial education of families.
03:22So this is another very important step.